> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v25** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/lift_measurement_device).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v25/resources/lift_measurement_device.proto)

A brand lift measurement by device.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v25/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

#### Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of `lift_measurement_device`.
However, when you specify `lift_measurement_device` in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when `lift_measurement_device` is specified in the FROM clause.

Is `lift_measurement_device` specified in the FROM clause of your query?
No Yes, it is

| Resource fields |
|---|
| [campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#lift_measurement_device.campaign) |
| [device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#lift_measurement_device.device) |
| [lift_measurement_config_id](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#lift_measurement_device.lift_measurement_config_id) |
| [resource_name](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#lift_measurement_device.resource_name) |

| Segments |
|---|
| [brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#segments.brand_lift_measurement_type) |
| [date](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#segments.date) |

| Metrics |
|---|
| [absolute_brand_lift](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.absolute_brand_lift) |
| [absolute_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.absolute_brand_lift_p90_lower_bound) |
| [absolute_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.absolute_brand_lift_p90_upper_bound) |
| [absolute_brand_lift_p_value](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.absolute_brand_lift_p_value) |
| [brand_lift_baseline_positive_response_rate](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_baseline_positive_response_rate) |
| [brand_lift_baseline_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound) |
| [brand_lift_baseline_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound) |
| [brand_lift_exposed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies) |
| [brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound) |
| [brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound) |
| [brand_lift_exposed_positive_response_rate](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_exposed_positive_response_rate) |
| [brand_lift_exposed_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound) |
| [brand_lift_exposed_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound) |
| [brand_lift_responses_exposed](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_responses_exposed) |
| [brand_lift_responses_suppressed](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_responses_suppressed) |
| [brand_lift_suppressed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies) |
| [brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound) |
| [brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound) |
| [brand_lift_total_responses](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.brand_lift_total_responses) |
| [cost_per_lifted_cookie](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.cost_per_lifted_cookie) |
| [cost_per_lifted_cookie_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.cost_per_lifted_cookie_p90_lower_bound) |
| [cost_per_lifted_cookie_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.cost_per_lifted_cookie_p90_upper_bound) |
| [fractional_lifted_cookies](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.fractional_lifted_cookies) |
| [fractional_lifted_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.fractional_lifted_cookies_p90_lower_bound) |
| [fractional_lifted_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.fractional_lifted_cookies_p90_upper_bound) |
| [headroom_brand_lift](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.headroom_brand_lift) |
| [headroom_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.headroom_brand_lift_p90_lower_bound) |
| [headroom_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.headroom_brand_lift_p90_upper_bound) |
| [relative_brand_lift](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.relative_brand_lift) |
| [relative_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.relative_brand_lift_p90_lower_bound) |
| [relative_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt#metrics.relative_brand_lift_p90_upper_bound) |

## lift_measurement_device.campaign

Field descriptionOutput only. The campaign resource name.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt)

## lift_measurement_device.device

Field descriptionOutput only. The device type.
Category`ATTRIBUTE` Data Type `ENUM`
`CONNECTED_TV``DESKTOP``MOBILE``OTHER``TABLET``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v25.enums.DeviceEnum.Device` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt)

## lift_measurement_device.lift_measurement_config_id

Field descriptionOutput only. The lift measurement config ID.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt)

## lift_measurement_device.resource_name

Field descriptionOutput only. The resource name of the lift measurement device.
Lift measurement device resource names have the form:

`customers/{customer_id}/liftMeasurementDevices/{lift_measurement_config_id}~{campaign_id}~{criterion_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt)

## segments.brand_lift_measurement_type

Field descriptionThe brand lift measurement type.
Category`SEGMENT` Data Type `ENUM`
`ASSOCIATION``AWARENESS``CONSIDERATION``CUSTOM``FAVORABILITY``PURCHASE_INTENT``RECALL``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v25.enums.BrandLiftMeasurementTypeEnum.BrandLiftMeasurementType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [metrics.absolute_brand_lift](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift) [metrics.absolute_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift_p90_lower_bound) [metrics.absolute_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift_p90_upper_bound) [metrics.absolute_brand_lift_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift_p_value) [metrics.brand_lift_baseline_positive_response_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_baseline_positive_response_rate) [metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound) [metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_exposed_positive_response_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_response_rate) [metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound) [metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound) [metrics.brand_lift_responses_exposed](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_responses_exposed) [metrics.brand_lift_responses_suppressed](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_responses_suppressed) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_total_responses](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_total_responses) [metrics.cost_per_lifted_cookie](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_lifted_cookie) [metrics.cost_per_lifted_cookie_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_lifted_cookie_p90_lower_bound) [metrics.cost_per_lifted_cookie_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_lifted_cookie_p90_upper_bound) [metrics.fractional_lifted_cookies](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.fractional_lifted_cookies) [metrics.fractional_lifted_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.fractional_lifted_cookies_p90_lower_bound) [metrics.fractional_lifted_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.fractional_lifted_cookies_p90_upper_bound) [metrics.headroom_brand_lift](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.headroom_brand_lift) [metrics.headroom_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.headroom_brand_lift_p90_lower_bound) [metrics.headroom_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.headroom_brand_lift_p90_upper_bound) [metrics.relative_brand_lift](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_brand_lift) [metrics.relative_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_brand_lift_p90_lower_bound) [metrics.relative_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_brand_lift_p90_upper_bound) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## segments.date

Field descriptionDate to which metrics apply.
yyyy-MM-dd format, for example, 2018-04-17.
Category`SEGMENT` Data Type`DATE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group](https://developers.google.com/google-ads/api/fields/v25/ad_group.md.txt) [ad_group_ad](https://developers.google.com/google-ads/api/fields/v25/ad_group_ad.md.txt) [ad_group_ad_asset_combination_view](https://developers.google.com/google-ads/api/fields/v25/ad_group_ad_asset_combination_view.md.txt) [ad_group_ad_asset_view](https://developers.google.com/google-ads/api/fields/v25/ad_group_ad_asset_view.md.txt) [ad_group_asset](https://developers.google.com/google-ads/api/fields/v25/ad_group_asset.md.txt) [ad_group_audience_view](https://developers.google.com/google-ads/api/fields/v25/ad_group_audience_view.md.txt) [ad_schedule_view](https://developers.google.com/google-ads/api/fields/v25/ad_schedule_view.md.txt) [age_range_view](https://developers.google.com/google-ads/api/fields/v25/age_range_view.md.txt) [ai_max_search_term_ad_combination_view](https://developers.google.com/google-ads/api/fields/v25/ai_max_search_term_ad_combination_view.md.txt) [android_privacy_shared_key_google_ad_group](https://developers.google.com/google-ads/api/fields/v25/android_privacy_shared_key_google_ad_group.md.txt) [android_privacy_shared_key_google_campaign](https://developers.google.com/google-ads/api/fields/v25/android_privacy_shared_key_google_campaign.md.txt) [android_privacy_shared_key_google_network_type](https://developers.google.com/google-ads/api/fields/v25/android_privacy_shared_key_google_network_type.md.txt) [app_top_combination_view](https://developers.google.com/google-ads/api/fields/v25/app_top_combination_view.md.txt) [asset_field_type_view](https://developers.google.com/google-ads/api/fields/v25/asset_field_type_view.md.txt) [asset_group](https://developers.google.com/google-ads/api/fields/v25/asset_group.md.txt) [asset_group_asset](https://developers.google.com/google-ads/api/fields/v25/asset_group_asset.md.txt) [asset_group_product_group_view](https://developers.google.com/google-ads/api/fields/v25/asset_group_product_group_view.md.txt) [asset_group_top_combination_view](https://developers.google.com/google-ads/api/fields/v25/asset_group_top_combination_view.md.txt) [asset_set_asset](https://developers.google.com/google-ads/api/fields/v25/asset_set_asset.md.txt) [asset_set_type_view](https://developers.google.com/google-ads/api/fields/v25/asset_set_type_view.md.txt) [bidding_strategy](https://developers.google.com/google-ads/api/fields/v25/bidding_strategy.md.txt) [campaign](https://developers.google.com/google-ads/api/fields/v25/campaign.md.txt) [campaign_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v25/campaign_aggregate_asset_view.md.txt) [campaign_asset](https://developers.google.com/google-ads/api/fields/v25/campaign_asset.md.txt) [campaign_audience_view](https://developers.google.com/google-ads/api/fields/v25/campaign_audience_view.md.txt) [campaign_budget](https://developers.google.com/google-ads/api/fields/v25/campaign_budget.md.txt) [campaign_group](https://developers.google.com/google-ads/api/fields/v25/campaign_group.md.txt) [campaign_search_term_insight](https://developers.google.com/google-ads/api/fields/v25/campaign_search_term_insight.md.txt) [campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v25/campaign_search_term_view.md.txt) [cart_data_sales_view](https://developers.google.com/google-ads/api/fields/v25/cart_data_sales_view.md.txt) [channel_aggregate_asset_view](https://developers.google.com/google-ads/api/fields/v25/channel_aggregate_asset_view.md.txt) [click_view](https://developers.google.com/google-ads/api/fields/v25/click_view.md.txt) [content_criterion_view](https://developers.google.com/google-ads/api/fields/v25/content_criterion_view.md.txt) [conversion_action](https://developers.google.com/google-ads/api/fields/v25/conversion_action.md.txt) [customer](https://developers.google.com/google-ads/api/fields/v25/customer.md.txt) [customer_asset](https://developers.google.com/google-ads/api/fields/v25/customer_asset.md.txt) [customer_search_term_insight](https://developers.google.com/google-ads/api/fields/v25/customer_search_term_insight.md.txt) [detail_content_suitability_placement_view](https://developers.google.com/google-ads/api/fields/v25/detail_content_suitability_placement_view.md.txt) [detail_placement_view](https://developers.google.com/google-ads/api/fields/v25/detail_placement_view.md.txt) [display_keyword_view](https://developers.google.com/google-ads/api/fields/v25/display_keyword_view.md.txt) [distance_view](https://developers.google.com/google-ads/api/fields/v25/distance_view.md.txt) [dynamic_search_ads_search_term_view](https://developers.google.com/google-ads/api/fields/v25/dynamic_search_ads_search_term_view.md.txt) [expanded_landing_page_view](https://developers.google.com/google-ads/api/fields/v25/expanded_landing_page_view.md.txt) [experiment](https://developers.google.com/google-ads/api/fields/v25/experiment.md.txt) [final_url_expansion_asset_view](https://developers.google.com/google-ads/api/fields/v25/final_url_expansion_asset_view.md.txt) [gender_view](https://developers.google.com/google-ads/api/fields/v25/gender_view.md.txt) [geographic_view](https://developers.google.com/google-ads/api/fields/v25/geographic_view.md.txt) [group_content_suitability_placement_view](https://developers.google.com/google-ads/api/fields/v25/group_content_suitability_placement_view.md.txt) [group_placement_view](https://developers.google.com/google-ads/api/fields/v25/group_placement_view.md.txt) [hotel_group_view](https://developers.google.com/google-ads/api/fields/v25/hotel_group_view.md.txt) [hotel_performance_view](https://developers.google.com/google-ads/api/fields/v25/hotel_performance_view.md.txt) [hotel_reconciliation](https://developers.google.com/google-ads/api/fields/v25/hotel_reconciliation.md.txt) [income_range_view](https://developers.google.com/google-ads/api/fields/v25/income_range_view.md.txt) [keyword_view](https://developers.google.com/google-ads/api/fields/v25/keyword_view.md.txt) [landing_page_view](https://developers.google.com/google-ads/api/fields/v25/landing_page_view.md.txt) [lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [location_interest_view](https://developers.google.com/google-ads/api/fields/v25/location_interest_view.md.txt) [location_view](https://developers.google.com/google-ads/api/fields/v25/location_view.md.txt) [managed_placement_view](https://developers.google.com/google-ads/api/fields/v25/managed_placement_view.md.txt) [matched_location_interest_view](https://developers.google.com/google-ads/api/fields/v25/matched_location_interest_view.md.txt) [metrics.absolute_brand_lift](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift) [metrics.absolute_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift_p90_lower_bound) [metrics.absolute_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift_p90_upper_bound) [metrics.absolute_brand_lift_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_brand_lift_p_value) [metrics.absolute_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.absolute_top_impression_percentage) [metrics.active_view_audibility_invalid_givt_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audibility_invalid_givt_measurable_impressions_rate) [metrics.active_view_audibility_invalid_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audibility_invalid_measurable_impressions_rate) [metrics.active_view_audibility_measurable_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audibility_measurable_impressions) [metrics.active_view_audibility_measurable_impressions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audibility_measurable_impressions_rate) [metrics.active_view_audible_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_impressions) [metrics.active_view_audible_impressions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_impressions_rate) [metrics.active_view_audible_quartile_p100_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_quartile_p100_rate) [metrics.active_view_audible_quartile_p25_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_quartile_p25_rate) [metrics.active_view_audible_quartile_p50_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_quartile_p50_rate) [metrics.active_view_audible_quartile_p75_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_quartile_p75_rate) [metrics.active_view_audible_thirty_seconds_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_thirty_seconds_impressions) [metrics.active_view_audible_thirty_seconds_impressions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_thirty_seconds_impressions_rate) [metrics.active_view_audible_two_seconds_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_two_seconds_impressions) [metrics.active_view_audible_two_seconds_impressions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_audible_two_seconds_impressions_rate) [metrics.active_view_cpm](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_cpm) [metrics.active_view_ctr](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_ctr) [metrics.active_view_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_impressions) [metrics.active_view_measurability](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_measurability) [metrics.active_view_measurable_cost_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_measurable_cost_micros) [metrics.active_view_measurable_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_measurable_impressions) [metrics.active_view_viewability](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.active_view_viewability) [metrics.all_average_cart_size](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_average_cart_size) [metrics.all_average_order_value_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_average_order_value_micros) [metrics.all_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions) [metrics.all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_by_conversion_date) [metrics.all_conversions_from_click_to_call](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_click_to_call) [metrics.all_conversions_from_directions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_directions) [metrics.all_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_interactions_rate) [metrics.all_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_interactions_value_per_interaction) [metrics.all_conversions_from_location_asset_click_to_call](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_click_to_call) [metrics.all_conversions_from_location_asset_directions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_directions) [metrics.all_conversions_from_location_asset_menu](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_menu) [metrics.all_conversions_from_location_asset_order](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_order) [metrics.all_conversions_from_location_asset_other_engagement](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_other_engagement) [metrics.all_conversions_from_location_asset_store_visits](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_store_visits) [metrics.all_conversions_from_location_asset_website](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_location_asset_website) [metrics.all_conversions_from_menu](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_menu) [metrics.all_conversions_from_order](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_order) [metrics.all_conversions_from_other_engagement](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_other_engagement) [metrics.all_conversions_from_store_visit](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_store_visit) [metrics.all_conversions_from_store_website](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_from_store_website) [metrics.all_conversions_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_value) [metrics.all_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_value_by_conversion_date) [metrics.all_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_conversions_value_per_cost) [metrics.all_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_cost_of_goods_sold_micros) [metrics.all_cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_cross_sell_cost_of_goods_sold_micros) [metrics.all_cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_cross_sell_gross_profit_micros) [metrics.all_cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_cross_sell_revenue_micros) [metrics.all_cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_cross_sell_units_sold) [metrics.all_gross_profit_margin](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_gross_profit_margin) [metrics.all_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_gross_profit_micros) [metrics.all_lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_lead_cost_of_goods_sold_micros) [metrics.all_lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_lead_gross_profit_micros) [metrics.all_lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_lead_revenue_micros) [metrics.all_lead_units_sold](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_lead_units_sold) [metrics.all_new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_new_customer_lifetime_value) [metrics.all_orders](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_orders) [metrics.all_revenue_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_revenue_micros) [metrics.all_units_sold](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_units_sold) [metrics.all_value_adjustment](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.all_value_adjustment) [metrics.auction_insight_search_absolute_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.auction_insight_search_absolute_top_impression_percentage) [metrics.auction_insight_search_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.auction_insight_search_impression_share) [metrics.auction_insight_search_outranking_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.auction_insight_search_outranking_share) [metrics.auction_insight_search_overlap_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.auction_insight_search_overlap_rate) [metrics.auction_insight_search_position_above_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.auction_insight_search_position_above_rate) [metrics.auction_insight_search_top_impression_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.auction_insight_search_top_impression_percentage) [metrics.average_cart_size](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_cart_size) [metrics.average_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_cost) [metrics.average_cpc](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_cpc) [metrics.average_cpe](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_cpe) [metrics.average_cpm](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_cpm) [metrics.average_impression_frequency_per_user](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_impression_frequency_per_user) [metrics.average_order_value_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_order_value_micros) [metrics.average_page_views](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_page_views) [metrics.average_target_cpa_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_target_cpa_micros) [metrics.average_target_roas](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_target_roas) [metrics.average_time_on_site](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_time_on_site) [metrics.average_video_watch_time_duration_millis](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.average_video_watch_time_duration_millis) [metrics.benchmark_average_max_cpc](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.benchmark_average_max_cpc) [metrics.benchmark_ctr](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.benchmark_ctr) [metrics.biddable_app_install_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.biddable_app_install_conversions) [metrics.biddable_app_post_install_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.biddable_app_post_install_conversions) [metrics.biddable_cohort_app_post_install_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.biddable_cohort_app_post_install_conversions) [metrics.bounce_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.bounce_rate) [metrics.brand_lift_baseline_positive_response_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_baseline_positive_response_rate) [metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound) [metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_exposed_positive_response_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_response_rate) [metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound) [metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound) [metrics.brand_lift_responses_exposed](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_responses_exposed) [metrics.brand_lift_responses_suppressed](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_responses_suppressed) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound) [metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound) [metrics.brand_lift_total_responses](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.brand_lift_total_responses) [metrics.clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.clicks) [metrics.clicks_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.clicks_margin_of_error) [metrics.clicks_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.clicks_p_value) [metrics.clicks_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.clicks_point_estimate) [metrics.clicks_unique_query_clusters](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.clicks_unique_query_clusters) [metrics.combined_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.combined_clicks) [metrics.combined_clicks_per_query](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.combined_clicks_per_query) [metrics.combined_queries](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.combined_queries) [metrics.content_budget_lost_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.content_budget_lost_impression_share) [metrics.content_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.content_impression_share) [metrics.content_rank_lost_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.content_rank_lost_impression_share) [metrics.control_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_clicks) [metrics.control_conversion_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_conversion_value) [metrics.control_conversion_value_per_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_conversion_value_per_cost) [metrics.control_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_conversions) [metrics.control_cost_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_cost_micros) [metrics.control_cost_per_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_cost_per_conversion) [metrics.control_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.control_impressions) [metrics.conversion_value_change_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversion_value_change_point_estimate) [metrics.conversion_value_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversion_value_margin_of_error) [metrics.conversion_value_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversion_value_p_value) [metrics.conversion_value_per_cost_change_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversion_value_per_cost_change_point_estimate) [metrics.conversion_value_per_cost_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversion_value_per_cost_margin_of_error) [metrics.conversion_value_per_cost_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversion_value_per_cost_p_value) [metrics.conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions) [metrics.conversions_absolute_change_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_absolute_change_margin_of_error) [metrics.conversions_absolute_change_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_absolute_change_p_value) [metrics.conversions_absolute_change_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_absolute_change_point_estimate) [metrics.conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_by_conversion_date) [metrics.conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_from_interactions_rate) [metrics.conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_from_interactions_value_per_interaction) [metrics.conversions_unique_query_clusters](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_unique_query_clusters) [metrics.conversions_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_value) [metrics.conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_value_by_conversion_date) [metrics.conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.conversions_value_per_cost) [metrics.cost_converted_currency_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_converted_currency_per_platform_comparable_conversion) [metrics.cost_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_micros) [metrics.cost_micros_change_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_micros_change_point_estimate) [metrics.cost_micros_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_micros_margin_of_error) [metrics.cost_micros_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_micros_p_value) [metrics.cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_of_goods_sold_micros) [metrics.cost_per_all_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_all_conversions) [metrics.cost_per_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_conversion) [metrics.cost_per_conversion_change_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_conversion_change_point_estimate) [metrics.cost_per_conversion_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_conversion_margin_of_error) [metrics.cost_per_conversion_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_conversion_p_value) [metrics.cost_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_current_model_attributed_conversion) [metrics.cost_per_lifted_cookie](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_lifted_cookie) [metrics.cost_per_lifted_cookie_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_lifted_cookie_p90_lower_bound) [metrics.cost_per_lifted_cookie_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_lifted_cookie_p90_upper_bound) [metrics.cost_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cost_per_platform_comparable_conversion) [metrics.coviewed_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.coviewed_impressions) [metrics.cross_device_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_device_conversions) [metrics.cross_device_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_device_conversions_by_conversion_date) [metrics.cross_device_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_device_conversions_value_by_conversion_date) [metrics.cross_device_conversions_value_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_device_conversions_value_micros) [metrics.cross_sell_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_sell_cost_of_goods_sold_micros) [metrics.cross_sell_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_sell_gross_profit_micros) [metrics.cross_sell_revenue_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_sell_revenue_micros) [metrics.cross_sell_units_sold](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.cross_sell_units_sold) [metrics.ctr](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.ctr) [metrics.current_model_attributed_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.current_model_attributed_conversions) [metrics.current_model_attributed_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.current_model_attributed_conversions_from_interactions_rate) [metrics.current_model_attributed_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.current_model_attributed_conversions_from_interactions_value_per_interaction) [metrics.current_model_attributed_conversions_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.current_model_attributed_conversions_value) [metrics.current_model_attributed_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.current_model_attributed_conversions_value_per_cost) [metrics.eligible_impressions_from_location_asset_store_reach](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.eligible_impressions_from_location_asset_store_reach) [metrics.engagement_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.engagement_rate) [metrics.engagements](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.engagements) [metrics.fractional_lifted_cookies](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.fractional_lifted_cookies) [metrics.fractional_lifted_cookies_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.fractional_lifted_cookies_p90_lower_bound) [metrics.fractional_lifted_cookies_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.fractional_lifted_cookies_p90_upper_bound) [metrics.general_invalid_click_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.general_invalid_click_rate) [metrics.general_invalid_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.general_invalid_clicks) [metrics.gmail_forwards](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.gmail_forwards) [metrics.gmail_saves](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.gmail_saves) [metrics.gmail_secondary_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.gmail_secondary_clicks) [metrics.gross_profit_margin](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.gross_profit_margin) [metrics.gross_profit_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.gross_profit_micros) [metrics.headroom_brand_lift](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.headroom_brand_lift) [metrics.headroom_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.headroom_brand_lift_p90_lower_bound) [metrics.headroom_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.headroom_brand_lift_p90_upper_bound) [metrics.historical_creative_quality_score](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.historical_creative_quality_score) [metrics.historical_landing_page_quality_score](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.historical_landing_page_quality_score) [metrics.historical_quality_score](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.historical_quality_score) [metrics.historical_search_predicted_ctr](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.historical_search_predicted_ctr) [metrics.hotel_average_lead_value_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.hotel_average_lead_value_micros) [metrics.hotel_commission_rate_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.hotel_commission_rate_micros) [metrics.hotel_eligible_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.hotel_eligible_impressions) [metrics.hotel_expected_commission_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.hotel_expected_commission_cost) [metrics.hotel_price_difference_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.hotel_price_difference_percentage) [metrics.impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.impressions) [metrics.impressions_margin_of_error](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.impressions_margin_of_error) [metrics.impressions_p_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.impressions_p_value) [metrics.impressions_point_estimate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.impressions_point_estimate) [metrics.impressions_unique_query_clusters](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.impressions_unique_query_clusters) [metrics.interaction_event_types](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.interaction_event_types) [metrics.interaction_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.interaction_rate) [metrics.interactions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.interactions) [metrics.invalid_click_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.invalid_click_rate) [metrics.invalid_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.invalid_clicks) [metrics.lead_cost_of_goods_sold_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.lead_cost_of_goods_sold_micros) [metrics.lead_gross_profit_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.lead_gross_profit_micros) [metrics.lead_revenue_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.lead_revenue_micros) [metrics.lead_units_sold](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.lead_units_sold) [metrics.message_chat_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.message_chat_rate) [metrics.message_chats](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.message_chats) [metrics.message_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.message_impressions) [metrics.mobile_friendly_clicks_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.mobile_friendly_clicks_percentage) [metrics.new_customer_lifetime_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.new_customer_lifetime_value) [metrics.orders](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.orders) [metrics.organic_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.organic_clicks) [metrics.organic_clicks_per_query](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.organic_clicks_per_query) [metrics.organic_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.organic_impressions) [metrics.organic_impressions_per_query](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.organic_impressions_per_query) [metrics.organic_queries](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.organic_queries) [metrics.original_conversion_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.original_conversion_value) [metrics.percent_new_visitors](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.percent_new_visitors) [metrics.phone_calls](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.phone_calls) [metrics.phone_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.phone_impressions) [metrics.phone_through_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.phone_through_rate) [metrics.platform_comparable_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions) [metrics.platform_comparable_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions_by_conversion_date) [metrics.platform_comparable_conversions_from_interactions_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions_from_interactions_rate) [metrics.platform_comparable_conversions_from_interactions_value_per_interaction](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions_from_interactions_value_per_interaction) [metrics.platform_comparable_conversions_value](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions_value) [metrics.platform_comparable_conversions_value_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions_value_by_conversion_date) [metrics.platform_comparable_conversions_value_per_cost](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.platform_comparable_conversions_value_per_cost) [metrics.primary_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.primary_impressions) [metrics.publisher_organic_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.publisher_organic_clicks) [metrics.publisher_purchased_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.publisher_purchased_clicks) [metrics.publisher_unknown_clicks](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.publisher_unknown_clicks) [metrics.relative_brand_lift](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_brand_lift) [metrics.relative_brand_lift_p90_lower_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_brand_lift_p90_lower_bound) [metrics.relative_brand_lift_p90_upper_bound](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_brand_lift_p90_upper_bound) [metrics.relative_ctr](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.relative_ctr) [metrics.revenue_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.revenue_micros) [metrics.search_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_absolute_top_impression_share) [metrics.search_budget_lost_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_budget_lost_absolute_top_impression_share) [metrics.search_budget_lost_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_budget_lost_impression_share) [metrics.search_budget_lost_top_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_budget_lost_top_impression_share) [metrics.search_click_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_click_share) [metrics.search_exact_match_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_exact_match_impression_share) [metrics.search_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_impression_share) [metrics.search_rank_lost_absolute_top_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_rank_lost_absolute_top_impression_share) [metrics.search_rank_lost_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_rank_lost_impression_share) [metrics.search_rank_lost_top_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_rank_lost_top_impression_share) [metrics.search_top_impression_share](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_top_impression_share) [metrics.search_volume](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.search_volume) [metrics.sk_ad_network_installs](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.sk_ad_network_installs) [metrics.sk_ad_network_total_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.sk_ad_network_total_conversions) [metrics.speed_score](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.speed_score) [metrics.svr](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.svr) [metrics.top_impression_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.top_impression_percentage) [metrics.trueview_average_cpv](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.trueview_average_cpv) [metrics.unique_users](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.unique_users) [metrics.unique_users_five_plus](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.unique_users_five_plus) [metrics.unique_users_four_plus](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.unique_users_four_plus) [metrics.unique_users_ten_plus](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.unique_users_ten_plus) [metrics.unique_users_three_plus](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.unique_users_three_plus) [metrics.unique_users_two_plus](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.unique_users_two_plus) [metrics.units_sold](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.units_sold) [metrics.valid_accelerated_mobile_pages_clicks_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.valid_accelerated_mobile_pages_clicks_percentage) [metrics.value_adjustment](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_adjustment) [metrics.value_per_all_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_all_conversions) [metrics.value_per_all_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_all_conversions_by_conversion_date) [metrics.value_per_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_conversion) [metrics.value_per_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_conversions_by_conversion_date) [metrics.value_per_current_model_attributed_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_current_model_attributed_conversion) [metrics.value_per_platform_comparable_conversion](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_platform_comparable_conversion) [metrics.value_per_platform_comparable_conversions_by_conversion_date](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.value_per_platform_comparable_conversions_by_conversion_date) [metrics.vertical_ads_average_booking_value_micros](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.vertical_ads_average_booking_value_micros) [metrics.vertical_ads_potential_impressions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.vertical_ads_potential_impressions) [metrics.vertical_ads_price_difference_percentage](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.vertical_ads_price_difference_percentage) [metrics.video_quartile_p100_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_quartile_p100_rate) [metrics.video_quartile_p25_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_quartile_p25_rate) [metrics.video_quartile_p50_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_quartile_p50_rate) [metrics.video_quartile_p75_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_quartile_p75_rate) [metrics.video_trueview_view_rate](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_trueview_view_rate) [metrics.video_trueview_view_rate_in_feed](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_trueview_view_rate_in_feed) [metrics.video_trueview_view_rate_in_stream](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_trueview_view_rate_in_stream) [metrics.video_trueview_view_rate_shorts](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_trueview_view_rate_shorts) [metrics.video_trueview_views](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_trueview_views) [metrics.video_watch_time_duration_millis](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.video_watch_time_duration_millis) [metrics.view_through_conversions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions) [metrics.view_through_conversions_from_location_asset_click_to_call](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_click_to_call) [metrics.view_through_conversions_from_location_asset_directions](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_directions) [metrics.view_through_conversions_from_location_asset_menu](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_menu) [metrics.view_through_conversions_from_location_asset_order](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_order) [metrics.view_through_conversions_from_location_asset_other_engagement](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_other_engagement) [metrics.view_through_conversions_from_location_asset_store_visits](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_store_visits) [metrics.view_through_conversions_from_location_asset_website](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.view_through_conversions_from_location_asset_website) [metrics.youtube_comments](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.youtube_comments) [metrics.youtube_likes](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.youtube_likes) [metrics.youtube_shares](https://developers.google.com/google-ads/api/fields/v25/metrics.md.txt#metrics.youtube_shares) [paid_organic_search_term_view](https://developers.google.com/google-ads/api/fields/v25/paid_organic_search_term_view.md.txt) [parental_status_view](https://developers.google.com/google-ads/api/fields/v25/parental_status_view.md.txt) [per_store_view](https://developers.google.com/google-ads/api/fields/v25/per_store_view.md.txt) [performance_max_placement_view](https://developers.google.com/google-ads/api/fields/v25/performance_max_placement_view.md.txt) [product_group_view](https://developers.google.com/google-ads/api/fields/v25/product_group_view.md.txt) [search_term_view](https://developers.google.com/google-ads/api/fields/v25/search_term_view.md.txt) [segments.activity_account_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.activity_account_id) [segments.activity_city](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.activity_city) [segments.activity_country](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.activity_country) [segments.activity_rating](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.activity_rating) [segments.activity_state](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.activity_state) [segments.ad_destination_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_destination_type) [segments.ad_format_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_format_type) [segments.ad_group](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_group) [segments.ad_network_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_network_type) [segments.ad_sub_format_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_sub_format_type) [segments.ad_sub_network_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_sub_network_type) [segments.ad_using_product_data](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_using_product_data) [segments.ad_using_video](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.ad_using_video) [segments.adjusted_age_range](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.adjusted_age_range) [segments.adjusted_gender](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.adjusted_gender) [segments.advance_booking_window](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.advance_booking_window) [segments.asset_group](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.asset_group) [segments.asset_interaction_target.asset](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.asset_interaction_target.asset) [segments.asset_interaction_target.interaction_on_this_asset](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.asset_interaction_target.interaction_on_this_asset) [segments.auction_insight_domain](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.auction_insight_domain) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.budget_campaign_association_status.campaign](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.budget_campaign_association_status.campaign) [segments.budget_campaign_association_status.status](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.budget_campaign_association_status.status) [segments.campaign](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.campaign) [segments.click_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.click_type) [segments.conversion_action](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_action) [segments.conversion_action_category](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_action_category) [segments.conversion_action_name](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_action_name) [segments.conversion_adjustment](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_adjustment) [segments.conversion_attribution_event_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_attribution_event_type) [segments.conversion_lag_bucket](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_lag_bucket) [segments.conversion_or_adjustment_lag_bucket](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_or_adjustment_lag_bucket) [segments.conversion_value_rule_primary_dimension](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.conversion_value_rule_primary_dimension) [segments.day_of_week](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.day_of_week) [segments.device](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.device) [segments.external_activity_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.external_activity_id) [segments.external_conversion_source](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.external_conversion_source) [segments.geo_target_airport](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_airport) [segments.geo_target_canton](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_canton) [segments.geo_target_city](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_city) [segments.geo_target_country](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_country) [segments.geo_target_county](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_county) [segments.geo_target_district](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_district) [segments.geo_target_metro](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_metro) [segments.geo_target_most_specific_location](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_most_specific_location) [segments.geo_target_postal_code](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_postal_code) [segments.geo_target_province](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_province) [segments.geo_target_region](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_region) [segments.geo_target_state](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.geo_target_state) [segments.hotel_booking_window_days](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_booking_window_days) [segments.hotel_center_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_center_id) [segments.hotel_check_in_date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_check_in_date) [segments.hotel_check_in_day_of_week](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_check_in_day_of_week) [segments.hotel_city](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_city) [segments.hotel_class](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_class) [segments.hotel_country](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_country) [segments.hotel_date_selection_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_date_selection_type) [segments.hotel_length_of_stay](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_length_of_stay) [segments.hotel_price_bucket](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_price_bucket) [segments.hotel_rate_rule_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_rate_rule_id) [segments.hotel_rate_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_rate_type) [segments.hotel_state](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hotel_state) [segments.hour](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.hour) [segments.interaction_on_this_extension](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.interaction_on_this_extension) [segments.keyword.ad_group_criterion](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.keyword.ad_group_criterion) [segments.keyword.info.match_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.keyword.info.match_type) [segments.keyword.info.text](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.keyword.info.text) [segments.landing_page_source](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.landing_page_source) [segments.length_of_booking](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.length_of_booking) [segments.loyalty_membership](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.loyalty_membership) [segments.match_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.match_type) [segments.mobile_device_platform](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.mobile_device_platform) [segments.month](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.month) [segments.month_of_year](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.month_of_year) [segments.new_versus_returning_customers](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.new_versus_returning_customers) [segments.partner_hotel_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.partner_hotel_id) [segments.product_aggregator_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_aggregator_id) [segments.product_brand](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_brand) [segments.product_category_level1](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_category_level1) [segments.product_category_level2](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_category_level2) [segments.product_category_level3](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_category_level3) [segments.product_category_level4](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_category_level4) [segments.product_category_level5](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_category_level5) [segments.product_channel](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_channel) [segments.product_channel_exclusivity](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_channel_exclusivity) [segments.product_condition](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_condition) [segments.product_country](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_country) [segments.product_custom_attribute0](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_custom_attribute0) [segments.product_custom_attribute1](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_custom_attribute1) [segments.product_custom_attribute2](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_custom_attribute2) [segments.product_custom_attribute3](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_custom_attribute3) [segments.product_custom_attribute4](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_custom_attribute4) [segments.product_feed_label](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_feed_label) [segments.product_item_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_item_id) [segments.product_language](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_language) [segments.product_merchant_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_merchant_id) [segments.product_sold_brand](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_brand) [segments.product_sold_category_level1](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_category_level1) [segments.product_sold_category_level2](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_category_level2) [segments.product_sold_category_level3](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_category_level3) [segments.product_sold_category_level4](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_category_level4) [segments.product_sold_category_level5](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_category_level5) [segments.product_sold_condition](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_condition) [segments.product_sold_custom_attribute0](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_custom_attribute0) [segments.product_sold_custom_attribute1](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_custom_attribute1) [segments.product_sold_custom_attribute2](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_custom_attribute2) [segments.product_sold_custom_attribute3](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_custom_attribute3) [segments.product_sold_custom_attribute4](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_custom_attribute4) [segments.product_sold_item_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_item_id) [segments.product_sold_title](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_title) [segments.product_sold_type_l1](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_type_l1) [segments.product_sold_type_l2](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_type_l2) [segments.product_sold_type_l3](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_type_l3) [segments.product_sold_type_l4](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_type_l4) [segments.product_sold_type_l5](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_sold_type_l5) [segments.product_store_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_store_id) [segments.product_title](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_title) [segments.product_type_l1](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_type_l1) [segments.product_type_l2](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_type_l2) [segments.product_type_l3](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_type_l3) [segments.product_type_l4](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_type_l4) [segments.product_type_l5](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.product_type_l5) [segments.quarter](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.quarter) [segments.search_engine_results_page_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.search_engine_results_page_type) [segments.search_subcategory](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.search_subcategory) [segments.search_term](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.search_term) [segments.search_term_match_source](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.search_term_match_source) [segments.search_term_match_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.search_term_match_type) [segments.search_term_targeting_status](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.search_term_targeting_status) [segments.sk_ad_network_ad_event_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_ad_event_type) [segments.sk_ad_network_attribution_credit](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_attribution_credit) [segments.sk_ad_network_coarse_conversion_value](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_coarse_conversion_value) [segments.sk_ad_network_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_fine_conversion_value) [segments.sk_ad_network_postback_sequence_index](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_postback_sequence_index) [segments.sk_ad_network_redistributed_fine_conversion_value](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_redistributed_fine_conversion_value) [segments.sk_ad_network_source_app.sk_ad_network_source_app_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_source_app.sk_ad_network_source_app_id) [segments.sk_ad_network_source_domain](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_source_domain) [segments.sk_ad_network_source_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_source_type) [segments.sk_ad_network_user_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_user_type) [segments.sk_ad_network_version](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.sk_ad_network_version) [segments.slot](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.slot) [segments.start_date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.start_date) [segments.start_day_of_week](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.start_day_of_week) [segments.travel_destination_city](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.travel_destination_city) [segments.travel_destination_country](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.travel_destination_country) [segments.travel_destination_region](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.travel_destination_region) [segments.user_set_dates](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.user_set_dates) [segments.vertical_ads_event_participant_display_names](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_event_participant_display_names) [segments.vertical_ads_hotel_class](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_hotel_class) [segments.vertical_ads_listing](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing) [segments.vertical_ads_listing_brand](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing_brand) [segments.vertical_ads_listing_city](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing_city) [segments.vertical_ads_listing_country](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing_country) [segments.vertical_ads_listing_region](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing_region) [segments.vertical_ads_listing_user_rating](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing_user_rating) [segments.vertical_ads_listing_venue](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_listing_venue) [segments.vertical_ads_partner_account](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_partner_account) [segments.vertical_ads_price_tier](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_price_tier) [segments.vertical_ads_rate_rule_id](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_rate_rule_id) [segments.vertical_ads_rate_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_rate_type) [segments.vertical_ads_vertical](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.vertical_ads_vertical) [segments.webpage](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.webpage) [segments.week](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.week) [segments.year](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.year) [shopping_performance_view](https://developers.google.com/google-ads/api/fields/v25/shopping_performance_view.md.txt) [shopping_product](https://developers.google.com/google-ads/api/fields/v25/shopping_product.md.txt) [smart_campaign_search_term_view](https://developers.google.com/google-ads/api/fields/v25/smart_campaign_search_term_view.md.txt) [targeting_expansion_view](https://developers.google.com/google-ads/api/fields/v25/targeting_expansion_view.md.txt) [topic_view](https://developers.google.com/google-ads/api/fields/v25/topic_view.md.txt) [travel_activity_group_view](https://developers.google.com/google-ads/api/fields/v25/travel_activity_group_view.md.txt) [travel_activity_performance_view](https://developers.google.com/google-ads/api/fields/v25/travel_activity_performance_view.md.txt) [user_location_view](https://developers.google.com/google-ads/api/fields/v25/user_location_view.md.txt) [video](https://developers.google.com/google-ads/api/fields/v25/video.md.txt) [video_enhancement](https://developers.google.com/google-ads/api/fields/v25/video_enhancement.md.txt) [webpage_view](https://developers.google.com/google-ads/api/fields/v25/webpage_view.md.txt)

## metrics.absolute_brand_lift

Field descriptionThese metrics estimate the additional brand lift directly attributable to
the ad campaign.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.absolute_brand_lift_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for absolute brand lift.
The "conservative" estimate of your success. It is the minimum increase
you can be 90% sure was caused by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.absolute_brand_lift_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for absolute brand lift.
The "optimistic" estimate of your success. It is the maximum increase
likely driven by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.absolute_brand_lift_p_value

Field descriptionThe p-value provides a measure of the statistical significance for the
detected brand lift. It calculates the likelihood that your incremental
lift was driven by ad performance rather than being a merely random
occurrence. Achieving a low score of 0.10 indicates 90%
confidence that your advertising efforts directly generated the additional
lift.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_baseline_positive_response_rate

Field descriptionRepresents the rate of positive responses that would have occurred
naturally without ad exposure, based on the behavior of the control group.
Also referred to as "Control" responses. Provides the baseline
level of brand perception that occurred naturally.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_baseline_positive_response_rate_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the baseline positive
response rate. Represents the conservative baseline rate of positive brand
responses you could expect naturally without ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_baseline_positive_response_rate_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for the baseline positive
response rate. Represents the optimistic baseline rate of positive brand
responses expected naturally without ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_exposed_positive_responder_fractional_cookies

Field descriptionEstimated unique users showing interest in the exposed group. This value is
"fractional" because it represents a statistical estimate rather than a
raw headcount.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for the estimated number of
unique cookies within the ad-exposed group that are estimated to have a
positive brand attitude, as measured by the Brand Lift survey.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_exposed_positive_responder_fractional_cookies_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for the estimated number of
unique cookies within the ad-exposed group that are estimated to have
experienced a positive shift in brand attitude, as measured by the Brand
Lift survey.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_exposed_positive_response_rate

Field descriptionRepresents the rate of positive responses from users who were exposed to
the ads. Also referred to as "Treatment" responses. Shows
total positive response rate when users were exposed to your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_exposed_positive_response_rate_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the exposed positive
response rate. Represents the conservative estimate of positive brand
responses among users exposed to your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_exposed_positive_response_rate_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for the exposed positive
response rate. Represents the maximum estimate of positive brand responses
among users exposed to your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_responses_exposed

Field descriptionThe number of survey responses from users who were exposed to the ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_responses_suppressed

Field descriptionBrand lift responses suppressed.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_suppressed_positive_responder_fractional_cookies

Field descriptionEstimated unique users showing interest in the control/suppressed group.
This value is "fractional" because it represents a statistical estimate.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the estimated number of
fractional cookies within the control group that are categorized as
positive responders. This lower bound provides a statistically supported
minimum value for the total fractional cookies in the control group showing
a positive brand attitude.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_suppressed_positive_responder_fractional_cookies_p90_upper_bound

Field descriptionRepresents the upper bound of the 90% confidence interval for the
estimated number of fractional cookies within the control group that are
categorized as positive responders. This upper bound provides a
statistically supported maximum value for the total fractional cookies in
the control group showing a positive brand attitude.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.brand_lift_total_responses

Field descriptionThe total number of survey responses collected across both the exposed and
control groups.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.cost_per_lifted_cookie

Field descriptionThe estimated cost incurred for each additional person moved to a positive
brand state by the campaign. Helps assess the
cost-effectiveness of your ad spend in driving brand growth.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.cost_per_lifted_cookie_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for the cost per lifted cookie.
Represents the optimistic (lowest cost) estimate for moving a user to
a positive brand state.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.cost_per_lifted_cookie_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for the cost per lifted cookie.
Represents the conservative (highest cost) estimate for moving a user
to a positive brand state.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.fractional_lifted_cookies

Field descriptionEstimated number of unique users who were moved to a positive brand state
directly by the campaign (that is, lifted users).
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.fractional_lifted_cookies_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for the
fractional_lifted_cookies metric. This value represents a statistically
conservative estimate of the minimum number of cookies for whom a positive
Brand Lift is attributed to the ad exposure.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.fractional_lifted_cookies_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for the
fractional_lifted_cookies metric. This value represents a statistically
optimistic estimate of the maximum number of cookies that may have
experienced a positive Brand Lift.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.headroom_brand_lift

Field descriptionThe increase in positive brand responses relative to the total potential
growth remaining.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.headroom_brand_lift_p90_lower_bound

Field descriptionLower bound of the 90% confidence interval for headroom brand lift. The
minimum growth rate relative to remaining brand potential you can be 90%
confident was driven by your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.headroom_brand_lift_p90_upper_bound

Field descriptionUpper bound of the 90% confidence interval for headroom brand lift. The
maximum growth rate relative to remaining brand potential likely driven by
your ads.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.relative_brand_lift

Field descriptionThe percentage increase in positive responses in the exposed group compared
to the control group.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.relative_brand_lift_p90_lower_bound

Field descriptionThe lower bound of the 90% confidence interval for Relative Brand Lift.
Represents the minimum percentage increase in positive brand perception
among users who were exposed to the ads, relative to the baseline positive
response rate observed in the control group.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)

## metrics.relative_brand_lift_p90_upper_bound

Field descriptionThe upper bound of the 90% confidence interval for Relative Brand Lift.
Represents the maximum percentage increase in positive brand perception in
the ad-exposed group, relative to the control group's baseline positive
response rate, at a 90% confidence level.
Category`METRIC` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[lift_measurement_age_range](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_age_range.md.txt) [lift_measurement_campaign](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_campaign.md.txt) [lift_measurement_config](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_config.md.txt) [lift_measurement_device](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_device.md.txt) [lift_measurement_gender](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_gender.md.txt) [lift_measurement_video](https://developers.google.com/google-ads/api/fields/v25/lift_measurement_video.md.txt) [segments.brand_lift_measurement_type](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.brand_lift_measurement_type) [segments.date](https://developers.google.com/google-ads/api/fields/v25/segments.md.txt#segments.date)