고객 일치 타겟팅을 사용하면 온라인 및 오프라인 데이터를 활용하여 Google 검색, 쇼핑 탭, Gmail, YouTube, 디스플레이에서 고객에게 도달하고 재참여를 유도할 수 있습니다. 고객 일치 타겟팅은 고객이 공유한 정보를 사용하여 해당 고객 및 유사한 다른 고객에게 광고를 타겟팅합니다. 고객 관계 관리 (CRM) 데이터를 일괄 업로드하거나, 데이터를 추가 또는 삭제하거나, 이러한 사용자 목록을 사용하여 logical_user_list를 만들 수 있습니다.
고객 일치 타겟팅과 다른 사용자 목록 옵션을 비교할 수 있는 다양한 잠재고객 세그먼트 유형 목록은 잠재고객 관리 개요를 참조하세요.
고객 일치 타겟팅 및 잠재고객 타겟팅에 대해 자세히 알아보세요.
기본 요건
모든 계정에서 고객 일치 타겟팅을 사용할 수 있는 것은 아닙니다. 고객 일치 타겟팅을 사용하려면 계정이 다음과 같아야 합니다.
- 양호한 정책 준수 기록
- 양호한 결제 내역
계정이 충족하는 요구사항에 따라 다양한 기능을 사용할 수 있습니다. 자격 요건 및 제한사항은 고객 일치 타겟팅 정책을 참조하세요.
통합 설계
사용량 흐름
고객 목록을 만들고 타겟팅할 때 권장되는 흐름은 다음과 같습니다.
빈 고객 목록을 만듭니다.
OfflineUserDataJob를 만듭니다. 여러 개의 작은 작업보다 하나의 큰 작업을 만드는 것이 훨씬 더 효율적입니다.Google Ads API 버전 v15부터는
OfflineUserDataJobcreate요청에서customer_match_user_list_metadata의consent필드를 채워야 합니다.remove요청의 경우 동의가 필요하지 않습니다. 작업의consent.ad_user_data또는consent.ad_personalization가DENIED로 설정된 경우 API는OfflineUserDataJobError.CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS를 반환합니다. 식별자가DENIED에 동의한 경우 작업을 만들어 사용자 목록에서 식별자를 삭제할 수 있습니다.OfflineUserDataJobService.AddOfflineUserDataJobOperations메서드를 사용하여 작업을 추가합니다. 최적의 처리를 위해 한 번의 호출에 최대 10,000개의 식별자를 추가하는 것이 좋습니다. 단일AddOfflineUserDataJobOperations요청에는 작업 목록의 모든UserData객체에서 최대 100,000개의 식별자를 포함할 수 있습니다.예를 들어 각
UserData객체에hashed_email에 대한UserIdentifier이 하나씩 있고hashed_phone_number에 대한UserIdentifier이 하나 있으면 각 요청에 총 10,000개의 사용자 식별자가 포함되므로 요청당UserData객체를 5,000개 전송하는 것이 가장 좋습니다.모든 작업이 추가되거나 작업이 용량에 도달할 때까지 이전 단계를 반복합니다. 단일 작업에 추가할 수 있는 작업 수에는 제한이 없습니다. 하지만 최적의 처리를 위해 작업당 작업 수를 1,000,000개 이하로 유지하는 것이 좋습니다.
작업을 실행합니다.
업로드 성공을 위한 설문조사입니다.
일치율을 확인합니다.
목록을 타겟팅합니다.
ClassroomUserDataJobService 및 UserDataService
고객 일치 타겟팅 데이터를 업로드하는 데는 두 가지 서비스가 있습니다. 서비스에 제한사항이 있을 수 있으므로 사용 사례에 따라 서비스를 선택하세요.
| 고객 일치 타겟팅 업로드 서비스 | |
|---|---|
OfflineUserDataJobService (권장)
|
대부분의 개발자가 이 서비스를 사용합니다. 처리량이 높은 대용량 업로드에 최적화되어 있으며 완료 시 성공 측정항목을 반환합니다. 이 가이드에서는 주로 이 서비스를 중점적으로 설명합니다. |
UserDataService
|
이 서비스는 산발적인 업데이트를 통해 한 번에 적은 수의 식별자를 업로드하는 데 최적화되어 있으며, 지속적인 실행에는 최적화되지 않습니다. 요청당 작업 10개로 제한됩니다. 또한 단일 요청은 모든 user_identifiers에서 총 100개를 초과하는 항목을 포함할 수 없습니다.
이 서비스를 통한 업로드에 대한 안내는 고객 일치 타겟팅 통합 관리를 위한 가이드를 참조하세요. Google Ads API 버전 v15부터
|
권장사항
고객 일치 타겟팅 통합을 설계할 때는 다음 권장사항에 유의하세요.
여러 계정을 사용하여 단일 사용자 목록을 수정하려고 하지 마세요. 사용자 목록을 만든 Google Ads 계정 또는 데이터 파트너 계정에서만 수정할 수 있습니다.
RESOURCE_EXHAUSTED오류를 방지하기 위해AddOfflineUserDataJobOperationsRequest당 작업 수를 최대 10,000개의 식별자로 최대화합니다.동일한
OfflineUserDataJob내에서create와remove작업을 혼합하지 마세요. 이렇게 하면CONFLICTING_OPERATION오류가 발생할 수 있습니다.작업을 실행하기 전에 문제가 있는 작업을 감지할 수 있도록
AddOfflineUserDataJobOperationsRequest에서partial_failure를 사용 설정합니다. 작업은OfflineUserDataJob에 업로드될 때 검증됩니다.동일한 사용자 목록을 수정하는 여러
OfflineUserDataJob프로세스 (즉,CustomerMatchUserListMetadata.user_list가 동일한 리소스 이름을 가리키는 작업)를 동시에 실행하지 않도록 합니다. 이렇게 하면 동일한 목록에서 여러 작업이 동시에 작동할 수 없으므로CONCURRENT_MODIFICATION오류가 발생할 수 있습니다. 이 오류는 Google Ads UI와 Google Ads API를 통해 동시에 목록을 수정하려고 하는 경우에도 발생할 수 있습니다. 이는PENDING작업에 작업을 추가하는 경우에는 적용되지 않으며, 작업이 시작되기 전에 언제든지 작업을 추가할 수 있습니다.적용할 작업이 수천 개라면 모든 작업을 포함하는
OfflineUserDataJob를 하나 만듭니다. 각각 수백 개의 작업만으로 여러 작업을 만들고 순차적으로 또는 동시에 실행하지 마세요. 모든 작업이 포함된 단일 대규모 작업이 여러 개의 소규모 작업보다 훨씬 효율적이며 워크플로에서 오류가 발생할 가능성을 줄여줍니다.
최적의 타겟팅을 위해 고객 목록을 활용하는 방법을 알아보려면 고객센터를 방문하세요.
고객 목록 만들기
먼저 UserListService를 사용하여 고객 목록을 만듭니다. 고객 목록은 user_list 객체의 crm_based_user_list 필드를 설정하여 만듭니다. crm_based_user_list 필드는 고객 목록 타겟팅을 지원하는 캠페인 유형에 설정할 수 있습니다.
| 다양한 캠페인 유형에서의 고객 일치 타겟팅 | |
|---|---|
| 검색 네트워크 | 광고가 검색 네트워크에 게재됩니다. |
| 디스플레이 네트워크 | 광고는 디스플레이 네트워크 및 GSP 광고 소재가 있는 경우에만 Gmail에 게재됩니다. |
| 검색 캠페인의 디스플레이 네트워크 추가 | 광고는 검색 네트워크 및 GSP 광고 소재가 있는 경우에만 Gmail에 게재됩니다. |
| 동영상 캠페인 | 광고는 인스트림 TrueView 광고가 있는 경우에만 YouTube에 게재됩니다. |
| 쇼핑 캠페인 | 광고는 쇼핑 탭에 게재됩니다. |
crm_based_user_list에는 3개의 필드가 포함됩니다.
app_id: 데이터가 수집된 모바일 앱을 고유하게 식별하는 문자열입니다. 모바일 광고 ID를 업로드하기 위해CrmBasedUserList를 만들 때 필요합니다.upload_key_type: 목록의 일치하는 키 유형(CONTACT_INFO,CRM_ID또는MOBILE_ADVERTISING_ID)입니다. 동일한 목록에서 혼합된 데이터 유형은 허용되지 않습니다. 이 필드는 모든 고객 목록에 필수입니다.data_source_type: 목록의 데이터 소스입니다. 기본값은FIRST_PARTY입니다. 허용 목록의 고객은 서드 파티에서 가져온 고객 목록을 만들 수 있습니다.
사용자 목록의 membership_life_span 속성을 사용하면 사용자가 목록에 있는 것으로 간주되는 기간을 일 단위로 정의할 수 있습니다. 고객 목록 유형을 사용하면 membership_life_span를 10,000으로 설정하여 만료 시간이 없음을 나타낼 수 있습니다.
membership_status 속성은 목록에 신규 사용자를 허용하는지 여부를 정의합니다.
고객 목록을 만드는 코드 예
Java
private String createCustomerMatchUserList(GoogleAdsClient googleAdsClient, long customerId) {
// Creates the new user list.
UserList userList =
UserList.newBuilder()
.setName("Customer Match list #" + getPrintableDateTime())
.setDescription("A list of customers that originated from email addresses")
// Customer Match user lists can use a membership life span of 10,000 to indicate
// unlimited; otherwise normal values apply.
// Sets the membership life span to 30 days.
.setMembershipLifeSpan(30)
// Sets the upload key type to indicate the type of identifier that will be used to
// add users to the list. This field is immutable and required for a CREATE operation.
.setCrmBasedUserList(
CrmBasedUserListInfo.newBuilder()
.setUploadKeyType(CustomerMatchUploadKeyType.CONTACT_INFO))
.build();
// Creates the operation.
UserListOperation operation = UserListOperation.newBuilder().setCreate(userList).build();
// Creates the service client.
try (UserListServiceClient userListServiceClient =
googleAdsClient.getLatestVersion().createUserListServiceClient()) {
// Adds the user list.
MutateUserListsResponse response =
userListServiceClient.mutateUserLists(
Long.toString(customerId), ImmutableList.of(operation));
// Prints the response.
System.out.printf(
"Created Customer Match user list with resource name: %s.%n",
response.getResults(0).getResourceName());
return response.getResults(0).getResourceName();
}
}
C#
private string CreateCustomerMatchUserList(GoogleAdsClient client, long customerId)
{
// Get the UserListService.
UserListServiceClient service = client.GetService(Services.V16.UserListService);
// Creates the user list.
UserList userList = new UserList()
{
Name = $"Customer Match list# {ExampleUtilities.GetShortRandomString()}",
Description = "A list of customers that originated from email and physical" +
" addresses",
// Customer Match user lists can use a membership life span of 10000 to
// indicate unlimited; otherwise normal values apply.
// Sets the membership life span to 30 days.
MembershipLifeSpan = 30,
CrmBasedUserList = new CrmBasedUserListInfo()
{
UploadKeyType = CustomerMatchUploadKeyType.ContactInfo
}
};
// Creates the user list operation.
UserListOperation operation = new UserListOperation()
{
Create = userList
};
// Issues a mutate request to add the user list and prints some information.
MutateUserListsResponse response = service.MutateUserLists(
customerId.ToString(), new[] { operation });
string userListResourceName = response.Results[0].ResourceName;
Console.WriteLine($"User list with resource name '{userListResourceName}' " +
$"was created.");
return userListResourceName;
}
2,399필리핀
private static function createCustomerMatchUserList(
GoogleAdsClient $googleAdsClient,
int $customerId
): string {
// Creates the user list.
$userList = new UserList([
'name' => 'Customer Match list #' . Helper::getPrintableDatetime(),
'description' => 'A list of customers that originated from email '
. 'and physical addresses',
// Customer Match user lists can use a membership life span of 10000 to
// indicate unlimited; otherwise normal values apply.
// Sets the membership life span to 30 days.
'membership_life_span' => 30,
'crm_based_user_list' => new CrmBasedUserListInfo([
// Sets the upload key type to indicate the type of identifier that will be used to
// add users to the list. This field is immutable and required for a CREATE
// operation.
'upload_key_type' => CustomerMatchUploadKeyType::CONTACT_INFO
])
]);
// Creates the user list operation.
$operation = new UserListOperation();
$operation->setCreate($userList);
// Issues a mutate request to add the user list and prints some information.
$userListServiceClient = $googleAdsClient->getUserListServiceClient();
$response = $userListServiceClient->mutateUserLists(
MutateUserListsRequest::build($customerId, [$operation])
);
$userListResourceName = $response->getResults()[0]->getResourceName();
printf("User list with resource name '%s' was created.%s", $userListResourceName, PHP_EOL);
return $userListResourceName;
}
Python
def create_customer_match_user_list(client, customer_id):
"""Creates a Customer Match user list.
Args:
client: The Google Ads client.
customer_id: The ID for the customer that owns the user list.
Returns:
The string resource name of the newly created user list.
"""
# Creates the UserListService client.
user_list_service_client = client.get_service("UserListService")
# Creates the user list operation.
user_list_operation = client.get_type("UserListOperation")
# Creates the new user list.
user_list = user_list_operation.create
user_list.name = f"Customer Match list #{uuid.uuid4()}"
user_list.description = (
"A list of customers that originated from email and physical addresses"
)
# Sets the upload key type to indicate the type of identifier that is used
# to add users to the list. This field is immutable and required for a
# CREATE operation.
user_list.crm_based_user_list.upload_key_type = (
client.enums.CustomerMatchUploadKeyTypeEnum.CONTACT_INFO
)
# Customer Match user lists can set an unlimited membership life span;
# to do so, use the special life span value 10000. Otherwise, membership
# life span must be between 0 and 540 days inclusive. See:
# https://developers.devsite.corp.google.com/google-ads/api/reference/rpc/latest/UserList#membership_life_span
# Sets the membership life span to 30 days.
user_list.membership_life_span = 30
response = user_list_service_client.mutate_user_lists(
customer_id=customer_id, operations=[user_list_operation]
)
user_list_resource_name = response.results[0].resource_name
print(
f"User list with resource name '{user_list_resource_name}' was created."
)
return user_list_resource_name
Ruby
def create_customer_match_user_list(client, customer_id)
# Creates the user list.
operation = client.operation.create_resource.user_list do |ul|
ul.name = "Customer Match List #{(Time.new.to_f * 1000).to_i}"
ul.description = "A list of customers that originated from email and " \
"physical addresses"
# Customer Match user lists can use a membership life span of 10000 to
# indicate unlimited; otherwise normal values apply.
# Sets the membership life span to 30 days.
ul.membership_life_span = 30
ul.crm_based_user_list = client.resource.crm_based_user_list_info do |crm|
crm.upload_key_type = :CONTACT_INFO
end
end
# Issues a mutate request to add the user list and prints some information.
response = client.service.user_list.mutate_user_lists(
customer_id: customer_id,
operations: [operation],
)
# Prints out some information about the newly created user list.
resource_name = response.results.first.resource_name
puts "User list with resource name #{resource_name} was created."
resource_name
end
Perl
sub create_customer_match_user_list {
my ($api_client, $customer_id) = @_;
# Create the user list.
my $user_list = Google::Ads::GoogleAds::V16::Resources::UserList->new({
name => "Customer Match list #" . uniqid(),
description =>
"A list of customers that originated from email and physical addresses",
# Customer Match user lists can use a membership life span of 10000 to
# indicate unlimited; otherwise normal values apply.
# Set the membership life span to 30 days.
membershipLifeSpan => 30,
# Set the upload key type to indicate the type of identifier that will be
# used to add users to the list. This field is immutable and required for
# a CREATE operation.
crmBasedUserList =>
Google::Ads::GoogleAds::V16::Common::CrmBasedUserListInfo->new({
uploadKeyType => CONTACT_INFO
})});
# Create the user list operation.
my $user_list_operation =
Google::Ads::GoogleAds::V16::Services::UserListService::UserListOperation->
new({
create => $user_list
});
# Issue a mutate request to add the user list and print some information.
my $user_lists_response = $api_client->UserListService()->mutate({
customerId => $customer_id,
operations => [$user_list_operation]});
my $user_list_resource_name =
$user_lists_response->{results}[0]{resourceName};
printf "User list with resource name '%s' was created.\n",
$user_list_resource_name;
return $user_list_resource_name;
}
고객 데이터 추가
세 가지 기본 일치 키는 이메일 주소, 우편 주소, 전화번호입니다. 사용자 ID와 휴대기기 ID를 일치 키로 사용할 수 있지만 이러한 솔루션은 쿠키 및 기기 ID에 의존하므로 미래 경쟁력이 떨어집니다. 가능하면 CRM 또는 모바일 ID 대신 이메일 주소, 우편 주소, 전화번호와 같은 사용자 연락처 정보를 업로드하는 것이 좋습니다.
각 사용자 목록에는 CrmBasedUserListInfo.upload_key_type 필드에서 지정한 단일 유형의 고객 데이터만 포함할 수 있습니다. 또한 단일 사용자를 나타내는 UserData 객체에는 최대 20개의 사용자 식별자가 포함될 수 있으며, 각 식별자에는 자체 UserIdentifier 객체가 있습니다. 식별자가 20개를 초과하면 TOO_MANY_USER_IDENTIFIERS 오류가 발생합니다.
Google Ads는 광고가 게재되는 시점에 최소 활성 사용자 기준을 충족한 경우에만 고객 일치 타겟팅 사용자 목록을 타겟팅에 사용합니다. 활성 사용자는 목록에서 Gmail, Google 검색, YouTube, 디스플레이에서 활성 상태인 사용자 수입니다. 타겟팅에 일치하는 활성 사용자를 충분히 확보하려면 구성원을 5,000명 이상 업로드하세요.
사용자 연락처 정보 업로드
사용자 이메일 주소, 우편 주소 또는 전화번호를 업로드하려면 upload_key_type를 CONTACT_INFO로 설정합니다. 일치되려면 연락처 정보가 Google 계정과 연결되어 있어야 하며 Google Workspace와 같은 회사 계정은 타겟팅할 수 없습니다.
개인 정보 보호 문제를 위해 이메일 주소, 이름, 성, 전화번호는 SHA-256 알고리즘을 사용하여 해싱된 후 업로드해야 합니다. 해시 결과를 표준화하려면 이러한 값 중 하나를 해싱하기 전에 다음 작업을 실행해야 합니다.
- 선행 및 후행 공백을 삭제합니다.
- 이름, 이메일 주소, 우편 주소: 텍스트를 소문자로 변환합니다.
- 전화번호: 해싱하기 전에 각 전화번호를 E164 형식으로 변환합니다. 이 형식은 전화번호를
+기호로 시작하는 최대 15자리 숫자(예:+12125650000또는+442070313000)로 나타냅니다. 선행+기호는 생략할 수 있습니다.
이메일 주소의 경우 gmail.com 및 googlemail.com 이메일 주소의 도메인 이름 앞에 있는 모든 마침표 (.)는 계속 허용되므로 삭제할 필요가 없습니다.
해싱 전에 연락처 정보의 형식이 올바르지 않으면 API가 해싱된 정보를 계속 허용하지만 고객과 일치시킬 수 없습니다.
우편 주소 데이터를 업로드하려면 최소한 다음 항목을 포함해야 합니다.
- 국가 코드
- 우편번호
- 해싱된 이름
- 해싱된 성
이러한 입력란 중 하나라도 누락되면 주소가 일치하지 않을 수 있습니다.
고객 목록에는 upload_key_type 하나만 포함할 수 있지만 CONTACT_INFO의 upload_key_type에는 여러 유형의 연락처 정보를 업로드할 수 있습니다.
일치율을 높이려면 이 방법을 사용하는 것이 좋습니다.
CRM ID 업로드
고객 목록을 CRM ID로 채우려면 upload_key_type를 CRM_ID로 설정합니다.
CRM ID는 광고주가 생성하고 할당한 사용자 ID와 일치합니다.
MOBILE_ADVERTISING_ID 인스턴스를 업로드하는 것과 비슷하지만 대신 UserIdentifier 객체의 third_party_user_id 필드를 채웁니다.
모바일 ID 업로드
이메일을 사용한 고객 일치 타겟팅과 마찬가지로, 광고 식별자 (IDFA) 또는 Google 광고 ID (AAID) 휴대기기 ID를 사용하여 고객 일치 타겟팅을 수행할 수 있습니다. 이렇게 하려면 휴대기기 ID와 일치하는 고객 일치를 위해 사용자 목록을 사용하기 전에 app_id 속성을 지정하고 upload_key_type를 MOBILE_ADVERTISING_ID로 설정합니다.
코드 예시
다음 예시에서는 OfflineUserDataJobOperation를 사용하여 고객 연락처 정보를 고객 목록에 추가합니다.
Java
// Creates a raw input list of unhashed user information, where each element of the list
// represents a single user and is a map containing a separate entry for the keys "email",
// "phone", "firstName", "lastName", "countryCode", and "postalCode". In your application, this
// data might come from a file or a database.
List<Map<String, String>> rawRecords = new ArrayList<>();
// The first user data has an email address and a phone number.
Map<String, String> rawRecord1 =
ImmutableMap.<String, String>builder()
.put("email", "dana@example.com")
// Phone number to be converted to E.164 format, with a leading '+' as required. This
// includes whitespace that will be removed later.
.put("phone", "+1 800 5550101")
.build();
// The second user data has an email address, a mailing address, and a phone number.
Map<String, String> rawRecord2 =
ImmutableMap.<String, String>builder()
// Email address that includes a period (.) before the domain.
.put("email", "alex.2@example.com")
// Address that includes all four required elements: first name, last name, country
// code, and postal code.
.put("firstName", "Alex")
.put("lastName", "Quinn")
.put("countryCode", "US")
.put("postalCode", "94045")
// Phone number to be converted to E.164 format, with a leading '+' as required.
.put("phone", "+1 800 5550102")
.build();
// The third user data only has an email address.
Map<String, String> rawRecord3 =
ImmutableMap.<String, String>builder().put("email", "charlie@example.com").build();
// Adds the raw records to the raw input list.
rawRecords.add(rawRecord1);
rawRecords.add(rawRecord2);
rawRecords.add(rawRecord3);
// Iterates over the raw input list and creates a UserData object for each record.
List<UserData> userDataList = new ArrayList<>();
for (Map<String, String> rawRecord : rawRecords) {
// Creates a builder for the UserData object that represents a member of the user list.
UserData.Builder userDataBuilder = UserData.newBuilder();
// Checks if the record has email, phone, or address information, and adds a SEPARATE
// UserIdentifier object for each one found. For example, a record with an email address and a
// phone number will result in a UserData with two UserIdentifiers.
// IMPORTANT: Since the identifier attribute of UserIdentifier
// (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is a
// oneof
// (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only ONE of
// hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId, or addressInfo. Setting more
// than one of these attributes on the same UserIdentifier will clear all the other members
// of the oneof. For example, the following code is INCORRECT and will result in a
// UserIdentifier with ONLY a hashedPhoneNumber.
//
// UserIdentifier incorrectlyPopulatedUserIdentifier =
// UserIdentifier.newBuilder()
// .setHashedEmail("...")
// .setHashedPhoneNumber("...")
// .build();
//
// The separate 'if' statements below demonstrate the correct approach for creating a UserData
// for a member with multiple UserIdentifiers.
// Checks if the record has an email address, and if so, adds a UserIdentifier for it.
if (rawRecord.containsKey("email")) {
UserIdentifier hashedEmailIdentifier =
UserIdentifier.newBuilder()
.setHashedEmail(normalizeAndHash(sha256Digest, rawRecord.get("email"), true))
.build();
// Adds the hashed email identifier to the UserData object's list.
userDataBuilder.addUserIdentifiers(hashedEmailIdentifier);
}
// Checks if the record has a phone number, and if so, adds a UserIdentifier for it.
if (rawRecord.containsKey("phone")) {
UserIdentifier hashedPhoneNumberIdentifier =
UserIdentifier.newBuilder()
.setHashedPhoneNumber(normalizeAndHash(sha256Digest, rawRecord.get("phone"), true))
.build();
// Adds the hashed phone number identifier to the UserData object's list.
userDataBuilder.addUserIdentifiers(hashedPhoneNumberIdentifier);
}
// Checks if the record has all the required mailing address elements, and if so, adds a
// UserIdentifier for the mailing address.
if (rawRecord.containsKey("firstName")) {
// Checks if the record contains all the other required elements of a mailing address.
Set<String> missingAddressKeys = new HashSet<>();
for (String addressKey : new String[] {"lastName", "countryCode", "postalCode"}) {
if (!rawRecord.containsKey(addressKey)) {
missingAddressKeys.add(addressKey);
}
}
if (!missingAddressKeys.isEmpty()) {
System.out.printf(
"Skipping addition of mailing address information because the following required keys"
+ " are missing: %s%n",
missingAddressKeys);
} else {
// Creates an OfflineUserAddressInfo object that contains all the required elements of a
// mailing address.
OfflineUserAddressInfo addressInfo =
OfflineUserAddressInfo.newBuilder()
.setHashedFirstName(
normalizeAndHash(sha256Digest, rawRecord.get("firstName"), false))
.setHashedLastName(
normalizeAndHash(sha256Digest, rawRecord.get("lastName"), false))
.setCountryCode(rawRecord.get("countryCode"))
.setPostalCode(rawRecord.get("postalCode"))
.build();
UserIdentifier addressIdentifier =
UserIdentifier.newBuilder().setAddressInfo(addressInfo).build();
// Adds the address identifier to the UserData object's list.
userDataBuilder.addUserIdentifiers(addressIdentifier);
}
}
if (!userDataBuilder.getUserIdentifiersList().isEmpty()) {
// Builds the UserData and adds it to the list.
userDataList.add(userDataBuilder.build());
}
}
// Creates the operations to add users.
List<OfflineUserDataJobOperation> operations = new ArrayList<>();
for (UserData userData : userDataList) {
operations.add(OfflineUserDataJobOperation.newBuilder().setCreate(userData).build());
}
C#
// Creates a raw input list of unhashed user information, where each element of the list
// represents a single user and is a map containing a separate entry for the keys
// "email", "phone", "firstName", "lastName", "countryCode", and "postalCode".
// In your application, this data might come from a file or a database.
List<Dictionary<string, string>> rawRecords = new List<Dictionary<string, string>>();
// The first user data has an email address and a phone number.
Dictionary<string, string> rawRecord1 = new Dictionary<string, string>();
rawRecord1.Add("email", "dana@example.com");
// Phone number to be converted to E.164 format, with a leading '+' as required.
// This includes whitespace that will be removed later.
rawRecord1.Add("phone", "+1 800 5550101");
// The second user data has an email address, a mailing address, and a phone number.
Dictionary<string, string> rawRecord2 = new Dictionary<string, string>();
// Email address that includes a period (.) before the Gmail domain.
rawRecord2.Add("email", "alex.2@example.com");
// Address that includes all four required elements: first name, last name, country
// code, and postal code.
rawRecord2.Add("firstName", "Alex");
rawRecord2.Add("lastName", "Quinn");
rawRecord2.Add("countryCode", "US");
rawRecord2.Add("postalCode", "94045");
// Phone number to be converted to E.164 format, with a leading '+' as required.
// This includes whitespace that will be removed later.
rawRecord2.Add("phone", "+1 800 5550102");
// The third user data only has an email address.
Dictionary<string, string> rawRecord3 = new Dictionary<string, string>();
rawRecord3.Add("email", "charlie@example.com");
// Adds the raw records to the raw input list.
rawRecords.Add(rawRecord1);
rawRecords.Add(rawRecord2);
rawRecords.Add(rawRecord3);
// Iterates over the raw input list and creates a UserData object for each record.
List<UserData> userDataList = new List<UserData>();
foreach (Dictionary<string, string> rawRecord in rawRecords) {
// Creates a UserData object that represents a member of the user list.
UserData userData = new UserData();
// Checks if the record has email, phone, or address information, and adds a
// SEPARATE UserIdentifier object for each one found.
// For example, a record with an email address and a phone number will result in a
// UserData with two UserIdentifiers.
// IMPORTANT: Since the identifier attribute of UserIdentifier
// (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier)
// is a oneof
// (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set
// only ONE of hashedEmail, hashedPhoneNumber, mobileId, thirdPartyUserId,
// or addressInfo.
// Setting more than one of these attributes on the same UserIdentifier will clear
// all the other members of the oneof.
// For example, the following code is INCORRECT and will result in a UserIdentifier
// with ONLY a hashedPhoneNumber.
//
// UserIdentifier incorrectlyPopulatedUserIdentifier = new UserIdentifier()
// {
// HashedEmail = "...",
// HashedPhoneNumber = "..."
// };
//
// The separate 'if' statements below demonstrate the correct approach for creating
// a UserData for a member with multiple UserIdentifiers.
// Checks if the record has an email address, and if so, adds a UserIdentifier
// for it.
if (rawRecord.ContainsKey("email")) {
UserIdentifier hashedEmailIdentifier = new UserIdentifier()
{
HashedEmail = NormalizeAndHash(rawRecord["email"], true)
};
userData.UserIdentifiers.Add(hashedEmailIdentifier);
}
// Checks if the record has a phone number, and if so, adds a UserIdentifier for it.
if (rawRecord.ContainsKey("phone")) {
UserIdentifier hashedPhoneNumberIdentifier = new UserIdentifier()
{
HashedPhoneNumber = NormalizeAndHash(rawRecord["phone"], true)
};
// Adds the hashed phone number identifier to the UserData object's list.
userData.UserIdentifiers.Add(hashedPhoneNumberIdentifier);
}
// Checks if the record has all the required mailing address elements, and if so,
// adds a UserIdentifier for the mailing address.
if (rawRecord.ContainsKey("firstName")) {
// Checks if the record contains all the other required elements of a mailing
// address.
HashSet<string> missingAddressKeys = new HashSet<string>();
foreach (string addressKey in new string[] {"lastName", "countryCode",
"postalCode"}) {
if (!rawRecord.ContainsKey(addressKey)) {
missingAddressKeys.Add(addressKey);
}
}
if (!missingAddressKeys.Any()) {
Console.WriteLine(
$"Skipping addition of mailing address information because the following " +
"required keys are missing: {missingAddressKeys}");
} else {
// Creates an OfflineUserAddressInfo object that contains all the required
// elements of a mailing address.
OfflineUserAddressInfo addressInfo = new OfflineUserAddressInfo()
{
HashedFirstName = NormalizeAndHash(rawRecord["firstName"]),
HashedLastName = NormalizeAndHash(rawRecord["lastName"]),
CountryCode = rawRecord["countryCode"],
PostalCode = rawRecord["postalCode"]
};
UserIdentifier addressIdentifier = new UserIdentifier()
{
AddressInfo = addressInfo
};
// Adds the address identifier to the UserData object's list.
userData.UserIdentifiers.Add(addressIdentifier);
}
}
if (userData.UserIdentifiers.Any())
{
userDataList.Add(userData);
}
}
// Creates the operations to add the users.
List<OfflineUserDataJobOperation> operations = new List<OfflineUserDataJobOperation>();
foreach(UserData userData in userDataList)
{
operations.Add(new OfflineUserDataJobOperation()
{
Create = userData
});
}
2,399필리핀
// Creates a raw input list of unhashed user information, where each element of the list
// represents a single user and is a map containing a separate entry for the keys 'email',
// 'phone', 'firstName', 'lastName', 'countryCode', and 'postalCode'. In your application,
// this data might come from a file or a database.
$rawRecords = [];
// The first user data has an email address and a phone number.
$rawRecord1 = [
// The first user data has an email address and a phone number.
'email' => 'dana@example.com',
// Phone number to be converted to E.164 format, with a leading '+' as required. This
// includes whitespace that will be removed later.
'phone' => '+1 800 5550101'
];
$rawRecords[] = $rawRecord1;
// The second user data has an email address, a mailing address, and a phone number.
$rawRecord2 = [
// Email address that includes a period (.) before the Gmail domain.
'email' => 'alex.2@example.com',
// Address that includes all four required elements: first name, last name, country
// code, and postal code.
'firstName' => 'Alex',
'lastName' => 'Quinn',
'countryCode' => 'US',
'postalCode' => '94045',
// Phone number to be converted to E.164 format, with a leading '+' as required.
'phone' => '+1 800 5550102',
];
$rawRecords[] = $rawRecord2;
// The third user data only has an email address.
$rawRecord3 = ['email' => 'charlie@example.com'];
$rawRecords[] = $rawRecord3;
// Iterates over the raw input list and creates a UserData object for each record.
$userDataList = [];
foreach ($rawRecords as $rawRecord) {
// Checks if the record has email, phone, or address information, and adds a SEPARATE
// UserIdentifier object for each one found. For example, a record with an email address
// and a phone number will result in a UserData with two UserIdentifiers.
// IMPORTANT: Since the identifier attribute of UserIdentifier
// (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier) is
// a oneof
// (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set only
// ONE of 'hashed_email, 'hashed_phone_number', 'mobile_id', 'third_party_user_id', or
// 'address_info'.
// Setting more than one of these attributes on the same UserIdentifier will clear all
// the other members of the oneof. For example, the following code is INCORRECT and will
// result in a UserIdentifier with ONLY a 'hashed_phone_number'.
//
// $incorrectlyPopulatedUserIdentifier = new UserIdentifier();
// $incorrectlyPopulatedUserIdentifier->setHashedEmail('...');
// $incorrectlyPopulatedUserIdentifier->setHashedPhoneNumber('...');
//
// The separate 'if' statements below demonstrate the correct approach for creating a
// UserData for a member with multiple UserIdentifiers.
$userIdentifiers = [];
// Checks if the record has an email address, and if so, adds a UserIdentifier for it.
if (array_key_exists('email', $rawRecord)) {
$hashedEmailIdentifier = new UserIdentifier([
'hashed_email' => self::normalizeAndHash($rawRecord['email'], true)
]);
// Adds the hashed email identifier to the user identifiers list.
$userIdentifiers[] = $hashedEmailIdentifier;
}
// Checks if the record has a phone number, and if so, adds a UserIdentifier for it.
if (array_key_exists('phone', $rawRecord)) {
$hashedPhoneNumberIdentifier = new UserIdentifier([
'hashed_phone_number' => self::normalizeAndHash($rawRecord['phone'], true)
]);
// Adds the hashed email identifier to the user identifiers list.
$userIdentifiers[] = $hashedPhoneNumberIdentifier;
}
// Checks if the record has all the required mailing address elements, and if so, adds a
// UserIdentifier for the mailing address.
if (array_key_exists('firstName', $rawRecord)) {
// Checks if the record contains all the other required elements of a mailing
// address.
$missingAddressKeys = [];
foreach (['lastName', 'countryCode', 'postalCode'] as $addressKey) {
if (!array_key_exists($addressKey, $rawRecord)) {
$missingAddressKeys[] = $addressKey;
}
}
if (!empty($missingAddressKeys)) {
printf(
"Skipping addition of mailing address information because the "
. "following required keys are missing: %s%s",
json_encode($missingAddressKeys),
PHP_EOL
);
} else {
// Creates an OfflineUserAddressInfo object that contains all the required
// elements of a mailing address.
$addressIdentifier = new UserIdentifier([
'address_info' => new OfflineUserAddressInfo([
'hashed_first_name' => self::normalizeAndHash(
$rawRecord['firstName'],
false
),
'hashed_last_name' => self::normalizeAndHash(
$rawRecord['lastName'],
false
),
'country_code' => $rawRecord['countryCode'],
'postal_code' => $rawRecord['postalCode']
])
]);
// Adds the address identifier to the user identifiers list.
$userIdentifiers[] = $addressIdentifier;
}
}
if (!empty($userIdentifiers)) {
// Builds the UserData and adds it to the list.
$userDataList[] = new UserData(['user_identifiers' => $userIdentifiers]);
}
}
// Creates the operations to add users.
$operations = array_map(
function (UserData $userData) {
return new OfflineUserDataJobOperation(['create' => $userData]);
},
$userDataList
);
Python
def build_offline_user_data_job_operations(client):
"""Creates a raw input list of unhashed user information.
Each element of the list represents a single user and is a dict containing a
separate entry for the keys "email", "phone", "first_name", "last_name",
"country_code", and "postal_code". In your application, this data might come
from a file or a database.
Args:
client: The Google Ads client.
Returns:
A list containing the operations.
"""
# The first user data has an email address and a phone number.
raw_record_1 = {
"email": "dana@example.com",
# Phone number to be converted to E.164 format, with a leading '+' as
# required. This includes whitespace that will be removed later.
"phone": "+1 800 5550101",
}
# The second user data has an email address, a mailing address, and a phone
# number.
raw_record_2 = {
# Email address that includes a period (.) before the email domain.
"email": "alex.2@example.com",
# Address that includes all four required elements: first name, last
# name, country code, and postal code.
"first_name": "Alex",
"last_name": "Quinn",
"country_code": "US",
"postal_code": "94045",
# Phone number to be converted to E.164 format, with a leading '+' as
# required.
"phone": "+1 800 5550102",
}
# The third user data only has an email address.
raw_record_3 = {"email": "charlie@example.com"}
# Adds the raw records to a raw input list.
raw_records = [raw_record_1, raw_record_2, raw_record_3]
operations = []
# Iterates over the raw input list and creates a UserData object for each
# record.
for record in raw_records:
# Creates a UserData object that represents a member of the user list.
user_data = client.get_type("UserData")
# Checks if the record has email, phone, or address information, and
# adds a SEPARATE UserIdentifier object for each one found. For example,
# a record with an email address and a phone number will result in a
# UserData with two UserIdentifiers.
# IMPORTANT: Since the identifier attribute of UserIdentifier
# (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier)
# is a oneof
# (https://protobuf.dev/programming-guides/proto3/#oneof-features), you
# must set only ONE of hashed_email, hashed_phone_number, mobile_id,
# third_party_user_id, or address-info. Setting more than one of these
# attributes on the same UserIdentifier will clear all the other members
# of the oneof. For example, the following code is INCORRECT and will
# result in a UserIdentifier with ONLY a hashed_phone_number:
# incorrect_user_identifier = client.get_type("UserIdentifier")
# incorrect_user_identifier.hashed_email = "..."
# incorrect_user_identifier.hashed_phone_number = "..."
# The separate 'if' statements below demonstrate the correct approach
# for creating a UserData object for a member with multiple
# UserIdentifiers.
# Checks if the record has an email address, and if so, adds a
# UserIdentifier for it.
if "email" in record:
user_identifier = client.get_type("UserIdentifier")
user_identifier.hashed_email = normalize_and_hash(
record["email"], True
)
# Adds the hashed email identifier to the UserData object's list.
user_data.user_identifiers.append(user_identifier)
# Checks if the record has a phone number, and if so, adds a
# UserIdentifier for it.
if "phone" in record:
user_identifier = client.get_type("UserIdentifier")
user_identifier.hashed_phone_number = normalize_and_hash(
record["phone"], True
)
# Adds the hashed phone number identifier to the UserData object's
# list.
user_data.user_identifiers.append(user_identifier)
# Checks if the record has all the required mailing address elements,
# and if so, adds a UserIdentifier for the mailing address.
if "first_name" in record:
required_keys = ("last_name", "country_code", "postal_code")
# Checks if the record contains all the other required elements of
# a mailing address.
if not all(key in record for key in required_keys):
# Determines which required elements are missing from the
# record.
missing_keys = record.keys() - required_keys
print(
"Skipping addition of mailing address information "
"because the following required keys are missing: "
f"{missing_keys}"
)
else:
user_identifier = client.get_type("UserIdentifier")
address_info = user_identifier.address_info
address_info.hashed_first_name = normalize_and_hash(
record["first_name"], False
)
address_info.hashed_last_name = normalize_and_hash(
record["last_name"], False
)
address_info.country_code = record["country_code"]
address_info.postal_code = record["postal_code"]
user_data.user_identifiers.append(user_identifier)
# If the user_identifiers repeated field is not empty, create a new
# OfflineUserDataJobOperation and add the UserData to it.
if user_data.user_identifiers:
operation = client.get_type("OfflineUserDataJobOperation")
operation.create = user_data
operations.append(operation)
Ruby
# Create a list of unhashed user data records that we will format in the
# following steps to prepare for the API.
raw_records = [
# The first user data has an email address and a phone number.
{
email: 'dana@example.com',
# Phone number to be converted to E.164 format, with a leading '+' as
# required. This includes whitespace that will be removed later.
phone: '+1 800 5550100',
},
# The second user data has an email address, a phone number, and an address.
{
# Email address that includes a period (.) before the Gmail domain.
email: 'alex.2@example.com',
# Address that includes all four required elements: first name, last
# name, country code, and postal code.
first_name: 'Alex',
last_name: 'Quinn',
country_code: 'US',
postal_code: '94045',
# Phone number to be converted to E.164 format, with a leading '+' as
# required.
phone: '+1 800 5550102',
},
# The third user data only has an email address.
{
email: 'charlie@example.com',
},
]
# Create a UserData for each entry in the raw records.
user_data_list = raw_records.map do |record|
client.resource.user_data do |data|
if record[:email]
data.user_identifiers << client.resource.user_identifier do |ui|
ui.hashed_email = normalize_and_hash(record[:email], true)
end
end
if record[:phone]
data.user_identifiers << client.resource.user_identifier do |ui|
ui.hashed_phone_number = normalize_and_hash(record[:phone], true)
end
end
if record[:first_name]
# Check that we have all the required information.
missing_keys = [:last_name, :country_code, :postal_code].reject {|key|
record[key].nil?
}
if missing_keys.empty?
# If nothing is missing, add the address.
data.user_identifiers << client.resource.user_identifier do |ui|
ui.address_identifier = client.resource.offline_user_address_info do |address|
address.hashed_first_name = normalize_and_hash(record[:first_name])
address.hashed_last_name = normalize_and_hash(record[:last_name])
address.country_code = record[:country_code]
address.postal_code = record[:postal_code]
end
end
else
# If some data is missing, skip this entry.
puts "Skipping addition of mailing information because the following keys are missing:" \
"#{missing_keys}"
end
end
end
end
operations = user_data_list.map do |user_data|
client.operation.create_resource.offline_user_data_job(user_data)
end
Perl
# The first user data has an email address and a phone number.
my $raw_record_1 = {
email => 'dana@example.com',
# Phone number to be converted to E.164 format, with a leading '+' as
# required. This includes whitespace that will be removed later.
phone => '+1 800 5550101',
};
# The second user data has an email address, a mailing address, and a phone
# number.
my $raw_record_2 = {
# Email address that includes a period (.) before the Gmail domain.
email => 'alex.2@example.com',
# Address that includes all four required elements: first name, last
# name, country code, and postal code.
firstName => 'Alex',
lastName => 'Quinn',
countryCode => 'US',
postalCode => '94045',
# Phone number to be converted to E.164 format, with a leading '+' as
# required.
phone => '+1 800 5550102',
};
# The third user data only has an email address.
my $raw_record_3 = {email => 'charlie@example.com',};
my $raw_records = [$raw_record_1, $raw_record_2, $raw_record_3];
my $operations = [];
foreach my $record (@$raw_records) {
# Check if the record has email, phone, or address information, and adds a
# SEPARATE UserIdentifier object for each one found. For example, a record
# with an email address and a phone number will result in a UserData with two
# UserIdentifiers.
#
# IMPORTANT: Since the identifier attribute of UserIdentifier
# (https://developers.google.com/google-ads/api/reference/rpc/latest/UserIdentifier)
# is a oneof
# (https://protobuf.dev/programming-guides/proto3/#oneof-features), you must set
# only ONE of hashed_email, hashed_phone_number, mobile_id, third_party_user_id,
# or address-info. Setting more than one of these attributes on the same UserIdentifier
# will clear all the other members of the oneof. For example, the following code is
# INCORRECT and will result in a UserIdentifier with ONLY a hashed_phone_number:
#
# my $incorrect_user_identifier = Google::Ads::GoogleAds::V16::Common::UserIdentifier->new({
# hashedEmail => '...',
# hashedPhoneNumber => '...',
# });
#
# The separate 'if' statements below demonstrate the correct approach for creating a
# UserData object for a member with multiple UserIdentifiers.
my $user_identifiers = [];
# Check if the record has an email address, and if so, add a UserIdentifier for it.
if (defined $record->{email}) {
# Add the hashed email identifier to the list of UserIdentifiers.
push(
@$user_identifiers,
Google::Ads::GoogleAds::V16::Common::UserIdentifier->new({
hashedEmail => normalize_and_hash($record->{email}, 1)}));
}
# Check if the record has a phone number, and if so, add a UserIdentifier for it.
if (defined $record->{phone}) {
# Add the hashed phone number identifier to the list of UserIdentifiers.
push(
@$user_identifiers,
Google::Ads::GoogleAds::V16::Common::UserIdentifier->new({
hashedPhoneNumber => normalize_and_hash($record->{phone}, 1)}));
}
# Check if the record has all the required mailing address elements, and if so, add
# a UserIdentifier for the mailing address.
if (defined $record->{firstName}) {
my $required_keys = ["lastName", "countryCode", "postalCode"];
my $missing_keys = [];
foreach my $key (@$required_keys) {
if (!defined $record->{$key}) {
push(@$missing_keys, $key);
}
}
if (@$missing_keys) {
print
"Skipping addition of mailing address information because the following"
. "keys are missing: "
. join(",", @$missing_keys);
} else {
push(
@$user_identifiers,
Google::Ads::GoogleAds::V16::Common::UserIdentifier->new({
addressInfo =>
Google::Ads::GoogleAds::V16::Common::OfflineUserAddressInfo->
new({
# First and last name must be normalized and hashed.
hashedFirstName => normalize_and_hash($record->{firstName}),
hashedLastName => normalize_and_hash($record->{lastName}),
# Country code and zip code are sent in plain text.
countryCode => $record->{countryCode},
postalCode => $record->{postalCode},
})}));
}
}
# If the user_identifiers array is not empty, create a new
# OfflineUserDataJobOperation and add the UserData to it.
if (@$user_identifiers) {
my $user_data = Google::Ads::GoogleAds::V16::Common::UserData->new({
userIdentifiers => [$user_identifiers]});
push(
@$operations,
Google::Ads::GoogleAds::V16::Services::OfflineUserDataJobService::OfflineUserDataJobOperation
->new({
create => $user_data
}));
}
}
목록 업로드 및 일치율 확인
OfflineUserDataJob가 SUCCESS
상태가 되면 operation_metadata.match_rate_range 필드에서 예상 일치율을 사용할 수 있습니다. 작업이 완료되기 전에 이 필드를 쿼리하면 이 필드의 값이 0일 수 있습니다. 일치율을 검증할 준비가 되고 목록을 타겟팅할 준비가 되었는지 확인하려면 작업을 폴링하여 완료하는 것이 좋습니다. 작업이 완료되는 데 최소 10분에서 최대 24시간이 걸릴 수 있습니다.
작업 상태를 확인하는 코드 예
Java
private void checkJobStatus(
GoogleAdsClient googleAdsClient, long customerId, String offlineUserDataJobResourceName) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
String query =
String.format(
"SELECT offline_user_data_job.resource_name, "
+ "offline_user_data_job.id, "
+ "offline_user_data_job.status, "
+ "offline_user_data_job.type, "
+ "offline_user_data_job.failure_reason, "
+ "offline_user_data_job.customer_match_user_list_metadata.user_list "
+ "FROM offline_user_data_job "
+ "WHERE offline_user_data_job.resource_name = '%s'",
offlineUserDataJobResourceName);
// Issues the query and gets the GoogleAdsRow containing the job from the response.
GoogleAdsRow googleAdsRow =
googleAdsServiceClient
.search(Long.toString(customerId), query)
.iterateAll()
.iterator()
.next();
OfflineUserDataJob offlineUserDataJob = googleAdsRow.getOfflineUserDataJob();
System.out.printf(
"Offline user data job ID %d with type '%s' has status: %s%n",
offlineUserDataJob.getId(), offlineUserDataJob.getType(), offlineUserDataJob.getStatus());
OfflineUserDataJobStatus jobStatus = offlineUserDataJob.getStatus();
if (OfflineUserDataJobStatus.SUCCESS == jobStatus) {
// Prints information about the user list.
printCustomerMatchUserListInfo(
googleAdsClient,
customerId,
offlineUserDataJob.getCustomerMatchUserListMetadata().getUserList());
} else if (OfflineUserDataJobStatus.FAILED == jobStatus) {
System.out.printf(" Failure reason: %s%n", offlineUserDataJob.getFailureReason());
} else if (OfflineUserDataJobStatus.PENDING == jobStatus
|| OfflineUserDataJobStatus.RUNNING == jobStatus) {
System.out.println();
System.out.printf(
"To check the status of the job periodically, use the following GAQL query with"
+ " GoogleAdsService.search:%n%s%n",
query);
}
}
}
C#
private static void CheckJobStatusAndPrintResults(GoogleAdsClient client, long customerId,
string offlineUserDataJobResourceName)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient service = client.GetService(Services.V16.GoogleAdsService);
string query = "SELECT offline_user_data_job.resource_name, " +
"offline_user_data_job.id, offline_user_data_job.status, " +
"offline_user_data_job.type, offline_user_data_job.failure_reason " +
"offline_user_data_job.customer_match_user_list_metadata_user_list " +
"FROM offline_user_data_job WHERE " +
$"offline_user_data_job.resource_name = '{offlineUserDataJobResourceName}'";
// Issues the query and gets the GoogleAdsRow containing the job from the response.
GoogleAdsRow googleAdsRow = service.Search(customerId.ToString(), query).First();
OfflineUserDataJob offlineUserDataJob = googleAdsRow.OfflineUserDataJob;
Console.WriteLine($"Offline user data job ID {offlineUserDataJob.Id} with type " +
$"'{offlineUserDataJob.Type}' has status: {offlineUserDataJob.Status}");
switch (offlineUserDataJob.Status)
{
case OfflineUserDataJobStatus.Success:
// Prints information about the user list.
PrintCustomerMatchUserListInfo(client, customerId,
offlineUserDataJob.CustomerMatchUserListMetadata.UserList);
break;
case OfflineUserDataJobStatus.Failed:
Console.WriteLine($" Failure reason: {offlineUserDataJob.FailureReason}");
break;
case OfflineUserDataJobStatus.Pending:
case OfflineUserDataJobStatus.Running:
Console.WriteLine("To check the status of the job periodically, use the " +
$"following GAQL query with GoogleAdsService.search:\n\n{query}");
break;
}
}
2,399필리핀
private static function checkJobStatus(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $offlineUserDataJobResourceName
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves the offline user data job.
$query = "SELECT offline_user_data_job.resource_name, "
. "offline_user_data_job.id, "
. "offline_user_data_job.status, "
. "offline_user_data_job.type, "
. "offline_user_data_job.failure_reason, "
. "offline_user_data_job.customer_match_user_list_metadata.user_list "
. "FROM offline_user_data_job "
. "WHERE offline_user_data_job.resource_name = '$offlineUserDataJobResourceName'";
// Issues a search request to get the GoogleAdsRow containing the job from the response.
/** @var GoogleAdsRow $googleAdsRow */
$googleAdsRow =
$googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query))
->getIterator()
->current();
$offlineUserDataJob = $googleAdsRow->getOfflineUserDataJob();
// Prints out some information about the offline user data job.
$offlineUserDataJobStatus = $offlineUserDataJob->getStatus();
printf(
"Offline user data job ID %d with type '%s' has status: %s.%s",
$offlineUserDataJob->getId(),
OfflineUserDataJobType::name($offlineUserDataJob->getType()),
OfflineUserDataJobStatus::name($offlineUserDataJobStatus),
PHP_EOL
);
if ($offlineUserDataJobStatus === OfflineUserDataJobStatus::SUCCESS) {
// Prints information about the user list.
self::printCustomerMatchUserListInfo(
$googleAdsClient,
$customerId,
$offlineUserDataJob->getCustomerMatchUserListMetadata()->getUserList()
);
} elseif ($offlineUserDataJobStatus === OfflineUserDataJobStatus::FAILED) {
printf(" Failure reason: %s.%s", $offlineUserDataJob->getFailureReason(), PHP_EOL);
} elseif (
$offlineUserDataJobStatus === OfflineUserDataJobStatus::PENDING
|| $offlineUserDataJobStatus === OfflineUserDataJobStatus::RUNNING
) {
printf(
'%1$sTo check the status of the job periodically, use the following GAQL query with'
. ' GoogleAdsService.search:%1$s%2$s%1$s',
PHP_EOL,
$query
);
}
}
Python
def check_job_status(client, customer_id, offline_user_data_job_resource_name):
"""Retrieves, checks, and prints the status of the offline user data job.
If the job is completed successfully, information about the user list is
printed. Otherwise, a GAQL query will be printed, which can be used to
check the job status at a later date.
Offline user data jobs may take 6 hours or more to complete, so checking the
status periodically, instead of waiting, can be more efficient.
Args:
client: The Google Ads client.
customer_id: The ID for the customer that owns the user list.
offline_user_data_job_resource_name: The resource name of the offline
user data job to get the status of.
"""
query = f"""
SELECT
offline_user_data_job.resource_name,
offline_user_data_job.id,
offline_user_data_job.status,
offline_user_data_job.type,
offline_user_data_job.failure_reason,
offline_user_data_job.customer_match_user_list_metadata.user_list
FROM offline_user_data_job
WHERE offline_user_data_job.resource_name =
'{offline_user_data_job_resource_name}'
LIMIT 1"""
# Issues a search request using streaming.
google_ads_service = client.get_service("GoogleAdsService")
results = google_ads_service.search(customer_id=customer_id, query=query)
offline_user_data_job = next(iter(results)).offline_user_data_job
status_name = offline_user_data_job.status.name
user_list_resource_name = (
offline_user_data_job.customer_match_user_list_metadata.user_list
)
print(
f"Offline user data job ID '{offline_user_data_job.id}' with type "
f"'{offline_user_data_job.type_.name}' has status: {status_name}"
)
if status_name == "SUCCESS":
print_customer_match_user_list_info(
client, customer_id, user_list_resource_name
)
elif status_name == "FAILED":
print(f"\tFailure Reason: {offline_user_data_job.failure_reason}")
elif status_name in ("PENDING", "RUNNING"):
print(
"To check the status of the job periodically, use the following "
f"GAQL query with GoogleAdsService.Search: {query}"
)
Ruby
def check_job_status(client, customer_id, offline_user_data_job)
query = <<~QUERY
SELECT
offline_user_data_job.id,
offline_user_data_job.status,
offline_user_data_job.type,
offline_user_data_job.failure_reason,
offline_user_data_job.customer_match_user_list_metadata.user_list
FROM
offline_user_data_job
WHERE
offline_user_data_job.resource_name = '#{offline_user_data_job}'
QUERY
row = client.service.google_ads.search(
customer_id: customer_id,
query: query,
).first
job = row.offline_user_data_job
puts "Offline user data job ID #{job.id} with type '#{job.type}' has status: #{job.status}."
case job.status
when :SUCCESS
print_customer_match_user_list(client, customer_id, job.customer_match_user_list_metadata.user_list)
when :FAILED
puts " Failure reason: #{job.failure_reason}"
else
puts " To check the status of the job periodically, use the following GAQL " \
"query with GoogleAdsService.search:"
puts query
end
end
Perl
sub check_job_status() {
my ($api_client, $customer_id, $offline_user_data_job_resource_name) = @_;
my $search_query =
"SELECT offline_user_data_job.resource_name, " .
"offline_user_data_job.id, offline_user_data_job.status, " .
"offline_user_data_job.type, offline_user_data_job.failure_reason, " .
"offline_user_data_job.customer_match_user_list_metadata.user_list " .
"FROM offline_user_data_job " .
"WHERE offline_user_data_job.resource_name = " .
"$offline_user_data_job_resource_name LIMIT 1";
my $search_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsRequest
->new({
customerId => $customer_id,
query => $search_query
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({
service => $google_ads_service,
request => $search_request
});
# The results have exactly one row.
my $google_ads_row = $iterator->next;
my $offline_user_data_job = $google_ads_row->{offlineUserDataJob};
my $status = $offline_user_data_job->{status};
printf
"Offline user data job ID %d with type %s has status: %s.\n",
$offline_user_data_job->{id},
$offline_user_data_job->{type},
$status;
if ($status eq SUCCESS) {
print_customer_match_user_list_info($api_client, $customer_id,
$offline_user_data_job->{customerMatchUserListMetadata}{userList});
} elsif ($status eq FAILED) {
print "Failure reason: $offline_user_data_job->{failure_reason}";
} elsif (grep /$status/, (PENDING, RUNNING)) {
print
"To check the status of the job periodically, use the following GAQL " .
"query with the GoogleAdsService->search() method:\n$search_query\n";
}
return 1;
}
목록 크기를 확인하려면 user_list 리소스를 쿼리하면 됩니다.
user_list 리소스를 쿼리하는 코드 예시
Java
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a query that retrieves the user list.
String query =
String.format(
"SELECT user_list.size_for_display, user_list.size_for_search "
+ "FROM user_list "
+ "WHERE user_list.resource_name = '%s'",
userListResourceName);
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(query)
.build();
// Issues the search stream request.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
C#
// Get the GoogleAdsService.
GoogleAdsServiceClient service =
client.GetService(Services.V16.GoogleAdsService);
// Creates a query that retrieves the user list.
string query =
"SELECT user_list.size_for_display, user_list.size_for_search " +
"FROM user_list " +
$"WHERE user_list.resource_name = '{userListResourceName}'";
// Issues a search stream request.
service.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse resp)
{
// Display the results.
foreach (GoogleAdsRow userListRow in resp.Results)
{
UserList userList = userListRow.UserList;
Console.WriteLine("The estimated number of users that the user list " +
$"'{userList.ResourceName}' has is {userList.SizeForDisplay}" +
$" for Display and {userList.SizeForSearch} for Search.");
}
}
);
2,399필리핀
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves the user list.
$query =
"SELECT user_list.size_for_display, user_list.size_for_search " .
"FROM user_list " .
"WHERE user_list.resource_name = '$userListResourceName'";
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($customerId, $query)
);
Python
googleads_service_client = client.get_service("GoogleAdsService")
# Creates a query that retrieves the user list.
query = f"""
SELECT
user_list.size_for_display,
user_list.size_for_search
FROM user_list
WHERE user_list.resource_name = '{user_list_resource_name}'"""
# Issues a search request.
search_results = googleads_service_client.search(
customer_id=customer_id, query=query
)
Ruby
query = <<~EOQUERY
SELECT user_list.size_for_display, user_list.size_for_search
FROM user_list
WHERE user_list.resource_name = #{user_list}
EOQUERY
response = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
Perl
# Create a query that retrieves the user list.
my $search_query =
"SELECT user_list.size_for_display, user_list.size_for_search " .
"FROM user_list " .
"WHERE user_list.resource_name = '$user_list_resource_name'";
# Create a search Google Ads stream request that will retrieve the user list.
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $search_query,
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $google_ads_service,
request => $search_stream_request
});
개인 정보 보호를 위해 목록의 구성원이 1,000명 이상이 될 때까지 사용자 목록 크기는 0으로 표시됩니다. 그 후에는 크기가 가장 큰 두 개의 자릿수로 반올림됩니다.
OfflineUserDataJob 실행 중에 발생한 오류는 Google Ads 쿼리 언어를 사용하는 offline_user_data_job 리소스를 통해 가져올 수 있습니다. 그러나 일치를 실행할 때 해시만 비교되므로 이 보고서에는 실패한 일치에 대한 정보가 포함되지 않습니다. 고객 목록에 문제가 발생하면 문제 해결 가이드를 참고하세요.
Google Ads UI와 비교
목록이 Google Ads UI의 잠재고객 관리자에서 표시될 때 예상보다 작게 표시될 수 있습니다. 이 보기에는 목록의 활성 사용자 수가 표시됩니다. 자세한 내용은 이 문제 해결 가이드를 참고하세요.
목록에 구성원이 채워지는 데 최대 24시간이 걸릴 수 있으므로 잠재고객 목록에 12시간마다 한 번 이상 업로드하는 경우 Google Ads UI에 In Progress 상태가 표시될 수 있습니다.
내 목록 타겟팅
리마케팅 목록은 광고그룹 수준 또는 캠페인 수준에서 타겟팅할 수 있습니다. 이 프로세스는 API의 다른 유형의 타겟팅 기준과 유사합니다.
광고그룹의 광고를 사용자 목록에 타겟팅하는 코드의 예
Java
private String targetAdsInAdGroupToUserList(
GoogleAdsClient googleAdsClient, long customerId, long adGroupId, String userList) {
// Creates the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion =
AdGroupCriterion.newBuilder()
.setAdGroup(ResourceNames.adGroup(customerId, adGroupId))
.setUserList(UserListInfo.newBuilder().setUserList(userList).build())
.build();
// Creates the operation.
AdGroupCriterionOperation operation =
AdGroupCriterionOperation.newBuilder().setCreate(adGroupCriterion).build();
// Creates the ad group criterion service.
try (AdGroupCriterionServiceClient adGroupCriterionServiceClient =
googleAdsClient.getLatestVersion().createAdGroupCriterionServiceClient()) {
// Adds the ad group criterion.
MutateAdGroupCriteriaResponse response =
adGroupCriterionServiceClient.mutateAdGroupCriteria(
Long.toString(customerId), ImmutableList.of(operation));
// Gets and prints the results.
String adGroupCriterionResourceName = response.getResults(0).getResourceName();
System.out.printf(
"Successfully created ad group criterion with resource name '%s' "
+ "targeting user list with resource name '%s' with ad group with ID %d.%n",
adGroupCriterionResourceName, userList, adGroupId);
return adGroupCriterionResourceName;
}
}
C#
private string TargetAdsInAdGroupToUserList(
GoogleAdsClient client, long customerId, long adGroupId, string userListResourceName)
{
// Get the AdGroupCriterionService client.
AdGroupCriterionServiceClient adGroupCriterionServiceClient = client.GetService
(Services.V16.AdGroupCriterionService);
// Create the ad group criterion targeting members of the user list.
AdGroupCriterion adGroupCriterion = new AdGroupCriterion
{
AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
UserList = new UserListInfo
{
UserList = userListResourceName
}
};
// Create the operation.
AdGroupCriterionOperation adGroupCriterionOperation = new AdGroupCriterionOperation
{
Create = adGroupCriterion
};
// Add the ad group criterion, then print and return the new criterion's resource name.
MutateAdGroupCriteriaResponse mutateAdGroupCriteriaResponse =
adGroupCriterionServiceClient.MutateAdGroupCriteria(customerId.ToString(),
new[] { adGroupCriterionOperation });
string adGroupCriterionResourceName =
mutateAdGroupCriteriaResponse.Results.First().ResourceName;
Console.WriteLine("Successfully created ad group criterion with resource name " +
$"'{adGroupCriterionResourceName}' targeting user list with resource name " +
$"'{userListResourceName}' with ad group with ID {adGroupId}.");
return adGroupCriterionResourceName;
}
2,399필리핀
private static function targetAdsInAdGroupToUserList(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId,
string $userListResourceName
): string {
// Creates the ad group criterion targeting members of the user list.
$adGroupCriterion = new AdGroupCriterion([
'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
'user_list' => new UserListInfo(['user_list' => $userListResourceName])
]);
// Creates the operation.
$operation = new AdGroupCriterionOperation();
$operation->setCreate($adGroupCriterion);
// Issues a mutate request to add an ad group criterion.
$adGroupCriterionServiceClient = $googleAdsClient->getAdGroupCriterionServiceClient();
/** @var MutateAdGroupCriteriaResponse $adGroupCriterionResponse */
$adGroupCriterionResponse = $adGroupCriterionServiceClient->mutateAdGroupCriteria(
MutateAdGroupCriteriaRequest::build($customerId, [$operation])
);
$adGroupCriterionResourceName =
$adGroupCriterionResponse->getResults()[0]->getResourceName();
printf(
"Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.%s",
$adGroupCriterionResourceName,
$userListResourceName,
$adGroupId,
PHP_EOL
);
return $adGroupCriterionResourceName;
}
Python
def target_ads_in_ad_group_to_user_list(
client, customer_id, ad_group_id, user_list_resource_name
):
"""Creates an ad group criterion that targets a user list with an ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a str client customer ID used to create an ad group
criterion.
ad_group_id: a str ID for an ad group used to create an ad group
criterion that targets members of a user list.
user_list_resource_name: a str resource name for a user list.
Returns:
a str resource name for an ad group criterion.
"""
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
# Creates the ad group criterion targeting members of the user list.
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = client.get_service(
"AdGroupService"
).ad_group_path(customer_id, ad_group_id)
ad_group_criterion.user_list.user_list = user_list_resource_name
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[ad_group_criterion_operation]
)
resource_name = response.results[0].resource_name
print(
"Successfully created ad group criterion with resource name: "
f"'{resource_name}' targeting user list with resource name: "
f"'{user_list_resource_name}' and with ad group with ID "
f"{ad_group_id}."
)
return resource_name
Ruby
def target_ads_in_ad_group_to_user_list(
client,
customer_id,
ad_group_id,
user_list
)
# Creates the ad group criterion targeting members of the user list.
operation = client.operation.create_resource.ad_group_criterion do |agc|
agc.ad_group = client.path.ad_group(customer_id, ad_group_id)
agc.user_list = client.resource.user_list_info do |info|
info.user_list = user_list
end
end
# Issues a mutate request to create the ad group criterion.
response = client.service.ad_group_criterion.mutate_ad_group_criteria(
customer_id: customer_id,
operations: [operation],
)
ad_group_criterion_resource_name = response.results.first.resource_name
puts "Successfully created ad group criterion with resource name " \
"'#{ad_group_criterion_resource_name}' targeting user list with resource name " \
"'#{user_list}' with ad group with ID #{ad_group_id}"
ad_group_criterion_resource_name
end
Perl
sub target_ads_in_ad_group_to_user_list {
my ($api_client, $customer_id, $ad_group_id, $user_list_resource_name) = @_;
# Create the ad group criterion targeting members of the user list.
my $ad_group_criterion =
Google::Ads::GoogleAds::V16::Resources::AdGroupCriterion->new({
adGroup => Google::Ads::GoogleAds::V16::Utils::ResourceNames::ad_group(
$customer_id, $ad_group_id
),
userList => Google::Ads::GoogleAds::V16::Common::UserListInfo->new({
userList => $user_list_resource_name
})});
# Create the operation.
my $ad_group_criterion_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupCriterionService::AdGroupCriterionOperation
->new({
create => $ad_group_criterion
});
# Add the ad group criterion, then print and return the new criterion's resource name.
my $ad_group_criteria_response =
$api_client->AdGroupCriterionService()->mutate({
customerId => $customer_id,
operations => [$ad_group_criterion_operation]});
my $ad_group_criterion_resource_name =
$ad_group_criteria_response->{results}[0]{resourceName};
printf "Successfully created ad group criterion with resource name '%s' " .
"targeting user list with resource name '%s' with ad group with ID %d.\n",
$ad_group_criterion_resource_name, $user_list_resource_name, $ad_group_id;
return $ad_group_criterion_resource_name;
}
여러 고객 목록 타겟팅
crm_based_user_list는 logical_user_list를 사용할 때 다른 crm_based_user_list와만 결합할 수 있습니다.
crm_based_user_list의 모든 정책이 결과로 생성되는 사용자 목록에 적용됩니다.