> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/CustomerLifecycleGoalErrorEnum.CustomerLifecycleGoalError).

Enum describing possible customer lifecycle goal errors.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/errors/customer_lifecycle_goal_error.proto)

| Enums ||
|---|---|
| ## `CUSTOMER_ACQUISITION_HIGH_LIFETIME_VALUE_CANNOT_BE_CLEARED` | CustomerLifecycleGoal.customer_acquisition_goal_value_settings.high_lifetime_value cannot be cleared. This value would have no effect as long as none of your campaigns adopt the high value optimization of customer acquisitiong goal. |
| ## `CUSTOMER_ACQUISITION_INVALID_HIGH_LIFETIME_VALUE` | CustomerLifecycleGoal.customer_acquisition_goal_value_settings.high_lifetime_value must be no less than 0.01. Also, to set this field, CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must also be present, and high_lifetime_value must be greater than value. |
| ## `CUSTOMER_ACQUISITION_INVALID_VALUE` | CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must be no less than 0.01. |
| ## `CUSTOMER_ACQUISITION_VALUE_CANNOT_BE_CLEARED` | CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value cannot be cleared. This value would have no effect as long as none of your campaigns adopt the customer acquisitiong goal. |
| ## `CUSTOMER_ACQUISITION_VALUE_MISSING` | CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must be set. |
| ## `INVALID_EXISTING_USER_LIST` | Found invalid value in CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.existing_user_lists. The userlist must be accessible, active and belong to one of the following types: CRM_BASED, RULE_BASED, REMARKETING. |
| ## `INVALID_HIGH_LIFETIME_VALUE_USER_LIST` | Found invalid value in CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.high_lifetime_value_user_lists. The userlist must be accessible, active and belong to one of the following types: CRM_BASED, RULE_BASED, REMARKETING. |
| ## `UNKNOWN` | The received error code is not known in this version. |
| ## `UNSPECIFIED` | Enum unspecified. |