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bidding_strategy

The bidding strategy referenced in the query.
Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics (if exist).

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of bidding_strategy. However, when you specify bidding_strategy in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when bidding_strategy is specified in the FROM clause.

bidding_strategy is specified in the FROM clause of your query?

info_outline  Resource fields
campaign_count
enhanced_cpc
id
name
non_removed_campaign_count
page_one_promoted.bid_modifier
page_one_promoted.cpc_bid_ceiling_micros
page_one_promoted.only_raise_cpc_bids
page_one_promoted.raise_cpc_bid_when_budget_constrained
page_one_promoted.raise_cpc_bid_when_quality_score_is_low
page_one_promoted.strategy_goal
resource_name
status
target_cpa.cpc_bid_ceiling_micros
target_cpa.cpc_bid_floor_micros
target_cpa.target_cpa_micros
target_impression_share.cpc_bid_ceiling_micros
target_impression_share.location
target_impression_share.location_fraction_micros
target_outrank_share.competitor_domain
target_outrank_share.cpc_bid_ceiling_micros
target_outrank_share.only_raise_cpc_bids
target_outrank_share.raise_cpc_bid_when_quality_score_is_low
target_outrank_share.target_outrank_share_micros
target_roas.cpc_bid_ceiling_micros
target_roas.cpc_bid_floor_micros
target_roas.target_roas
target_spend.cpc_bid_ceiling_micros
target_spend.target_spend_micros
type
layers  Segments
ad_network_type
click_type
conversion_action
conversion_action_category
conversion_action_name
date
day_of_week
device
external_conversion_source
hour
month
month_of_year
quarter
slot
week
year
show_chart  Metrics
all_conversions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_per_cost
average_cost
average_cpc
average_cpm
average_cpv
average_position
clicks
conversions
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
cross_device_conversions
ctr
gmail_forwards
gmail_saves
gmail_secondary_clicks
impressions
interaction_event_types
interaction_rate
interactions
value_per_all_conversions
value_per_conversion
video_view_rate
video_views
view_through_conversions

bidding_strategy.campaign_count

Field descriptionThe number of campaigns attached to this bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.enhanced_cpc

Field descriptionA bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.googleads.v1.common.EnhancedCpc
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

bidding_strategy.id

Field descriptionThe ID of the bidding strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.name

Field descriptionThe name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
CategoryATTRIBUTE
Data TypeSTRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.non_removed_campaign_count

Field descriptionThe number of non-removed campaigns attached to this bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.bid_modifier

Field descriptionBid multiplier to be applied to the relevant bid estimate (depending on the `strategy_goal`) in determining a keyword's new CPC bid.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.only_raise_cpc_bids

Field descriptionWhether the strategy should always follow bid estimate changes, or only increase. If false, always sets a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.raise_cpc_bid_when_budget_constrained

Field descriptionWhether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.raise_cpc_bid_when_quality_score_is_low

Field descriptionWhether the strategy is allowed to raise bids on keywords with lower-range quality scores.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.page_one_promoted.strategy_goal

Field descriptionThe strategy goal of where impressions are desired to be shown on search result pages.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.PageOnePromotedStrategyGoalEnum.PageOnePromotedStrategyGoal
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.resource_name

Field descriptionThe resource name of the bidding strategy. Bidding strategy resource names have the form: `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

bidding_strategy.status

Field descriptionThe status of the bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_cpa.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_cpa.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_cpa.target_cpa_micros

Field descriptionAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

Field descriptionThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_impression_share.location

Field descriptionThe targeted location on the search results page.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_impression_share.location_fraction_micros

Field descriptionThe desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.competitor_domain

Field descriptionCompetitor's visible domain URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.only_raise_cpc_bids

Field descriptionWhether the strategy should always follow bid estimate changes, or only increase. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.raise_cpc_bid_when_quality_score_is_low

Field descriptionWhether the strategy is allowed to raise bids on keywords with lower-range quality scores.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLgoogle.protobuf.BoolValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_outrank_share.target_outrank_share_micros

Field descriptionThe target fraction of auctions where the advertiser should outrank the competitor. The advertiser outranks the competitor in an auction if either the advertiser appears above the competitor in the search results, or appears in the search results when the competitor does not. Value must be between 1 and 1000000, inclusive.
CategoryATTRIBUTE
Data TypeINT32
Type URLgoogle.protobuf.Int32Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_roas.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_roas.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_roas.target_roas

Field descriptionRequired. The desired revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_spend.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.target_spend.target_spend_micros

Field descriptionThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.
CategoryATTRIBUTE
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

bidding_strategy.type

Field descriptionThe type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.googleads.v1.enums.BiddingStrategyTypeEnum.BiddingStrategyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.ad_network_type

Field descriptionAd network type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.AdNetworkTypeEnum.AdNetworkType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.click_type

Field descriptionClick type.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.ClickTypeEnum.ClickType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.day_of_week

Field descriptionDay of the week, e.g., MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.device

Field descriptionDevice to which metrics apply.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.external_conversion_source

Field descriptionExternal conversion source.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.ExternalConversionSourceEnum.ExternalConversionSource
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.hour

Field descriptionHour of day as a number between 0 and 23, inclusive.
CategorySEGMENT
Data TypeINT32
Type URLgoogle.protobuf.Int32Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month_of_year

Field descriptionMonth of the year, e.g., January.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.MonthOfYearEnum.MonthOfYear
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.slot

Field descriptionPosition of the ad.
CategorySEGMENT
Data Type
Type URLgoogle.ads.googleads.v1.enums.SlotEnum.Slot
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLgoogle.protobuf.StringValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLgoogle.protobuf.Int32Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions

Field descriptionThe total number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_interactions_rate

Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_interactions_value_per_interaction

Field descriptionThe value of all conversions from interactions divided by the total number of interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value

Field descriptionThe total value of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value_per_cost

Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cost

Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpc

Field descriptionThe total cost of all clicks divided by the total number of clicks received.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpm

Field descriptionAverage cost-per-thousand impressions (CPM).
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpv

Field descriptionThe average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_position

Field descriptionYour ad's position relative to those of other advertisers.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.clicks

Field descriptionThe number of clicks.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_rate

Field descriptionConversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_value_per_interaction

Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value

Field descriptionThe total value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value_per_cost

Field descriptionThe value of conversions divided by the cost of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_micros

Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_all_conversions

Field descriptionThe cost of ad interactions divided by all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_conversion

Field descriptionThe cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_device_conversions

Field descriptionConversions from when a customer clicks on a Google Ads ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gmail_forwards

Field descriptionThe number of times the ad was forwarded to someone else as a message.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gmail_saves

Field descriptionThe number of times someone has saved your Gmail ad to their inbox as a message.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.gmail_secondary_clicks

Field descriptionThe number of clicks to the landing page on the expanded state of Gmail ads.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.interaction_event_types

Field descriptionThe types of payable and free interactions.
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.googleads.v1.enums.InteractionEventTypeEnum.InteractionEventType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

metrics.interaction_rate

Field descriptionHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.interactions

Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_all_conversions

Field descriptionThe value of all conversions divided by the number of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_conversion

Field descriptionThe value of conversions divided by the number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.video_view_rate

Field descriptionThe number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads.
CategoryMETRIC
Data TypeDOUBLE
Type URLgoogle.protobuf.DoubleValue
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.video_views

Field descriptionThe number of times your video ads were viewed.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.view_through_conversions

Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g., clicking on) another ad.
CategoryMETRIC
Data TypeINT64
Type URLgoogle.protobuf.Int64Value
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse