> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/DemandGenChannelStrategyEnum.DemandGenChannelStrategy).

The channel strategy defines a general grouping of channels to enable in the Demand Gen channel controls.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/enums/demand_gen_channel_strategy.proto)

| Enums ||
|---|---|
| ## `ALL_CHANNELS` | All channels are enabled. |
| ## `ALL_OWNED_AND_OPERATED_CHANNELS` | All Google-owned and operated channels are enabled; third-party channels (e.g., Display) are disabled. |
| ## `UNKNOWN` | The value is unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |