Average rate metrics. Metrics that represent monetary values are returned in USD by default, if unspecified in the request.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v25/services/benchmarks_service.proto)

| Fields ||
|---|---|
| ## `active_view_viewability` | `double` The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). |
| ## `average_active_view_cpm` | `double` Average cost-per-thousand viewable impressions. |
| ## `average_cpc` | `double` The average cost-per-click (CPC) is defined by the total cost of all clicks divided by the total number of clicks received. |
| ## `average_cpe` | `double` The average cost-per-engagement (CPE) is defined by the total cost of all ad engagements divided by the total number of ad engagements. |
| ## `average_cpi` | `double` The average cost-per-interaction (CPI) is defined by the total cost of all interactions divided by the total number of interactions. |
| ## `average_cpm` | `double` Average cost-per-thousand impressions (CPM). |
| ## `click_through_rate` | `double` The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). |
| ## `engagement_rate` | `double` How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
| ## `interaction_rate` | `double` How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| ## `trueview_average_cpv` | `double` The average TrueView cost-per-view (CPV) is defined by the total cost of all ad TrueView views divided by the number of TrueView views. |
| ## `trueview_view_rate` | `double` Number of completed TrueView views divided by the number of impressions. |
| ## `video_completion_p100_rate` | `double` Percentage of impressions where the viewer watched all of your video. |
| ## `video_completion_p25_rate` | `double` Percentage of impressions where the viewer watched 25% of your video. |
| ## `video_completion_p50_rate` | `double` Percentage of impressions where the viewer watched 50% of your video. |
| ## `video_completion_p75_rate` | `double` Percentage of impressions where the viewer watched 75% of your video. |