> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/reference/rpc/latest/BenchmarksMarketingObjectiveEnum.BenchmarksMarketingObjective).

The YouTube ad benchmarks marketing objective.

[Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/enums/benchmarks_marketing_objective.proto)

| Enums ||
|---|---|
| ## `ACTION` | The objective is to drive a specific conversion, such as a purchase. |
| ## `AWARENESS` | The objective is to increase awareness. |
| ## `CONSIDERATION` | The objective is to encourage potential customers to consider the brand or products. |
| ## `UNKNOWN` | The value is unknown in this version. |
| ## `UNSPECIFIED` | Not specified. |