> [!CAUTION]
> **Caution:** This documentation is for Google Ads API **v23** . The latest active version is [**v26**](https://developers.google.com/google-ads/api/fields/latest/campaign_lifecycle_goal).

[<button style="margin-top:15px">Help me build a query</button>](https://developers.google.com/google-ads/api/fields/v23/campaign_lifecycle_goal_query_builder.md.txt) [<button style="margin-top:15px">Proto definition ![GitHub](https://developers.google.com/site-assets/logo-github.svg)</button>](https://github.com/googleapis/googleapis/blob/master/google/ads/googleads/v23/resources/campaign_lifecycle_goal.proto)

Campaign level customer lifecycle goal settings.

| Attributed resources |
|---|
| [customer](https://developers.google.com/google-ads/api/fields/v23/customer.md.txt) |

Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields **will not segment**
metrics in your `SELECT` clause.

## campaign_lifecycle_goal.campaign

Field descriptionOutput only. The campaign where the goal is attached.
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v23/campaign_lifecycle_goal.md.txt)

## campaign_lifecycle_goal.customer_acquisition_goal_settings.optimization_mode

Field descriptionOutput only. Customer acquisition optimization mode of this campaign.
Category`ATTRIBUTE` Data Type `ENUM`
`BID_HIGHER_FOR_NEW_CUSTOMER``TARGET_ALL_EQUALLY``TARGET_NEW_CUSTOMER``UNKNOWN``UNSPECIFIED` Type URL`google.ads.googleads.v23.enums.CustomerAcquisitionOptimizationModeEnum.CustomerAcquisitionOptimizationMode` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v23/campaign_lifecycle_goal.md.txt)

## campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.high_lifetime_value

Field descriptionHigh lifetime value of the lifecycle goal. For example, for customer
acquisition goal, high lifetime value is the incremental conversion value
for new customers who are of high value. High lifetime value should be
greater than value, if set.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v23/campaign_lifecycle_goal.md.txt)

## campaign_lifecycle_goal.customer_acquisition_goal_settings.value_settings.value

Field descriptionValue of the lifecycle goal. For example, for customer acquisition goal,
value is the incremental conversion value for new customers who are not of
high value.
Category`ATTRIBUTE` Data Type`DOUBLE` Type URL`N/A` FilterableTrue SelectableTrue SortableTrue RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v23/campaign_lifecycle_goal.md.txt)

## campaign_lifecycle_goal.resource_name

Field descriptionImmutable. The resource name of the customer lifecycle goal of a campaign.

`customers/{customer_id}/campaignLifecycleGoals/{campaign_id}`
Category`ATTRIBUTE` Data Type`RESOURCE_NAME` Type URL`N/A` FilterableTrue SelectableTrue SortableFalse RepeatedFalse Selectable with The following fields/resources can be selected with this field:
[campaign_lifecycle_goal](https://developers.google.com/google-ads/api/fields/v23/campaign_lifecycle_goal.md.txt)