> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/ReachPlanMarketingObjectiveEnum.ReachPlanMarketingObjective).

Marketing objectives available for reach planning.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/enums/reach_plan_marketing_objective.proto)

| Enums ||
|---|---|
| ## `ACTION` | The objective is to persuade potential customers to take a specific, valuable action, such as making a purchase, signing up for a newsletter, or generating a lead. |
| ## `AWARENESS` | The objective is to maximize brand visibility and reach as many relevant people as possible, making potential customers aware of the brand or product. |
| ## `CONSIDERATION` | The objective is to encourage potential customers to learn more about the brand or products and consider them for a future purchase. |
| ## `UNKNOWN` | The value is unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |