> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/BenchmarksProductMetadata).

The metadata associated with a product supported for benchmarks data.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/services/benchmarks_service.proto)

| Fields ||
|---|---|
| ## `marketing_objective` | `BenchmarksMarketingObjective` The marketing objective associated with the product. A marketing objective is a broader classification of products. |
| ## `product_code` | `string` The identifier of the product. The identifier can be used as inputs for `BenchmarksService.GenerateBenchmarksMetrics`. |
| ## `product_name` | `string` The name of the product. |