> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/OfflineUserDataJobFailureReasonEnum.OfflineUserDataJobFailureReason).

The failure reason of an offline user data job.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/enums/offline_user_data_job_failure_reason.proto)

| Enums ||
|---|---|
| ## `HIGH_AVERAGE_TRANSACTION_VALUE` | The average transaction value is unusually high for your account. If this is intended, contact support to request an exception. Learn more at <https://support.google.com/google-ads/answer/10018944#transaction_value> |
| ## `INSUFFICIENT_MATCHED_TRANSACTIONS` | The matched transactions are insufficient. |
| ## `INSUFFICIENT_TRANSACTIONS` | The uploaded transactions are insufficient. |
| ## `LOW_AVERAGE_TRANSACTION_VALUE` | The average transaction value is unusually low for your account. If this is intended, contact support to request an exception. Learn more at <https://support.google.com/google-ads/answer/10018944#transaction_value> |
| ## `NEWLY_OBSERVED_CURRENCY_CODE` | There's a currency code that you haven't used before in your uploads. If this is intended, contact support to request an exception. Learn more at <https://support.google.com/google-ads/answer/10018944#Unrecognized_currency> |
| ## `UNKNOWN` | Used for return value only. Represents value unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |