> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/ValueRuleOperationEnum.ValueRuleOperation).

Possible operations of the action of a conversion value rule.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/enums/value_rule_operation.proto)

| Enums ||
|---|---|
| ## `ADD` | Add provided value to conversion value. |
| ## `MULTIPLY` | Multiply conversion value by provided value. |
| ## `SET` | Set conversion value to provided value. |
| ## `UNKNOWN` | Used for return value only. Represents value unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |