> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/customer_conversion_goal).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v24/customer_conversion_goal_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/resources/customer_conversion_goal.proto)

Biddability control for conversion actions with a matching category and
origin.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v24/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## customer_conversion_goal.biddable

Field descriptionThe biddability of the customer conversion goal.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_conversion_goal](https://developers.google.com/google-ads/api/fields/v24/customer_conversion_goal.md.txt)

## customer_conversion_goal.category

Field descriptionThe conversion category of this customer conversion goal. Only
conversion actions that have this category will be included in this goal.
Category`ATTRIBUTE` Data Type `ENUM`
`ADD_TO_CART``BEGIN_CHECKOUT``BOOK_APPOINTMENT``CONTACT``CONVERTED_LEAD``DEFAULT``DOWNLOAD``ENGAGEMENT``GET_DIRECTIONS``IMPORTED_LEAD``OUTBOUND_CLICK``PAGE_VIEW``PHONE_CALL_LEAD``PURCHASE``QUALIFIED_LEAD``REQUEST_QUOTE``SIGNUP``STORE_SALE``STORE_VISIT``SUBMIT_LEAD_FORM``SUBSCRIBE_PAID``UNKNOWN``UNSPECIFIED``YOUTUBE_FOLLOW_ON_VIEWS` Type URL`google.ads.googleads.v24.enums.ConversionActionCategoryEnum.ConversionActionCategory` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_conversion_goal](https://developers.google.com/google-ads/api/fields/v24/customer_conversion_goal.md.txt)

## customer_conversion_goal.origin

Field descriptionThe conversion origin of this customer conversion goal. Only
conversion actions that have this conversion origin will be included in
this goal.
Category`ATTRIBUTE` Data Type `ENUM`
`APP``CALL_FROM_ADS``GOOGLE_HOSTED``LOCAL_SERVICES_ADS``STORE``UNKNOWN``UNSPECIFIED``WEBSITE``YOUTUBE_HOSTED` Type URL`google.ads.googleads.v24.enums.ConversionOriginEnum.ConversionOrigin` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_conversion_goal](https://developers.google.com/google-ads/api/fields/v24/customer_conversion_goal.md.txt)

## customer_conversion_goal.resource_name

Field descriptionImmutable. The resource name of the customer conversion goal.
Customer conversion goal resource names have the form:

`customers/{customer_id}/customerConversionGoals/{category}~{origin}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[customer_conversion_goal](https://developers.google.com/google-ads/api/fields/v24/customer_conversion_goal.md.txt)