> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/CustomerPayPerConversionEligibilityFailureReasonEnum.CustomerPayPerConversionEligibilityFailureReason).

Enum describing possible reasons a customer is not eligible to use PaymentMode.CONVERSIONS.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/enums/customer_pay_per_conversion_eligibility_failure_reason.proto)

| Enums ||
|---|---|
| ## `ANALYSIS_NOT_COMPLETE` | Customer's eligibility has not yet been calculated by the Google Ads backend. Check back soon. |
| ## `AVERAGE_DAILY_SPEND_TOO_HIGH` | Customer's average daily spend is too high. |
| ## `CONVERSION_LAG_TOO_HIGH` | Customer's conversion lag is too high. |
| ## `HAS_CAMPAIGN_WITH_SHARED_BUDGET` | Customer uses shared budgets. |
| ## `HAS_UPLOAD_CLICKS_CONVERSION` | Customer has conversions with ConversionActionType.UPLOAD_CLICKS. |
| ## `NOT_ENOUGH_CONVERSIONS` | Customer does not have enough conversions. |
| ## `OTHER` | Customer is not eligible due to other reasons. |
| ## `UNKNOWN` | Used for return value only. Represents value unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |