This page shows mappings for types and enums that have significant differences between the two APIs.
AdType
For an explanation of different ad types, see the Ad Types page.
AppCampaignBiddingStrategyGoalType
AdWords API UniversalAppBiddingStrategyGoalType | Google Ads API AppCampaignBiddingStrategyGoalTypeEnum.AppCampaignBiddingStrategyGoalType |
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OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME | OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST |
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME | OPTIMIZE_INSTALLS_TARGET_INSTALL_COST |
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND | OPTIMIZE_RETURN_ON_ADVERTISING_SPEND |
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION | OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST |
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE | Deprecated in Google Ads API |