> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/user_interest).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v23/user_interest_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/resources/user_interest.proto)

A user interest: a particular interest-based vertical to be targeted.

## user_interest.availabilities

Field descriptionOutput only. Availability information of the user interest. This field is
empty when `launched_to_all` is true, or when `launched_to_all` is false
and the user interest is not generally available for targeting (for
example, deprecated or restricted user interests). When `launched_to_all`
is false and the user interest is launched only to specific channels or
locales, this field lists those availabilities.
Category`ATTRIBUTE` Data Type`MESSAGE` Type URL`google.ads.googleads.v23.common.CriterionCategoryAvailability` FilterableFalse SelectableTrue SortableFalse RepeatedTrue Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)

## user_interest.launched_to_all

Field descriptionOutput only. True if the user interest is launched to all channels and
locales. When true, `availabilities` is empty. When false, `availabilities`
is populated for user interests that are launched only to specific channels
or locales, and is empty if the user interest is not generally available
for targeting (for example, deprecated or restricted user interests).
Category`ATTRIBUTE` Data Type`BOOLEAN` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)

## user_interest.name

Field descriptionOutput only. The name of the user interest.
Category`ATTRIBUTE` Data Type`STRING` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)

## user_interest.resource_name

Field descriptionOutput only. The resource name of the user interest.
User interest resource names have the form:

`customers/{customer_id}/userInterests/{user_interest_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)

## user_interest.taxonomy_type

Field descriptionOutput only. Taxonomy type of the user interest.
Category`ATTRIBUTE` Data Type `ENUM`
`AFFINITY``IN_MARKET``MOBILE_APP_INSTALL_USER``NEW_SMART_PHONE_USER``UNKNOWN``UNSPECIFIED``VERTICAL_GEO` Type URL`google.ads.googleads.v23.enums.UserInterestTaxonomyTypeEnum.UserInterestTaxonomyType` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)

## user_interest.user_interest_id

Field descriptionOutput only. The ID of the user interest.
Category`ATTRIBUTE` Data Type`INT64` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)

## user_interest.user_interest_parent

Field descriptionOutput only. The parent of the user interest.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[ad_group_criterion](https://developers.google.com/google-ads/api/fields/v23/ad_group_criterion.md.txt) [campaign_criterion](https://developers.google.com/google-ads/api/fields/v23/campaign_criterion.md.txt) [user_interest](https://developers.google.com/google-ads/api/fields/v23/user_interest.md.txt)