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bidding_strategy

bidding_strategy

Field descriptionThe bidding strategy referenced in the query.
CategoryRESOURCE
Data Type MESSAGE
Type URLcom.google.ads.googleads.v1.resources.BiddingStrategy
FilterableFalse
SelectableFalse
SortableFalse
RepeatedFalse
Selectable With
Attribute Resources
Metrics
Segments

bidding_strategy.campaign_count

Field descriptionThe number of campaigns attached to this bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.enhanced_cpc

Field descriptionA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
CategoryATTRIBUTE
Data Type MESSAGE
Type URLgoogle.ads.googleads.v1.common.EnhancedCpc
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

bidding_strategy.id

Field descriptionThe ID of the bidding strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.name

Field descriptionThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.non_removed_campaign_count

Field descriptionThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.bid_modifier

Field descriptionBid multiplier to be applied to the relevant bid estimate (depending on the `strategy_goal`) in determining a keyword's new CPC bid.
CategoryATTRIBUTE
Data Type DOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.only_raise_cpc_bids

Field descriptionWhether the strategy should always follow bid estimate changes, or only increase. If false, always sets a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.raise_cpc_bid_when_budget_constrained

Field descriptionWhether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.raise_cpc_bid_when_quality_score_is_low

Field descriptionWhether the strategy is allowed to raise bids on keywords with lower-range quality scores.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.strategy_goal

Field descriptionThe strategy goal of where impressions are desired to be shown on search result pages.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.PageOnePromotedStrategyGoalEnum.PageOnePromotedStrategyGoal
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.resource_name

Field descriptionThe resource name of the bidding strategy. Bidding strategy resource names have the form: `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
CategoryATTRIBUTE
Data Type RESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

bidding_strategy.status

Field descriptionThe status of the bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_cpa.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_cpa.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_cpa.target_cpa_micros

Field descriptionAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

Field descriptionThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_impression_share.location

Field descriptionThe targeted location on the search results page.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_impression_share.location_fraction_micros

Field descriptionThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.competitor_domain

Field descriptionCompetitor's visible domain URL.
CategoryATTRIBUTE
Data Type STRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.only_raise_cpc_bids

Field descriptionWhether the strategy should always follow bid estimate changes, or only increase. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.raise_cpc_bid_when_quality_score_is_low

Field descriptionWhether the strategy is allowed to raise bids on keywords with lower-range quality scores.
CategoryATTRIBUTE
Data Type BOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.target_outrank_share_micros

Field descriptionThe target fraction of auctions where the advertiser should outrank the competitor. The advertiser outranks the competitor in an auction if either the advertiser appears above the competitor in the search results, or appears in the search results when the competitor does not. Value must be between 1 and 1000000, inclusive.
CategoryATTRIBUTE
Data Type INT32
Type URLgoogle.protobuf.Int32Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_roas.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_roas.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_roas.target_roas

Field descriptionRequired. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
CategoryATTRIBUTE
Data Type DOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_spend.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_spend.target_spend_micros

Field descriptionThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.
CategoryATTRIBUTE
Data Type INT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.type

Field descriptionThe type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.BiddingStrategyTypeEnum.BiddingStrategyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

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