> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/LeadFormDesiredIntentEnum.LeadFormDesiredIntent).

Enum describing the chosen level of intent of generated leads.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/enums/lead_form_desired_intent.proto)

| Enums ||
|---|---|
| ## `HIGH_INTENT` | Deliver leads that are more qualified. |
| ## `LOW_INTENT` | Deliver more leads at a potentially lower quality. |
| ## `UNKNOWN` | Used for return value only. Represents value unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |