> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v24** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/conversion_value_rule).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v24/resources/conversion_value_rule.proto)

A conversion value rule

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v24/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## conversion_value_rule.action.operation

Field descriptionSpecifies applied operation.
Category`ATTRIBUTE` Data Type `ENUM`
`ADD``MULTIPLY``SET``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v24.enums.ValueRuleOperationEnum.ValueRuleOperation` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.action.value

Field descriptionSpecifies applied value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.audience_condition.user_interests

Field descriptionUser Interests.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.audience_condition.user_lists

Field descriptionUser Lists.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.device_condition.device_types

Field descriptionValue for device type condition.
Category`ATTRIBUTE` Data Type `ENUM`
`DESKTOP``MOBILE``TABLET``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v24.enums.ValueRuleDeviceTypeEnum.ValueRuleDeviceType` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.geo_location_condition.excluded_geo_match_type

Field descriptionExcluded Geo location match type.
Category`ATTRIBUTE` Data Type `ENUM`
`ANY``LOCATION_OF_PRESENCE``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v24.enums.ValueRuleGeoLocationMatchTypeEnum.ValueRuleGeoLocationMatchType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.geo_location_condition.excluded_geo_target_constants

Field descriptionGeo locations that advertisers want to exclude.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.geo_location_condition.geo_match_type

Field descriptionIncluded Geo location match type.
Category`ATTRIBUTE` Data Type `ENUM`
`ANY``LOCATION_OF_PRESENCE``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v24.enums.ValueRuleGeoLocationMatchTypeEnum.ValueRuleGeoLocationMatchType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.geo_location_condition.geo_target_constants

Field descriptionGeo locations that advertisers want to include.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.id

Field descriptionOutput only. The ID of the conversion value rule.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.advance_booking_window.max_days

Field descriptionMaximum number of days between the date of the booking the start date.
Category`ATTRIBUTE` Data Type`INT32` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.advance_booking_window.min_days

Field descriptionMinimum number of days between the date of the booking the start date.
Category`ATTRIBUTE` Data Type`INT32` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_length.max_nights

Field descriptionMaximum number of days between the start date and the end date.
Category`ATTRIBUTE` Data Type`INT32` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_length.min_nights

Field descriptionMinimum number of nights between the start date and the end date.
Category`ATTRIBUTE` Data Type`INT32` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.friday

Field descriptionThe travel can start on Friday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.monday

Field descriptionThe travel can start on Monday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.saturday

Field descriptionThe travel can start on Saturday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.sunday

Field descriptionThe travel can start on Sunday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.thursday

Field descriptionThe travel can start on Thursday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.tuesday

Field descriptionThe travel can start on Tuesday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.itinerary_condition.travel_start_day.wednesday

Field descriptionThe travel can start on Wednesday.
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.owner_customer

Field descriptionOutput only. The resource name of the conversion value rule's owner
customer. When the value rule is inherited from a manager customer,
owner_customer will be the resource name of the manager whereas the
customer in the resource_name will be of the requesting serving customer.

\*\* Read-only \*\*
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.resource_name

Field descriptionImmutable. The resource name of the conversion value rule.
Conversion value rule resource names have the form:

`customers/{customer_id}/conversionValueRules/{conversion_value_rule_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)

## conversion_value_rule.status

Field descriptionThe status of the conversion value rule.
Category`ATTRIBUTE` Data Type `ENUM`
`ENABLED``PAUSED``REMOVED``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v24.enums.ConversionValueRuleStatusEnum.ConversionValueRuleStatus` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[conversion_value_rule](https://developers.google.com/google-ads/api/fields/v24/conversion_value_rule.md.txt)