> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/InsightsTrendEnum.InsightsTrend).

Describes which direction a trend is moving.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/enums/insights_trend.proto)

| Enums ||
|---|---|
| ## `DECLINING` | This trend is declining. |
| ## `EMERGING` | This is a new trend. |
| ## `RISING` | This trend has increased recently. |
| ## `SUSTAINED` | This trend has remained stable. |
| ## `UNKNOWN` | The value is unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |