Describes the overall objective for defining an audience for insights.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/enums/audience_insights_marketing_objective.proto)

| Enums ||
|---|---|
| ## `AWARENESS` | The objective is to increase awareness of a brand or product among relevant audiences. |
| ## `CONSIDERATION` | The objective is to encourage potential customers to consider your brand or products when they're researching or shopping for product. |
| ## `RESEARCH` | The objective is for research, to gain further insights into your audience. |
| ## `UNKNOWN` | The value is unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |