User attribute, can only be used with CUSTOMER_MATCH_WITH_ATTRIBUTES job type.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v25/common/offline_user_data.proto)

| Fields ||
|---|---|
| ## `acquisition_date_time` | `string` Timestamp when the user was acquired. The format is YYYY-MM-DD HH:MM:SS\[+/-HH:MM\], where \[+/-HH:MM\] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default. |
| ## `average_purchase_count` | `int32` Advertiser defined average number of purchases that are made by the user in a 30 day period. |
| ## `average_purchase_value_micros` | `int64` Advertiser defined average purchase value in micros for the user. |
| ## `event_attribute[]` | `https://developers.google.com/google-ads/api/reference/rpc/v25/EventAttribute` Optional. Advertiser defined events and their attributes. All the values in the nested fields are required. Currently this field is in beta. |
| ## `first_purchase_date_time` | `string` Optional. Timestamp of the first purchase made by the user. The format is YYYY-MM-DD HH:MM:SS\[+/-HH:MM\], where \[+/-HH:MM\] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default. |
| ## `last_purchase_date_time` | `string` Timestamp of the last purchase made by the user. The format is YYYY-MM-DD HH:MM:SS\[+/-HH:MM\], where \[+/-HH:MM\] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default. |
| ## `lifecycle_stage` | `string` Optional. Advertiser defined lifecycle stage for the user. The accepted values are "Lead", "Active" and "Churned". |
| ## `lifetime_value_bucket` | `int32` Advertiser defined lifetime value bucket for the user. The valid range for a lifetime value bucket is from 1 (low) to 10 (high), except for remove operation where 0 will also be accepted. |
| ## `lifetime_value_micros` | `int64` Advertiser defined lifetime value for the user. |
| ## `shopping_loyalty` | `https://developers.google.com/google-ads/api/reference/rpc/v25/ShoppingLoyalty` The shopping loyalty related data. Shopping utilizes this data to provide users with a better experience. Accessible only to merchants on the allow-list with the user's consent. |