> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/ConversionRateSuggestion).

A conversion rate suggestion.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/services/reach_plan_service.proto)

| Fields ||
|---|---|
| ## `conversion_rate` | `double` The suggested conversion rate. The value is between 0 and 1 (exclusive). |
| ## `conversion_rate_model` | `ReachPlanConversionRateModel` Model type used to calculate the suggested conversion rate. |
| ## `plannable_product_code` | `string` The code associated with the plannable product (for example: DEMAND_GEN). To list all plannable product codes, use `ReachPlanService.ListPlannableProducts`. |
| ## `surface_targeting` | `SurfaceTargeting` The surfaces associated with the plannable product. If not present, the conversion rate is considered surface agnostic for this product. |