Google Ads API is returning to beta status. Please read our blog post for more details.

Migrating Report Fields

With the unification of reporting and queries, you no longer need to define a report. You can directly query the resources for the data using a SearchGoogleAdsRequest.

Start your report migration planning by consulting the appropriate field mapping tables below. These tables show the AdWords API field name and its equivalent in the Google Ads API.

Example

The Ad Group Performance Report and the Campaign Performance Report are two of the most frequently used AdWords API reports. We provide for comparison the equivalent queries in the AdWords Query Language (AWQL) and the Google Ads Query Language (GAQL):

Ad Group Performance Report
# AWQL
SELECT CampaignId, AdGroupId, Impressions, Clicks, Cost
FROM ADGROUP_PERFORMANCE_REPORT
DURING LAST_7_DAYS

# Google Ads Query Language
SELECT campaign.id, ad_group.id, metrics.impressions, metrics.clicks,
       metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
Campaign Performance Report
# AWQL
SELECT CampaignName, CampaignStatus, Device, Impressions, Clicks,
       Ctr, AverageCpc, Cost
FROM CAMPAIGN_PERFORMANCE_REPORT
DURING LAST_30_DAYS

# Google Ads Query Language
SELECT campaign.name, campaign.status, segments.device, metrics.impressions,
       metrics.clicks, metrics.ctr, metrics.average_cpc, metrics.cost_micros
FROM campaign
WHERE segments.date DURING LAST_30_DAYS

Single vs. multiple attribution reports

During migration, certain criteria specific reports in the AdWords API may require special consideration such as the Keywords Performance Report or the Age Range Performance Report. There are two kinds of such reports:

  • Single attribution reports, such as Criteria Performance Report and Keywords Performance Report, where only one of the triggering criteria (such as placement, age, keyword, etc.) is recorded for a given impression. An impression may be triggered by multiple criteria, but on a single attribution report the impression and all of its stats are attributed only to a single criterion.

  • Multiple attribution reports, such as Gender Performance Report, or Placement Performance Report, where up to one criterion in each dimension that triggered the impression will have the impression recorded for it. Multiple attribution reports can be thought of as criteria type-specific reports: Unlike single attribution where a row can contain different criteria types, each multiple attribution report contains criteria for only one criteria type.

In the Google Ads API, there are no single attribution reports. All Google Ads API criteria-level reports are multi-attribution in the sense that each report is specific to one criterion type group, and summarizes statistics according to criteria of that type. Do not add statistics together from different criteria_view resources, as that would lead to double-counting and incorrect totals.

AdWords API reports to Google Ads API resources

The following table maps the AdWords API reports to the corresponding Google Ads API resources:

Download CSV

AdWords API report to Google Ads API resource mapping
ACCOUNT_PERFORMANCE_REPORTcustomer
AD_PERFORMANCE_REPORTad_group_ad
ADGROUP_PERFORMANCE_REPORTad_group
AGE_RANGE_PERFORMANCE_REPORTage_range_view
AUDIENCE_PERFORMANCE_REPORTcampaign_audience_view; ad_group_audience_view
AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORTgroup_placement_view
BID_GOAL_PERFORMANCE_REPORTbidding_strategy
BUDGET_PERFORMANCE_REPORTcampaign_budget
CALL_METRICS_CALL_DETAILS_REPORTUPCOMING RELEASE
CAMPAIGN_AD_SCHEDULE_TARGET_REPORTad_schedule_view
CAMPAIGN_CRITERIA_REPORTcampaign_criterion
CAMPAIGN_PERFORMANCE_REPORTcampaign
CAMPAIGN_SHARED_SET_REPORTshared_set
CAMPAIGN_LOCATION_TARGET_REPORTcampaign
CLICK_PERFORMANCE_REPORTclick_view
CREATIVE_CONVERSION_REPORTUPCOMING RELEASE
DISPLAY_KEYWORD_PERFORMANCE_REPORTdisplay_keyword_view
DISPLAY_TOPICS_PERFORMANCE_REPORTtopic_view
GENDER_PERFORMANCE_REPORTgender_view
GEO_PERFORMANCE_REPORTUPCOMING RELEASE
KEYWORDLESS_QUERY_REPORTdynamic_search_ads_search_term_view
KEYWORDS_PERFORMANCE_REPORTkeyword_view
LABEL_REPORTlabel
LANDING_PAGE_REPORTlanding_page_view; UPCOMING RELEASE(expanded_landing_page_view)
PAID_ORGANIC_QUERY_REPORTpaid_organic_search_term_view
PARENTAL_STATUS_PERFORMANCE_REPORTparental_status_view
PLACEHOLDER_FEED_ITEM_REPORTfeed_item; feed_item_target
PLACEHOLDER_REPORTfeed_placeholder_view
PLACEMENT_PERFORMANCE_REPORTmanaged_placement_view
PRODUCT_PARTITION_REPORTproduct_group_view
SEARCH_QUERY_PERFORMANCE_REPORTsearch_term_view
SHARED_SET_CRITERIA_REPORTshared_criterion
SHARED_SET_REPORTshared_set
SHOPPING_PERFORMANCE_REPORTshopping_performance_view
URL_PERFORMANCE_REPORTdetail_placement_view
USER_AD_DISTANCE_REPORTUPCOMING RELEASE
VIDEO_PERFORMANCE_REPORTvideo

Field mappings for AdWords API reports

The following tables map AdWords API fields to their equivalents in Google Ads API for these reports:

Account Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdNetworkType1Network types 1 and 2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CanManageClientscustomer.manager
Clicksmetrics.clicks
ClickTypesegments.click_type
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
InvalidClickRatemetrics.invalid_click_rate
InvalidClicksmetrics.invalid_clicks
IsAutoTaggingEnabledcustomer.auto_tagging_enabled
IsTestAccountcustomer.test_account
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
Slotsegments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Ad Group Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupDesktopBidModifierMust select ad_group_bid_modifier resource.
AdGroupIdad_group.id
AdGroupMobileBidModifierSee ad_group_bid_modifier resource.
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdGroupTabletBidModifierSee ad_group_bid_modifier resource.
AdGroupTypead_group.type
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AdRotationModead_group.ad_rotation_mode
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePositionmetrics.average_position
AverageTimeOnSitemetrics.average_time_on_site
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategySourceDEPRECATED
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickAssistedConversionsDEPRECATED
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
ClickAssistedConversionValueDEPRECATED
Clicksmetrics.clicks
ClickTypesegments.click_type
ContentBidCriterionTypeGroupad_group.display_custom_bid_dimension
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CpcBidad_group.cpc_bid_micros
CpmBidad_group.cpm_bid_micros
CpvBidad_group.cpv_bid_micros
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EffectiveTargetRoasad_group.effective_target_roas
EffectiveTargetRoasSourcead_group.effective_target_roas_source
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedCpcEnabledCan be mapped to one of the two attributes: campaign.manual_cpc.enhanced_cpc_enabled or campaign.percent_cpc.enhanced_cpc_enabled.
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlSuffixad_group.final_url_suffix
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HourOfDaysegments.hour
ImpressionAssistedConversionsDEPRECATED
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
ImpressionAssistedConversionValueDEPRECATED
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
LabelIdsUPCOMING RELEASE
LabelsUPCOMING RELEASE
Monthsegments.month
MonthOfYearsegments.month_of_year
NumOfflineImpressionsmetrics.phone_impressions
NumOfflineInteractionsmetrics.phone_calls
OfflineInteractionRatemetrics.phone_through_rate
PercentNewVisitorsmetrics.percent_new_visitors
Quartersegments.quarter
RelativeCtrmetrics.relative_ctr
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
Slotsegments.slot
TargetCpaad_group.effective_target_cpa_micros
TargetCpaBidSourcead_group.effective_target_cpa_source
TopImpressionPercentagemetrics.top_impression_percentage
TrackingUrlTemplatead_group.tracking_url_template
UrlCustomParametersad_group.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Ad Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccentColorad_group_ad.ad.legacy_responsive_display_ad.accent_color
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group_ad.ad_group
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AdStrengthInfoad_group_ad.ad_strength
AdTypead_group_ad.ad.type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AllowFlexibleColorad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color
Automatedad_group_ad.ad.added_by_google_ads
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePositionmetrics.average_position
AverageTimeOnSitemetrics.average_time_on_site
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BounceRatemetrics.bounce_rate
BusinessNamead_group_ad.ad.legacy_responsive_display_ad.business_name
CallOnlyPhoneNumberad_group_ad.ad.call_only_ad.phone_number
CallToActionTextad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickAssistedConversionsDEPRECATED
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
ClickAssistedConversionValueDEPRECATED
Clicksmetrics.clicks
ClickTypesegments.click_type
CombinedApprovalStatusad_group_ad.policy_summary
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CreativeDestinationUrlDEPRECATED
CreativeFinalAppUrlsDEPRECATED
CreativeFinalMobileUrlsad_group_ad.ad.final_mobile_urls
CreativeFinalUrlsad_group_ad.ad.final_urls
CreativeTrackingUrlTemplatead_group_ad.ad.tracking_url_template
CreativeTrackingUrlTemplatead_group_ad.ad.tracking_url_template
CreativeUrlCustomParametersad_group_ad.ad.url_custom_parameters
CriterionIdsegments.keyword.ad_group_criterion
CriterionTypeDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Descriptionad_group_ad.ad.legacy_responsive_display_ad.description || ad_group_ad.ad.expanded_text_ad.description
Description1ad_group_ad.ad.text_ad.description1 || ad_group_ad.ad.call_only_ad.description1
Description2ad_group_ad.ad.text_ad.description2 || ad_group_ad.ad.call_only_ad.description2
Devicesegments.device
DevicePreferencead_group_ad.ad.device_preference
DisplayUrlad_group_ad.ad.display_url
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedDisplayCreativeLandscapeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.logo_image
EnhancedDisplayCreativeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_logo_image
EnhancedDisplayCreativeMarketingImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.marketing_image
EnhancedDisplayCreativeMarketingImageSquareMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image
ExpandedDynamicSearchCreativeDescription2ad_group_ad.ad.expanded_dynamic_search_ad.description
ExpandedTextAdDescription2ad_group_ad.ad.expanded_text_ad.description2
ExpandedTextAdHeadlinePart3ad_group_ad.ad.expanded_text_ad.headline_part3
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FormatSettingad_group_ad.ad.legacy_responsive_display_ad.format_setting
GmailCreativeHeaderImageMediaIdad_group_ad.ad.gmail_ad.header_image
GmailCreativeLogoImageMediaIdad_group_ad.ad.gmail_ad.teaser.logo_image
GmailCreativeMarketingImageMediaIdad_group_ad.ad.gmail_ad.marketing_image
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
GmailTeaserBusinessNamead_group_ad.ad.gmail_ad.teaser.business_name
GmailTeaserDescriptionad_group_ad.ad.gmail_ad.teaser.description
GmailTeaserHeadlinead_group_ad.ad.gmail_ad.teaser.headline
Headlinead_group_ad.ad.text_ad.headline
HeadlinePart1ad_group_ad.ad.expanded_text_ad.headline_part1
HeadlinePart2ad_group_ad.ad.expanded_text_ad.headline_part2
Idad_group_ad.ad.id
ImageAdUrlad_group_ad.ad.image_ad.image_url
ImageCreativeImageHeightad_group_ad.ad.image_ad.pixel_height
ImageCreativeImageWidthad_group_ad.ad.image_ad.pixel_width
ImageCreativeMimeTypead_group_ad.ad.image_ad.mime_type
ImageCreativeNamead_group_ad.ad.image_ad.name
ImpressionAssistedConversionsDEPRECATED
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
ImpressionAssistedConversionValueDEPRECATED
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
LabelIdslabel.resource_name
Labelslabel.name
LongHeadlinead_group_ad.ad.legacy_responsive_display_ad.long_headline
MainColorad_group_ad.ad.legacy_responsive_display_ad.main_color
MarketingImageCallToActionTextad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text
MarketingImageCallToActionTextColorad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color
MarketingImageDescriptionad_group_ad.ad.gmail_ad.marketing_image_headline
MarketingImageHeadlinead_group_ad.ad.gmail_ad.marketing_image_description
Monthsegments.month
MonthOfYearDEPRECATED
MultiAssetResponsiveDisplayAdAccentColorad_group_ad.ad.responsive_display_ad.accent_color
MultiAssetResponsiveDisplayAdAllowFlexibleColorad_group_ad.ad.responsive_display_ad.allow_flexible_color
MultiAssetResponsiveDisplayAdBusinessNamead_group_ad.ad.responsive_display_ad.business_name
MultiAssetResponsiveDisplayAdCallToActionTextad_group_ad.ad.responsive_display_ad.call_to_action_text
MultiAssetResponsiveDisplayAdDescriptionsad_group_ad.ad.responsive_display_ad.descriptions
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefixad_group_ad.ad.responsive_display_ad.price_prefix
MultiAssetResponsiveDisplayAdDynamicSettingsPromoTextad_group_ad.ad.responsive_display_ad.promo_text
MultiAssetResponsiveDisplayAdFormatSettingad_group_ad.ad.responsive_display_ad.format_setting
MultiAssetResponsiveDisplayAdHeadlinesad_group_ad.ad.responsive_display_ad.headlines
MultiAssetResponsiveDisplayAdLandscapeLogoImagesad_group_ad.ad.responsive_display_ad.logo_images
MultiAssetResponsiveDisplayAdLogoImagesad_group_ad.ad.responsive_display_ad.square_logo_images
MultiAssetResponsiveDisplayAdLongHeadlinead_group_ad.ad.responsive_display_ad.long_headline
MultiAssetResponsiveDisplayAdMainColorad_group_ad.ad.responsive_display_ad.main_color
MultiAssetResponsiveDisplayAdMarketingImagesad_group_ad.ad.responsive_display_ad.marketing_images
MultiAssetResponsiveDisplayAdSquareMarketingImagesad_group_ad.ad.responsive_display_ad.square_marketing_images
MultiAssetResponsiveDisplayAdYouTubeVideosad_group_ad.ad.responsive_display_ad.youtube_videos
Path1ad_group_ad.ad.expanded_text_ad.path1
Path2ad_group_ad.ad.expanded_text_ad.path2
PercentNewVisitorsmetrics.percent_new_visitors
PolicySummaryad_group_ad.policy_summary
PricePrefixad_group_ad.ad.legacy_responsive_display_ad.price_prefix
PromoTextad_group_ad.ad.legacy_responsive_display_ad.promo_text
Quartersegments.quarter
ResponsiveSearchAdDescriptionsad_group_ad.ad.responsive_search_ad.descriptions
ResponsiveSearchAdHeadlinesad_group_ad.ad.responsive_search_ad.headlines
ResponsiveSearchAdPath1ad_group_ad.ad.responsive_search_ad.path1
ResponsiveSearchAdPath2ad_group_ad.ad.responsive_search_ad.path2
ShortHeadlinead_group_ad.ad.legacy_responsive_display_ad.short_headline
Slotsegments.slot
Statusad_group_ad.status
SystemManagedEntitySourcead_group_ad.ad.system_managed_resource_source
TopImpressionPercentagemetrics.top_impression_percentage
UniversalAppAdDescriptionsad_group_ad.ad.app_ad.descriptions
UniversalAppAdHeadlinesad_group_ad.ad.app_ad.headlines
UniversalAppAdHtml5MediaBundlesad_group_ad.ad.app_ad.html5_media_bundles
UniversalAppAdImagesad_group_ad.ad.app_ad.images
UniversalAppAdMandatoryAdTextad_group_ad.ad.app_ad.mandatory_ad_text
UniversalAppAdYouTubeVideosad_group_ad.ad.app_ad.youtube_videos
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Age Range Performance

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AdWords API to Google Ads API field mapping
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.age_range.type
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Audience Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BidModifierThis should be campaign/ad group bid modifier depending on the view.
CampaignIdad_group.campaign
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.user_list.user_list || campaign_criterion.user_list.user_list
CriteriaDestinationUrlDEPRECATED
CriterionAttachmentLevelDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Slotsegments.slot
Statusad_group_criterion.status
TrackingUrlTemplatead_group.tracking_url_template
UrlCustomParametersad_group.url_custom_parameters
UserListNameuser_list.name
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Automatic Placements Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdFormatUPCOMING RELEASE
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriteriaParametersad_group_criterion.placement.url
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
DisplayNamedetail_placement_view.display_name
Domaindetail_placement_view.group_placement_target_url
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsAutoOptimizedDeprecated
IsBidOnPathDeprecated
IsPathExcludedDeprecated
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Bid Goal Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupCountDEPRECATED
AdGroupCriteriaCountDEPRECATED
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
AveragePositionmetrics.average_position
CampaignCountbidding_strategy.campaign_count
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions_from_interactions_value_per_interaction
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuezmetrics.conversions_value_per_cost
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
HourOfDaysegments.hour
Idbidding_strategy.id
Impressionsmetrics.impressions
Monthsegments.month
MonthOfYearsegments.month_of_year
Namebidding_strategy.name
NonRemovedAdGroupCountDEPRECATED
NonRemovedAdGroupCriteriaCountDEPRECATED
NonRemovedCampaignCountbidding_strategy.non_removed_campaign_count
PageOnePromotedBidCeilingbidding_strategy.page_one_promoted.cpc_bid_ceiling_micros
PageOnePromotedBidChangesForRaisesOnlybidding_strategy.page_one_promoted.only_raise_cpc_bids
PageOnePromotedBidModifierbidding_strategy.page_one_promoted.bid_modifier
PageOnePromotedRaiseBidWhenBudgetConstrainedbidding_strategy.page_one_promoted.raise_cpc_bid_when_budget_constrained
PageOnePromotedRaiseBidWhenLowQualityScorebidding_strategy.page_one_promoted.raise_cpc_bid_when_quality_score_is_low
PageOnePromotedStrategyGoalbidding_strategy.page_one_promoted.strategy_goal
Quartersegments.quarter
Statusbidding_strategy.status
TargetCpabidding_strategy.target_cpa.target_cpa_micros
TargetCpaMaxCpcBidCeilingbidding_strategy.target_cpa.cpc_bid_ceiling_micros
TargetCpaMaxCpcBidFloorbidding_strategy.target_cpa.cpc_bid_floor_micros
TargetOutrankSharebidding_strategy.target_outrank_share.target_outrank_share_micros
TargetOutrankShareBidChangesForRaisesOnlybidding_strategy.target_outrank_share.only_raise_cpc_bids
TargetOutrankShareCompetitorDomainbidding_strategy.target_outrank_share.competitor_domain
TargetOutrankShareMaxCpcBidCeilingbidding_strategy.target_outrank_share.cpc_bid_ceiling_micros
TargetOutrankShareRaiseBidWhenLowQualityScorebidding_strategy.target_outrank_share.raise_cpc_bid_when_quality_score_is_low
TargetRoasbidding_strategy.target_roas.target_roas
TargetRoasBidCeilingbidding_strategy.target_roas.cpc_bid_ceiling_micros
TargetRoasBidFloorbidding_strategy.target_roas.cpc_bid_floor_micros
TargetSpendBidCeilingbidding_strategy.target_spend.cpc_bid_ceiling_micros
TargetSpendSpendTargetbidding_strategy.target_spend.target_spend_micros
Typebidding_strategy.type
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Budget Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
Amountcampaign_budget.amount_micros
AssociatedCampaignIdcampaign.id
AssociatedCampaignNamecampaign.name
AssociatedCampaignStatuscampaign.status
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
BudgetCampaignAssociationStatusUPCOMING RELEASE
BudgetIdcampaign_budget.id
BudgetNamecampaign_budget.name
BudgetReferenceCountcampaign_budget.reference_count
BudgetStatuscampaign_budget.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
DeliveryMethodcampaign_budget.delivery_method
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
HasRecommendedBudgetcampaign_budget.has_recommended_budget
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
Periodcampaign_budget.period
RecommendedBudgetAmountcampaign_budget.recommended_budget_amount_micros
RecommendedBudgetEstimatedChangeInWeeklyClickscampaign_budget.recommended_budget_estimated_change_weekly_clicks
RecommendedBudgetEstimatedChangeInWeeklyCostcampaign_budget.recommended_budget_estimated_change_weekly_cost_micros
RecommendedBudgetEstimatedChangeInWeeklyInteractionscampaign_budget.recommended_budget_estimated_change_weekly_interactions
RecommendedBudgetEstimatedChangeInWeeklyViewscampaign_budget.recommended_budget_estimated_change_weekly_views
TotalAmountcampaign_budget.total_amount_micros
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions

Campaign Ad Schedule Target

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Idcampaign_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Campaign Criteria

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
BaseCampaignIdUPCOMING RELEASE
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Criteriacampaign_criterion.keyword.text || campaign_criterion.placement.url || etc.
CriteriaTypecampaign_criterion.type
CustomerDescriptiveNamecustomer.descriptive_name
ExternalCustomerIdcustomer.id
Idcampaign_criterion.criterion_id
IsNegativecampaign_criterion.negative

Campaign Location Target

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Idcampaign_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativecampaign_criterion.negative
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Campaign Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AdvertisingChannelSubTypecampaign.advertising_channel_sub_type
AdvertisingChannelTypecampaign.advertising_channel_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
Amountcampaign_budget.amount_micros
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AverageFrequencymetrics.average_frequency
AveragePageviewsmetrics.average_page_views
AveragePositionmetrics.average_position
AverageTimeOnSitemetrics.average_time_on_site
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
BudgetIdcampaign.campaign_budget
CampaignDesktopBidModifierNot available with 'FROM campaign'. You can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignGroupIdDEPRECATED
CampaignIdcampaign.id
CampaignMobileBidModifierNot available with 'FROM campaign'. You can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignNamecampaign.name
CampaignStatuscampaign.status
CampaignTabletBidModifierNot available with 'FROM campaign'. You can retrieve device type bid modifiers via 'FROM campaign_criterion' queries.
CampaignTrialTypeUPCOMING RELEASE
ClickAssistedConversionsDEPRECATED
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
ClickAssistedConversionValueDEPRECATED
Clicksmetrics.clicks
ClickTypesegments.click_type
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionAttributionEventTypesegments.conversion_attribution_event_type
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EndDatecampaign.end_date
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedCpcEnabledCan be mapped to one of the two attributes: campaign.manual_cpc.enhanced_cpc_enabled or campaign.percent_cpc.enhanced_cpc_enabled.
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlSuffixcampaign.final_url_suffix
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HasRecommendedBudgetcampaign_budget.has_recommended_budget
HourOfDaysegments.hour
ImpressionAssistedConversionsDEPRECATED
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
ImpressionAssistedConversionValueDEPRECATED
ImpressionReachmetrics.impression_reach
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
InvalidClickRatemetrics.invalid_click_rate
InvalidClicksmetrics.invalid_clicks
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
LabelIdsUPCOMING RELEASE
LabelsUPCOMING RELEASE
MaximizeConversionValueTargetRoascampaign.maximize_conversion_value.target_roas
Monthsegments.month
MonthOfYearsegments.month_of_year
NumOfflineImpressionsmetrics.phone_impressions
NumOfflineInteractionsmetrics.phone_calls
OfflineInteractionRatemetrics.phone_through_rate
PercentNewVisitorsmetrics.percent_new_visitors
Periodcampaign_budget.period
Quartersegments.quarter
RecommendedBudgetAmountcampaign_budget.recommended_budget_amount_micros
RelativeCtrmetrics.relative_ctr
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchClickSharemetrics.search_click_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
ServingStatuscampaign.serving_status
Slotsegments.slot
StartDatecampaign.start_date
TopImpressionPercentagemetrics.top_impression_percentage
TotalAmountcampaign_budget.total_amount_micros
TrackingUrlTemplatecampaign.tracking_url_template
UrlCustomParameterscampaign.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Campaign Shared Set

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ExternalCustomerIdcustomer.id
SharedSetIdshared_set.id
SharedSetNameshared_set.name
SharedSetTypeshared_set.type
Statuscampaign_shared_set.status

Click Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdFormatDEPRECATED
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AdVariationControlTrialArmIdUPCOMING RELEASE
AdVariationTreatmentTrialArmIdUPCOMING RELEASE
AdVariationTrialIdUPCOMING RELEASE
AoiCityCriteriaIdclick_view.area_of_interest.city
AoiCountryCriteriaIdclick_view.area_of_interest.country
AoiMetroCriteriaIdclick_view.area_of_interest.metro
AoiMostSpecificTargetIdclick_view.area_of_interest.most_specific
AoiRegionCriteriaIdclick_view.area_of_interest.region
CampaignIdcampaign.id
CampaignLocationTargetIdUPCOMING RELEASE
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
CreativeIdUPCOMING RELEASE
CriteriaIdUPCOMING RELEASE
CriteriaParametersDEPRECATED
Datesegments.date
Devicesegments.device
ExternalCustomerIdcustomer.id
GclIdclick_view.gclid
KeywordMatchTypeUPCOMING RELEASE
LopCityCriteriaIdclick_view.location_of_presence.city
LopCountryCriteriaIdclick_view.location_of_presence.country
LopMetroCriteriaIdclick_view.location_of_presence.metro
LopMostSpecificTargetIdclick_view.location_of_presence.most_specific
LopRegionCriteriaIdclick_view.location_of_presence.region
MonthOfYearsegments.month_of_year
Pageclick_view.page_number
Slotsegments.slot
UserListIdUPCOMING RELEASE

Display Keyword Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
CpvBidad_group_criterion.effective_cpv_bid_micros
CpvBidSourcead_group_criterion.effective_cpv_bid_source
Criteriaad_group_criterion.keyword.text
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_ad.ad.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Display Topics Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1Network types 1 and 2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BidModifierad_group_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.topic.path
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_ad.ad.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VerticalIdad_group_criterion.topic.topic_constant
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Final URL

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AdvertisingChannelTypecampaign.advertising_channel_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriteriaParametersDEPRECATED
CriteriaTypeNameDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EffectiveFinalUrlUPCOMING RELEASE
EffectiveTrackingUrlTemplateUPCOMING RELEASE
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Slotsegments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Gender Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1Network types 1 and 2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.gender.type
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_ad.ad.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearNot supported in gender_view.
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Geo Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdFormatUPCOMING RELEASE
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CityCriteriaIdsegments.geo_target_city
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdconversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CountryCriteriaIdgeographic_view.country_geo_target_constant
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsTargetingLocationUPCOMING RELEASE
LocationTypegeographic_view.location_type
MetroCriteriaIdsegments.geo_target_metro
Monthsegments.month
MonthOfYearsegments.month_of_year
MostSpecificCriteriaIdUPCOMING RELEASE
Quartersegments.quarter
RegionCriteriaIdsegments.geo_target_region
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Keywordless Query

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CategoryPathsDEPRECATED
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriterionIdsegments.webpage
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
DomainDEPRECATED
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
Line1dynamic_search_ads_search_term_view.headline
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Querydynamic_search_ads_search_term_view.search_term
QueryTargetingStatusUPCOMING RELEASE
TitleDEPRECATED
Urldynamic_search_ads_search_term_view.landing_page
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
Weeksegments.week
Yearsegments.year

Keywords Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
ApprovalStatusad_group_criterion.approval_status
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePageviewsmetrics.average_page_views
AveragePositionmetrics.average_position
AverageTimeOnSitemetrics.average_time_on_site
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategySourceDEPRECATED
BiddingStrategyTypecampaign.bidding_strategy_type
BounceRatemetrics.bounce_rate
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
ClickAssistedConversionsDEPRECATED
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
ClickAssistedConversionValueDEPRECATED
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionAdjustmentsegments.conversion_adjustment
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
ConversionLagBucketsegments.conversion_lag_bucket
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CreativeQualityScoread_group_criterion.quality_info.creative_quality_score
Criteriaad_group_criterion.keyword.text
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
EnhancedCpcEnabledcampaign.manual_cpc.enhanced_cpc_enabled || campaign.percent_cpc.enhanced_cpc_enabled
campaign.percent_cpc.enhanced_cpc_enabledAttribute
EstimatedAddClicksAtFirstPositionCpcad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
EstimatedAddCostAtFirstPositionCpcad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
FinalUrlSuffixad_group_criterion.final_url_suffix
FirstPageCpcad_group_criterion.position_estimates.first_page_cpc_micros
FirstPositionCpcad_group_criterion.position_estimates.first_position_cpc_micros
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HasQualityScoreDEPRECATED
HistoricalCreativeQualityScoremetrics.historical_creative_quality_score
HistoricalLandingPageQualityScoremetrics.historical_landing_page_quality_score
HistoricalQualityScoremetrics.historical_quality_score
HistoricalSearchPredictedCtrmetrics.historical_search_predicted_ctr
Idad_group_criterion.criterion_id
ImpressionAssistedConversionsDEPRECATED
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
ImpressionAssistedConversionValueDEPRECATED
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
KeywordMatchTypead_group_criterion.keyword.match_type
LabelIdsUPCOMING RELEASE
LabelsUPCOMING RELEASE
Monthsegments.month
MonthOfYearsegments.month_of_year
PercentNewVisitorsmetrics.percent_new_visitors
PostClickQualityScoread_group_criterion.quality_info.post_click_quality_score
QualityScoread_group_criterion.quality_info.quality_score
Quartersegments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
SearchImpressionSharemetrics.search_impression_share
SearchPredictedCtrad_group_criterion.quality_info.search_predicted_ctr
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
Slotsegments.slot
Statusad_group_criterion.status
SystemServingStatusad_group_criterion.system_serving_status
TopImpressionPercentagemetrics.top_impression_percentage
TopOfPageCpcad_group_criterion.position_estimates.top_of_page_cpc_micros
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
VerticalIdad_group_criterion.topic.topic_constant
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Label

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupCreativesCountCount can be gathered using info from Association resources.
AdGroupCriteriaCountSee AdGroupCreativesCount note.
AdGroupsCountSee AdGroupCreativesCount note.
CampaignsCountSee AdGroupCreativesCount note.
ExternalCustomerIdcustomer.id
LabelIdlabel.id
LabelNamelabel.name
UserListsCountSee AdGroupCreativesCount note.

Landing Page

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AdWords API to Google Ads API field mapping
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AdvertisingChannelTypecampaign.advertising_channel_type
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExpandedFinalUrlStringUPCOMING RELEASE
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
Monthsegments.month
MonthOfYearsegments.month_of_year
PercentageMobileFriendlyClicksUPCOMING RELEASE
PercentageValidAcceleratedMobilePagesClicksUPCOMING RELEASE
Quartersegments.quarter
Slotsegments.slot
SpeedScoreUPCOMING RELEASE
UnexpandedFinalUrlStringUPCOMING RELEASE
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
Weeksegments.week
Yearsegments.year

Parental Status Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
BiddingStrategyTypecampaign.bidding_strategy_type
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.parental_status.type
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_ad.ad.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Placeholder

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1Network types 1 and 2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CampaignIdcampaign
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExtensionPlaceholderCreativeIdUPCOMING RELEASE
ExtensionPlaceholderTypefeed_placeholder_view.placeholder_type
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Slotsegments.slot
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Placeholder Feed Item

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdIdUPCOMING RELEASE
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AttributeValuesfeed_item.attribute_values
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriteriaDEPRECATED
CrossDeviceConversionsUPCOMING RELEASE
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeekDEPRECATED
Devicesegments.device
DevicePreferencefeed_item_target.device
DisapprovalShortNamesSee feed_item.policy_infos for policy information.
EndTimefeed_item.end_date_time
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FeedIdfeed_item.feed
FeedItemIdfeed_item.id
GeoTargetingCriterionIdfeed_item_target.feed_item_target_id
GeoTargetingRestrictionfeed_item.geo_targeting_restriction
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsSelfActionsegments.interaction_on_this_extension
KeywordMatchTypefeed_item_target.keyword.match_type
KeywordTargetingIdfeed_item_target.feed_item_target_id
KeywordTargetingMatchTypefeed_item_target.keyword.match_type
KeywordTargetingTextfeed_item_target.keyword.text
Monthsegments.month
MonthOfYearUPCOMING RELEASE
PlaceholderTypesegments.placeholder_type
Quartersegments.quarter
Schedulingfeed_item_target.ad_schedule
Slotsegments.slot
StartTimefeed_item.start_date_time
Statusfeed_item.status
TargetingAdGroupIdfeed_item_target.ad_group
TargetingCampaignIdfeed_item_target.campaign
UrlCustomParametersfeed_item.url_custom_parameters
ValidationDetailsSee feed_item.policy_infos for policy information.
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
Weeksegments.week
Yearsegments.year

Placement Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.currency_code
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
BaseAdGroupIdUPCOMING RELEASE
BaseCampaignIdUPCOMING RELEASE
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
BiddingStrategyTypecampaign.bidding_strategy_type
BidModifiercampaign_criterion.bid_modifier
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.effective_cpc_bid_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criteriaad_group_criterion.placement.url
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
DisplayNamedetail_placement_view.display_name
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
FinalMobileUrlsad_group_criterion.final_mobile_urls
FinalUrlsad_group_criterion.final_urls
GmailForwardsmetrics.gmail_forwards
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsNegativead_group_criterion.negative
IsRestrictad_group.targeting_setting.target_restrictions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Product Partition

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCpcmetrics.average_cpc
AverageCpmmetrics.average_cpm
BenchmarkAverageMaxCpcmetrics.benchmark_average_max_cpc
BenchmarkCtrmetrics.benchmark_ctr
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CpcBidad_group_criterion.cpc_bid_micros
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlSuffixDEPRECATED
Idad_group_criterion.criterion_id
Impressionsmetrics.impressions
IsNegativead_group_criterion.negative
Monthsegments.month
MonthOfYearsegments.month_of_year
ParentCriterionIdad_group_criterion.listing_group.parent_ad_group_criterion
PartitionTypead_group_criterion.listing_group.type
ProductGroupUPCOMING RELEASE
Quartersegments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchClickSharemetrics.search_click_share
SearchImpressionSharemetrics.search_impression_share
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Search Query Performance

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AdWords API to Google Ads API field mapping
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.currency_code
AccountTimeZonecustomer.time_zone
AdFormatDEPRECATED
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type.
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
AveragePositionmetrics.average_position
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CreativeIdUPCOMING RELEASE
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
DestinationUrlDEPRECATED
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
FinalUrlUPCOMING RELEASE
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
KeywordIdsegments.keyword.ad_group_criterion
KeywordTextMatchingQuerysegments.keyword.info.text
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Querysearch_term_view.search_term
QueryMatchTypeWithVariantsegments.search_term_match_type
QueryTargetingStatussearch_term_view.status
TopImpressionPercentagemetrics.top_impression_percentage
TrackingUrlTemplateUPCOMING RELEASE
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Shared Set Criteria

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
Criteriashared_criterion.keyword.text || shared_criterion.placement.url || etc.
ExternalCustomerIdcustomer.id
Idshared_criterion.criterion_id
KeywordMatchTypeshared_criterion.keyword.match_type
SharedSetIdshared_set.id

Shopping Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AggregatorIdsegments.product_aggregator_id
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCpcmetrics.average_cpc
Brandsegments.product_brand
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
CategoryL1segments.product_bidding_category_level1
CategoryL2segments.product_bidding_category_level2
CategoryL3segments.product_bidding_category_level3
CategoryL4segments.product_bidding_category_level4
CategoryL5segments.product_bidding_category_level5
Channelsegments.product_channel
ChannelExclusivitysegments.product_channel_exclusivity
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CountryCriteriaIdsegments.product_country
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomAttribute0segments.product_custom_attribute0
CustomAttribute1segments.product_custom_attribute1
CustomAttribute2segments.product_custom_attribute2
CustomAttribute3segments.product_custom_attribute3
CustomAttribute4segments.product_custom_attribute4
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
LanguageCriteriaIdsegments.product_language
MerchantIdsegments.product_merchant_id
Monthsegments.month
OfferIdsegments.product_item_id
ProductConditionsegments.product_condition
ProductTitlesegments.product_title
ProductTypeL1segments.product_type_l1
ProductTypeL2segments.product_type_l2
ProductTypeL3segments.product_type_l3
ProductTypeL4segments.product_type_l4
ProductTypeL5segments.product_type_l5
Quartersegments.quarter
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
SearchClickSharemetrics.search_click_share
SearchImpressionSharemetrics.search_impression_share
StoreIdsegments.product_store_id
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
Weeksegments.week
Yearsegments.year

URL Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewCtrmetrics.active_view_ctr
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdFormatUPCOMING RELEASE
AdGroupCriterionStatusUPCOMING RELEASE
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CriteriaParametersDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
DisplayNamedetail_placement_view.display_name
Domaindetail_placement_view.group_placement_target_url
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
IsAutoOptimizedDeprecated
IsBidOnPathDeprecated
IsPathExcludedDeprecated
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
Urldynamic_search_ads_search_term_view.landing_page
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

Video Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
AdGroupIdad_group.id
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType1DEPRECATED
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AverageCpmmetrics.average_cpm
AverageCpvmetrics.average_cpv
CampaignIdcampaign.id
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
ConversionRatemetrics.all_conversions_from_interactions_rate
Conversionsmetrics.conversions
ConversionTrackerIdsegments.conversion_action
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
CreativeIdad_group_ad.ad.id
CreativeStatusad_group_ad.status
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Datesegments.date
DayOfWeeksegments.day_of_week
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
Monthsegments.month
MonthOfYearsegments.month_of_year
Quartersegments.quarter
ValuePerAllConversionmetrics.value_per_all_conversions
VideoChannelIdvideo.channel_id
VideoDurationvideo.duration_millis
VideoIdvideo.id
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoTitlevideo.title
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
Yearsegments.year

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