Google Ads API is returning to beta status. Please read our blog post for more details.

Targeting

The Google Ads API currently supports several targeting options at the campaign and ad group level. Depending on the criteria type, you can use the Google Ads API to:

  • Target or exclude criteria at the campaign or ad group level.
  • Set absolute bids for specific criteria at the ad group level.
  • Modify bids for criteria at the campaign or ad group level.