[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment_query_builder) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v26/resources/bidding_seasonality_adjustment.proto)

Represents a bidding seasonality adjustment. Cannot be used in manager
accounts.

See "About seasonality adjustments" at
<https://support.google.com/google-ads/answer/10369906>.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v26/customer) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## bidding_seasonality_adjustment.advertising_channel_types

Field descriptionThe seasonality adjustment will apply to all the campaigns under the listed
channels retroactively as well as going forward when the scope of this
adjustment is CHANNEL.
The supported advertising channel types are DISPLAY, SEARCH and SHOPPING.
Note: a seasonality adjustment with both advertising_channel_types and
campaign_ids is not supported.
Category`ATTRIBUTE` Data Type `ENUM`
`DEMAND_GEN``DISPLAY``HOTEL``LOCAL``LOCAL_SERVICES``MULTI_CHANNEL``PERFORMANCE_MAX``SEARCH``SHOPPING``SMART``TRAVEL``UNKNOWN``UNSPECIFIED``VIDEO` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/AdvertisingChannelTypeEnum.AdvertisingChannelType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.campaigns

Field descriptionThe seasonality adjustment will apply to the campaigns listed when the
scope of this adjustment is CAMPAIGN. The maximum number of campaigns per
event is 2000.
Note: a seasonality adjustment with both advertising_channel_types and
campaign_ids is not supported.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.conversion_rate_modifier

Field descriptionConversion rate modifier estimated based on expected conversion rate
changes. When this field is unset or set to 1.0 no adjustment will be
applied to traffic. The allowed range is 0.1 to 10.0.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.description

Field descriptionThe description of the seasonality adjustment. The description can be at
most 2048 characters.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.devices

Field descriptionIf not specified, all devices will be included in this adjustment.
Otherwise, only the specified targeted devices will be included in this
adjustment.
Category`ATTRIBUTE` Data Type `ENUM`
`CONNECTED_TV``DESKTOP``MOBILE``OTHER``TABLET``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/DeviceEnum.Device` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.end_date_time

Field descriptionRequired. The exclusive end time of the seasonality adjustment in
yyyy-MM-dd HH:mm:ss format.

The length of \[start_date_time, end_date_time) interval must be
within (0, 14 days\].
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.name

Field descriptionThe name of the seasonality adjustment. The name can be at most 255
characters.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.resource_name

Field descriptionImmutable. The resource name of the seasonality adjustment.
Seasonality adjustment resource names have the form:

`customers/{customer_id}/biddingSeasonalityAdjustments/{seasonality_adjustment_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.scope

Field descriptionThe scope of the seasonality adjustment.
Category`ATTRIBUTE` Data Type `ENUM`
`CAMPAIGN``CHANNEL``CUSTOMER``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/SeasonalityEventScopeEnum.SeasonalityEventScope` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.seasonality_adjustment_id

Field descriptionOutput only. The ID of the seasonality adjustment.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.start_date_time

Field descriptionRequired. The inclusive start time of the seasonality adjustment in
yyyy-MM-dd HH:mm:ss format.

A seasonality adjustment is forward looking and should be used for events
that start and end in the future.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)

## bidding_seasonality_adjustment.status

Field descriptionOutput only. The status of the seasonality adjustment.
Category`ATTRIBUTE` Data Type `ENUM`
`ENABLED``REMOVED``UNKNOWN``UNSPECIFIED` Type URL`https://developers.google.com/google-ads/api/reference/rpc/v26/SeasonalityEventStatusEnum.SeasonalityEventStatus` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[bidding_seasonality_adjustment](https://developers.google.com/google-ads/api/fields/v26/bidding_seasonality_adjustment)