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ad_group_criterion

The criterion referenced in the query.


Attributed resources

Fields from the following resources may be selected along with this resource in your select and where clauses. These fields will not segment metrics.

ad_group_criterion.ad_group

Field descriptionThe ad group to which the criterion belongs.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.age_range.type

Field descriptionType of the age range.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.AgeRangeTypeEnum.AgeRangeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.app_payment_model.type

Field descriptionType of the app payment model.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.AppPaymentModelTypeEnum.AppPaymentModelType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.approval_status

Field descriptionApproval status of the criterion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.AdGroupCriterionApprovalStatusEnum.AdGroupCriterionApprovalStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.bid_modifier

Field descriptionThe modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. Most targetable criteria types support modifiers.
CategoryATTRIBUTE
Data Type DOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.cpc_bid_micros

Field descriptionThe CPC (cost-per-click) bid.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.cpm_bid_micros

Field descriptionThe CPM (cost-per-thousand viewable impressions) bid.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.cpv_bid_micros

Field descriptionThe CPV (cost-per-view) bid.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.criterion_id

Field descriptionThe ID of the criterion. This field is ignored for mutates.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.custom_affinity.custom_affinity

Field descriptionThe CustomInterest resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.custom_intent.custom_intent

Field descriptionThe CustomInterest resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_cpc_bid_micros

Field descriptionThe effective CPC (cost-per-click) bid.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_cpc_bid_source

Field descriptionSource of the effective CPC bid.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.BiddingSourceEnum.BiddingSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_cpm_bid_micros

Field descriptionThe effective CPM (cost-per-thousand viewable impressions) bid.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_cpm_bid_source

Field descriptionSource of the effective CPM bid.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.BiddingSourceEnum.BiddingSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_cpv_bid_micros

Field descriptionThe effective CPV (cost-per-view) bid.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_cpv_bid_source

Field descriptionSource of the effective CPV bid.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.BiddingSourceEnum.BiddingSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_percent_cpc_bid_micros

Field descriptionThe effective Percent CPC bid amount.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.effective_percent_cpc_bid_source

Field descriptionSource of the effective Percent CPC bid.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.BiddingSourceEnum.BiddingSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.final_mobile_urls

Field descriptionThe list of possible final mobile URLs after all cross-domain redirects.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_criterion.final_url_suffix

Field descriptionURL template for appending params to final URL.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.final_urls

Field descriptionThe list of possible final URLs after all cross-domain redirects for the ad.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_criterion.gender.type

Field descriptionType of the gender.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.GenderTypeEnum.GenderType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.income_range.type

Field descriptionType of the income range.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.IncomeRangeTypeEnum.IncomeRangeType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.keyword.match_type

Field descriptionThe match type of the keyword.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.KeywordMatchTypeEnum.KeywordMatchType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.keyword.text

Field descriptionThe text of the keyword (at most 80 characters and 10 words).
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.hotel_city.city_criterion

Field descriptionThe Geo Target Constant resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.listing_group.case_value.hotel_class.value

Field descriptionLong value of the hotel class.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.hotel_country_region.country_region_criterion

Field descriptionThe Geo Target Constant resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.listing_group.case_value.hotel_id.value

Field descriptionString value of the hotel ID.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.hotel_state.state_criterion

Field descriptionThe Geo Target Constant resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.listing_group.case_value.listing_brand.value

Field descriptionString value of the listing brand.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.listing_custom_attribute.index

Field descriptionIndicates the index of the custom attribute.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ListingCustomAttributeIndexEnum.ListingCustomAttributeIndex
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.listing_custom_attribute.value

Field descriptionString value of the listing custom attribute.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_bidding_category.country_code

Field descriptionTwo-letter upper-case country code of the product bidding category. It must match the campaign.shopping_setting.sales_country field.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_bidding_category.id

Field descriptionID of the product bidding category. This ID is equivalent to the google_product_category ID as described in this article: https://support.google.com/merchants/answer/6324436.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_bidding_category.level

Field descriptionLevel of the product bidding category.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ProductBiddingCategoryLevelEnum.ProductBiddingCategoryLevel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_channel.channel

Field descriptionValue of the locality.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ProductChannelEnum.ProductChannel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_channel_exclusivity.channel_exclusivity

Field descriptionValue of the availability.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_condition.condition

Field descriptionValue of the condition.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ProductConditionEnum.ProductCondition
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_item_id.value

Field descriptionValue of the id.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_type.level

Field descriptionLevel of the type.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ProductTypeLevelEnum.ProductTypeLevel
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.case_value.product_type.value

Field descriptionValue of the type.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.listing_group.parent_ad_group_criterion

Field descriptionResource name of ad group criterion which is the parent listing group subdivision. Null for the root group.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.listing_group.type

Field descriptionType of the listing group.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ListingGroupTypeEnum.ListingGroupType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.mobile_app_category.mobile_app_category_constant

Field descriptionThe mobile app category constant resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.mobile_application.app_id

Field descriptionA string that uniquely identifies a mobile application to Google Ads API. The format of this string is "{platform}-{platform_native_id}", where platform is "1" for iOS apps and "2" for Android apps, and where platform_native_id is the mobile application identifier native to the corresponding platform. For iOS, this native identifier is the 9 digit string that appears at the end of an App Store URL (e.g., "476943146" for "Flood-It! 2" whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146). For Android, this native identifier is the application's package name (e.g., "com.labpixies.colordrips" for "Color Drips" given Google Play link https://play.google.com/store/apps/details?id=com.labpixies.colordrips). A well formed app id for Google Ads API would thus be "1-476943146" for iOS and "2-com.labpixies.colordrips" for Android. This field is required and must be set in CREATE operations.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.mobile_application.name

Field descriptionName of this mobile application.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.negative

Field descriptionWhether to target (`false`) or exclude (`true`) the criterion. This field is immutable. To switch a criterion from positive to negative, remove then re-add it.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.parental_status.type

Field descriptionType of the parental status.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.ParentalStatusTypeEnum.ParentalStatusType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.percent_cpc_bid_micros

Field descriptionThe CPC bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction].
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.placement.url

Field descriptionURL of the placement. For example, "http://www.domain.com".
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc

Field descriptionEstimate of how many clicks per week you might get by changing your keyword bid to the value in first_position_cpc_micros.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc

Field descriptionEstimate of how your cost per week might change when changing your keyword bid to the value in first_position_cpc_micros.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.position_estimates.first_page_cpc_micros

Field descriptionThe estimate of the CPC bid required for ad to be shown on first page of search results.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.position_estimates.first_position_cpc_micros

Field descriptionThe estimate of the CPC bid required for ad to be displayed in first position, at the top of the first page of search results.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.position_estimates.top_of_page_cpc_micros

Field descriptionThe estimate of the CPC bid required for ad to be displayed at the top of the first page of search results.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.quality_info.creative_quality_score

Field descriptionThe performance of the ad compared to other advertisers.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.quality_info.post_click_quality_score

Field descriptionThe quality score of the landing page.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.quality_info.quality_score

Field descriptionThe quality score. This field may not be populated if Google does not have enough information to determine a value.
CategoryATTRIBUTE
Data Type INT32
Type URLgoogle.protobuf.Int32Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.quality_info.search_predicted_ctr

Field descriptionThe click-through rate compared to that of other advertisers.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.resource_name

Field descriptionThe resource name of the ad group criterion. Ad group criterion resource names have the form: `customers/{customer_id}/adGroupCriteria/{ad_group_id}~{criterion_id}`
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.status

Field descriptionThe status of the criterion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.AdGroupCriterionStatusEnum.AdGroupCriterionStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.system_serving_status

Field descriptionServing status of the criterion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.CriterionSystemServingStatusEnum.CriterionSystemServingStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.topic.path

Field descriptionThe category to target or exclude. Each subsequent element in the array describes a more specific sub-category. For example, "Pets & Animals", "Pets", "Dogs" represents the "Pets & Animals/Pets/Dogs" category.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_criterion.topic.topic_constant

Field descriptionThe Topic Constant resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.tracking_url_template

Field descriptionThe URL template for constructing a tracking URL.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.type

Field descriptionThe type of the criterion.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v2.enums.CriterionTypeEnum.CriterionType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.url_custom_parameters

Field descriptionThe list of mappings used to substitute custom parameter tags in a `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
CategoryATTRIBUTE
Data Type MESSAGE
Type URLgoogle.ads.googleads.v2.common.CustomParameter
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_criterion.user_interest.user_interest_category

Field descriptionThe UserInterest resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.user_list.user_list

Field descriptionThe User List resource name.
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_criterion.webpage.conditions

Field descriptionConditions, or logical expressions, for webpage targeting. The list of webpage targeting conditions are and-ed together when evaluated for targeting. This field is required for CREATE operations and is prohibited on UPDATE operations.
CategoryATTRIBUTE
Data Type MESSAGE
Type URLgoogle.ads.googleads.v2.common.WebpageConditionInfo
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

ad_group_criterion.webpage.criterion_name

Field descriptionThe name of the criterion that is defined by this parameter. The name value will be used for identifying, sorting and filtering criteria with this type of parameters. This field is required for CREATE operations and is prohibited on UPDATE operations.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.youtube_channel.channel_id

Field descriptionThe YouTube uploader channel id or the channel code of a YouTube channel.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_criterion.youtube_video.video_id

Field descriptionYouTube video id as it appears on the YouTube watch page.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

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