> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/LocalServicesLeadConversation).

Data from Local Services Lead Conversation. Contains details of Lead Conversation which is generated when user calls, messages or books service from advertiser. These are appended to a Lead. More info: <https://ads.google.com/local-services-ads>

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/resources/local_services_lead_conversation.proto)

| Fields ||
|---|---|
| ## `conversation_channel` | `ConversationType` Output only. Type of GLS lead conversation, EMAIL, MESSAGE, PHONE_CALL, SMS, etc. |
| ## `event_date_time` | `string` Output only. The date time at which lead conversation was created by Local Services Ads. The format is "YYYY-MM-DD HH:MM:SS" in the Google Ads account's timezone. Examples: "2018-03-05 09:15:00" or "2018-02-01 14:34:30" |
| ## `id` | `int64` Output only. ID of this Lead Conversation. |
| ## `lead` | `string` Output only. Resource name of Lead associated to the Lead Conversation. |
| ## `message_details` | `MessageDetails` Output only. Details of message conversation in case of EMAIL, MESSAGE or SMS. |
| ## `participant_type` | `ParticipantType` Output only. Type of participant in the lead conversation, ADVERTISER or CONSUMER. |
| ## `phone_call_details` | `PhoneCallDetails` Output only. Details of phone call conversation in case of PHONE_CALL. |
| ## `resource_name` | `string` Output only. The resource name of the local services lead conversation data. Local Services Lead Conversation resource names have the form `customers/{customer_id}/localServicesLeadConversations/{local_services_lead_conversation_id}` |