[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config_query_builder) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/resources/lift_measurement_config.proto)

A Lift Measurement Configuration (LMC), which is a lift study. This groups
all associated Brand Lift, Conversion Lift, and Search Lift measurements.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v26/customer) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

#### Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of `lift_measurement_config`.
However, when you specify `lift_measurement_config` in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when `lift_measurement_config` is specified in the FROM clause.

Is `lift_measurement_config` specified in the FROM clause of your query?
No Yes, it is

| Resource fields |
|---|
| [campaigns](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.campaigns) |
| [conversion_actions](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.conversion_actions) |
| [conversion_lift_holdback_ratio_micros](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.conversion_lift_holdback_ratio_micros) |
| [lift_measurement_config_id](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.lift_measurement_config_id) |
| [name](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.name) |
| [resource_name](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.resource_name) |
| [single_measurement_question_set.advertiser_preferred_choice](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.single_measurement_question_set.advertiser_preferred_choice) |
| [single_measurement_question_set.competitor_choices](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.single_measurement_question_set.competitor_choices) |
| [single_measurement_question_set.question_measurements](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.single_measurement_question_set.question_measurements) |
| [single_measurement_question_set.question_text_intended_action](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.single_measurement_question_set.question_text_intended_action) |
| [single_measurement_question_set.question_text_subject_type](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.single_measurement_question_set.question_text_subject_type) |
| [survey_language](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#lift_measurement_config.survey_language) |

| Segments |
|---|
| [age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.age_range) |
| [brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.brand_lift_measurement_type) |
| [conversion_action](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.conversion_action) |
| [conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.conversion_action_name) |
| [conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.conversion_lift_conversion_category) |
| [conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.conversion_lift_end_date) |
| [conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.conversion_lift_included_conversion_action_types) |
| [conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.conversion_lift_start_date) |
| [country](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.country) |
| [country_localized_name](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.country_localized_name) |
| [date](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.date) |
| [device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.device) |
| [experiment_arm](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.experiment_arm) |
| [gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.gender) |
| [search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.search_lift_keyword_bundle) |
| [search_property](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#segments.search_property) |

| Metrics |
|---|
| [absolute_brand_lift](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.absolute_brand_lift) |
| [absolute_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.absolute_brand_lift_p90_lower_bound) |
| [absolute_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.absolute_brand_lift_p90_upper_bound) |
| [absolute_brand_lift_p_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.absolute_brand_lift_p_value) |
| [brand_lift_baseline_positive_response_rate](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_baseline_positive_response_rate) |
| [brand_lift_baseline_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound) |
| [brand_lift_baseline_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound) |
| [brand_lift_exposed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_exposed_positive_responder_fractional_cookies) |
| [brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound) |
| [brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound) |
| [brand_lift_exposed_positive_response_rate](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_exposed_positive_response_rate) |
| [brand_lift_exposed_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound) |
| [brand_lift_exposed_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound) |
| [brand_lift_responses_exposed](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_responses_exposed) |
| [brand_lift_responses_suppressed](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_responses_suppressed) |
| [brand_lift_suppressed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_suppressed_positive_responder_fractional_cookies) |
| [brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound) |
| [brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound) |
| [brand_lift_total_responses](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.brand_lift_total_responses) |
| [conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.conversion_lift_baseline_conversion_value) |
| [conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.conversion_lift_baseline_conversions) |
| [conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.conversion_lift_exposed_conversion_value) |
| [conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.conversion_lift_exposed_conversions) |
| [cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_incremental_conversion) |
| [cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_incremental_conversion_p90_lower_bound) |
| [cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_incremental_conversion_p90_upper_bound) |
| [cost_per_incremental_conversion_winner_score](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_incremental_conversion_winner_score) |
| [cost_per_lifted_cookie](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_lifted_cookie) |
| [cost_per_lifted_cookie_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_lifted_cookie_p90_lower_bound) |
| [cost_per_lifted_cookie_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.cost_per_lifted_cookie_p90_upper_bound) |
| [fractional_lifted_cookies](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.fractional_lifted_cookies) |
| [fractional_lifted_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.fractional_lifted_cookies_p90_lower_bound) |
| [fractional_lifted_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.fractional_lifted_cookies_p90_upper_bound) |
| [headroom_brand_lift](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.headroom_brand_lift) |
| [headroom_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.headroom_brand_lift_p90_lower_bound) |
| [headroom_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.headroom_brand_lift_p90_upper_bound) |
| [incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value) |
| [incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_p90_lower_bound) |
| [incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_p90_upper_bound) |
| [incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_p_value) |
| [incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_per_cost) |
| [incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_per_cost_p90_lower_bound) |
| [incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_per_cost_p90_upper_bound) |
| [incremental_conversion_value_per_cost_winner_score](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_per_cost_winner_score) |
| [incremental_conversion_value_winner_score](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversion_value_winner_score) |
| [incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversions) |
| [incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversions_p90_lower_bound) |
| [incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversions_p90_upper_bound) |
| [incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversions_p_value) |
| [incremental_conversions_winner_score](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_conversions_winner_score) |
| [incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.incremental_searches_p_value) |
| [normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches) |
| [normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_p90_lower_bound) |
| [normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_p90_upper_bound) |
| [normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_per_cost) |
| [normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) |
| [normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) |
| [normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_per_impression) |
| [normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) |
| [normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) |
| [relative_brand_lift](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_brand_lift) |
| [relative_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_brand_lift_p90_lower_bound) |
| [relative_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_brand_lift_p90_upper_bound) |
| [relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_conversion_lift) |
| [relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_conversion_lift_p90_lower_bound) |
| [relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_conversion_lift_p90_upper_bound) |
| [relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_conversion_value_lift) |
| [relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_conversion_value_lift_p90_lower_bound) |
| [relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_conversion_value_lift_p90_upper_bound) |
| [relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_search_lift) |
| [relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_search_lift_p90_lower_bound) |
| [relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.relative_search_lift_p90_upper_bound) |
| [search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.search_lift_cost_micros) |
| [search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config#metrics.search_lift_impressions) |

## lift_measurement_config.campaigns

Field descriptionOutput only. The resource names of campaigns associated with this lift
measurement config. These are the ones currently linked, not historical.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.conversion_actions

Field descriptionOutput only. The list of conversion action resource names associated with
this lift measurement configuration.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.conversion_lift_holdback_ratio_micros

Field descriptionOutput only. The holdback ratio for Conversion Lift.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.lift_measurement_config_id

Field descriptionOutput only. The unique identifier for the Lift Measurement Configuration
(LMC).
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.name

Field descriptionOutput only. The name of the lift study.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.resource_name

Field descriptionImmutable. The resource name of the lift measurement config. Lift
measurement config resource names have the form:

`customers/{customer_id}/liftMeasurementConfigs/{lift_measurement_config_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.single_measurement_question_set.advertiser_preferred_choice

Field descriptionOutput only. The advertiser preferred choice.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.single_measurement_question_set.competitor_choices

Field descriptionOutput only. The competitor choices.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.single_measurement_question_set.question_measurements

Field descriptionOutput only. The brand measurement types for the question.
Category`ATTRIBUTE` Data Type `ENUM`
`ASSOCIATION``AWARENESS``CONSIDERATION``CUSTOM``FAVORABILITY``PURCHASE_INTENT``RECALL``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/BrandLiftMeasurementTypeEnum.BrandLiftMeasurementType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.single_measurement_question_set.question_text_intended_action

Field descriptionOutput only. The intended action for the question text.
Category`ATTRIBUTE` Data Type `ENUM`
`APPLY_FOR``APPLY_TO_WORK_FOR``ATTEND``BOOK``BOOK_WITH``BUY``BUY_CONTENT_FROM``BUY_TICKETS_FOR``CARE_ABOUT``CHOOSE``DONATE_TO``DOWNLOAD``DOWNLOAD_FROM``EAT``EAT_AT``HAVE_UNFAVORABLE_OPINION_OF``JOIN``LEARN``LISTEN_TO``NONE``ORDER_FROM``PARTICIPATE_IN``PLAY``PLAY_AT``PLAY_ON``RENT``SEE``SEE_IN_THEATERS``SHOP``SIGN_UP_FOR``SUBSCRIBE_TO``TAKE_ACTION_ON``UNKNOWN``UNSPECIFIED``USE``VISIT``VOTE_FOR``WATCH``WATCH_IN_THEATERS` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/SurveyIntendedActionEnum.SurveyIntendedAction` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.single_measurement_question_set.question_text_subject_type

Field descriptionOutput only. The subject type for the question text.
Category`ATTRIBUTE` Data Type `ENUM`
`APP``APPS_DATING_SERVICES``APPS_DIGITAL_COMICS``APPS_PODCASTS``AUTOMOTIVE_BATTERY``AUTOMOTIVE_BRAND``AUTOMOTIVE_CAR_RENTAL``AUTOMOTIVE_CAR_SERVICE``AUTOMOTIVE_ELECTRIC_CAR_BRAND``AUTOMOTIVE_GAS_STATIONS``AUTOMOTIVE_MOTORCYCLE``AUTOMOTIVE_OIL``AUTOMOTIVE_PRODUCT``AUTOMOTIVE_TIRES_BRAND``BIM_COMPANY``BIM_ENTERPRISE_SERVICES_COMPANY``BIM_JOB``BIM_MARKETING_COMPANY``BIM_RECRUITING``BIM_SHIPPING``CPG_BABY_CARE_BRAND``CPG_BABY_CARE_PRODUCT``CPG_BEAUTY_AND_PERSONAL_CARE_BRAND``CPG_BEAUTY_AND_PERSONAL_CARE_PRODUCT``CPG_BEAUTY_BRAND``CPG_BEAUTY_PRODUCT``CPG_BODY_WASH_BRAND``CPG_BODY_WASH_PRODUCT``CPG_DRAIN_CLEANERS``CPG_FRAGRANCE_BRAND``CPG_FRAGRANCE_PRODUCT``CPG_HAIR_CARE_BRAND``CPG_HAIR_CARE_PRODUCT``CPG_HOUSEHOLD_CLEANING_BRAND``CPG_HOUSEHOLD_CLEANING_PRODUCT``CPG_LAUNDRY_BRAND``CPG_MAKE_UP_BRAND``CPG_MAKE_UP_PRODUCT``CPG_MOUTHWASH_BRAND``CPG_OFFICE_SUPPLIES_BRAND``CPG_OFFICE_SUPPLIES_PRODUCT``CPG_ORAL_CARE_BRAND``CPG_PERSONAL_CARE_BRAND``CPG_PERSONAL_CARE_PRODUCT``CPG_SKIN_CARE_BRAND``CPG_SKIN_CARE_PRODUCT``EDUCATION_BUSINESS_PROGRAMS``EDUCATION_IT_PROGRAMS``EDUCATION_MASTERS_PROGRAMS``EDUCATION_NURSING_PROGRAMS``EDUCATION_OFFLINE``EDUCATION_ONLINE``EDUCATION_PROGRAM``EDUCATION_TEST_PREPARATION``FBR_BEER_BRAND``FBR_BEVERAGE_BRAND``FBR_BEVERAGE_PRODUCT``FBR_BREAKFAST_FOOD_BRAND``FBR_BREAKFAST_FOOD_PRODUCT``FBR_CANDY``FBR_CHEESE``FBR_CHIPS_BRAND``FBR_CHIPS_PRODUCT``FBR_CHOCOLATE_BRAND``FBR_CHOCOLATE_PRODUCT``FBR_COFFEE_BRAND``FBR_COFFEE_PRODUCT``FBR_COLD_DRINK_BRAND``FBR_COLD_DRINK_PRODUCT``FBR_COOKIES``FBR_DOGFOOD_BRAND``FBR_DOGFOOD_PRODUCT``FBR_DOG_TREATS_BRAND``FBR_FOOD_BRAND``FBR_FOOD_DELIVERY_BRAND``FBR_FOOD_PRODUCT``FBR_ICE_CREAM_BRAND``FBR_ICE_CREAM_PRODUCT``FBR_PET_FOOD_BRAND``FBR_PET_FOOD_PRODUCT``FBR_PET_SUPPLY_BRAND``FBR_PET_SUPPLY_PRODUCT``FBR_RESTAURANT``FBR_RESTAURANT_DELIVERY_SERVICE_BRAND``FBR_RESTAURANT_DELIVERY_SERVICE_PRODUCT``FBR_SNACKS_BRAND``FBR_SNACKS_PRODUCT``FBR_SODA_BRAND``FBR_SODA_PRODUCT``FBR_SPIRIT_BRAND``FBR_SPIRIT_PRODUCT``FBR_WHEY_PROTEIN_BRAND``FBR_WINE``FINANCE_ACCOUNTING_BRAND``FINANCE_BANK``FINANCE_CREDIT_CARD_BRAND``FINANCE_CREDIT_CARD_PRODUCT``FINANCE_FINANCIAL_SERVICES``FINANCE_INSURANCE``FINANCE_INVESTMENT_SERVICES``FINANCE_LOAN_PROVIDER``FINANCE_MORTGAGE_COMPANY``FINANCE_PAYMENTS_PROCESSING``FINANCE_PAYMENTS_SYSTEMS``FINANCE_TAXES_BRAND``FINANCE_TAXES_PRODUCT``GAMBLING_CASINO``GAMBLING_DAILY_FANTASY_SPORT``GAMBLING_GAMBLING_SITE``GAMBLING_LOTTERY``GAMBLING_SPORTS_BETTING_SITE``GENERIC_BRAND``GENERIC_PRODUCT``GENERIC_SERVICE``GOVERNMENT_ANTI_SMOKING``GOVERNMENT_MILITARY``GOVERNMENT_ORGANIZATION``GOVERNMENT_PROGRAM``GOVERNMENT_PUBLIC_HEALTH_BEHAVIORS``GOVERNMENT_PUBLIC_HEALTH_ISSUE``GOVERNMENT_PUBLIC_HEALTH_TOPIC``GOVERNMENT_SERVICE``HEALTHCARE_GYMS``HEALTHCARE_HEALTH_INSURANCE_BRAND``HEALTHCARE_MULTIVITAMINS``HEALTHCARE_SPORTS_SUPPLEMENTS``HEALTHCARE_WEIGHT_LOSS_BRAND``HEALTHCARE_WEIGHT_LOSS_PRODUCT``HOME_SERVICES_CABLE_TV``HOME_SERVICES_ENERGY_BRAND``HOME_SERVICES_HOUSEHOLD_SERVICES_COMPANY``HOME_SERVICES_INTERNET_SERVICE``HOME_SERVICES_MOBILE_PHONE``HOME_SERVICES_PAY_TV_CHANNEL``HOME_SERVICES_PAY_TV_NETWORK``LOCAL_CHARITY``LOCAL_CLASSIFIEDS_SITE``LOCAL_FLOWER_BRAND``LOCAL_JOB_CLASSIFIEDS_SITE``LOCAL_LAW_FIRMS``LOCAL_REAL_ESTATE_SITE``MEDIA_AND_ENTERTAINMENT_DOWNLOAD_SITE``MEDIA_AND_ENTERTAINMENT_DVD``MEDIA_AND_ENTERTAINMENT_EVENT``MEDIA_AND_ENTERTAINMENT_GAME``MEDIA_AND_ENTERTAINMENT_GAMING_PRODUCTS``MEDIA_AND_ENTERTAINMENT_LIVE_EVENT``MEDIA_AND_ENTERTAINMENT_MOBILE_GAME``MEDIA_AND_ENTERTAINMENT_MOVIE``MEDIA_AND_ENTERTAINMENT_MOVIE_DIGITAL_DOWNLOAD``MEDIA_AND_ENTERTAINMENT_MUSIC_ARTIST``MEDIA_AND_ENTERTAINMENT_MUSIC_RELEASES``MEDIA_AND_ENTERTAINMENT_PLAYLISTS``MEDIA_AND_ENTERTAINMENT_SHOW``MEDIA_AND_ENTERTAINMENT_SHOW_DIGITAL_DOWNLOAD``MEDIA_AND_ENTERTAINMENT_SPORTS``MEDIA_AND_ENTERTAINMENT_STREAMING_SITE``MEDIA_AND_ENTERTAINMENT_TITLE_DIGITAL_DOWNLOAD``MEDIA_AND_ENTERTAINMENT_TV_CHANNEL``MEDIA_AND_ENTERTAINMENT_TV_SHOW``MEDIA_AND_ENTERTAINMENT_TV_SHOW_DIGITAL_DOWNLOAD``MEDIA_AND_ENTERTAINMENT_VIDEO_GAME``MEDIA_AND_ENTERTAINMENT_VIDEO_GAME_DLC``MEDIA_AND_ENTERTAINMENT_WEB_SERIES``OFFER``PHARMA_NON_MEDICAL_CONDITION_OTC_DRUG``POLITICS_CANDIDATE``POLITICS_GET_OUT_THE_VOTE_NOVEMBER_ELECTIONS``POLITICS_GET_OUT_THE_VOTE_PRIMARY_ELECTIONS``POLITICS_ISSUE``POLITICS_UNFAVORABLE_CANDIDATE``RETAIL_APPAREL``RETAIL_BRICK_AND_MORTAR``RETAIL_FURNITURE_BRAND``RETAIL_FURNITURE_PRODUCT``RETAIL_GIFTS_BRAND``RETAIL_GIFTS_PRODUCT``RETAIL_HOME_GOODS``RETAIL_JEWELRY_BRAND``RETAIL_ONLINE_RETAILERS``RETAIL_SHOE_BRAND``RETAIL_STORE``RETAIL_TOY_SHOP``TECHNOLOGY_ARTIFICIAL_INTELLIGENCE_BRAND``TECHNOLOGY_ARTIFICIAL_INTELLIGENCE_PRODUCT``TECHNOLOGY_BRAND``TECHNOLOGY_CAMERA_BRAND``TECHNOLOGY_CAMERA_PRODUCT``TECHNOLOGY_CONTROL_PLANS``TECHNOLOGY_FEATURE``TECHNOLOGY_GAMING_BRAND``TECHNOLOGY_HOME_APPLIANCE_BRAND``TECHNOLOGY_HOME_APPLIANCE_PRODUCT``TECHNOLOGY_LAPTOP_BRAND``TECHNOLOGY_LAPTOP_PRODUCT``TECHNOLOGY_MOBILE_PHONE_PLANS``TECHNOLOGY_ONLINE_SAFETY_BRAND``TECHNOLOGY_ONLINE_SAFETY_PRODUCT``TECHNOLOGY_OPERATING_SYSTEM``TECHNOLOGY_POSTPAID_TELCO_PLAN``TECHNOLOGY_PREPAID_TELCO_PLAN``TECHNOLOGY_PRINTER_BRAND``TECHNOLOGY_PRODUCT``TECHNOLOGY_SEARCH_ENGINE``TECHNOLOGY_SMALL_HOME_APPLIANCE_BRAND``TECHNOLOGY_SMALL_HOME_APPLIANCE_PRODUCT``TECHNOLOGY_SMARTPHONE_BRAND``TECHNOLOGY_SMARTPHONE_PRODUCT``TECHNOLOGY_SMART_HOME_DEVICE``TECHNOLOGY_SOCIAL_MEDIA``TECHNOLOGY_TABLET_BRAND``TECHNOLOGY_TABLET_PRODUCT``TECHNOLOGY_TELCO_NETWORK``TECHNOLOGY_TELECOM_FIBER_OPTIC_INTERNET``TECHNOLOGY_TELECOM_SERVICE_PACK``TECHNOLOGY_TV_BRAND``TECHNOLOGY_TV_PRODUCT``TECHNOLOGY_VIDEO_ON_DEMAND``TECHNOLOGY_WEARABLES_BRAND``TECHNOLOGY_WEBSITE``TRAVEL_ACCOMMODATIONS``TRAVEL_AIRLINE``TRAVEL_BOOKING_SERVICE``TRAVEL_CRUISES``TRAVEL_DESTINATION``TRAVEL_HOTEL``TRAVEL_OPTION``TRAVEL_VACATION_RENTAL_SERVICE``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/SurveySubjectTypeEnum.SurveySubjectType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## lift_measurement_config.survey_language

Field descriptionOutput only. The survey language.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config)

## segments.age_range

Field descriptionAge range
Category`SEGMENT` Data Type `ENUM`
`AGE_RANGE_18_24``AGE_RANGE_25_34``AGE_RANGE_35_44``AGE_RANGE_45_54``AGE_RANGE_55_64``AGE_RANGE_65_UP``AGE_RANGE_UNDETERMINED``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/AgeRangeTypeEnum.AgeRangeType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_searches_p_value) [metrics.normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches) [metrics.normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_lower_bound) [metrics.normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_upper_bound) [metrics.normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost) [metrics.normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) [metrics.normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) [metrics.normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression) [metrics.normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) [metrics.normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [metrics.relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift) [metrics.relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_lower_bound) [metrics.relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_upper_bound) [metrics.search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_cost_micros) [metrics.search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_impressions) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle)

## segments.brand_lift_measurement_type

Field descriptionThe brand lift measurement type.
Category`SEGMENT` Data Type `ENUM`
`ASSOCIATION``AWARENESS``CONSIDERATION``CUSTOM``FAVORABILITY``PURCHASE_INTENT``RECALL``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/BrandLiftMeasurementTypeEnum.BrandLiftMeasurementType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [metrics.absolute_brand_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift) [metrics.absolute_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift_p90_lower_bound) [metrics.absolute_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift_p90_upper_bound) [metrics.absolute_brand_lift_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift_p_value) [metrics.brand_lift_baseline_positive_response_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_baseline_positive_response_rate) [metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound) [metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_responder_fractional_cookies) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_exposed_positive_response_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_response_rate) [metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound) [metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound) [metrics.brand_lift_responses_exposed](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_responses_exposed) [metrics.brand_lift_responses_suppressed](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_responses_suppressed) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_suppressed_positive_responder_fractional_cookies) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_total_responses](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_total_responses) [metrics.cost_per_lifted_cookie](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_lifted_cookie) [metrics.cost_per_lifted_cookie_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_lifted_cookie_p90_lower_bound) [metrics.cost_per_lifted_cookie_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_lifted_cookie_p90_upper_bound) [metrics.fractional_lifted_cookies](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.fractional_lifted_cookies) [metrics.fractional_lifted_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.fractional_lifted_cookies_p90_lower_bound) [metrics.fractional_lifted_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.fractional_lifted_cookies_p90_upper_bound) [metrics.headroom_brand_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.headroom_brand_lift) [metrics.headroom_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.headroom_brand_lift_p90_lower_bound) [metrics.headroom_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.headroom_brand_lift_p90_upper_bound) [metrics.relative_brand_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_brand_lift) [metrics.relative_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_brand_lift_p90_lower_bound) [metrics.relative_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_brand_lift_p90_upper_bound) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## segments.conversion_action

Field descriptionResource name of the conversion action.
Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset](https://developers.google.com/google-ads/api/fields/v26/asset) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [metrics.all_average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_cart_size) [metrics.all_average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_order_value_micros) [metrics.all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions) [metrics.all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_by_conversion_date) [metrics.all_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value) [metrics.all_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value_by_conversion_date) [metrics.all_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cost_of_goods_sold_micros) [metrics.all_cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_cost_of_goods_sold_micros) [metrics.all_cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_gross_profit_micros) [metrics.all_cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_revenue_micros) [metrics.all_cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_units_sold) [metrics.all_gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_margin) [metrics.all_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_micros) [metrics.all_lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_cost_of_goods_sold_micros) [metrics.all_lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_gross_profit_micros) [metrics.all_lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_revenue_micros) [metrics.all_lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_units_sold) [metrics.all_new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_new_customer_lifetime_value) [metrics.all_orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_orders) [metrics.all_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_revenue_micros) [metrics.all_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_units_sold) [metrics.all_value_adjustment](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_value_adjustment) [metrics.average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cart_size) [metrics.average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_order_value_micros) [metrics.biddable_app_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_app_install_conversions) [metrics.biddable_app_post_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_app_post_install_conversions) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions) [metrics.conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_by_conversion_date) [metrics.conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value) [metrics.conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value_by_conversion_date) [metrics.cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_of_goods_sold_micros) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cross_device_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions) [metrics.cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_cost_of_goods_sold_micros) [metrics.cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_gross_profit_micros) [metrics.cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_revenue_micros) [metrics.cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_units_sold) [metrics.current_model_attributed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions) [metrics.current_model_attributed_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_value) [metrics.gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_margin) [metrics.gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_micros) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_cost_of_goods_sold_micros) [metrics.lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_gross_profit_micros) [metrics.lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_revenue_micros) [metrics.lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_units_sold) [metrics.new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.new_customer_lifetime_value) [metrics.orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.orders) [metrics.original_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.original_conversion_value) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [metrics.revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.revenue_micros) [metrics.units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.units_sold) [metrics.value_adjustment](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_adjustment) [metrics.value_per_all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions) [metrics.value_per_all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions_by_conversion_date) [metrics.value_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversion) [metrics.value_per_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversions_by_conversion_date) [metrics.value_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_current_model_attributed_conversion) [metrics.view_through_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view)

## segments.conversion_action_name

Field descriptionConversion action name.
Category`SEGMENT` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset](https://developers.google.com/google-ads/api/fields/v26/asset) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [metrics.all_average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_cart_size) [metrics.all_average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_order_value_micros) [metrics.all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions) [metrics.all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_by_conversion_date) [metrics.all_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value) [metrics.all_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value_by_conversion_date) [metrics.all_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cost_of_goods_sold_micros) [metrics.all_cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_cost_of_goods_sold_micros) [metrics.all_cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_gross_profit_micros) [metrics.all_cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_revenue_micros) [metrics.all_cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_units_sold) [metrics.all_gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_margin) [metrics.all_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_micros) [metrics.all_lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_cost_of_goods_sold_micros) [metrics.all_lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_gross_profit_micros) [metrics.all_lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_revenue_micros) [metrics.all_lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_units_sold) [metrics.all_new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_new_customer_lifetime_value) [metrics.all_orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_orders) [metrics.all_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_revenue_micros) [metrics.all_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_units_sold) [metrics.all_value_adjustment](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_value_adjustment) [metrics.average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cart_size) [metrics.average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_order_value_micros) [metrics.biddable_app_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_app_install_conversions) [metrics.biddable_app_post_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_app_post_install_conversions) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions) [metrics.conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_by_conversion_date) [metrics.conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value) [metrics.conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value_by_conversion_date) [metrics.cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_of_goods_sold_micros) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cross_device_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions) [metrics.cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_cost_of_goods_sold_micros) [metrics.cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_gross_profit_micros) [metrics.cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_revenue_micros) [metrics.cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_units_sold) [metrics.current_model_attributed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions) [metrics.current_model_attributed_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_value) [metrics.gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_margin) [metrics.gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_micros) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_cost_of_goods_sold_micros) [metrics.lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_gross_profit_micros) [metrics.lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_revenue_micros) [metrics.lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_units_sold) [metrics.new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.new_customer_lifetime_value) [metrics.orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.orders) [metrics.original_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.original_conversion_value) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [metrics.revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.revenue_micros) [metrics.units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.units_sold) [metrics.value_adjustment](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_adjustment) [metrics.value_per_all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions) [metrics.value_per_all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions_by_conversion_date) [metrics.value_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversion) [metrics.value_per_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversions_by_conversion_date) [metrics.value_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_current_model_attributed_conversion) [metrics.view_through_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view)

## segments.conversion_lift_conversion_category

Field descriptionConversion Category for Conversion Lift.
Category`SEGMENT` Data Type `ENUM`
`ADD_TO_CART``BEGIN_CHECKOUT``BOOK_APPOINTMENT``CONTACT``CONVERTED_LEAD``DEFAULT``DOWNLOAD``ENGAGEMENT``GET_DIRECTIONS``IMPORTED_LEAD``IN_APP_AD_REVENUE``MESSAGE_LEAD``OUTBOUND_CLICK``PAGE_VIEW``PHONE_CALL_LEAD``PURCHASE``QUALIFIED_LEAD``REQUEST_QUOTE``SIGNUP``STORE_SALE``STORE_VISIT``SUBMIT_LEAD_FORM``SUBSCRIBE_PAID``UNKNOWN``UNSPECIFIED``YOUTUBE_FOLLOW_ON_VIEWS` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionActionCategoryEnum.ConversionActionCategory` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cost_per_incremental_conversion_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_winner_score) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversion_value_per_cost_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_winner_score) [metrics.incremental_conversion_value_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_winner_score) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_conversions_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_winner_score) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## segments.conversion_lift_end_date

Field descriptionThe end date of the period for which these Conversion Lift results are
calculated. This can differ from the overall Study End Time.
Category`SEGMENT` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cost_per_incremental_conversion_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_winner_score) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversion_value_per_cost_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_winner_score) [metrics.incremental_conversion_value_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_winner_score) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_conversions_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_winner_score) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## segments.conversion_lift_included_conversion_action_types

Field descriptionThe specific conversion types that were included in the Conversion Lift
measurement for this reporting period.
Category`SEGMENT` Data Type `ENUM`
`ALL``SELECTED``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/ConversionLiftIncludedConversionActionTypesEnum.ConversionLiftIncludedConversionActionTypes` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cost_per_incremental_conversion_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_winner_score) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversion_value_per_cost_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_winner_score) [metrics.incremental_conversion_value_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_winner_score) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_conversions_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_winner_score) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## segments.conversion_lift_start_date

Field descriptionThe start date of the period for which these Conversion Lift results are
calculated. This can differ from the overall Study Start Time.
Category`SEGMENT` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cost_per_incremental_conversion_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_winner_score) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversion_value_per_cost_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_winner_score) [metrics.incremental_conversion_value_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_winner_score) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_conversions_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_winner_score) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## segments.country

Field descriptionResource name of the country
Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name)

## segments.country_localized_name

Field descriptionLocalized name of the country.
Category`SEGMENT` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country)

## segments.date

Field descriptionDate to which metrics apply.
yyyy-MM-dd format, for example, 2018-04-17.
Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_combination_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_combination_view) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v26/ad_schedule_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v26/ai_max_search_term_ad_combination_view) [android_privacy_shared_key_google_ad_group](https://developers.google.com/google-ads/api/fields/v26/android_privacy_shared_key_google_ad_group) [android_privacy_shared_key_google_campaign](https://developers.google.com/google-ads/api/fields/v26/android_privacy_shared_key_google_campaign) [android_privacy_shared_key_google_network_type](https://developers.google.com/google-ads/api/fields/v26/android_privacy_shared_key_google_network_type) [app_top_combination_view](https://developers.google.com/google-ads/api/fields/v26/app_top_combination_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_group_top_combination_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_top_combination_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/campaign_aggregate_asset_view) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_budget](https://developers.google.com/google-ads/api/fields/v26/campaign_budget) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_insight) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v26/channel_aggregate_asset_view) [click_view](https://developers.google.com/google-ads/api/fields/v26/click_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [conversion_action](https://developers.google.com/google-ads/api/fields/v26/conversion_action) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v26/customer_search_term_insight) [detail_content_suitability_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_content_suitability_placement_view) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v26/dynamic_search_ads_search_term_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [experiment](https://developers.google.com/google-ads/api/fields/v26/experiment) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v26/final_url_expansion_asset_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_content_suitability_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_content_suitability_placement_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v26/hotel_group_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [hotel_reconciliation](https://developers.google.com/google-ads/api/fields/v26/hotel_reconciliation) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [location_view](https://developers.google.com/google-ads/api/fields/v26/location_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [metrics.absolute_brand_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift) [metrics.absolute_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift_p90_lower_bound) [metrics.absolute_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift_p90_upper_bound) [metrics.absolute_brand_lift_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_brand_lift_p_value) [metrics.absolute_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_top_impression_percentage) [metrics.active_view_audibility_invalid_givt_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_invalid_givt_measurable_impressions_rate) [metrics.active_view_audibility_invalid_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_invalid_measurable_impressions_rate) [metrics.active_view_audibility_measurable_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_measurable_impressions) [metrics.active_view_audibility_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_measurable_impressions_rate) [metrics.active_view_audible_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_impressions) [metrics.active_view_audible_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_impressions_rate) [metrics.active_view_audible_quartile_p100_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p100_rate) [metrics.active_view_audible_quartile_p25_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p25_rate) [metrics.active_view_audible_quartile_p50_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p50_rate) [metrics.active_view_audible_quartile_p75_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p75_rate) [metrics.active_view_audible_thirty_seconds_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_thirty_seconds_impressions) [metrics.active_view_audible_thirty_seconds_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_thirty_seconds_impressions_rate) [metrics.active_view_audible_two_seconds_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_two_seconds_impressions) [metrics.active_view_audible_two_seconds_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_two_seconds_impressions_rate) [metrics.active_view_cpm](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_cpm) [metrics.active_view_ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_ctr) [metrics.active_view_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_impressions) [metrics.active_view_measurability](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_measurability) [metrics.active_view_measurable_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_measurable_cost_micros) [metrics.active_view_measurable_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_measurable_impressions) [metrics.active_view_viewability](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_viewability) [metrics.all_average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_cart_size) [metrics.all_average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_order_value_micros) [metrics.all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions) [metrics.all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_by_conversion_date) [metrics.all_conversions_from_click_to_call](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_click_to_call) [metrics.all_conversions_from_directions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_directions) [metrics.all_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_interactions_rate) [metrics.all_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_interactions_value_per_interaction) [metrics.all_conversions_from_location_asset_click_to_call](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_click_to_call) [metrics.all_conversions_from_location_asset_directions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_directions) [metrics.all_conversions_from_location_asset_menu](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_menu) [metrics.all_conversions_from_location_asset_order](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_order) [metrics.all_conversions_from_location_asset_other_engagement](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_other_engagement) [metrics.all_conversions_from_location_asset_store_visits](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_store_visits) [metrics.all_conversions_from_location_asset_website](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_location_asset_website) [metrics.all_conversions_from_menu](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_menu) [metrics.all_conversions_from_order](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_order) [metrics.all_conversions_from_other_engagement](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_other_engagement) [metrics.all_conversions_from_store_visit](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_store_visit) [metrics.all_conversions_from_store_website](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_store_website) [metrics.all_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value) [metrics.all_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value_by_conversion_date) [metrics.all_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value_per_cost) [metrics.all_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cost_of_goods_sold_micros) [metrics.all_cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_cost_of_goods_sold_micros) [metrics.all_cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_gross_profit_micros) [metrics.all_cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_revenue_micros) [metrics.all_cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_units_sold) [metrics.all_gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_margin) [metrics.all_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_micros) [metrics.all_lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_cost_of_goods_sold_micros) [metrics.all_lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_gross_profit_micros) [metrics.all_lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_revenue_micros) [metrics.all_lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_units_sold) [metrics.all_new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_new_customer_lifetime_value) [metrics.all_orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_orders) [metrics.all_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_revenue_micros) [metrics.all_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_units_sold) [metrics.all_value_adjustment](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_value_adjustment) [metrics.auction_insight_search_absolute_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_absolute_top_impression_percentage) [metrics.auction_insight_search_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_impression_share) [metrics.auction_insight_search_outranking_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_outranking_share) [metrics.auction_insight_search_overlap_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_overlap_rate) [metrics.auction_insight_search_position_above_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_position_above_rate) [metrics.auction_insight_search_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_top_impression_percentage) [metrics.average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cart_size) [metrics.average_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cost) [metrics.average_cpc](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cpc) [metrics.average_cpe](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cpe) [metrics.average_cpm](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cpm) [metrics.average_impression_frequency_per_user](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_impression_frequency_per_user) [metrics.average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_order_value_micros) [metrics.average_page_views](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_page_views) [metrics.average_target_cpa_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_target_cpa_micros) [metrics.average_target_roas](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_target_roas) [metrics.average_time_on_site](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_time_on_site) [metrics.average_video_watch_time_duration_millis](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_video_watch_time_duration_millis) [metrics.benchmark_average_max_cpc](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.benchmark_average_max_cpc) [metrics.benchmark_ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.benchmark_ctr) [metrics.biddable_app_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_app_install_conversions) [metrics.biddable_app_post_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_app_post_install_conversions) [metrics.biddable_cohort_app_post_install_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.biddable_cohort_app_post_install_conversions) [metrics.bounce_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.bounce_rate) [metrics.brand_lift_baseline_positive_response_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_baseline_positive_response_rate) [metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound) [metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_responder_fractional_cookies) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_exposed_positive_response_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_response_rate) [metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound) [metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound) [metrics.brand_lift_responses_exposed](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_responses_exposed) [metrics.brand_lift_responses_suppressed](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_responses_suppressed) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_suppressed_positive_responder_fractional_cookies) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_total_responses](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.brand_lift_total_responses) [metrics.clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.clicks) [metrics.clicks_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.clicks_margin_of_error) [metrics.clicks_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.clicks_p_value) [metrics.clicks_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.clicks_point_estimate) [metrics.clicks_unique_query_clusters](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.clicks_unique_query_clusters) [metrics.combined_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.combined_clicks) [metrics.combined_clicks_per_query](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.combined_clicks_per_query) [metrics.combined_queries](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.combined_queries) [metrics.content_budget_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.content_budget_lost_impression_share) [metrics.content_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.content_impression_share) [metrics.content_rank_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.content_rank_lost_impression_share) [metrics.control_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_clicks) [metrics.control_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_conversion_value) [metrics.control_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_conversion_value_per_cost) [metrics.control_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_conversions) [metrics.control_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_cost_micros) [metrics.control_cost_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_cost_per_conversion) [metrics.control_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.control_impressions) [metrics.conversion_value_change_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_value_change_point_estimate) [metrics.conversion_value_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_value_margin_of_error) [metrics.conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_value_p_value) [metrics.conversion_value_per_cost_change_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_value_per_cost_change_point_estimate) [metrics.conversion_value_per_cost_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_value_per_cost_margin_of_error) [metrics.conversion_value_per_cost_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_value_per_cost_p_value) [metrics.conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions) [metrics.conversions_absolute_change_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_absolute_change_margin_of_error) [metrics.conversions_absolute_change_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_absolute_change_p_value) [metrics.conversions_absolute_change_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_absolute_change_point_estimate) [metrics.conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_by_conversion_date) [metrics.conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_from_interactions_rate) [metrics.conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_from_interactions_value_per_interaction) [metrics.conversions_unique_query_clusters](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_unique_query_clusters) [metrics.conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value) [metrics.conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value_by_conversion_date) [metrics.conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value_per_cost) [metrics.cost_converted_currency_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_converted_currency_per_platform_comparable_conversion) [metrics.cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_micros) [metrics.cost_micros_change_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_micros_change_point_estimate) [metrics.cost_micros_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_micros_margin_of_error) [metrics.cost_micros_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_micros_p_value) [metrics.cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_of_goods_sold_micros) [metrics.cost_per_all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_all_conversions) [metrics.cost_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_conversion) [metrics.cost_per_conversion_change_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_conversion_change_point_estimate) [metrics.cost_per_conversion_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_conversion_margin_of_error) [metrics.cost_per_conversion_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_conversion_p_value) [metrics.cost_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_current_model_attributed_conversion) [metrics.cost_per_lifted_cookie](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_lifted_cookie) [metrics.cost_per_lifted_cookie_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_lifted_cookie_p90_lower_bound) [metrics.cost_per_lifted_cookie_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_lifted_cookie_p90_upper_bound) [metrics.cost_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_platform_comparable_conversion) [metrics.coviewed_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.coviewed_impressions) [metrics.cross_device_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions) [metrics.cross_device_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions_by_conversion_date) [metrics.cross_device_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions_value_by_conversion_date) [metrics.cross_device_conversions_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions_value_micros) [metrics.cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_cost_of_goods_sold_micros) [metrics.cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_gross_profit_micros) [metrics.cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_revenue_micros) [metrics.cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_units_sold) [metrics.ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.ctr) [metrics.current_model_attributed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions) [metrics.current_model_attributed_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_from_interactions_rate) [metrics.current_model_attributed_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_from_interactions_value_per_interaction) [metrics.current_model_attributed_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_value) [metrics.current_model_attributed_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_value_per_cost) [metrics.eligible_impressions_from_location_asset_store_reach](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.eligible_impressions_from_location_asset_store_reach) [metrics.engagement_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.engagement_rate) [metrics.engagements](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.engagements) [metrics.fractional_lifted_cookies](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.fractional_lifted_cookies) [metrics.fractional_lifted_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.fractional_lifted_cookies_p90_lower_bound) [metrics.fractional_lifted_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.fractional_lifted_cookies_p90_upper_bound) [metrics.general_invalid_click_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.general_invalid_click_rate) [metrics.general_invalid_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.general_invalid_clicks) [metrics.gmail_forwards](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gmail_forwards) [metrics.gmail_saves](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gmail_saves) [metrics.gmail_secondary_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gmail_secondary_clicks) [metrics.gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_margin) [metrics.gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_micros) [metrics.headroom_brand_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.headroom_brand_lift) [metrics.headroom_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.headroom_brand_lift_p90_lower_bound) [metrics.headroom_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.headroom_brand_lift_p90_upper_bound) [metrics.historical_creative_quality_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.historical_creative_quality_score) [metrics.historical_landing_page_quality_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.historical_landing_page_quality_score) [metrics.historical_quality_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.historical_quality_score) [metrics.historical_search_predicted_ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.historical_search_predicted_ctr) [metrics.hotel_average_lead_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_average_lead_value_micros) [metrics.hotel_commission_rate_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_commission_rate_micros) [metrics.hotel_eligible_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_eligible_impressions) [metrics.hotel_expected_commission_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_expected_commission_cost) [metrics.hotel_price_difference_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_price_difference_percentage) [metrics.impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.impressions) [metrics.impressions_margin_of_error](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.impressions_margin_of_error) [metrics.impressions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.impressions_p_value) [metrics.impressions_point_estimate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.impressions_point_estimate) [metrics.impressions_unique_query_clusters](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.impressions_unique_query_clusters) [metrics.incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_searches_p_value) [metrics.interaction_event_types](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.interaction_event_types) [metrics.interaction_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.interaction_rate) [metrics.interactions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.interactions) [metrics.invalid_click_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.invalid_click_rate) [metrics.invalid_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.invalid_clicks) [metrics.lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_cost_of_goods_sold_micros) [metrics.lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_gross_profit_micros) [metrics.lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_revenue_micros) [metrics.lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_units_sold) [metrics.message_chat_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.message_chat_rate) [metrics.message_chats](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.message_chats) [metrics.message_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.message_impressions) [metrics.mobile_friendly_clicks_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.mobile_friendly_clicks_percentage) [metrics.new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.new_customer_lifetime_value) [metrics.normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches) [metrics.normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_lower_bound) [metrics.normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_upper_bound) [metrics.normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost) [metrics.normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) [metrics.normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) [metrics.normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression) [metrics.normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) [metrics.normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) [metrics.orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.orders) [metrics.organic_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_clicks) [metrics.organic_clicks_per_query](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_clicks_per_query) [metrics.organic_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_impressions) [metrics.organic_impressions_per_query](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_impressions_per_query) [metrics.organic_queries](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_queries) [metrics.original_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.original_conversion_value) [metrics.percent_new_visitors](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.percent_new_visitors) [metrics.phone_calls](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.phone_calls) [metrics.phone_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.phone_impressions) [metrics.phone_through_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.phone_through_rate) [metrics.platform_comparable_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions) [metrics.platform_comparable_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_by_conversion_date) [metrics.platform_comparable_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_from_interactions_rate) [metrics.platform_comparable_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_from_interactions_value_per_interaction) [metrics.platform_comparable_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_value) [metrics.platform_comparable_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_value_by_conversion_date) [metrics.platform_comparable_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_value_per_cost) [metrics.primary_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.primary_impressions) [metrics.publisher_organic_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.publisher_organic_clicks) [metrics.publisher_purchased_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.publisher_purchased_clicks) [metrics.publisher_unknown_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.publisher_unknown_clicks) [metrics.relative_brand_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_brand_lift) [metrics.relative_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_brand_lift_p90_lower_bound) [metrics.relative_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_brand_lift_p90_upper_bound) [metrics.relative_ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_ctr) [metrics.relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift) [metrics.relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_lower_bound) [metrics.relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_upper_bound) [metrics.revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.revenue_micros) [metrics.search_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_absolute_top_impression_share) [metrics.search_budget_lost_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_budget_lost_absolute_top_impression_share) [metrics.search_budget_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_budget_lost_impression_share) [metrics.search_budget_lost_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_budget_lost_top_impression_share) [metrics.search_click_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_click_share) [metrics.search_exact_match_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_exact_match_impression_share) [metrics.search_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_impression_share) [metrics.search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_cost_micros) [metrics.search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_impressions) [metrics.search_rank_lost_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_rank_lost_absolute_top_impression_share) [metrics.search_rank_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_rank_lost_impression_share) [metrics.search_rank_lost_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_rank_lost_top_impression_share) [metrics.search_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_top_impression_share) [metrics.search_volume](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_volume) [metrics.sk_ad_network_installs](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.sk_ad_network_installs) [metrics.sk_ad_network_total_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.sk_ad_network_total_conversions) [metrics.speed_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.speed_score) [metrics.svr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.svr) [metrics.top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.top_impression_percentage) [metrics.trueview_average_cpv](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.trueview_average_cpv) [metrics.unique_users](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users) [metrics.unique_users_eight_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_eight_plus) [metrics.unique_users_eight_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_eight_plus_info) [metrics.unique_users_five_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_five_plus) [metrics.unique_users_five_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_five_plus_info) [metrics.unique_users_four_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_four_plus) [metrics.unique_users_four_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_four_plus_info) [metrics.unique_users_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_info) [metrics.unique_users_nine_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_nine_plus) [metrics.unique_users_nine_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_nine_plus_info) [metrics.unique_users_seven_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_seven_plus) [metrics.unique_users_seven_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_seven_plus_info) [metrics.unique_users_six_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_six_plus) [metrics.unique_users_six_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_six_plus_info) [metrics.unique_users_ten_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_ten_plus) [metrics.unique_users_ten_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_ten_plus_info) [metrics.unique_users_three_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_three_plus) [metrics.unique_users_three_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_three_plus_info) [metrics.unique_users_two_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_two_plus) [metrics.unique_users_two_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_two_plus_info) [metrics.units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.units_sold) [metrics.valid_accelerated_mobile_pages_clicks_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.valid_accelerated_mobile_pages_clicks_percentage) [metrics.value_adjustment](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_adjustment) [metrics.value_per_all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions) [metrics.value_per_all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions_by_conversion_date) [metrics.value_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversion) [metrics.value_per_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversions_by_conversion_date) [metrics.value_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_current_model_attributed_conversion) [metrics.value_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_platform_comparable_conversion) [metrics.value_per_platform_comparable_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_platform_comparable_conversions_by_conversion_date) [metrics.vertical_ads_average_booking_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.vertical_ads_average_booking_value_micros) [metrics.vertical_ads_potential_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.vertical_ads_potential_impressions) [metrics.vertical_ads_price_difference_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.vertical_ads_price_difference_percentage) [metrics.video_quartile_p100_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p100_rate) [metrics.video_quartile_p25_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p25_rate) [metrics.video_quartile_p50_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p50_rate) [metrics.video_quartile_p75_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p75_rate) [metrics.video_trueview_view_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate) [metrics.video_trueview_view_rate_in_feed](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate_in_feed) [metrics.video_trueview_view_rate_in_stream](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate_in_stream) [metrics.video_trueview_view_rate_shorts](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate_shorts) [metrics.video_trueview_views](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_views) [metrics.video_watch_time_duration_millis](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_watch_time_duration_millis) [metrics.view_through_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions) [metrics.view_through_conversions_from_location_asset_click_to_call](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_click_to_call) [metrics.view_through_conversions_from_location_asset_directions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_directions) [metrics.view_through_conversions_from_location_asset_menu](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_menu) [metrics.view_through_conversions_from_location_asset_order](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_order) [metrics.view_through_conversions_from_location_asset_other_engagement](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_other_engagement) [metrics.view_through_conversions_from_location_asset_store_visits](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_store_visits) [metrics.view_through_conversions_from_location_asset_website](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions_from_location_asset_website) [metrics.youtube_comments](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.youtube_comments) [metrics.youtube_likes](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.youtube_likes) [metrics.youtube_shares](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.youtube_shares) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [per_store_view](https://developers.google.com/google-ads/api/fields/v26/per_store_view) [performance_max_placement_view](https://developers.google.com/google-ads/api/fields/v26/performance_max_placement_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_using_video) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v26/segments#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_value_rule_primary_dimension) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v26/segments#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v26/segments#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v26/segments#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.sk_ad_network_ad_event_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_ad_event_type) [segments.sk_ad_network_attribution_credit](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_attribution_credit) [segments.sk_ad_network_coarse_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_coarse_conversion_value) [segments.sk_ad_network_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_fine_conversion_value) [segments.sk_ad_network_postback_sequence_index](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_postback_sequence_index) [segments.sk_ad_network_redistributed_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_redistributed_fine_conversion_value) [segments.sk_ad_network_source_app.sk_ad_network_source_app_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_app.sk_ad_network_source_app_id) [segments.sk_ad_network_source_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_domain) [segments.sk_ad_network_source_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_source_type) [segments.sk_ad_network_user_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_user_type) [segments.sk_ad_network_version](https://developers.google.com/google-ads/api/fields/v26/segments#segments.sk_ad_network_version) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v26/segments#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [shopping_product](https://developers.google.com/google-ads/api/fields/v26/shopping_product) [smart_campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/smart_campaign_search_term_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_group_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view)

## segments.device

Field descriptionDevice to which metrics apply.
Category`SEGMENT` Data Type `ENUM`
`CONNECTED_TV``DESKTOP``MOBILE``OTHER``TABLET``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/DeviceEnum.Device` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group](https://developers.google.com/google-ads/api/fields/v26/ad_group) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_ad_asset_view) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v26/ad_group_asset) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v26/ad_group_audience_view) [age_range_view](https://developers.google.com/google-ads/api/fields/v26/age_range_view) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_field_type_view) [asset_group](https://developers.google.com/google-ads/api/fields/v26/asset_group) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v26/asset_group_asset) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v26/asset_group_product_group_view) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v26/asset_set_asset) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v26/asset_set_type_view) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v26/bidding_strategy) [campaign](https://developers.google.com/google-ads/api/fields/v26/campaign) [campaign_asset](https://developers.google.com/google-ads/api/fields/v26/campaign_asset) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v26/campaign_audience_view) [campaign_group](https://developers.google.com/google-ads/api/fields/v26/campaign_group) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v26/campaign_search_term_view) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v26/cart_data_sales_view) [click_view](https://developers.google.com/google-ads/api/fields/v26/click_view) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v26/content_criterion_view) [customer](https://developers.google.com/google-ads/api/fields/v26/customer) [customer_asset](https://developers.google.com/google-ads/api/fields/v26/customer_asset) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v26/detail_placement_view) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v26/display_keyword_view) [distance_view](https://developers.google.com/google-ads/api/fields/v26/distance_view) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v26/expanded_landing_page_view) [gender_view](https://developers.google.com/google-ads/api/fields/v26/gender_view) [geographic_view](https://developers.google.com/google-ads/api/fields/v26/geographic_view) [group_placement_view](https://developers.google.com/google-ads/api/fields/v26/group_placement_view) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v26/hotel_performance_view) [income_range_view](https://developers.google.com/google-ads/api/fields/v26/income_range_view) [keyword_view](https://developers.google.com/google-ads/api/fields/v26/keyword_view) [landing_page_view](https://developers.google.com/google-ads/api/fields/v26/landing_page_view) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [location_interest_view](https://developers.google.com/google-ads/api/fields/v26/location_interest_view) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v26/managed_placement_view) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v26/matched_location_interest_view) [metrics.absolute_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.absolute_top_impression_percentage) [metrics.active_view_audibility_invalid_givt_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_invalid_givt_measurable_impressions_rate) [metrics.active_view_audibility_invalid_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_invalid_measurable_impressions_rate) [metrics.active_view_audibility_measurable_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_measurable_impressions) [metrics.active_view_audibility_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audibility_measurable_impressions_rate) [metrics.active_view_audible_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_impressions) [metrics.active_view_audible_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_impressions_rate) [metrics.active_view_audible_quartile_p100_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p100_rate) [metrics.active_view_audible_quartile_p25_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p25_rate) [metrics.active_view_audible_quartile_p50_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p50_rate) [metrics.active_view_audible_quartile_p75_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_quartile_p75_rate) [metrics.active_view_audible_thirty_seconds_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_thirty_seconds_impressions) [metrics.active_view_audible_thirty_seconds_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_thirty_seconds_impressions_rate) [metrics.active_view_audible_two_seconds_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_two_seconds_impressions) [metrics.active_view_audible_two_seconds_impressions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_audible_two_seconds_impressions_rate) [metrics.active_view_cpm](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_cpm) [metrics.active_view_ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_ctr) [metrics.active_view_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_impressions) [metrics.active_view_measurability](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_measurability) [metrics.active_view_measurable_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_measurable_cost_micros) [metrics.active_view_measurable_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_measurable_impressions) [metrics.active_view_viewability](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.active_view_viewability) [metrics.all_average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_cart_size) [metrics.all_average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_average_order_value_micros) [metrics.all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions) [metrics.all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_by_conversion_date) [metrics.all_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_interactions_rate) [metrics.all_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_from_interactions_value_per_interaction) [metrics.all_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value) [metrics.all_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value_by_conversion_date) [metrics.all_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_conversions_value_per_cost) [metrics.all_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cost_of_goods_sold_micros) [metrics.all_cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_cost_of_goods_sold_micros) [metrics.all_cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_gross_profit_micros) [metrics.all_cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_revenue_micros) [metrics.all_cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_cross_sell_units_sold) [metrics.all_gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_margin) [metrics.all_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_gross_profit_micros) [metrics.all_lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_cost_of_goods_sold_micros) [metrics.all_lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_gross_profit_micros) [metrics.all_lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_revenue_micros) [metrics.all_lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_lead_units_sold) [metrics.all_orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_orders) [metrics.all_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_revenue_micros) [metrics.all_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.all_units_sold) [metrics.auction_insight_search_absolute_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_absolute_top_impression_percentage) [metrics.auction_insight_search_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_impression_share) [metrics.auction_insight_search_outranking_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_outranking_share) [metrics.auction_insight_search_overlap_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_overlap_rate) [metrics.auction_insight_search_position_above_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_position_above_rate) [metrics.auction_insight_search_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.auction_insight_search_top_impression_percentage) [metrics.average_cart_size](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cart_size) [metrics.average_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cost) [metrics.average_cpc](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cpc) [metrics.average_cpe](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cpe) [metrics.average_cpm](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_cpm) [metrics.average_impression_frequency_per_user](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_impression_frequency_per_user) [metrics.average_order_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_order_value_micros) [metrics.average_video_watch_time_duration_millis](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.average_video_watch_time_duration_millis) [metrics.clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.clicks) [metrics.combined_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.combined_clicks) [metrics.combined_clicks_per_query](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.combined_clicks_per_query) [metrics.combined_queries](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.combined_queries) [metrics.content_budget_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.content_budget_lost_impression_share) [metrics.content_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.content_impression_share) [metrics.content_rank_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.content_rank_lost_impression_share) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions) [metrics.conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_by_conversion_date) [metrics.conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_from_interactions_rate) [metrics.conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_from_interactions_value_per_interaction) [metrics.conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value) [metrics.conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value_by_conversion_date) [metrics.conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversions_value_per_cost) [metrics.cost_converted_currency_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_converted_currency_per_platform_comparable_conversion) [metrics.cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_micros) [metrics.cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_of_goods_sold_micros) [metrics.cost_per_all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_all_conversions) [metrics.cost_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_conversion) [metrics.cost_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_current_model_attributed_conversion) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cost_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_platform_comparable_conversion) [metrics.coviewed_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.coviewed_impressions) [metrics.cross_device_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_device_conversions) [metrics.cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_cost_of_goods_sold_micros) [metrics.cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_gross_profit_micros) [metrics.cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_revenue_micros) [metrics.cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cross_sell_units_sold) [metrics.ctr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.ctr) [metrics.current_model_attributed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions) [metrics.current_model_attributed_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_from_interactions_rate) [metrics.current_model_attributed_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_from_interactions_value_per_interaction) [metrics.current_model_attributed_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_value) [metrics.current_model_attributed_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.current_model_attributed_conversions_value_per_cost) [metrics.engagement_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.engagement_rate) [metrics.engagements](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.engagements) [metrics.general_invalid_click_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.general_invalid_click_rate) [metrics.general_invalid_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.general_invalid_clicks) [metrics.gmail_forwards](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gmail_forwards) [metrics.gmail_saves](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gmail_saves) [metrics.gmail_secondary_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gmail_secondary_clicks) [metrics.gross_profit_margin](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_margin) [metrics.gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.gross_profit_micros) [metrics.hotel_average_lead_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_average_lead_value_micros) [metrics.hotel_eligible_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_eligible_impressions) [metrics.hotel_price_difference_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.hotel_price_difference_percentage) [metrics.impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.impressions) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_searches_p_value) [metrics.interaction_event_types](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.interaction_event_types) [metrics.interaction_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.interaction_rate) [metrics.interactions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.interactions) [metrics.invalid_click_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.invalid_click_rate) [metrics.invalid_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.invalid_clicks) [metrics.lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_cost_of_goods_sold_micros) [metrics.lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_gross_profit_micros) [metrics.lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_revenue_micros) [metrics.lead_units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.lead_units_sold) [metrics.mobile_friendly_clicks_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.mobile_friendly_clicks_percentage) [metrics.normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches) [metrics.normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_lower_bound) [metrics.normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_upper_bound) [metrics.normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost) [metrics.normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) [metrics.normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) [metrics.normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression) [metrics.normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) [metrics.normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) [metrics.orders](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.orders) [metrics.organic_clicks](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_clicks) [metrics.organic_clicks_per_query](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_clicks_per_query) [metrics.organic_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_impressions) [metrics.organic_impressions_per_query](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_impressions_per_query) [metrics.organic_queries](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.organic_queries) [metrics.platform_comparable_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions) [metrics.platform_comparable_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_by_conversion_date) [metrics.platform_comparable_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_from_interactions_rate) [metrics.platform_comparable_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_from_interactions_value_per_interaction) [metrics.platform_comparable_conversions_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_value) [metrics.platform_comparable_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_value_by_conversion_date) [metrics.platform_comparable_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.platform_comparable_conversions_value_per_cost) [metrics.primary_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.primary_impressions) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [metrics.relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift) [metrics.relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_lower_bound) [metrics.relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_upper_bound) [metrics.revenue_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.revenue_micros) [metrics.search_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_absolute_top_impression_share) [metrics.search_budget_lost_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_budget_lost_absolute_top_impression_share) [metrics.search_budget_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_budget_lost_impression_share) [metrics.search_budget_lost_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_budget_lost_top_impression_share) [metrics.search_click_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_click_share) [metrics.search_exact_match_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_exact_match_impression_share) [metrics.search_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_impression_share) [metrics.search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_cost_micros) [metrics.search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_impressions) [metrics.search_rank_lost_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_rank_lost_absolute_top_impression_share) [metrics.search_rank_lost_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_rank_lost_impression_share) [metrics.search_rank_lost_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_rank_lost_top_impression_share) [metrics.search_top_impression_share](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_top_impression_share) [metrics.speed_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.speed_score) [metrics.svr](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.svr) [metrics.top_impression_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.top_impression_percentage) [metrics.trueview_average_cpv](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.trueview_average_cpv) [metrics.unique_users](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users) [metrics.unique_users_eight_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_eight_plus) [metrics.unique_users_eight_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_eight_plus_info) [metrics.unique_users_five_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_five_plus) [metrics.unique_users_five_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_five_plus_info) [metrics.unique_users_four_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_four_plus) [metrics.unique_users_four_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_four_plus_info) [metrics.unique_users_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_info) [metrics.unique_users_nine_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_nine_plus) [metrics.unique_users_nine_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_nine_plus_info) [metrics.unique_users_seven_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_seven_plus) [metrics.unique_users_seven_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_seven_plus_info) [metrics.unique_users_six_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_six_plus) [metrics.unique_users_six_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_six_plus_info) [metrics.unique_users_ten_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_ten_plus) [metrics.unique_users_ten_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_ten_plus_info) [metrics.unique_users_three_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_three_plus) [metrics.unique_users_three_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_three_plus_info) [metrics.unique_users_two_plus](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_two_plus) [metrics.unique_users_two_plus_info](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.unique_users_two_plus_info) [metrics.units_sold](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.units_sold) [metrics.valid_accelerated_mobile_pages_clicks_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.valid_accelerated_mobile_pages_clicks_percentage) [metrics.value_per_all_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions) [metrics.value_per_all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_all_conversions_by_conversion_date) [metrics.value_per_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversion) [metrics.value_per_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_conversions_by_conversion_date) [metrics.value_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_current_model_attributed_conversion) [metrics.value_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_platform_comparable_conversion) [metrics.value_per_platform_comparable_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.value_per_platform_comparable_conversions_by_conversion_date) [metrics.vertical_ads_average_booking_value_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.vertical_ads_average_booking_value_micros) [metrics.vertical_ads_potential_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.vertical_ads_potential_impressions) [metrics.vertical_ads_price_difference_percentage](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.vertical_ads_price_difference_percentage) [metrics.video_quartile_p100_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p100_rate) [metrics.video_quartile_p25_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p25_rate) [metrics.video_quartile_p50_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p50_rate) [metrics.video_quartile_p75_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_quartile_p75_rate) [metrics.video_trueview_view_rate](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate) [metrics.video_trueview_view_rate_in_feed](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate_in_feed) [metrics.video_trueview_view_rate_in_stream](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate_in_stream) [metrics.video_trueview_view_rate_shorts](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_view_rate_shorts) [metrics.video_trueview_views](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_trueview_views) [metrics.video_watch_time_duration_millis](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.video_watch_time_duration_millis) [metrics.view_through_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.view_through_conversions) [metrics.youtube_comments](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.youtube_comments) [metrics.youtube_likes](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.youtube_likes) [metrics.youtube_shares](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.youtube_shares) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v26/paid_organic_search_term_view) [parental_status_view](https://developers.google.com/google-ads/api/fields/v26/parental_status_view) [product_group_view](https://developers.google.com/google-ads/api/fields/v26/product_group_view) [search_term_view](https://developers.google.com/google-ads/api/fields/v26/search_term_view) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_format_type) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.ad_sub_network_type) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.adjusted_gender) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v26/segments#segments.advance_booking_window) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v26/segments#segments.asset_interaction_target.interaction_on_this_asset) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v26/segments#segments.auction_insight_domain) [segments.click_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.day_of_week) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v26/segments#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v26/segments#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v26/segments#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v26/segments#segments.length_of_booking) [segments.match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.match_type) [segments.month](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.month_of_year) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_sold_type_l5) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v26/segments#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v26/segments#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_engine_results_page_type) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_term_targeting_status) [segments.slot](https://developers.google.com/google-ads/api/fields/v26/segments#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v26/segments#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v26/segments#segments.vertical_ads_vertical) [segments.week](https://developers.google.com/google-ads/api/fields/v26/segments#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v26/segments#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v26/shopping_performance_view) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v26/targeting_expansion_view) [topic_view](https://developers.google.com/google-ads/api/fields/v26/topic_view) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v26/travel_activity_performance_view) [user_location_view](https://developers.google.com/google-ads/api/fields/v26/user_location_view) [video](https://developers.google.com/google-ads/api/fields/v26/video) [video_enhancement](https://developers.google.com/google-ads/api/fields/v26/video_enhancement) [webpage_view](https://developers.google.com/google-ads/api/fields/v26/webpage_view)

## segments.experiment_arm

Field descriptionExperiment arm.
Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.cost_per_incremental_conversion_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_winner_score) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversion_value_per_cost_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_winner_score) [metrics.incremental_conversion_value_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_winner_score) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_conversions_winner_score](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_winner_score) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date)

## segments.gender

Field descriptionGender
Category`SEGMENT` Data Type `ENUM`
`FEMALE``MALE``UNDETERMINED``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/GenderTypeEnum.GenderType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.conversion_lift_baseline_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversion_value) [metrics.conversion_lift_baseline_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_baseline_conversions) [metrics.conversion_lift_exposed_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversion_value) [metrics.conversion_lift_exposed_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.conversion_lift_exposed_conversions) [metrics.cost_per_incremental_conversion](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion) [metrics.cost_per_incremental_conversion_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_lower_bound) [metrics.cost_per_incremental_conversion_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.cost_per_incremental_conversion_p90_upper_bound) [metrics.incremental_conversion_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value) [metrics.incremental_conversion_value_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_lower_bound) [metrics.incremental_conversion_value_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p90_upper_bound) [metrics.incremental_conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_p_value) [metrics.incremental_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost) [metrics.incremental_conversion_value_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_lower_bound) [metrics.incremental_conversion_value_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversion_value_per_cost_p90_upper_bound) [metrics.incremental_conversions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions) [metrics.incremental_conversions_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_lower_bound) [metrics.incremental_conversions_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p90_upper_bound) [metrics.incremental_conversions_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_conversions_p_value) [metrics.incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_searches_p_value) [metrics.normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches) [metrics.normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_lower_bound) [metrics.normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_upper_bound) [metrics.normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost) [metrics.normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) [metrics.normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) [metrics.normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression) [metrics.normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) [metrics.normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) [metrics.relative_conversion_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift) [metrics.relative_conversion_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_lower_bound) [metrics.relative_conversion_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_lift_p90_upper_bound) [metrics.relative_conversion_value_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift) [metrics.relative_conversion_value_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_lower_bound) [metrics.relative_conversion_value_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_conversion_value_lift_p90_upper_bound) [metrics.relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift) [metrics.relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_lower_bound) [metrics.relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_upper_bound) [metrics.search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_cost_micros) [metrics.search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_impressions) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle)

## segments.search_lift_keyword_bundle

Field descriptionThe Search Lift Keyword Bundle resource name.
Category`SEGMENT` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_searches_p_value) [metrics.normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches) [metrics.normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_lower_bound) [metrics.normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_upper_bound) [metrics.normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost) [metrics.normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) [metrics.normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) [metrics.normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression) [metrics.normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) [metrics.normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) [metrics.relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift) [metrics.relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_lower_bound) [metrics.relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_upper_bound) [metrics.search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_cost_micros) [metrics.search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_impressions) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## segments.search_property

Field descriptionThe Search Property where the search happened.
Category`SEGMENT` Data Type `ENUM`
`GOOGLE_SEARCH``UNKNOWN``UNSPECIFIED``YOUTUBE` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/SearchLiftSearchPropertyEnum.SearchLiftSearchProperty` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [metrics.incremental_searches_p_value](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.incremental_searches_p_value) [metrics.normalized_incremental_searches](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches) [metrics.normalized_incremental_searches_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_lower_bound) [metrics.normalized_incremental_searches_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_p90_upper_bound) [metrics.normalized_incremental_searches_per_cost](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost) [metrics.normalized_incremental_searches_per_cost_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_lower_bound) [metrics.normalized_incremental_searches_per_cost_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_cost_p90_upper_bound) [metrics.normalized_incremental_searches_per_impression](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression) [metrics.normalized_incremental_searches_per_impression_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_lower_bound) [metrics.normalized_incremental_searches_per_impression_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.normalized_incremental_searches_per_impression_p90_upper_bound) [metrics.relative_search_lift](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift) [metrics.relative_search_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_lower_bound) [metrics.relative_search_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.relative_search_lift_p90_upper_bound) [metrics.search_lift_cost_micros](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_cost_micros) [metrics.search_lift_impressions](https://developers.google.com/google-ads/api/fields/v26/metrics#metrics.search_lift_impressions) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle)

## metrics.absolute_brand_lift

Field descriptionThese metrics estimate the additional brand lift directly attributable to
the ad campaign.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.absolute_brand_lift_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for absolute brand lift.
The "conservative" estimate of your success. It is the minimum increase
you can be 90% sure was caused by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.absolute_brand_lift_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for absolute brand lift.
The "optimistic" estimate of your success. It is the maximum increase
likely driven by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.absolute_brand_lift_p_value

Field descriptionThe p-value provides a measure of the statistical significance for the
detected brand lift. It calculates the likelihood that your incremental
lift was driven by ad performance rather than being a merely random
occurrence. Achieving a low score of 0.10 indicates 90%
confidence that your advertising efforts directly generated the additional
lift.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_baseline_positive_response_rate

Field descriptionRepresents the rate of positive responses that would have occurred
naturally without ad exposure, based on the behavior of the control group.
Also referred to as "Control" responses. Provides the baseline
level of brand perception that occurred naturally.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the baseline positive
response rate. Represents the conservative baseline rate of positive brand
responses you could expect naturally without ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for the baseline positive
response rate. Represents the optimistic baseline rate of positive brand
responses expected naturally without ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_exposed_positive_responder_fractional_cookies

Field descriptionEstimated unique users showing interest in the exposed group. This value is
"fractional" because it represents a statistical estimate rather than a
raw headcount.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for the estimated number of
unique cookies within the ad-exposed group that are estimated to have a
positive brand attitude, as measured by the Brand Lift survey.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for the estimated number of
unique cookies within the ad-exposed group that are estimated to have
experienced a positive shift in brand attitude, as measured by the Brand
Lift survey.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_exposed_positive_response_rate

Field descriptionRepresents the rate of positive responses from users who were exposed to
the ads. Also referred to as "Treatment" responses. Shows
total positive response rate when users were exposed to your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the exposed positive
response rate. Represents the conservative estimate of positive brand
responses among users exposed to your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for the exposed positive
response rate. Represents the maximum estimate of positive brand responses
among users exposed to your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_responses_exposed

Field descriptionThe number of survey responses from users who were exposed to the ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_responses_suppressed

Field descriptionBrand lift responses suppressed.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_suppressed_positive_responder_fractional_cookies

Field descriptionEstimated unique users showing interest in the control/suppressed group.
This value is "fractional" because it represents a statistical estimate.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the estimated number of
fractional cookies within the control group that are categorized as
positive responders. This lower bound provides a statistically supported
minimum value for the total fractional cookies in the control group showing
a positive brand attitude.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound

Field descriptionRepresents the upper bound of the 90% confidence interval for the
estimated number of fractional cookies within the control group that are
categorized as positive responders. This upper bound provides a
statistically supported maximum value for the total fractional cookies in
the control group showing a positive brand attitude.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.brand_lift_total_responses

Field descriptionThe total number of survey responses collected across both the exposed and
control groups.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.conversion_lift_baseline_conversion_value

Field descriptionRepresents the baseline conversion value from users not exposed to the ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.conversion_lift_baseline_conversions

Field descriptionRepresents the number of conversions that would have occurred naturally
without ad exposure, based on the behavior of the control group. Often
referred to as "Control" conversions.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.conversion_lift_exposed_conversion_value

Field descriptionRepresents the total conversion value from users exposed to the ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.conversion_lift_exposed_conversions

Field descriptionRepresents the total conversions from users who were exposed to the ads.
Also referred to as "Treatment" conversions.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.cost_per_incremental_conversion

Field descriptionThe estimated cost incurred for each additional conversion generated by the
campaign. This is the Incremental Cost Per Acquisition (iCPA).
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.cost_per_incremental_conversion_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for
cost_per_incremental_conversion. The lowest likely cost you paid per
incremental conversion.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.cost_per_incremental_conversion_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for
cost_per_incremental_conversion. The highest likely cost you paid per
incremental conversion.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.cost_per_incremental_conversion_winner_score

Field descriptionThe probability that this experiment arm is the winner for cost per
incremental conversion. This value is between 0.0 and 1.0.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm)

## metrics.cost_per_lifted_cookie

Field descriptionThe estimated cost incurred for each additional person moved to a positive
brand state by the campaign. Helps assess the
cost-effectiveness of your ad spend in driving brand growth.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.cost_per_lifted_cookie_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the cost per lifted cookie.
Represents the optimistic (lowest cost) estimate for moving a user to
a positive brand state.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.cost_per_lifted_cookie_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for the cost per lifted cookie.
Represents the conservative (highest cost) estimate for moving a user
to a positive brand state.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.fractional_lifted_cookies

Field descriptionEstimated number of unique users who were moved to a positive brand state
directly by the campaign (that is, lifted users).
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.fractional_lifted_cookies_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for the
fractional_lifted_cookies metric. This value represents a statistically
conservative estimate of the minimum number of cookies for whom a positive
Brand Lift is attributed to the ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.fractional_lifted_cookies_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for the
fractional_lifted_cookies metric. This value represents a statistically
optimistic estimate of the maximum number of cookies that may have
experienced a positive Brand Lift.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.headroom_brand_lift

Field descriptionThe increase in positive brand responses relative to the total potential
growth remaining.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.headroom_brand_lift_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for headroom brand lift. The
minimum growth rate relative to remaining brand potential you can be 90%
confident was driven by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.headroom_brand_lift_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for headroom brand lift. The
maximum growth rate relative to remaining brand potential likely driven by
your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.incremental_conversion_value

Field descriptionThe estimated additional conversion value the ads generated. Measures the
incremental revenue or value from your campaigns.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for
incremental_conversion_value. Shows the minimum amount of extra revenue ($)
you can be 90% certain was generated by the campaign.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for
incremental_conversion_value. The highest amount of extra revenue ($)
likely generated by the campaign.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_p_value

Field descriptionThe conversions value p-value provides a measure of the statistical
significance for the detected lift in conversions value. It calculates the
likelihood that your incremental conversion value was driven by ad
performance rather than being a merely random occurrence.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_per_cost

Field descriptionThe incremental return on ad spend (iROAS), calculated as the additional
conversion value generated per unit of campaign cost. Measures the return
on your ad spend in terms of incremental value.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_per_cost_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for incremental conversion
value per cost. The "Guaranteed" return. Even if the data is noisy, you can
be 90% sure your return was at least this high.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_per_cost_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for incremental conversion
value per cost. The "Potential" return. The maximum likely revenue
generated for every dollar spent.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversion_value_per_cost_winner_score

Field descriptionThe probability that this experiment arm is the winner for incremental
conversion value per cost. This value is between 0.0 and 1.0.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm)

## metrics.incremental_conversion_value_winner_score

Field descriptionThe probability that this experiment arm is the winner for incremental
conversion value. This value is between 0.0 and 1.0.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm)

## metrics.incremental_conversions

Field descriptionThe estimated number of additional conversions directly attributable to the
ad campaign.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversions_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for
incremental_conversions. The "conservative" estimate of your success. It is
the minimum number of additional sales you can be 90% sure were caused by
your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversions_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for
incremental_conversions. The "optimistic" estimate of your success. It is
the maximum number of additional sales likely driven by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversions_p_value

Field descriptionThe conversions p-value provides a measure of the statistical significance
for the detected lift in conversions. It calculates the likelihood that
your incremental conversions were driven by ad performance rather than
being a merely random occurrence.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.incremental_conversions_winner_score

Field descriptionThe probability that this experiment arm is the winner for incremental
conversions. This value is between 0.0 and 1.0.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm)

## metrics.incremental_searches_p_value

Field descriptionThe p-value for incremental searches. Represents the statistical
probability that the observed increase in search queries occurred by chance
rather than being caused by the ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches

Field descriptionThe estimated number of incremental search queries driven by ad exposure,
normalized across exposed and control groups. This metric is only reported
when lift is statistically positive.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for normalized incremental
searches. Represents a statistically conservative estimate of the minimum
additional search queries driven by ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for normalized incremental
searches. Represents a statistically optimistic estimate of the maximum
additional search queries driven by ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_per_cost

Field descriptionThe estimated number of incremental search queries generated per unit of
ad spend (in advertiser currency). Measures the cost efficiency of the
campaign in driving search behavior. Only reported when lift is
statistically positive.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_per_cost_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for normalized incremental
searches per cost.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_per_cost_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for normalized incremental
searches per cost.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_per_impression

Field descriptionThe estimated number of incremental search queries generated per ad
impression. Measures the effectiveness of each ad exposure in driving
search behavior. Only reported when lift is statistically positive.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_per_impression_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for normalized incremental
searches per impression.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.normalized_incremental_searches_per_impression_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for normalized incremental
searches per impression.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.relative_brand_lift

Field descriptionThe percentage increase in positive responses in the exposed group compared
to the control group.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.relative_brand_lift_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for Relative Brand Lift.
Represents the minimum percentage increase in positive brand perception
among users who were exposed to the ads, relative to the baseline positive
response rate observed in the control group.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.relative_brand_lift_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for Relative Brand Lift.
Represents the maximum percentage increase in positive brand perception in
the ad-exposed group, relative to the control group's baseline positive
response rate, at a 90% confidence level.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_age_range) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_campaign) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_device) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_gender) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_video) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v26/segments#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date)

## metrics.relative_conversion_lift

Field descriptionThe percentage increase in conversions in the exposed group compared to the
control group.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.relative_conversion_lift_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for
relative_conversion_lift. The minimum percentage increase you can be 90%
sure occurred.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.relative_conversion_lift_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for
relative_conversion_lift. The maximum percentage increase you can be 90%
sure occurred.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.relative_conversion_value_lift

Field descriptionThe percentage increase in conversion value in the exposed group compared
to the control group.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.relative_conversion_value_lift_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for
relative_conversion_value_lift. The lowest likely percentage of incremental
revenue the ads generated.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.relative_conversion_value_lift_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for
relative_conversion_value_lift. The highest likely percentage of
incremental revenue the ads generated.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_action_name) [segments.conversion_lift_conversion_category](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_conversion_category) [segments.conversion_lift_end_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_end_date) [segments.conversion_lift_included_conversion_action_types](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_included_conversion_action_types) [segments.conversion_lift_start_date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.conversion_lift_start_date) [segments.country](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country) [segments.country_localized_name](https://developers.google.com/google-ads/api/fields/v26/segments#segments.country_localized_name) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.experiment_arm](https://developers.google.com/google-ads/api/fields/v26/segments#segments.experiment_arm) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender)

## metrics.relative_search_lift

Field descriptionThe difference in search query volume between the exposed and control
groups, expressed as a fraction of search queries in the control group.
This indicates the percentage increase in search activity driven by ad
exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.relative_search_lift_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for relative search lift.
Represents a statistically conservative estimate of the minimum percentage
increase in search activity attributable to ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.relative_search_lift_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for relative search lift.
Represents a statistically optimistic estimate of the maximum percentage
increase in search activity attributable to ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.search_lift_cost_micros

Field descriptionThe total cost (in micros) of ad impressions served for this Search Lift
measurement slice during the study flight. One million is equivalent to
one unit of currency.
Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)

## metrics.search_lift_impressions

Field descriptionThe total number of ad impressions served for this Search Lift
measurement slice during the study flight.
Category`METRIC` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_config](https://developers.google.com/google-ads/api/fields/v26/lift_measurement_config) [segments.age_range](https://developers.google.com/google-ads/api/fields/v26/segments#segments.age_range) [segments.date](https://developers.google.com/google-ads/api/fields/v26/segments#segments.date) [segments.device](https://developers.google.com/google-ads/api/fields/v26/segments#segments.device) [segments.gender](https://developers.google.com/google-ads/api/fields/v26/segments#segments.gender) [segments.search_lift_keyword_bundle](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_lift_keyword_bundle) [segments.search_property](https://developers.google.com/google-ads/api/fields/v26/segments#segments.search_property)