ad_group

Help me build a query

An ad group.

Attributed resources
accessible_bidding_strategy
bidding_strategy
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group. However, when you specify ad_group in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group is specified in the FROM clause.

Is ad_group specified in the FROM clause of your query?

No Yes, it is

Resource fields ad_rotation_mode audience_setting.use_audience_grouped base_ad_group campaign cpc_bid_micros cpm_bid_micros cpv_bid_micros display_custom_bid_dimension effective_cpc_bid_micros effective_target_cpa_micros effective_target_cpa_source effective_target_roas effective_target_roas_source excluded_parent_asset_field_types excluded_parent_asset_set_types final_url_suffix id labels name optimized_targeting_enabled percent_cpc_bid_micros resource_name status target_cpa_micros target_cpm_micros target_roas targeting_setting.target_restrictions tracking_url_template type url_custom_parameters

Segments activity_account_id activity_rating ad_destination_type ad_network_type asset_interaction_target.asset asset_interaction_target.interaction_on_this_asset auction_insight_domain click_type conversion_action conversion_action_category conversion_action_name conversion_adjustment conversion_attribution_event_type conversion_lag_bucket conversion_or_adjustment_lag_bucket date day_of_week device external_activity_id external_conversion_source geo_target_airport geo_target_canton geo_target_city geo_target_country geo_target_county geo_target_district geo_target_metro geo_target_most_specific_location geo_target_postal_code geo_target_province geo_target_region geo_target_state hotel_booking_window_days hotel_center_id hotel_check_in_date hotel_check_in_day_of_week hotel_city hotel_class hotel_country hotel_date_selection_type hotel_length_of_stay hotel_price_bucket hotel_rate_rule_id hotel_rate_type hotel_state hour interaction_on_this_extension month month_of_year partner_hotel_id placeholder_type product_aggregator_id product_bidding_category_level1 product_bidding_category_level2 product_bidding_category_level3 product_bidding_category_level4 product_bidding_category_level5 product_brand product_channel product_channel_exclusivity product_condition product_country product_custom_attribute0 product_custom_attribute1 product_custom_attribute2 product_custom_attribute3 product_custom_attribute4 product_feed_label product_item_id product_language product_merchant_id product_store_id product_title product_type_l1 product_type_l2 product_type_l3 product_type_l4 product_type_l5 quarter search_engine_results_page_type slot week year

Metrics absolute_top_impression_percentage active_view_cpm active_view_ctr active_view_impressions active_view_measurability active_view_measurable_cost_micros active_view_measurable_impressions active_view_viewability all_conversions all_conversions_by_conversion_date all_conversions_from_interactions_rate all_conversions_from_interactions_value_per_interaction all_conversions_value all_conversions_value_by_conversion_date all_conversions_value_per_cost auction_insight_search_absolute_top_impression_percentage auction_insight_search_impression_share auction_insight_search_outranking_share auction_insight_search_overlap_rate auction_insight_search_position_above_rate auction_insight_search_top_impression_percentage average_cost average_cpc average_cpe average_cpm average_cpv average_page_views average_time_on_site benchmark_average_max_cpc biddable_app_install_conversions biddable_app_post_install_conversions bounce_rate clicks content_budget_lost_impression_share content_impression_share content_rank_lost_impression_share conversions conversions_by_conversion_date conversions_from_interactions_rate conversions_from_interactions_value_per_interaction conversions_value conversions_value_by_conversion_date conversions_value_per_cost cost_micros cost_per_all_conversions cost_per_conversion cost_per_current_model_attributed_conversion cross_device_conversions ctr current_model_attributed_conversions current_model_attributed_conversions_from_interactions_rate current_model_attributed_conversions_from_interactions_value_per_interaction current_model_attributed_conversions_value current_model_attributed_conversions_value_per_cost engagement_rate engagements gmail_forwards gmail_saves gmail_secondary_clicks historical_creative_quality_score historical_landing_page_quality_score historical_quality_score historical_search_predicted_ctr hotel_average_lead_value_micros hotel_eligible_impressions hotel_price_difference_percentage impressions interaction_event_types interaction_rate interactions message_chat_rate message_chats message_impressions mobile_friendly_clicks_percentage percent_new_visitors phone_calls phone_impressions phone_through_rate relative_ctr search_absolute_top_impression_share search_budget_lost_absolute_top_impression_share search_budget_lost_impression_share search_budget_lost_top_impression_share search_click_share search_exact_match_impression_share search_impression_share search_rank_lost_absolute_top_impression_share search_rank_lost_impression_share search_rank_lost_top_impression_share search_top_impression_share speed_score top_impression_percentage valid_accelerated_mobile_pages_clicks_percentage value_per_all_conversions value_per_all_conversions_by_conversion_date value_per_conversion value_per_conversions_by_conversion_date value_per_current_model_attributed_conversion video_quartile_p100_rate video_quartile_p25_rate video_quartile_p50_rate video_quartile_p75_rate video_view_rate video_views view_through_conversions

ad_group.ad_rotation_mode Field description The ad rotation mode of the ad group. Category ATTRIBUTE Data Type ENUM OPTIMIZE ROTATE_FOREVER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.AdGroupAdRotationModeEnum.AdGroupAdRotationMode Filterable True Selectable True Sortable True Repeated False

ad_group.audience_setting.use_audience_grouped Field description Immutable. If true, this campaign uses an Audience resource for audience targeting. If false, this campaign may use audience segment criteria instead. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.base_ad_group Field description Output only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.campaign Field description Immutable. The campaign to which the ad group belongs. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group.cpc_bid_micros Field description The maximum CPC (cost-per-click) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.cpm_bid_micros Field description The maximum CPM (cost-per-thousand viewable impressions) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.cpv_bid_micros Field description The CPV (cost-per-view) bid. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.display_custom_bid_dimension Field description Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. Category ATTRIBUTE Data Type ENUM AGE_RANGE AUDIENCE GENDER INCOME_RANGE KEYWORD PARENTAL_STATUS PLACEMENT TOPIC UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.TargetingDimensionEnum.TargetingDimension Filterable True Selectable True Sortable True Repeated False

ad_group.effective_cpc_bid_micros Field description Output only. Value will be same as that of the CPC (cost-per-click) bid value when the bidding strategy is one of manual cpc, enhanced cpc, page one promoted or target outrank share, otherwise the value will be null. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_cpa_micros Field description Output only. The effective target CPA (cost-per-acquisition). This field is read-only. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_cpa_source Field description Output only. Source of the effective target CPA. This field is read-only. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_roas Field description Output only. The effective target ROAS (return-on-ad-spend). This field is read-only. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.effective_target_roas_source Field description Output only. Source of the effective target ROAS. This field is read-only. Category ATTRIBUTE Data Type ENUM AD_GROUP AD_GROUP_CRITERION CAMPAIGN_BIDDING_STRATEGY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.BiddingSourceEnum.BiddingSource Filterable True Selectable True Sortable True Repeated False

ad_group.excluded_parent_asset_field_types Field description The asset field types that should be excluded from this ad group. Asset links with these field types will not be inherited by this ad group from the upper levels. Category ATTRIBUTE Data Type ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DESCRIPTION HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO Type URL google.ads.googleads.v13.enums.AssetFieldTypeEnum.AssetFieldType Filterable True Selectable True Sortable False Repeated True

ad_group.excluded_parent_asset_set_types Field description The asset set types that should be excluded from this ad group. Asset set links with these types will not be inherited by this ad group from the upper levels. Location group types (GMB_DYNAMIC_LOCATION_GROUP, CHAIN_DYNAMIC_LOCATION_GROUP, and STATIC_LOCATION_GROUP) are child types of LOCATION_SYNC. Therefore, if LOCATION_SYNC is set for this field, all location group asset sets are not allowed to be linked to this ad group, and all Location Extension (LE) and Affiliate Location Extensions (ALE) will not be served under this ad group. Only LOCATION_SYNC is currently supported. Category ATTRIBUTE Data Type ENUM BUSINESS_PROFILE_DYNAMIC_LOCATION_GROUP CHAIN_DYNAMIC_LOCATION_GROUP DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHTS DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_JOBS DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL HOTEL_PROPERTY LOCATION_SYNC MERCHANT_CENTER_FEED PAGE_FEED STATIC_LOCATION_GROUP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.AssetSetTypeEnum.AssetSetType Filterable True Selectable True Sortable False Repeated True

ad_group.final_url_suffix Field description URL template for appending params to Final URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.id Field description Output only. The ID of the ad group. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.labels Field description Output only. The resource names of labels attached to this ad group. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

ad_group.name Field description The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.optimized_targeting_enabled Field description True if optimized targeting is enabled. Optimized Targeting is the replacement for Audience Expansion. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.percent_cpc_bid_micros Field description The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.resource_name Field description Immutable. The resource name of the ad group. Ad group resource names have the form: customers/{customer_id}/adGroups/{ad_group_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

ad_group.status Field description The status of the ad group. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.AdGroupStatusEnum.AdGroupStatus Filterable True Selectable True Sortable True Repeated False

ad_group.target_cpa_micros Field description The target CPA (cost-per-acquisition). If the ad group's campaign bidding strategy is TargetCpa or MaximizeConversions (with its target_cpa field set), then this field overrides the target CPA specified in the campaign's bidding strategy. Otherwise, this value is ignored. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.target_cpm_micros Field description Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.target_roas Field description The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is TargetRoas or MaximizeConversionValue (with its target_roas field set), then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.targeting_setting.target_restrictions Field description The per-targeting-dimension setting to restrict the reach of your campaign or ad group. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v13.common.TargetRestriction Filterable False Selectable True Sortable False Repeated True

ad_group.tracking_url_template Field description The URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

ad_group.type Field description Immutable. The type of the ad group. Category ATTRIBUTE Data Type ENUM DISPLAY_STANDARD HOTEL_ADS PROMOTED_HOTEL_ADS SEARCH_DYNAMIC_ADS SEARCH_STANDARD SHOPPING_COMPARISON_LISTING_ADS SHOPPING_PRODUCT_ADS SHOPPING_SMART_ADS SMART_CAMPAIGN_ADS TRAVEL_ADS UNKNOWN UNSPECIFIED VIDEO_BUMPER VIDEO_EFFICIENT_REACH VIDEO_NON_SKIPPABLE_IN_STREAM VIDEO_OUTSTREAM VIDEO_RESPONSIVE VIDEO_TRUE_VIEW_IN_DISPLAY VIDEO_TRUE_VIEW_IN_STREAM Type URL google.ads.googleads.v13.enums.AdGroupTypeEnum.AdGroupType Filterable True Selectable True Sortable True Repeated False

ad_group.url_custom_parameters Field description The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.googleads.v13.common.CustomParameter Filterable False Selectable True Sortable False Repeated True

segments.activity_account_id Field description Activity account ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.activity_rating Field description Activity rating. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.ad_destination_type Field description Ad Destination type. Category SEGMENT Data Type ENUM APP_DEEP_LINK APP_STORE LEAD_FORM LOCATION_LISTING MAP_DIRECTIONS MESSAGE NOT_APPLICABLE PHONE_CALL UNKNOWN UNMODELED_FOR_CONVERSIONS UNSPECIFIED WEBSITE YOUTUBE Type URL google.ads.googleads.v13.enums.AdDestinationTypeEnum.AdDestinationType Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH Type URL google.ads.googleads.v13.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.asset_interaction_target.asset Field description The asset resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.asset_interaction_target.interaction_on_this_asset Field description Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.auction_insight_domain Field description Domain (visible URL) of a participant in the Auction Insights report. Category SEGMENT Data Type STRING Type URL N/A Filterable False Selectable True Sortable True Repeated False

segments.click_type Field description Click type. Category SEGMENT Data Type ENUM APP_DEEPLINK BREADCRUMBS BROADBAND_PLAN CALLS CALL_TRACKING CLICK_ON_ENGAGEMENT_AD CROSS_NETWORK GET_DIRECTIONS HOTEL_BOOK_ON_GOOGLE_ROOM_SELECTION HOTEL_PRICE LOCATION_EXPANSION LOCATION_FORMAT_CALL LOCATION_FORMAT_DIRECTIONS LOCATION_FORMAT_IMAGE LOCATION_FORMAT_LANDING_PAGE LOCATION_FORMAT_MAP LOCATION_FORMAT_STORE_INFO LOCATION_FORMAT_TEXT MOBILE_CALL_TRACKING OFFER_PRINTS OTHER PRICE_EXTENSION PRODUCT_AD_APP_DEEPLINK PRODUCT_EXTENSION_CLICKS PRODUCT_LISTING_ADS_COUPON PRODUCT_LISTING_AD_CLICKS PRODUCT_LISTING_AD_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE PRODUCT_LISTING_AD_TRANSACTABLE PROMOTION_EXTENSION SHOPPING_COMPARISON_LISTING SHOWCASE_AD_CATEGORY_LINK SHOWCASE_AD_LOCAL_PRODUCT_LINK SHOWCASE_AD_LOCAL_STOREFRONT_LINK SHOWCASE_AD_ONLINE_PRODUCT_LINK SITELINKS STORE_LOCATOR SWIPEABLE_GALLERY_AD_HEADLINE SWIPEABLE_GALLERY_AD_SEE_MORE SWIPEABLE_GALLERY_AD_SITELINK_FIVE SWIPEABLE_GALLERY_AD_SITELINK_FOUR SWIPEABLE_GALLERY_AD_SITELINK_ONE SWIPEABLE_GALLERY_AD_SITELINK_THREE SWIPEABLE_GALLERY_AD_SITELINK_TWO SWIPEABLE_GALLERY_AD_SWIPES UNKNOWN UNSPECIFIED URL_CLICKS VIDEO_APP_STORE_CLICKS VIDEO_CALL_TO_ACTION_CLICKS VIDEO_CARD_ACTION_HEADLINE_CLICKS VIDEO_END_CAP_CLICKS VIDEO_WEBSITE_CLICKS VISUAL_SITELINKS WIRELESS_PLAN Type URL google.ads.googleads.v13.enums.ClickTypeEnum.ClickType Filterable True Selectable True Sortable True Repeated False

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_adjustment Field description This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_attribution_event_type Field description Conversion attribution event type. Category SEGMENT Data Type ENUM IMPRESSION INTERACTION UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionAttributionEventTypeEnum.ConversionAttributionEventType Filterable True Selectable True Sortable True Repeated False

segments.conversion_lag_bucket Field description An enum value representing the number of days between the impression and the conversion. Category SEGMENT Data Type ENUM EIGHT_TO_NINE_DAYS ELEVEN_TO_TWELVE_DAYS FIVE_TO_SIX_DAYS FORTY_FIVE_TO_SIXTY_DAYS FOURTEEN_TO_TWENTY_ONE_DAYS FOUR_TO_FIVE_DAYS LESS_THAN_ONE_DAY NINE_TO_TEN_DAYS ONE_TO_TWO_DAYS SEVEN_TO_EIGHT_DAYS SIXTY_TO_NINETY_DAYS SIX_TO_SEVEN_DAYS TEN_TO_ELEVEN_DAYS THIRTEEN_TO_FOURTEEN_DAYS THIRTY_TO_FORTY_FIVE_DAYS THREE_TO_FOUR_DAYS TWELVE_TO_THIRTEEN_DAYS TWENTY_ONE_TO_THIRTY_DAYS TWO_TO_THREE_DAYS UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionLagBucketEnum.ConversionLagBucket Filterable True Selectable True Sortable True Repeated False

segments.conversion_or_adjustment_lag_bucket Field description An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. Category SEGMENT Data Type ENUM ADJUSTMENT_EIGHT_TO_NINE_DAYS ADJUSTMENT_ELEVEN_TO_TWELVE_DAYS ADJUSTMENT_FIVE_TO_SIX_DAYS ADJUSTMENT_FORTY_FIVE_TO_SIXTY_DAYS ADJUSTMENT_FOURTEEN_TO_TWENTY_ONE_DAYS ADJUSTMENT_FOUR_TO_FIVE_DAYS ADJUSTMENT_LESS_THAN_ONE_DAY ADJUSTMENT_NINETY_TO_ONE_HUNDRED_AND_FORTY_FIVE_DAYS ADJUSTMENT_NINE_TO_TEN_DAYS ADJUSTMENT_ONE_TO_TWO_DAYS ADJUSTMENT_SEVEN_TO_EIGHT_DAYS ADJUSTMENT_SIXTY_TO_NINETY_DAYS ADJUSTMENT_SIX_TO_SEVEN_DAYS ADJUSTMENT_TEN_TO_ELEVEN_DAYS ADJUSTMENT_THIRTEEN_TO_FOURTEEN_DAYS ADJUSTMENT_THIRTY_TO_FORTY_FIVE_DAYS ADJUSTMENT_THREE_TO_FOUR_DAYS ADJUSTMENT_TWELVE_TO_THIRTEEN_DAYS ADJUSTMENT_TWENTY_ONE_TO_THIRTY_DAYS ADJUSTMENT_TWO_TO_THREE_DAYS ADJUSTMENT_UNKNOWN CONVERSION_EIGHT_TO_NINE_DAYS CONVERSION_ELEVEN_TO_TWELVE_DAYS CONVERSION_FIVE_TO_SIX_DAYS CONVERSION_FORTY_FIVE_TO_SIXTY_DAYS CONVERSION_FOURTEEN_TO_TWENTY_ONE_DAYS CONVERSION_FOUR_TO_FIVE_DAYS CONVERSION_LESS_THAN_ONE_DAY CONVERSION_NINE_TO_TEN_DAYS CONVERSION_ONE_TO_TWO_DAYS CONVERSION_SEVEN_TO_EIGHT_DAYS CONVERSION_SIXTY_TO_NINETY_DAYS CONVERSION_SIX_TO_SEVEN_DAYS CONVERSION_TEN_TO_ELEVEN_DAYS CONVERSION_THIRTEEN_TO_FOURTEEN_DAYS CONVERSION_THIRTY_TO_FORTY_FIVE_DAYS CONVERSION_THREE_TO_FOUR_DAYS CONVERSION_TWELVE_TO_THIRTEEN_DAYS CONVERSION_TWENTY_ONE_TO_THIRTY_DAYS CONVERSION_TWO_TO_THREE_DAYS CONVERSION_UNKNOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ConversionOrAdjustmentLagBucketEnum.ConversionOrAdjustmentLagBucket Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v13.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

segments.external_activity_id Field description Advertiser supplied activity ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.external_conversion_source Field description External conversion source. Category SEGMENT Data Type ENUM AD_CALL_METRICS ANALYTICS ANALYTICS_SEARCH_ADS_360 ANDROID_FIRST_OPEN ANDROID_IN_APP APP_UNSPECIFIED CLICK_TO_CALL DISPLAY_AND_VIDEO_360_FLOODLIGHT FIREBASE FIREBASE_SEARCH_ADS_360 FLOODLIGHT GOOGLE_ATTRIBUTION GOOGLE_HOSTED GOOGLE_PLAY IOS_FIRST_OPEN IOS_IN_APP SALESFORCE SEARCH_ADS_360 STORE_SALES STORE_SALES_CRM STORE_SALES_DIRECT_UPLOAD STORE_SALES_PAYMENT_NETWORK STORE_VISITS THIRD_PARTY_APP_ANALYTICS UNKNOWN UNSPECIFIED UPLOAD UPLOAD_CALLS WEBPAGE WEBSITE_CALL_METRICS Type URL google.ads.googleads.v13.enums.ExternalConversionSourceEnum.ExternalConversionSource Filterable True Selectable True Sortable True Repeated False

segments.geo_target_airport Field description Resource name of the geo target constant that represents an airport. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_canton Field description Resource name of the geo target constant that represents a canton. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_city Field description Resource name of the geo target constant that represents a city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_country Field description Resource name of the geo target constant that represents a country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_county Field description Resource name of the geo target constant that represents a county. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_district Field description Resource name of the geo target constant that represents a district. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_metro Field description Resource name of the geo target constant that represents a metro. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_most_specific_location Field description Resource name of the geo target constant that represents the most specific location. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_postal_code Field description Resource name of the geo target constant that represents a postal code. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_province Field description Resource name of the geo target constant that represents a province. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_region Field description Resource name of the geo target constant that represents a region. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.geo_target_state Field description Resource name of the geo target constant that represents a state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_booking_window_days Field description Hotel booking window in days. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_center_id Field description Hotel center ID. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_check_in_date Field description Hotel check-in date. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_check_in_day_of_week Field description Hotel check-in day of week. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.googleads.v13.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.hotel_city Field description Hotel city. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_class Field description Hotel class. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_country Field description Hotel country. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_date_selection_type Field description Hotel date selection type. Category SEGMENT Data Type ENUM DEFAULT_SELECTION UNKNOWN UNSPECIFIED USER_SELECTED Type URL google.ads.googleads.v13.enums.HotelDateSelectionTypeEnum.HotelDateSelectionType Filterable True Selectable True Sortable True Repeated False

segments.hotel_length_of_stay Field description Hotel length of stay. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_price_bucket Field description Hotel price bucket. Category SEGMENT Data Type ENUM LOWEST_TIED LOWEST_UNIQUE NOT_LOWEST ONLY_PARTNER_SHOWN UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.HotelPriceBucketEnum.HotelPriceBucket Filterable True Selectable True Sortable True Repeated False

segments.hotel_rate_rule_id Field description Hotel rate rule ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hotel_rate_type Field description Hotel rate type. Category SEGMENT Data Type ENUM PRIVATE_RATE PUBLIC_RATE QUALIFIED_RATE UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.HotelRateTypeEnum.HotelRateType Filterable True Selectable True Sortable True Repeated False

segments.hotel_state Field description Hotel state. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.hour Field description Hour of day as a number between 0 and 23, inclusive. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.interaction_on_this_extension Field description Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.month_of_year Field description Month of the year, for example, January. Category SEGMENT Data Type ENUM APRIL AUGUST DECEMBER FEBRUARY JANUARY JULY JUNE MARCH MAY NOVEMBER OCTOBER SEPTEMBER UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.MonthOfYearEnum.MonthOfYear Filterable True Selectable True Sortable True Repeated False

segments.partner_hotel_id Field description Partner hotel ID. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.placeholder_type Field description Placeholder type. This is only used with feed item metrics. Category SEGMENT Data Type ENUM AD_CUSTOMIZER AFFILIATE_LOCATION APP CALL CALLOUT DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHT DYNAMIC_HOTEL DYNAMIC_JOB DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL IMAGE LOCATION MESSAGE PRICE PROMOTION SITELINK STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.PlaceholderTypeEnum.PlaceholderType Filterable True Selectable True Sortable True Repeated False

segments.product_aggregator_id Field description Aggregator ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_bidding_category_level1 Field description Bidding category (level 1) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level2 Field description Bidding category (level 2) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level3 Field description Bidding category (level 3) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level4 Field description Bidding category (level 4) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level5 Field description Bidding category (level 5) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_brand Field description Brand of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_channel Field description Channel of the product. Category SEGMENT Data Type ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ProductChannelEnum.ProductChannel Filterable True Selectable True Sortable True Repeated False

segments.product_channel_exclusivity Field description Channel exclusivity of the product. Category SEGMENT Data Type ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity Filterable True Selectable True Sortable True Repeated False

segments.product_condition Field description Condition of the product. Category SEGMENT Data Type ENUM NEW REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.googleads.v13.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False

segments.product_country Field description Resource name of the geo target constant for the country of sale of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute0 Field description Custom attribute 0 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute1 Field description Custom attribute 1 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute2 Field description Custom attribute 2 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute3 Field description Custom attribute 3 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute4 Field description Custom attribute 4 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_feed_label Field description Feed label of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_item_id Field description Item ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_language Field description Resource name of the language constant for the language of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_merchant_id Field description Merchant ID of the product. Category SEGMENT Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_store_id Field description Store ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_title Field description Title of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l1 Field description Type (level 1) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l2 Field description Type (level 2) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l3 Field description Type (level 3) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l4 Field description Type (level 4) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l5 Field description Type (level 5) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.search_engine_results_page_type Field description Type of the search engine results page. Category SEGMENT Data Type ENUM ADS_AND_ORGANIC ADS_ONLY ORGANIC_ONLY UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.SearchEngineResultsPageTypeEnum.SearchEngineResultsPageType Filterable True Selectable True Sortable True Repeated False

segments.slot Field description Position of the ad. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH_OTHER SEARCH_PARTNER_OTHER SEARCH_PARTNER_TOP SEARCH_SIDE SEARCH_TOP UNKNOWN UNSPECIFIED Type URL google.ads.googleads.v13.enums.SlotEnum.Slot Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.absolute_top_impression_percentage Field description The percent of your ad impressions that are shown as the very first ad above the organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_cpm Field description Average cost of viewable impressions (active_view_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_ctr Field description Active view measurable clicks divided by active view viewable impressions. This metric is reported only for the Display Network. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_impressions Field description A measurement of how often your ad has become viewable on a Display Network site. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_measurability Field description The ratio of impressions that could be measured by Active View over the number of served impressions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_measurable_cost_micros Field description The cost of the impressions you received that were measurable by Active View. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_measurable_impressions Field description The number of times your ads are appearing on placements in positions where they can be seen. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.active_view_viewability Field description The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_absolute_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed as the very first ad above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_impression_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_outranking_share Field description This metric is part of the Auction Insights report, and tells the percentage of impressions that your ads outranked (showed above) another participant in the auction, compared to the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_overlap_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad received an impression when your ad also received an impression. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_position_above_rate Field description This metric is part of the Auction Insights report, and tells how often another participant's ad was shown in a higher position than yours, when both of your ads were shown at the same page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.auction_insight_search_top_impression_percentage Field description This metric is part of the Auction Insights report, and tells how often the ads of another participant showed above the organic search results. This percentage is computed only over the auctions that you appeared in the page. This metric is not publicly available. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpe Field description The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpv Field description The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_page_views Field description Average number of pages viewed per session. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_time_on_site Field description Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.benchmark_average_max_cpc Field description An indication of how other advertisers are bidding on similar products. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.biddable_app_install_conversions Field description Number of app installs. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.biddable_app_post_install_conversions Field description Number of in-app actions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.bounce_rate Field description Percentage of clicks where the user only visited a single page on your site. Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_impression_share Field description The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_rank_lost_impression_share Field description The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_by_conversion_date Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_rate Field description Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_by_conversion_date Field description The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_per_cost Field description The value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_conversion Field description The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_current_model_attributed_conversion Field description The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions Field description Shows how your historic conversions data would look under the attribution model you've currently selected. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_from_interactions_rate Field description Current model attributed conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_from_interactions_value_per_interaction Field description The value of current model attributed conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_value Field description The value of current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.current_model_attributed_conversions_value_per_cost Field description The value of current model attributed conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.engagement_rate Field description How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.engagements Field description The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gmail_forwards Field description The number of times the ad was forwarded to someone else as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gmail_saves Field description The number of times someone has saved your Gmail ad to their inbox as a message. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.gmail_secondary_clicks Field description The number of clicks to the landing page on the expanded state of Gmail ads. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.historical_creative_quality_score Field description The creative historical quality score. Category METRIC Data Type ENUM Type URL google.ads.googleads.v13.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.historical_landing_page_quality_score Field description The quality of historical landing page experience. Category METRIC Data Type ENUM Type URL google.ads.googleads.v13.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.historical_quality_score Field description The historical quality score. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.historical_search_predicted_ctr Field description The historical search predicted click through rate (CTR). Category METRIC Data Type ENUM Type URL google.ads.googleads.v13.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.hotel_average_lead_value_micros Field description Average lead value based on clicks. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.hotel_eligible_impressions Field description The number of impressions that hotel partners could have had given their feed performance. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.hotel_price_difference_percentage Field description The average price difference between the price offered by reporting hotel advertiser and the cheapest price offered by the competing advertiser. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interaction_event_types Field description The types of payable and free interactions. Category METRIC Data Type ENUM Type URL google.ads.googleads.v13.enums.InteractionEventTypeEnum.InteractionEventType Filterable True Selectable True Sortable False Repeated True

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.message_chat_rate Field description Number of message chats initiated (message_chats) divided by the number of message impressions (message_impressions). Rate at which a user initiates a message chat from an ad impression with a messaging option and message tracking enabled. Note that this rate can be more than 1.0 for a given message impression. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.message_chats Field description Number of message chats initiated for Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.message_impressions Field description Number of Click To Message impressions that were message tracking eligible. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.mobile_friendly_clicks_percentage Field description The percentage of mobile clicks that go to a mobile-friendly page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.percent_new_visitors Field description Percentage of first-time sessions (from people who had never visited your site before). Imported from Google Analytics. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_calls Field description Number of offline phone calls. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_impressions Field description Number of offline phone impressions. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.phone_through_rate Field description Number of phone calls received (phone_calls) divided by the number of times your phone number is shown (phone_impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.relative_ctr Field description Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_absolute_top_impression_share Field description The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/google-ads/answer/7501826 for details. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_top_impression_share Field description The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_click_share Field description The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_exact_match_impression_share Field description The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_impression_share Field description The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_impression_share Field description The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_top_impression_share Field description The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_top_impression_share Field description The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.speed_score Field description A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being the fastest. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.top_impression_percentage Field description The percent of your ad impressions that are shown anywhere above the organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.valid_accelerated_mobile_pages_clicks_percentage Field description The percentage of ad clicks to Accelerated Mobile Pages (AMP) landing pages that reach a valid AMP page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions_by_conversion_date Field description The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversion Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversions_by_conversion_date Field description The value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_current_model_attributed_conversion Field description The value of current model attributed conversions divided by the number of the conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p100_rate Field description Percentage of impressions where the viewer watched all of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p25_rate Field description Percentage of impressions where the viewer watched 25% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p50_rate Field description Percentage of impressions where the viewer watched 50% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_quartile_p75_rate Field description Percentage of impressions where the viewer watched 75% of your video. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_view_rate Field description The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.video_views Field description The number of times your video ads were viewed. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False