> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/customer_lifecycle_goal).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v24/customer_lifecycle_goal_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/resources/customer_lifecycle_goal.proto)

Account level customer lifecycle goal settings.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v24/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## customer_lifecycle_goal.customer_acquisition_goal_value_settings.high_lifetime_value

Field descriptionHigh lifetime value of the lifecycle goal. For example, for customer
acquisition goal, high lifetime value is the incremental conversion value
for new customers who are of high value. High lifetime value should be
greater than value, if set.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v24/customer_lifecycle_goal.md.txt)

## customer_lifecycle_goal.customer_acquisition_goal_value_settings.value

Field descriptionValue of the lifecycle goal. For example, for customer acquisition goal,
value is the incremental conversion value for new customers who are not of
high value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v24/customer_lifecycle_goal.md.txt)

## customer_lifecycle_goal.owner_customer

Field descriptionOutput only. The resource name of the customer which owns the lifecycle
goal.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v24/customer_lifecycle_goal.md.txt)

## customer_lifecycle_goal.resource_name

Field descriptionImmutable. The resource name of the customer lifecycle goal.
Customer lifecycle resource names have the form:

`customers/{customer_id}/customerLifecycleGoals`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v24/customer_lifecycle_goal.md.txt)