> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/CustomerLifecycleGoalOperation).

A single operation on a customer lifecycle goal.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/services/customer_lifecycle_goal_service.proto)

| Fields ||
|---|---|
| ## `operation` Union field. The mutate operation. `operation` can be only one of the following: ||
| ### `create` | `CustomerLifecycleGoal` Create operation: Create a new customer lifecycle goal. |
| ### `update` | `CustomerLifecycleGoal` Update operation: Update an existing customer lifecycle goal. |
| ## `update_mask` | `FieldMask` Optional. FieldMask that determines which resource fields are modified in an update. |