> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/ApplyIncentiveRequest).

Request message for applying an incentive.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/services/incentive_service.proto)

| Fields ||
|---|---|
| ## `country_code` | `string` Required. User's country code. Required. This field must be equal to the Google Ads account's billing country. Incentive eligibility, terms of service, and reward values are often country-specific. This country code is used to ensure the selected incentive is applicable to the user. Possible country codes: <https://developers.google.com/google-ads/api/data/codes-formats#country_codes> |
| ## `customer_id` | `string` The customer ID of the account that the incentive is being applied to. |
| ## `selected_incentive_id` | `int64` The incentive ID of this incentive. This is used to identify which incentive is selected by the user in the CYO flow. |