Google Ads API is returning to beta status. Please read our blog post for more details.

Migrating Report Fields

With the unification of reporting and queries, you no longer need to define a report. You can directly query the resources for the data using a SearchGoogleAdsRequest.

Start your report migration planning by consulting the appropriate field mapping tables below. These tables show the AdWords API field name and its equivalent in the Google Ads API.

Example

The Ad Group Performance Report and the Campaign Performance Report are two of the most frequently used AdWords API reports. We provide for comparison the equivalent queries in the AdWords Query Language (AWQL) and the Google Ads Query Language (GAQL):

Ad Group Performance Report
# AWQL
SELECT CampaignId, AdGroupId, Impressions, Clicks, Cost
FROM ADGROUP_PERFORMANCE_REPORT
DURING LAST_7_DAYS

# Google Ads Query Language
SELECT campaign.id, ad_group.id, metrics.impressions, metrics.clicks,
       metrics.cost_micros
FROM ad_group
WHERE segments.date DURING LAST_7_DAYS
Campaign Performance Report
# AWQL
SELECT CampaignName, CampaignStatus, Device, Impressions, Clicks,
       Ctr, AverageCpc, Cost
FROM CAMPAIGN_PERFORMANCE_REPORT
DURING LAST_30_DAYS

# Google Ads Query Language
SELECT campaign.name, campaign.status, segments.device, metrics.impressions,
       metrics.clicks, metrics.ctr, metrics.average_cpc, metrics.cost_micros
FROM campaign
WHERE segments.date DURING LAST_30_DAYS

Single vs. multiple attribution reports

During migration, certain criteria specific reports in the AdWords API may require special consideration such as the Keywords Performance Report or the Age Range Performance Report. There are two kinds of such reports:

  • Single attribution reports, such as Criteria Performance Report and Keywords Performance Report, where only one of the triggering criteria (such as placement, age, keyword, etc.) is recorded for a given impression. An impression may be triggered by multiple criteria, but on a single attribution report the impression and all of its stats are attributed only to a single criterion.

  • Multiple attribution reports, such as Gender Performance Report, or Placement Performance Report, where up to one criterion in each dimension that triggered the impression will have the impression recorded for it. Multiple attribution reports can be thought of as criteria type-specific reports: Unlike single attribution where a row can contain different criteria types, each multiple attribution report contains criteria for only one criteria type.

In the Google Ads API, there are no single attribution reports. All Google Ads API criteria-level reports are multi-attribution in the sense that each report is specific to one criterion type group, and summarizes statistics according to criteria of that type. Do not add statistics together from different criteria_view resources, as that would lead to double-counting and incorrect totals.

Migrating from the AdWords API queries sent with the includeZeroImpressions HTTP header

In the AdWords API, you can use the includeZeroImpressions header to control if report rows where all specified metrics fields in the query have zero values should be returned. If you set the header to true, the report output will include such rows; for false, the report output will not include such rows. Although the name of the header mentions only "impressions", a report row must have zero in all specified metrics fields in the request, not only Impressions, in order to be excluded when the header is set to false.

In the Google Ads API, however, there is no such header, so you cannot map the AdWords API queries directly to queries in the Google Ads API. As an approximation, you can specify the predicate metrics.impresssions > 0 in your query to exclude report rows whose impressions are zero. For most cases, this will produce similar but not always identical results to setting the AdWords API includeZeroImpressions header to false since when impressions are non-zero, many other metrics values are non-zero as well. Nevertheless, beware that there are cases where metrics.impressions is zero but other metrics values are not, such as for prediction-based metrics fields like metrics.search_impression_share. Therefore, you may not get those rows when setting metrics.impresssions > 0 in the Google Ads API query, whereas you can still get those rows in the AdWords API even if the includeZeroImpressions header is set to false.

AdWords API reports to Google Ads API resources

The following table maps the AdWords API reports to the corresponding Google Ads API resources:

Download CSV

AdWords API to Google Ads API field mapping
ACCOUNT_PERFORMANCE_REPORTcustomer
AD_PERFORMANCE_REPORTad_group_ad
ADGROUP_PERFORMANCE_REPORTad_group
AGE_RANGE_PERFORMANCE_REPORTage_range_view
AUDIENCE_PERFORMANCE_REPORTcampaign_audience_viewad_group_audience_view
AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORTgroup_placement_view
BID_GOAL_PERFORMANCE_REPORTbidding_strategy
BUDGET_PERFORMANCE_REPORTcampaign_budget
CAMPAIGN_AD_SCHEDULE_TARGET_REPORTad_schedule_view
CAMPAIGN_CRITERIA_REPORTcampaign_criterion
CAMPAIGN_PERFORMANCE_REPORTcampaign
CAMPAIGN_SHARED_SET_REPORTshared_set
CAMPAIGN_LOCATION_TARGET_REPORTlocation_view
CLICK_PERFORMANCE_REPORTclick_view
DISPLAY_KEYWORD_PERFORMANCE_REPORTdisplay_keyword_view
DISPLAY_TOPICS_PERFORMANCE_REPORTtopic_view
GENDER_PERFORMANCE_REPORTgender_view
GEO_PERFORMANCE_REPORTgeographic_viewuser_location_view
KEYWORDLESS_QUERY_REPORTdynamic_search_ads_search_term_view
KEYWORDS_PERFORMANCE_REPORTkeyword_view
LABEL_REPORTlabel
LANDING_PAGE_REPORTlanding_page_viewexpanded_landing_page_view
PAID_ORGANIC_QUERY_REPORTpaid_organic_search_term_view
PARENTAL_STATUS_PERFORMANCE_REPORTparental_status_view
PLACEHOLDER_FEED_ITEM_REPORTfeed_itemfeed_item_target
PLACEHOLDER_REPORTfeed_placeholder_view
PLACEMENT_PERFORMANCE_REPORTmanaged_placement_view
PRODUCT_PARTITION_REPORTproduct_group_view
SEARCH_QUERY_PERFORMANCE_REPORTsearch_term_view
SHARED_SET_CRITERIA_REPORTshared_criterion
SHARED_SET_REPORTshared_set
SHOPPING_PERFORMANCE_REPORTshopping_performance_view
URL_PERFORMANCE_REPORTdetail_placement_view
USER_AD_DISTANCE_REPORTdistance_view
VIDEO_PERFORMANCE_REPORTvideo

Field mappings for AdWords API reports

The following tables map AdWords API fields to their equivalents in Google Ads API for these reports:

Account Performance

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AdWords API to Google Ads API field mapping
DayOfWeeksegments.day_of_week
InvalidClicksmetrics.invalid_clicks
AccountDescriptiveNamecustomer.descriptive_name
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
InteractionRatemetrics.interaction_rate
Quartersegments.quarter
CrossDeviceConversionsmetrics.cross_device_conversions
Interactionsmetrics.interactions
Monthsegments.month
Weeksegments.week
AverageCpemetrics.average_cpe
AveragePositionDEPRECATED
CostPerConversionmetrics.cost_per_conversion
VideoViewRatemetrics.video_view_rate
ValuePerAllConversionmetrics.value_per_all_conversions
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurabilitymetrics.active_view_measurability
AverageCpcmetrics.average_cpc
Ctrmetrics.ctr
IsTestAccountcustomer.test_account
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
Slotsegments.slot
ValuePerConversionmetrics.value_per_conversion
AverageCpmmetrics.average_cpm
Clicksmetrics.clicks
ConversionValuemetrics.conversions_value
InteractionTypesmetrics.interaction_event_types
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
Costmetrics.cost_micros
Engagementsmetrics.engagements
AdNetworkType2segments.ad_network_type
ContentImpressionSharemetrics.content_impression_share
ConversionCategoryNamesegments.conversion_action_category
EngagementRatemetrics.engagement_rate
ExternalCustomerIdcustomer.id
ActiveViewCtrmetrics.active_view_ctr
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
ViewThroughConversionsmetrics.view_through_conversions
MonthOfYearsegments.month_of_year
ClickTypesegments.click_type
ConversionAdjustmentsegments.conversion_adjustment
ConversionRatemetrics.conversions_from_interactions_rate
InvalidClickRatemetrics.invalid_click_rate
CanManageClientscustomer.manager
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
Conversionsmetrics.conversions
AccountTimeZonecustomer.time_zone
ActiveViewViewabilitymetrics.active_view_viewability
CustomerDescriptiveNamecustomer.descriptive_name
IsAutoTaggingEnabledcustomer.auto_tagging_enabled
ExternalConversionSourcesegments.external_conversion_source
SearchImpressionSharemetrics.search_impression_share
ConversionLagBucketsegments.conversion_lag_bucket
Datesegments.date
Devicesegments.device
CostPerAllConversionmetrics.cost_per_all_conversions
Yearsegments.year
ConversionTypeNamesegments.conversion_action_name
HourOfDaysegments.hour
AccountCurrencyCodecustomer.currency_code
ActiveViewCpmmetrics.active_view_cpm
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
ConversionTrackerIdsegments.conversion_action
Impressionsmetrics.impressions
VideoViewsmetrics.video_views
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCostmetrics.average_cost
AverageCpvmetrics.average_cpv

Ad Group Performance

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AdWords API to Google Ads API field mapping
ExternalCustomerIdcustomer.id
FinalUrlSuffixad_group.final_url_suffix
MonthOfYearsegments.month_of_year
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AccountTimeZonecustomer.time_zone
BaseCampaignIdcampaign.base_campaign
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
LabelsSelect label.resource_name from the resource ad_group_ad_label
ActiveViewImpressionsmetrics.active_view_impressions
BiddingStrategyTypecampaign.bidding_strategy_type
ConversionAdjustmentsegments.conversion_adjustment
EngagementRatemetrics.engagement_rate
NumOfflineInteractionsmetrics.phone_calls
ActiveViewCpmmetrics.active_view_cpm
Ctrmetrics.ctr
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
LabelIdsSelect label.resource_name from the resource ad_group_ad_label
AccountDescriptiveNamecustomer.descriptive_name
AdGroupStatusad_group.status
Impressionsmetrics.impressions
TopImpressionPercentagemetrics.top_impression_percentage
BaseAdGroupIdad_group.base_ad_group
DayOfWeeksegments.day_of_week
AllConversionsmetrics.all_conversions
Clicksmetrics.clicks
CpmBidad_group.cpm_bid_micros
GmailForwardsmetrics.gmail_forwards
Engagementsmetrics.engagements
Slotsegments.slot
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
ContentBidCriterionTypeGroupad_group.display_custom_bid_dimension
ContentImpressionSharemetrics.content_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
BounceRatemetrics.bounce_rate
CustomerDescriptiveNamecustomer.descriptive_name
EffectiveTargetRoasad_group.effective_target_roas
ActiveViewMeasurabilitymetrics.active_view_measurability
AverageCpmmetrics.average_cpm
AverageTimeOnSitemetrics.average_time_on_site
BiddingStrategySourceDEPRECATED
CampaignStatuscampaign.status
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
InteractionTypesmetrics.interaction_event_types
Costmetrics.cost_micros
Devicesegments.device
SearchTopImpressionSharemetrics.search_top_impression_share
Yearsegments.year
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type.
GmailSecondaryClicksmetrics.gmail_secondary_clicks
ImpressionAssistedConversionValueDEPRECATED
HourOfDaysegments.hour
Interactionsmetrics.interactions
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
VideoViewsmetrics.video_views
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
OfflineInteractionRatemetrics.phone_through_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
AdNetworkType2segments.ad_network_type
AveragePageviewsmetrics.average_page_views
CampaignNamecampaign.name
ConversionRatemetrics.conversions_from_interactions_rate
ExternalConversionSourcesegments.external_conversion_source
TrackingUrlTemplatead_group.tracking_url_template
ValuePerAllConversionmetrics.value_per_all_conversions
VideoViewRatemetrics.video_view_rate
AdGroupTabletBidModifiersee ad_group_bid_modifier resource
AverageCpemetrics.average_cpe
AveragePositionDEPRECATED
ClickTypesegments.click_type
AdGroupNamead_group.name
AdGroupTypead_group.type
CostPerConversionmetrics.cost_per_conversion
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
TargetCpaBidSourcead_group.effective_target_cpa_source
ViewThroughConversionsmetrics.view_through_conversions
ActiveViewViewabilitymetrics.active_view_viewability
AllConversionValuemetrics.all_conversions_value
BiddingStrategyIdcampaign.bidding_strategy
Conversionsmetrics.conversions
Weeksegments.week
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
EnhancedCpcEnabled"It can be mapped to one of the two attributes depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled campaign.percent_cpc.enhanced_cpc_enabled"
PercentNewVisitorsmetrics.percent_new_visitors
SearchImpressionSharemetrics.search_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
VideoQuartile100Ratemetrics.video_quartile_100_rate
AdGroupDesktopBidModifiersee ad_group_bid_modifier resource
AdGroupIdad_group.id
ConversionLagBucketsegments.conversion_lag_bucket
ImpressionAssistedConversionsDEPRECATED
ClickAssistedConversionsDEPRECATED
ConversionCategoryNamesegments.conversion_action_category
CpvBidad_group.cpv_bid_micros
Datesegments.date
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AverageCostmetrics.average_cost
AverageCpcmetrics.average_cpc
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
ActiveViewCtrmetrics.active_view_ctr
ConversionTypeNamesegments.conversion_action_name
TargetCpaad_group.effective_target_cpa_micros
AdGroupMobileBidModifiersee ad_group_bid_modifier resource
AverageCpvmetrics.average_cpv
RelativeCtrmetrics.relative_ctr
AccountCurrencyCodecustomer.currency_code
AllConversionRatemetrics.all_conversions_from_interactions_rate
CostPerAllConversionmetrics.cost_per_all_conversions
CpcBidad_group.cpc_bid_micros
VideoQuartile50Ratemetrics.video_quartile_50_rate
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
ConversionTrackerIdsegments.conversion_action
UrlCustomParametersad_group.url_custom_parameters
ValuePerConversionmetrics.value_per_conversion
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
CampaignIdcampaign.id
GmailSavesmetrics.gmail_saves
Quartersegments.quarter
ClickAssistedConversionValueDEPRECATED
VideoQuartile25Ratemetrics.video_quartile_25_rate
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
AdRotationModead_group.ad_rotation_mode
InteractionRatemetrics.interaction_rate
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
ConversionValuemetrics.conversions_value
Monthsegments.month
NumOfflineImpressionsmetrics.phone_impressions
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
CrossDeviceConversionsmetrics.cross_device_conversions
EffectiveTargetRoasSourcead_group.effective_target_roas_source

Ad Performance

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AdWords API to Google Ads API field mapping
ClickAssistedConversionValueDEPRECATED
MonthOfYearDEPRECATED
PolicySummaryad_group_ad.policy_summary
Statusad_group_ad.status
AdGroupIdad_group_ad.ad_group
CallOnlyPhoneNumberad_group_ad.ad.call_only_ad.phone_number
Clicksmetrics.clicks
Datesegments.date
GmailTeaserDescriptionad_group_ad.ad.gmail_ad.teaser.description
EnhancedDisplayCreativeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_logo_image
ImageCreativeImageWidthad_group_ad.ad.image_ad.pixel_width
PromoTextad_group_ad.ad.legacy_responsive_display_ad.promo_text
SystemManagedEntitySourcead_group_ad.ad.system_managed_resource_source
LabelsSelect label.name from the resource ad_group_ad_label
MarketingImageCallToActionTextad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text
PercentNewVisitorsmetrics.percent_new_visitors
AccountDescriptiveNamecustomer.descriptive_name
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdNetworkType2segments.ad_network_type
Engagementsmetrics.engagements
Weeksegments.week
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
ConversionTypeNamesegments.conversion_action_name
ExpandedTextAdDescription2ad_group_ad.ad.expanded_text_ad.description2
MarketingImageCallToActionTextColorad_group_ad.ad.gmail_ad.marketing_image_display_call_to_action.text_color
MarketingImageDescriptionad_group_ad.ad.gmail_ad.marketing_image_headline
UniversalAppAdHeadlinesad_group_ad.ad.app_ad.headlines
CallToActionTextad_group_ad.ad.legacy_responsive_display_ad.call_to_action_text
CustomerDescriptiveNamecustomer.descriptive_name
FormatSettingad_group_ad.ad.legacy_responsive_display_ad.format_setting
MarketingImageHeadlinead_group_ad.ad.gmail_ad.marketing_image_description
HeadlinePart1ad_group_ad.ad.expanded_text_ad.headline_part1
MainColorad_group_ad.ad.legacy_responsive_display_ad.main_color
MultiAssetResponsiveDisplayAdMainColorad_group_ad.ad.responsive_display_ad.main_color
ConversionTrackerIdsegments.conversion_action
DisplayUrlad_group_ad.ad.display_url
EnhancedDisplayCreativeMarketingImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.marketing_image
ExpandedTextAdHeadlinePart3ad_group_ad.ad.expanded_text_ad.headline_part3
ExternalCustomerIdcustomer.id
MultiAssetResponsiveDisplayAdYouTubeVideosad_group_ad.ad.responsive_display_ad.youtube_videos
VideoViewRatemetrics.video_view_rate
Yearsegments.year
ActiveViewMeasurabilitymetrics.active_view_measurability
GmailSavesmetrics.gmail_saves
Monthsegments.month
MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefixad_group_ad.ad.responsive_display_ad.price_prefix
MultiAssetResponsiveDisplayAdLogoImagesad_group_ad.ad.responsive_display_ad.square_logo_images
Impressionsmetrics.impressions
IsNegativenull
MultiAssetResponsiveDisplayAdLandscapeLogoImagesad_group_ad.ad.responsive_display_ad.logo_images
BaseCampaignIdcampaign.base_campaign
ClickTypesegments.click_type
CreativeFinalMobileUrlsad_group_ad.ad.final_mobile_urls
CreativeUrlCustomParametersad_group_ad.ad.url_custom_parameters
UniversalAppAdYouTubeVideosad_group_ad.ad.app_ad.youtube_videos
AdStrengthInfoad_group_ad.ad_strength
Path1ad_group_ad.ad.expanded_text_ad.path1
UniversalAppAdDescriptionsad_group_ad.ad.app_ad.descriptions
GmailCreativeMarketingImageMediaIdad_group_ad.ad.gmail_ad.marketing_image
ResponsiveSearchAdPath2ad_group_ad.ad.responsive_search_ad.path2
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AverageCpcmetrics.average_cpc
ConversionValuemetrics.conversions_value
Costmetrics.cost_micros
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
EnhancedDisplayCreativeLandscapeLogoImageMediaIdad_group_ad.ad.legacy_responsive_display_ad.logo_image
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
Conversionsmetrics.conversions
CostPerAllConversionmetrics.cost_per_all_conversions
CriterionIdsegments.keyword.ad_group_criterion
EnhancedDisplayCreativeMarketingImageSquareMediaIdad_group_ad.ad.legacy_responsive_display_ad.square_marketing_image
GmailCreativeHeaderImageMediaIdad_group_ad.ad.gmail_ad.header_image
ImageCreativeNamead_group_ad.ad.image_ad.name
MultiAssetResponsiveDisplayAdSquareMarketingImagesad_group_ad.ad.responsive_display_ad.square_marketing_images
TopImpressionPercentagemetrics.top_impression_percentage
ImageAdUrlad_group_ad.ad.image_ad.image_url
ImageCreativeMimeTypead_group_ad.ad.image_ad.mime_type
ActiveViewImpressionsmetrics.active_view_impressions
AllConversionRatemetrics.all_conversions_from_interactions_rate
CrossDeviceConversionsmetrics.cross_device_conversions
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
Idad_group_ad.ad.id
AccountCurrencyCodecustomer.currency_code
CriterionTypeDEPRECATED
GmailTeaserHeadlinead_group_ad.ad.gmail_ad.teaser.headline
UniversalAppAdMandatoryAdTextad_group_ad.ad.app_ad.mandatory_ad_text
Descriptionad_group_ad.ad.legacy_responsive_display_ad.description OR ad_group_ad.ad.expanded_text_ad.description
ImpressionAssistedConversionValueDEPRECATED
MultiAssetResponsiveDisplayAdMarketingImagesad_group_ad.ad.responsive_display_ad.marketing_images
Slotsegments.slot
ActiveViewCtrmetrics.active_view_ctr
Ctrmetrics.ctr
DevicePreferencead_group_ad.ad.device_preference
GmailSecondaryClicksmetrics.gmail_secondary_clicks
HeadlinePart2ad_group_ad.ad.expanded_text_ad.headline_part2
MultiAssetResponsiveDisplayAdCallToActionTextad_group_ad.ad.responsive_display_ad.call_to_action_text
AverageCpemetrics.average_cpe
CampaignStatuscampaign.status
CombinedApprovalStatusad_group_ad.policy_summary
CreativeFinalUrlsad_group_ad.ad.final_urls
DayOfWeeksegments.day_of_week
UniversalAppAdHtml5MediaBundlesad_group_ad.ad.app_ad.html5_media_bundles
AccountTimeZonecustomer.time_zone
Automatedad_group_ad.ad.added_by_google_ads
EngagementRatemetrics.engagement_rate
GmailTeaserBusinessNamead_group_ad.ad.gmail_ad.teaser.business_name
MultiAssetResponsiveDisplayAdAllowFlexibleColorad_group_ad.ad.responsive_display_ad.allow_flexible_color
BounceRatemetrics.bounce_rate
CreativeTrackingUrlTemplatead_group_ad.ad.tracking_url_template
ExternalConversionSourcesegments.external_conversion_source
MultiAssetResponsiveDisplayAdBusinessNamead_group_ad.ad.responsive_display_ad.business_name
MultiAssetResponsiveDisplayAdDescriptionsad_group_ad.ad.responsive_display_ad.descriptions
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoViewsmetrics.video_views
AverageCpmmetrics.average_cpm
AveragePositionDEPRECATED
BusinessNamead_group_ad.ad.legacy_responsive_display_ad.business_name
Quartersegments.quarter
VideoQuartile100Ratemetrics.video_quartile_100_rate
PricePrefixad_group_ad.ad.legacy_responsive_display_ad.price_prefix
ShortHeadlinead_group_ad.ad.legacy_responsive_display_ad.short_headline
UniversalAppAdImagesad_group_ad.ad.app_ad.images
AverageCostmetrics.average_cost
AverageTimeOnSitemetrics.average_time_on_site
CampaignNamecampaign.name
ConversionCategoryNamesegments.conversion_action_category
MultiAssetResponsiveDisplayAdLongHeadlinead_group_ad.ad.responsive_display_ad.long_headline
VideoQuartile75Ratemetrics.video_quartile_75_rate
ImageCreativeImageHeightad_group_ad.ad.image_ad.pixel_height
Interactionsmetrics.interactions
ValuePerAllConversionmetrics.value_per_all_conversions
ActiveViewCpmmetrics.active_view_cpm
CampaignIdcampaign.id
ConversionLagBucketsegments.conversion_lag_bucket
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
Devicesegments.device
ImpressionAssistedConversionsDEPRECATED
ResponsiveSearchAdPath1ad_group_ad.ad.responsive_search_ad.path1
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ConversionAdjustmentsegments.conversion_adjustment
ConversionRatemetrics.conversions_from_interactions_rate
CreativeDestinationUrlDEPRECATED
Description1ad_group_ad.ad.text_ad.description1 OR ad_group_ad.ad.call_only_ad.description1
ResponsiveSearchAdDescriptionsad_group_ad.ad.responsive_search_ad.descriptions
ViewThroughConversionsmetrics.view_through_conversions
ActiveViewViewabilitymetrics.active_view_viewability
AllowFlexibleColorad_group_ad.ad.legacy_responsive_display_ad.allow_flexible_color
GmailForwardsmetrics.gmail_forwards
MultiAssetResponsiveDisplayAdFormatSettingad_group_ad.ad.responsive_display_ad.format_setting
Path2ad_group_ad.ad.expanded_text_ad.path2
LabelIdsSelect label.resource_name from the resource ad_group_ad_label
MultiAssetResponsiveDisplayAdAccentColorad_group_ad.ad.responsive_display_ad.accent_color
AccentColorad_group_ad.ad.legacy_responsive_display_ad.accent_color
AverageCpvmetrics.average_cpv
CostPerConversionmetrics.cost_per_conversion
GmailCreativeLogoImageMediaIdad_group_ad.ad.gmail_ad.teaser.logo_image
InteractionRatemetrics.interaction_rate
VideoQuartile25Ratemetrics.video_quartile_25_rate
AdTypead_group_ad.ad.type
BaseAdGroupIdad_group.base_ad_group
CreativeFinalAppUrlsDEPRECATED
LongHeadlinead_group_ad.ad.legacy_responsive_display_ad.long_headline
MultiAssetResponsiveDisplayAdHeadlinesad_group_ad.ad.responsive_display_ad.headlines
MultiAssetResponsiveDisplayAdDynamicSettingsPromoTextad_group_ad.ad.responsive_display_ad.promo_text
ValuePerConversionmetrics.value_per_conversion
AllConversionsmetrics.all_conversions
AllConversionValuemetrics.all_conversions_value
AveragePageviewsmetrics.average_page_views
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ExpandedDynamicSearchCreativeDescription2ad_group_ad.ad.expanded_dynamic_search_ad.description
ResponsiveSearchAdHeadlinesad_group_ad.ad.responsive_search_ad.headlines
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
ClickAssistedConversionsDEPRECATED
Description2ad_group_ad.ad.text_ad.description2 OR ad_group_ad.ad.call_only_ad.description2
Headlinead_group_ad.ad.text_ad.headline
InteractionTypesmetrics.interaction_event_types

Age Range Performance

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AdWords API to Google Ads API field mapping
ConversionCategoryNamesegments.conversion_action_category
Engagementsmetrics.engagements
Criteriaad_group_criterion.age_range.type
Ctrmetrics.ctr
Interactionsmetrics.interactions
Weeksegments.week
EngagementRatemetrics.engagement_rate
ConversionValuemetrics.conversions_value
InteractionTypesmetrics.interaction_event_types
ValuePerAllConversionmetrics.value_per_all_conversions
Conversionsmetrics.conversions
CostPerAllConversionmetrics.cost_per_all_conversions
GmailForwardsmetrics.gmail_forwards
IsNegativead_group_criterion.negative
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
CpmBidad_group_criterion.effective_cpm_bid_micros
CriteriaDestinationUrlDEPRECATED
MonthOfYearsegments.month_of_year
ClickTypesegments.click_type
CpcBidad_group_criterion.effective_cpc_bid_micros
VideoQuartile50Ratemetrics.video_quartile_50_rate
Quartersegments.quarter
CustomerDescriptiveNamecustomer.descriptive_name
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
ViewThroughConversionsmetrics.view_through_conversions
CostPerConversionmetrics.cost_per_conversion
CpmBidSourcead_group_criterion.effective_cpm_bid_source
FinalAppUrlsDEPRECATED
Idad_group_criterion.criterion_id
Monthsegments.month
ValuePerConversionmetrics.value_per_conversion
ExternalConversionSourcesegments.external_conversion_source
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Yearsegments.year
FinalUrlsad_group_criterion.final_urls
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
Costmetrics.cost_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
DayOfWeeksegments.day_of_week
GmailSavesmetrics.gmail_saves
VideoQuartile25Ratemetrics.video_quartile_25_rate
Datesegments.date
ExternalCustomerIdcustomer.id
VideoQuartile100Ratemetrics.video_quartile_100_rate
VideoViewsmetrics.video_views
FinalMobileUrlsad_group_criterion.final_mobile_urls
ConversionTypeNamesegments.conversion_action_name
Statusad_group_criterion.status
CrossDeviceConversionsmetrics.cross_device_conversions
Devicesegments.device
Impressionsmetrics.impressions
InteractionRatemetrics.interaction_rate
IsRestrictinspect this value's targeting_dimension and bid_only attributes. IsRestrict is equivalent to targeting_dimension == AGE_RANGE and bid_only = false.

Audience Performance

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AdWords API to Google Ads API field mapping
BaseAdGroupIdad_group.base_ad_group
CampaignNamecampaign.name
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidad_group_criterion.effective_cpm_bid_micros
Statusad_group_criterion.status
VideoQuartile100Ratemetrics.video_quartile_100_rate
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCpvmetrics.average_cpv
Weeksegments.week
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
InteractionTypesmetrics.interaction_event_types
UrlCustomParametersad_group.url_custom_parameters
ActiveViewCpmmetrics.active_view_cpm
CampaignIdad_group.campaign
Slotsegments.slot
ValuePerConversionmetrics.value_per_conversion
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupStatusad_group.status
AllConversionsmetrics.all_conversions
CpcBidad_group_criterion.effective_cpc_bid_micros
EngagementRatemetrics.engagement_rate
MonthOfYearsegments.month_of_year
ValuePerAllConversionmetrics.value_per_all_conversions
AccountCurrencyCodecustomer.currency_code
AccountTimeZonecustomer.time_zone
Quartersegments.quarter
Costmetrics.cost_micros
CriteriaDestinationUrlDEPRECATED
AverageCostmetrics.average_cost
BidModifierThis should be campaign/ad group bid modifier depending on the view.
CampaignStatuscampaign.status
Clicksmetrics.clicks
ConversionRatemetrics.conversions_from_interactions_rate
ConversionValuemetrics.conversions_value
ActiveViewImpressionsmetrics.active_view_impressions
AllConversionValuemetrics.all_conversions_value
Yearsegments.year
VideoQuartile75Ratemetrics.video_quartile_75_rate
VideoViewRatemetrics.video_view_rate
BaseCampaignIdcampaign.base_campaign
FinalMobileUrlsad_group_criterion.final_mobile_urls
Interactionsmetrics.interactions
AdGroupNamead_group.name
AveragePositionDEPRECATED
AccountDescriptiveNamecustomer.descriptive_name
InteractionRatemetrics.interaction_rate
Conversionsmetrics.conversions
ConversionTypeNamesegments.conversion_action_name
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Idad_group_criterion.criterion_id
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoViewsmetrics.video_views
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
BiddingStrategyTypecampaign.bidding_strategy.type must be selected withy the resources bidding_strategy or campaign.
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Criterianull
DayOfWeeksegments.day_of_week
GmailForwardsmetrics.gmail_forwards
Impressionsmetrics.impressions
ActiveViewCtrmetrics.active_view_ctr
ClickTypesegments.click_type
BiddingStrategyIdcampaign.bidding_strategy
ConversionTrackerIdsegments.conversion_action
CostPerConversionmetrics.cost_per_conversion
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AverageCpemetrics.average_cpe
Datesegments.date
GmailSavesmetrics.gmail_saves
Monthsegments.month
VideoQuartile25Ratemetrics.video_quartile_25_rate
AverageCpcmetrics.average_cpc
ConversionCategoryNamesegments.conversion_action_category
BiddingStrategyNamebidding_strategy.name must be selected withy the resources bidding_strategy or campaign.
CostPerAllConversionmetrics.cost_per_all_conversions
ActiveViewMeasurabilitymetrics.active_view_measurability
AverageCpmmetrics.average_cpm
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
AdNetworkType2segments.ad_network_type
Devicesegments.device
IsRestrictad_group.targeting_setting.target_restrictions
TrackingUrlTemplatead_group.tracking_url_template
UserListNameuser_list.name
CustomerDescriptiveNamecustomer.descriptive_name
FinalUrlsad_group_criterion.final_urls
CriterionAttachmentLevelDEPRECATED
ExternalCustomerIdcustomer.id
FinalAppUrlsDEPRECATED
ViewThroughConversionsmetrics.view_through_conversions
AdGroupIdad_group.id
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type

Automatic Placements Performance

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AdWords API to Google Ads API field mapping
AdGroupIdad_group.id
AverageCpcmetrics.average_cpc
ActiveViewCtrmetrics.active_view_ctr
CrossDeviceConversionsmetrics.cross_device_conversions
Interactionsmetrics.interactions
AdFormatDEPRECATED
IsAutoOptimizedDeprecated
ConversionTypeNamesegments.conversion_action_name
ViewThroughConversionsmetrics.view_through_conversions
ActiveViewCpmmetrics.active_view_cpm
AverageCostmetrics.average_cost
Clicksmetrics.clicks
IsBidOnPathDeprecated
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AllConversionValuemetrics.all_conversions_value
AverageCpvmetrics.average_cpv
ConversionCategoryNamesegments.conversion_action_category
Ctrmetrics.ctr
ExternalConversionSourcesegments.external_conversion_source
ValuePerAllConversionmetrics.value_per_all_conversions
ActiveViewImpressionsmetrics.active_view_impressions
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AverageCpemetrics.average_cpe
CostPerConversionmetrics.cost_per_conversion
ExternalCustomerIdcustomer.id
IsPathExcludedDeprecated
Yearsegments.year
AccountTimeZonecustomer.time_zone
InteractionRatemetrics.interaction_rate
ValuePerConversionmetrics.value_per_conversion
Weeksegments.week
AllConversionRatemetrics.all_conversions_from_interactions_rate
Conversionsmetrics.conversions
CriteriaParametersgroup_placement_view.placement
AdNetworkType2segments.ad_network_type
DayOfWeeksegments.day_of_week
DisplayNamegroup_placement_view.display_name
Engagementsmetrics.engagements
ConversionValuemetrics.conversions_value
ActiveViewViewabilitymetrics.active_view_viewability
ConversionTrackerIdsegments.conversion_action
Costmetrics.cost_micros
Monthsegments.month
AccountCurrencyCodecustomer.currency_code
ConversionRatemetrics.conversions_from_interactions_rate
VideoViewsmetrics.video_views
CampaignIdcampaign.id
AdGroupNamead_group.name
AccountDescriptiveNamecustomer.descriptive_name
CustomerDescriptiveNamecustomer.descriptive_name
Domaingroup_placement_view.target_url
InteractionTypesmetrics.interaction_event_types
VideoViewRatemetrics.video_view_rate
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
AllConversionsmetrics.all_conversions
AverageCpmmetrics.average_cpm
CampaignStatuscampaign.status
CostPerAllConversionmetrics.cost_per_all_conversions
Impressionsmetrics.impressions
MonthOfYearsegments.month_of_year
ActiveViewMeasurabilitymetrics.active_view_measurability
CampaignNamecampaign.name
Datesegments.date
EngagementRatemetrics.engagement_rate
Quartersegments.quarter
AdGroupStatusad_group.status

Bid Goal Performance

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AdWords API to Google Ads API field mapping
TargetSpendSpendTargetbidding_strategy.target_spend.target_spend_micros
AdGroupCriteriaCountDEPRECATED
AverageCpmmetrics.average_cpm
ConversionRatemetrics.conversions_from_interactions_rate
ExternalCustomerIdcustomer.id
Monthsegments.month
Idbidding_strategy.id
Statusbidding_strategy.status
TargetOutrankShareBidChangesForRaisesOnlybidding_strategy.target_outrank_share.only_raise_cpc_bids
AccountDescriptiveNamecustomer.descriptive_name
AverageCpcmetrics.average_cpc
ConversionCategoryNamesegments.conversion_action_category
CostPerConversionmetrics.cost_per_conversion
Ctrmetrics.ctr
ValuePerConversionmetrics.value_per_conversion
AveragePositionDEPRECATED
ConversionTrackerIdsegments.conversion_action
CostPerAllConversionmetrics.cost_per_all_conversions
Impressionsmetrics.impressions
Typebidding_strategy.type
AdGroupCountDEPRECATED
Costmetrics.cost_micros
Devicesegments.device
TargetCpabidding_strategy.target_cpa.target_cpa_micros
TargetCpaMaxCpcBidCeilingbidding_strategy.target_cpa.cpc_bid_ceiling_micros
Weeksegments.week
Conversionsmetrics.conversions
ConversionValuemetrics.conversions_value
Namebidding_strategy.name must be selected withy the resources bidding_strategy or campaign.
TargetCpaMaxCpcBidFloorbidding_strategy.target_cpa.cpc_bid_floor_micros
TargetOutrankShareMaxCpcBidCeilingbidding_strategy.target_outrank_share.cpc_bid_ceiling_micros
TargetOutrankSharebidding_strategy.target_outrank_share.target_outrank_share_micros
CampaignCountbidding_strategy.campaign_count
NonRemovedCampaignCountbidding_strategy.non_removed_campaign_count
PageOnePromotedBidCeilingbidding_strategy.page_one_promoted.cpc_bid_ceiling_micros
AllConversionsmetrics.all_conversions
ExternalConversionSourcesegments.external_conversion_source
TargetOutrankShareCompetitorDomainbidding_strategy.target_outrank_share.competitor_domain
TargetSpendBidCeilingbidding_strategy.target_spend.cpc_bid_ceiling_micros
Yearsegments.year
TargetRoasbidding_strategy.target_roas.target_roas
AllConversionRatemetrics.all_conversions_from_interactions_rate
Clicksmetrics.clicks
ConversionTypeNamesegments.conversion_action_name
HourOfDaysegments.hour
NonRemovedAdGroupCountDEPRECATED
PageOnePromotedBidChangesForRaisesOnlybidding_strategy.page_one_promoted.only_raise_cpc_bids
DayOfWeeksegments.day_of_week
Quartersegments.quarter
TargetRoasBidFloorbidding_strategy.target_roas.cpc_bid_floor_micros
MonthOfYearsegments.month_of_year
PageOnePromotedBidModifierbidding_strategy.page_one_promoted.bid_modifier
TargetRoasBidCeilingbidding_strategy.target_roas.cpc_bid_ceiling_micros
ValuePerAllConversionmetrics.value_per_all_conversions
Datesegments.date
PageOnePromotedRaiseBidWhenBudgetConstrainedbidding_strategy.page_one_promoted.raise_cpc_bid_when_budget_constrained
CrossDeviceConversionsmetrics.cross_device_conversions
NonRemovedAdGroupCriteriaCountDEPRECATED
PageOnePromotedStrategyGoalbidding_strategy.page_one_promoted.strategy_goal
TargetOutrankShareRaiseBidWhenLowQualityScorebidding_strategy.target_outrank_share.raise_cpc_bid_when_quality_score_is_low
ViewThroughConversionsmetrics.view_through_conversions
AllConversionValuemetrics.all_conversions_value
PageOnePromotedRaiseBidWhenLowQualityScorebidding_strategy.page_one_promoted.raise_cpc_bid_when_quality_score_is_low

Budget Performance

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AdWords API to Google Ads API field mapping
Impressionsmetrics.impressions
BudgetReferenceCountcampaign_budget.reference_count
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
VideoViewsmetrics.video_views
ConversionTypeNamesegments.conversion_action_name
ConversionValuemetrics.conversions_value
EngagementRatemetrics.engagement_rate
InteractionRatemetrics.interaction_rate
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
AssociatedCampaignIdcampaign.id
Clicksmetrics.clicks
DeliveryMethodcampaign_budget.delivery_method
Interactionsmetrics.interactions
AverageCpmmetrics.average_cpm
BudgetCampaignAssociationStatusnull
RecommendedBudgetEstimatedChangeInWeeklyViewscampaign_budget.recommended_budget_estimated_change_weekly_views
Periodcampaign_budget.period
RecommendedBudgetEstimatedChangeInWeeklyClickscampaign_budget.recommended_budget_estimated_change_weekly_clicks
AverageCpvmetrics.average_cpv
Costmetrics.cost_micros
InteractionTypesmetrics.interaction_event_types
BudgetNamecampaign_budget.name
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
ValuePerAllConversionmetrics.value_per_all_conversions
ExternalCustomerIdcustomer.id
AllConversionsmetrics.all_conversions
ConversionRatemetrics.conversions_from_interactions_rate
TotalAmountcampaign_budget.total_amount_micros
VideoViewRatemetrics.video_view_rate
AssociatedCampaignNamecampaign.name
AssociatedCampaignStatuscampaign.status
AveragePositionDEPRECATED
HasRecommendedBudgetcampaign_budget.has_recommended_budget
RecommendedBudgetEstimatedChangeInWeeklyInteractionscampaign_budget.recommended_budget_estimated_change_weekly_interactions
CrossDeviceConversionsmetrics.cross_device_conversions
AllConversionValuemetrics.all_conversions_value
ConversionCategoryNamesegments.conversion_action_category
ExternalConversionSourcesegments.external_conversion_source
ViewThroughConversionsmetrics.view_through_conversions
BudgetStatuscampaign_budget.status
RecommendedBudgetAmountcampaign_budget.recommended_budget_amount_micros
ValuePerConversionmetrics.value_per_conversion
AccountDescriptiveNamecustomer.descriptive_name
Ctrmetrics.ctr
Engagementsmetrics.engagements
ConversionTrackerIdsegments.conversion_action
RecommendedBudgetEstimatedChangeInWeeklyCostcampaign_budget.recommended_budget_estimated_change_weekly_cost_micros
Amountcampaign_budget.amount_micros
AverageCostmetrics.average_cost
BudgetIdcampaign_budget.id
Conversionsmetrics.conversions
AllConversionRatemetrics.all_conversions_from_interactions_rate

Campaign Ad Schedule Target

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AdWords API to Google Ads API field mapping
AverageCostmetrics.average_cost
AverageCpemetrics.average_cpe
CampaignStatuscampaign.status
Datesegments.date
AllConversionRatemetrics.all_conversions_from_interactions_rate
Impressionsmetrics.impressions
ValuePerConversionmetrics.value_per_conversion
ConversionRatemetrics.conversions_from_interactions_rate
Idcampaign_criterion.criterion_id
VideoQuartile100Ratemetrics.video_quartile_100_rate
CrossDeviceConversionsmetrics.cross_device_conversions
ConversionTrackerIdsegments.conversion_action
Engagementsmetrics.engagements
InteractionRatemetrics.interaction_rate
AccountCurrencyCodecustomer.currency_code
BidModifiercampaign_criterion.bid_modifier
Interactionsmetrics.interactions
Ctrmetrics.ctr
EngagementRatemetrics.engagement_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
CostPerConversionmetrics.cost_per_conversion
CustomerDescriptiveNamecustomer.descriptive_name
CampaignNamecampaign.name
ConversionTypeNamesegments.conversion_action_name
ExternalCustomerIdcustomer.id
Monthsegments.month
Yearsegments.year
AverageCpcmetrics.average_cpc
AverageCpvmetrics.average_cpv
AveragePositionDEPRECATED
ConversionCategoryNamesegments.conversion_action_category
ExternalConversionSourcesegments.external_conversion_source
Weeksegments.week
AllConversionValuemetrics.all_conversions_value
AverageCpmmetrics.average_cpm
Conversionsmetrics.conversions
CostPerAllConversionmetrics.cost_per_all_conversions
AccountTimeZonecustomer.time_zone
VideoViewRatemetrics.video_view_rate
MonthOfYearsegments.month_of_year
AccountDescriptiveNamecustomer.descriptive_name
VideoQuartile50Ratemetrics.video_quartile_50_rate
Clicksmetrics.clicks
CampaignIdcampaign.id
ConversionValuemetrics.conversions_value
ValuePerAllConversionmetrics.value_per_all_conversions
VideoQuartile25Ratemetrics.video_quartile_25_rate
AllConversionsmetrics.all_conversions
Quartersegments.quarter
ViewThroughConversionsmetrics.view_through_conversions
VideoViewsmetrics.video_views
Costmetrics.cost_micros
InteractionTypesmetrics.interaction_event_types

Campaign Criteria

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AdWords API to Google Ads API field mapping
Idcampaign_criterion.criterion_id
AccountCurrencyCodecustomer.currency_code
AccountTimeZonecustomer.time_zone
BaseCampaignIdcampaign.base_campaign
CampaignIdcampaign.id
Criteria"campaign_criterion.keyword.text OR campaign_criterion.placement.url etc."
ExternalCustomerIdcustomer.id
IsNegativecampaign_criterion.negative
AccountDescriptiveNamecustomer.descriptive_name
CampaignNamecampaign.name
CampaignStatuscampaign.status
CriteriaTypecampaign_criterion.type
CustomerDescriptiveNamecustomer.descriptive_name

Campaign Location Target

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AdWords API to Google Ads API field mapping
ConversionRatemetrics.conversions_from_interactions_rate
ConversionValuemetrics.conversions_value
CustomerDescriptiveNamecustomer.descriptive_name
InteractionRatemetrics.interaction_rate
IsNegativecampaign_criterion.negative
AccountCurrencyCodecustomer.currency_code
AccountDescriptiveNamecustomer.descriptive_name
CampaignIdcampaign.id
ViewThroughConversionsmetrics.view_through_conversions
Costmetrics.cost_micros
CrossDeviceConversionsmetrics.cross_device_conversions
Ctrmetrics.ctr
Monthsegments.month
MonthOfYearsegments.month_of_year
AllConversionsmetrics.all_conversions
AverageCostmetrics.average_cost
AverageCpemetrics.average_cpe
Weeksegments.week
Quartersegments.quarter
AverageCpcmetrics.average_cpc
ConversionTrackerIdsegments.conversion_action
CostPerAllConversionmetrics.cost_per_all_conversions
Conversionsmetrics.conversions
Yearsegments.year
Datesegments.date
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
ValuePerAllConversionmetrics.value_per_all_conversions
AllConversionRatemetrics.all_conversions_from_interactions_rate
AveragePositionDEPRECATED
ConversionCategoryNamesegments.conversion_action_category
EngagementRatemetrics.engagement_rate
Idcampaign_criterion.criterion_id
Impressionsmetrics.impressions
Interactionsmetrics.interactions
ValuePerConversionmetrics.value_per_conversion
AverageCpvmetrics.average_cpv
CampaignStatuscampaign.status
ConversionTypeNamesegments.conversion_action_name
VideoViewRatemetrics.video_view_rate
VideoViewsmetrics.video_views
AverageCpmmetrics.average_cpm
CampaignNamecampaign.name
Clicksmetrics.clicks
CostPerConversionmetrics.cost_per_conversion
InteractionTypesmetrics.interaction_event_types
AccountTimeZonecustomer.time_zone
AllConversionValuemetrics.all_conversions_value
BidModifiercampaign_criterion.bid_modifier

Campaign Performance

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AdWords API to Google Ads API field mapping
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
BudgetIdcampaign.campaign_budget
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
ImpressionReachDEPRECATED
EnhancedCpcEnabled"It can be mapped to one of the two attributes depending on the bidding strategy.campaign.manual_cpc.enhanced_cpc_enabled campaign.percent_cpc.enhanced_cpc_enabled"
Weeksegments.week
ImpressionAssistedConversionValueDEPRECATED
InteractionRatemetrics.interaction_rate
NumOfflineInteractionsmetrics.phone_calls
AdvertisingChannelSubTypecampaign.advertising_channel_sub_type
ContentImpressionSharemetrics.content_impression_share
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
ContentBudgetLostImpressionSharemetrics.content_budget_lost_impression_share
SearchTopImpressionSharemetrics.search_top_impression_share
ConversionLagBucketsegments.conversion_lag_bucket
GmailSecondaryClicksmetrics.gmail_secondary_clicks
PercentNewVisitorsmetrics.percent_new_visitors
NumOfflineImpressionsmetrics.phone_impressions
Periodcampaign_budget.period
ViewThroughConversionsmetrics.view_through_conversions
ActiveViewMeasurabilitymetrics.active_view_measurability
BiddingStrategyTypecampaign.bidding_strategy_type
ImpressionAssistedConversionsDEPRECATED
CampaignTrialTypecampaign.experiment_type
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
CrossDeviceConversionsmetrics.cross_device_conversions
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
InvalidClicksmetrics.invalid_clicks
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
VideoQuartile25Ratemetrics.video_quartile_25_rate
ActiveViewCpmmetrics.active_view_cpm
CampaignMobileBidModifier"Not available with 'FROM campaign'. However you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries."
CampaignNamecampaign.name
Yearsegments.year
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
AverageCpvmetrics.average_cpv
ConversionTrackerIdsegments.conversion_action
RelativeCtrmetrics.relative_ctr
ExternalConversionSourcesegments.external_conversion_source
AllConversionRatemetrics.all_conversions_from_interactions_rate
AveragePageviewsmetrics.average_page_views
ConversionTypeNamesegments.conversion_action_name
ValuePerConversionmetrics.value_per_conversion
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
Datesegments.date
GmailForwardsmetrics.gmail_forwards
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
Conversionsmetrics.conversions
ExternalCustomerIdcustomer.id
SearchBudgetLostImpressionSharemetrics.search_budget_lost_impression_share
AverageCpmmetrics.average_cpm
ClickAssistedConversionValueDEPRECATED
Costmetrics.cost_micros
Interactionsmetrics.interactions
MaximizeConversionValueTargetRoascampaign.maximize_conversion_value.target_roas
ValuePerAllConversionmetrics.value_per_all_conversions
ActiveViewViewabilitymetrics.active_view_viewability
BounceRatemetrics.bounce_rate
GmailSavesmetrics.gmail_saves
ConversionValuemetrics.conversions_value
DayOfWeeksegments.day_of_week
FinalUrlSuffixcampaign.final_url_suffix
SearchClickSharemetrics.search_click_share
UrlCustomParameterscampaign.url_custom_parameters
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AllConversionValuemetrics.all_conversions_value
CampaignStatuscampaign.status
VideoQuartile50Ratemetrics.video_quartile_50_rate
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
SearchImpressionSharemetrics.search_impression_share
ContentRankLostImpressionSharemetrics.content_rank_lost_impression_share
EndDatecampaign.end_date
RecommendedBudgetAmountcampaign_budget.recommended_budget_amount_micros
AverageCpemetrics.average_cpe
ClickAssistedConversionsDEPRECATED
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
EngagementRatemetrics.engagement_rate
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
ConversionCategoryNamesegments.conversion_action_category
CostPerConversionmetrics.cost_per_conversion
CampaignDesktopBidModifier"Not available with 'FROM campaign'. However you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries."
VideoQuartile100Ratemetrics.video_quartile_100_rate
ActiveViewCtrmetrics.active_view_ctr
AdNetworkType2segments.ad_network_type
AveragePositionDEPRECATED
CampaignTabletBidModifier"Not available with 'FROM campaign'. However you can retrieve device type bid modifiers via 'FROM campaign_criterion' queries."
Clicksmetrics.clicks
Slotsegments.slot
AverageTimeOnSitemetrics.average_time_on_site
Quartersegments.quarter
OfflineInteractionRatemetrics.phone_through_rate
TrackingUrlTemplatecampaign.tracking_url_template
VideoViewsmetrics.video_views
AdvertisingChannelTypecampaign.advertising_channel_type
AverageCostmetrics.average_cost
CampaignGroupIdDEPRECATED
MonthOfYearsegments.month_of_year
VideoViewRatemetrics.video_view_rate
Devicesegments.device
Impressionsmetrics.impressions
LabelIdsSelect label.resource_name from the resource ad_group_ad_label
IsBudgetExplicitlySharedcampaign_budget.explicitly_shared
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
AccountDescriptiveNamecustomer.descriptive_name
AverageFrequencyDEPRECATED
InteractionTypesmetrics.interaction_event_types
Monthsegments.month
AccountCurrencyCodecustomer.currency_code
Amountcampaign_budget.amount_micros
HasRecommendedBudgetcampaign_budget.has_recommended_budget
ConversionRatemetrics.conversions_from_interactions_rate
Engagementsmetrics.engagements
StartDatecampaign.start_date
ClickTypesegments.click_type
CustomerDescriptiveNamecustomer.descriptive_name
HourOfDaysegments.hour
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
BiddingStrategyIdcampaign.bidding_strategy
BiddingStrategyNamebidding_strategy.name
ServingStatuscampaign.serving_status
TopImpressionPercentagemetrics.top_impression_percentage
VideoQuartile75Ratemetrics.video_quartile_75_rate
CampaignIdcampaign.id
CostPerAllConversionmetrics.cost_per_all_conversions
Ctrmetrics.ctr
ActiveViewImpressionsmetrics.active_view_impressions
InvalidClickRatemetrics.invalid_click_rate
BaseCampaignIdcampaign.base_campaign
ConversionAttributionEventTypesegments.conversion_attribution_event_type
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
ConversionAdjustmentsegments.conversion_adjustment
LabelsSelect label.resource_name from the resource ad_group_ad_label
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
TotalAmountcampaign_budget.total_amount_micros
AccountTimeZonecustomer.time_zone
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc

Campaign Shared Set

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AdWords API to Google Ads API field mapping
Statuscampaign_shared_set.status
AccountDescriptiveNamecustomer.descriptive_name
CampaignIdcampaign.id
CampaignNamecampaign.name
SharedSetNameshared_set.name
SharedSetTypeshared_set.type
CampaignStatuscampaign.status
ExternalCustomerIdcustomer.id
SharedSetIdshared_set.id

Click Performance

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AdWords API to Google Ads API field mapping
AdGroupNamead_group.name
AdGroupStatusad_group.status
AdVariationControlTrialArmIdnull
AoiMetroCriteriaIdclick_view.area_of_interest.metro
KeywordMatchTypeDEPRECATED
AdFormatDEPRECATED
AoiCityCriteriaIdclick_view.area_of_interest.city
GclIdclick_view.gclid
LopCountryCriteriaIdclick_view.location_of_presence.country
CampaignNamecampaign.name
CampaignStatuscampaign.status
Clicksmetrics.clicks
ExternalCustomerIdcustomer.id
LopCityCriteriaIdclick_view.location_of_presence.city
AdVariationTrialIdnull
Datesegments.date
Devicesegments.device
LopMetroCriteriaIdclick_view.location_of_presence.metro
Pageclick_view.page_number
Slotsegments.slot
AoiCountryCriteriaIdclick_view.area_of_interest.country
ClickTypesegments.click_type
MonthOfYearsegments.month_of_year
AccountDescriptiveNamecustomer.descriptive_name
AdGroupIdad_group.id
AdNetworkType2segments.ad_network_type
AoiRegionCriteriaIdclick_view.area_of_interest.region
CreativeIdclick_view.ad_group_ad
LopRegionCriteriaIdclick_view.location_of_presence.region
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdVariationTreatmentTrialArmIdnull
CampaignIdcampaign.id
CriteriaIdDEPRECATED
LopMostSpecificTargetIdclick_view.location_of_presence.most_specific
AoiMostSpecificTargetIdclick_view.area_of_interest.most_specific
CampaignLocationTargetIdnull
CriteriaParametersDEPRECATED
UserListIdnull

Display Keyword Performance

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AdWords API to Google Ads API field mapping
AccountCurrencyCodecustomer.currency_code
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
VideoQuartile75Ratemetrics.video_quartile_75_rate
Yearsegments.year
AccountDescriptiveNamecustomer.descriptive_name
AllConversionValuemetrics.all_conversions_value
BaseCampaignIdcampaign.base_campaign
CampaignStatuscampaign.status
CpvBidad_group_criterion.effective_cpv_bid_micros
GmailSavesmetrics.gmail_saves
Idad_group_criterion.criterion_id
VideoQuartile100Ratemetrics.video_quartile_100_rate
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AdGroupIdad_group.id
CpmBidSourcead_group_criterion.effective_cpm_bid_source
InteractionTypesmetrics.interaction_event_types
ClickTypesegments.click_type
ConversionValuemetrics.conversions_value
CpcBidad_group_criterion.effective_cpc_bid_micros
EngagementRatemetrics.engagement_rate
ExternalConversionSourcesegments.external_conversion_source
IsRestrictad_group.targeting_setting.target_restrictions
ViewThroughConversionsmetrics.view_through_conversions
BiddingStrategyIdcampaign.bidding_strategy
CpvBidSourcead_group_criterion.effective_cpv_bid_source
GmailForwardsmetrics.gmail_forwards
Impressionsmetrics.impressions
AdGroupNamead_group.name
CustomerDescriptiveNamecustomer.descriptive_name
DayOfWeeksegments.day_of_week
GmailSecondaryClicksmetrics.gmail_secondary_clicks
IsNegativead_group_criterion.negative
Quartersegments.quarter
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AllConversionsmetrics.all_conversions
AverageCpemetrics.average_cpe
AverageCpvmetrics.average_cpv
Clicksmetrics.clicks
Criteriaad_group_criterion.keyword.text
FinalUrlsad_group_criterion.final_urls
TrackingUrlTemplatead_group_criterion.tracking_url_template
UrlCustomParametersad_group_criterion.url_custom_parameters
CriteriaDestinationUrlDEPRECATED
Interactionsmetrics.interactions
Monthsegments.month
Statusad_group_criterion.status
ValuePerAllConversionmetrics.value_per_all_conversions
VideoViewRatemetrics.video_view_rate
ActiveViewMeasurabilitymetrics.active_view_measurability
CampaignIdcampaign.id
ConversionRatemetrics.conversions_from_interactions_rate
CrossDeviceConversionsmetrics.cross_device_conversions
Devicesegments.device
FinalMobileUrlsad_group_criterion.final_mobile_urls
InteractionRatemetrics.interaction_rate
MonthOfYearsegments.month_of_year
VideoQuartile50Ratemetrics.video_quartile_50_rate
AverageCpmmetrics.average_cpm
BiddingStrategyNamebidding_strategy.name must be selected with the resources bidding_strategy and campaign.
BiddingStrategyTypecampaign.bidding_strategy_type
Engagementsmetrics.engagements
AverageCostmetrics.average_cost
BaseAdGroupIdad_group.base_ad_group
Costmetrics.cost_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
VideoViewsmetrics.video_views
ConversionTypeNamesegments.conversion_action_name
CpmBidad_group_criterion.effective_cpm_bid_micros
FinalAppUrlsDEPRECATED
AdNetworkType2segments.ad_network_type
Ctrmetrics.ctr
ExternalCustomerIdcustomer.id
ActiveViewCpmmetrics.active_view_cpm
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCpcmetrics.average_cpc
CampaignNamecampaign.name
CostPerAllConversionmetrics.cost_per_all_conversions
VideoQuartile25Ratemetrics.video_quartile_25_rate
Weeksegments.week
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupStatusad_group.status
ConversionCategoryNamesegments.conversion_action_category
Conversionsmetrics.conversions
CostPerConversionmetrics.cost_per_conversion
AccountTimeZonecustomer.time_zone
ActiveViewCtrmetrics.active_view_ctr
ConversionTrackerIdsegments.conversion_action
Datesegments.date
ValuePerConversionmetrics.value_per_conversion

Display Topics Performance

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AccountTimeZonecustomer.time_zone
BaseAdGroupIdad_group.base_ad_group
CustomerDescriptiveNamecustomer.descriptive_name
DayOfWeeksegments.day_of_week
GmailSecondaryClicksmetrics.gmail_secondary_clicks
VideoQuartile25Ratemetrics.video_quartile_25_rate
Yearsegments.year
ActiveViewCpmmetrics.active_view_cpm
ActiveViewImpressionsmetrics.active_view_impressions
AdNetworkType2segments.ad_network_type
CostPerAllConversionmetrics.cost_per_all_conversions
Ctrmetrics.ctr
ExternalConversionSourcesegments.external_conversion_source
FinalAppUrlsDEPRECATED
VideoQuartile75Ratemetrics.video_quartile_75_rate
BiddingStrategyIdcampaign.bidding_strategy
UrlCustomParametersad_group_criterion.url_custom_parameters
ValuePerAllConversionmetrics.value_per_all_conversions
ViewThroughConversionsmetrics.view_through_conversions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupStatusad_group.status
AllConversionsmetrics.all_conversions
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
CrossDeviceConversionsmetrics.cross_device_conversions
IsNegativead_group_criterion.negative
MonthOfYearsegments.month_of_year
Weeksegments.week
Clicksmetrics.clicks
ConversionTypeNamesegments.conversion_action_name
IsRestrictad_group.targeting_setting.target_restrictions
ValuePerConversionmetrics.value_per_conversion
AllConversionRatemetrics.all_conversions_from_interactions_rate
CpmBidad_group_criterion.effective_cpm_bid_micros
Statusad_group_criterion.status
VideoViewRatemetrics.video_view_rate
AllConversionValuemetrics.all_conversions_value
AverageCpcmetrics.average_cpc
BaseCampaignIdcampaign.base_campaign
Costmetrics.cost_micros
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CpmBidSourcead_group_criterion.effective_cpm_bid_source
VideoQuartile100Ratemetrics.video_quartile_100_rate
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AverageCostmetrics.average_cost
ConversionRatemetrics.conversions_from_interactions_rate
Engagementsmetrics.engagements
ExternalCustomerIdcustomer.id
FinalUrlsad_group_criterion.final_urls
AccountCurrencyCodecustomer.currency_code
CampaignIdcampaign.id
CampaignNamecampaign.name
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
Conversionsmetrics.conversions
CpcBidad_group_criterion.effective_cpc_bid_micros
GmailForwardsmetrics.gmail_forwards
Idad_group_criterion.criterion_id
TrackingUrlTemplatead_group_criterion.tracking_url_template
BiddingStrategyNamebidding_strategy.name must be selected with the resources bidding_strategy and campaign.
Impressionsmetrics.impressions
InteractionTypesmetrics.interaction_event_types
AdGroupNamead_group.name
ConversionValuemetrics.conversions_value
Criteriaad_group_criterion.topic.path
Datesegments.date
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
AdGroupIdad_group.id
AverageCpvmetrics.average_cpv
BiddingStrategyTypecampaign.bidding_strategy_type
CampaignStatuscampaign.status
VideoQuartile50Ratemetrics.video_quartile_50_rate
ActiveViewCtrmetrics.active_view_ctr
AverageCpemetrics.average_cpe
AverageCpmmetrics.average_cpm
ConversionTrackerIdsegments.conversion_action
CostPerConversionmetrics.cost_per_conversion
EngagementRatemetrics.engagement_rate
GmailSavesmetrics.gmail_saves
InteractionRatemetrics.interaction_rate
CriteriaDestinationUrlDEPRECATED
Interactionsmetrics.interactions
Quartersegments.quarter
BidModifierad_group_criterion.bid_modifier
Devicesegments.device
FinalMobileUrlsad_group_criterion.final_mobile_urls
Monthsegments.month
VerticalIdad_group_criterion.topic.topic_constant
VideoViewsmetrics.video_views

Gender Performance

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AdWords API to Google Ads API field mapping
DayOfWeeksegments.day_of_week
IsNegativead_group_criterion.negative
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCpcmetrics.average_cpc
CampaignIdcampaign.id
VideoQuartile50Ratemetrics.video_quartile_50_rate
Weeksegments.week
ActiveViewCtrmetrics.active_view_ctr
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
ActiveViewViewabilitymetrics.active_view_viewability
AdGroupStatusad_group.status
AllConversionsmetrics.all_conversions
VideoViewRatemetrics.video_view_rate
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
BaseAdGroupIdad_group.base_ad_group
BidModifierad_group_criterion.bid_modifier
BiddingStrategyTypebidding_strategy.type
CpmBidad_group_criterion.effective_cpm_bid_micros
EngagementRatemetrics.engagement_rate
VideoViewsmetrics.video_views
AdNetworkType2segments.ad_network_type
BiddingStrategyIdcampaign.bidding_strategy
ConversionTrackerIdsegments.conversion_action
Criteriaad_group_criterion.gender.type
Devicesegments.device
ViewThroughConversionsmetrics.view_through_conversions
AccountDescriptiveNamecustomer.descriptive_name
BaseCampaignIdcampaign.base_campaign
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
CostPerAllConversionmetrics.cost_per_all_conversions
IsRestrictad_group.targeting_setting.target_restrictions
ActiveViewMeasurabilitymetrics.active_view_measurability
MonthOfYearsegments.month_of_year
CriteriaDestinationUrlDEPRECATED
TrackingUrlTemplatead_group_criterion.tracking_url_template
ValuePerAllConversionmetrics.value_per_all_conversions
VideoQuartile25Ratemetrics.video_quartile_25_rate
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
ActiveViewCpmmetrics.active_view_cpm
ConversionValuemetrics.conversions_value
CpmBidSourcead_group_criterion.effective_cpm_bid_source
Ctrmetrics.ctr
ExternalCustomerIdcustomer.id
FinalUrlsad_group_criterion.final_urls
Interactionsmetrics.interactions
ValuePerConversionmetrics.value_per_conversion
Yearsegments.year
AllConversionValuemetrics.all_conversions_value
Clicksmetrics.clicks
ConversionTypeNamesegments.conversion_action_name
Datesegments.date
FinalMobileUrlsad_group_criterion.final_mobile_urls
Idad_group_criterion.criterion_id
GmailForwardsmetrics.gmail_forwards
AccountCurrencyCodecustomer.currency_code
AdGroupNamead_group.name
CampaignNamecampaign.name
CostPerConversionmetrics.cost_per_conversion
ExternalConversionSourcesegments.external_conversion_source
FinalAppUrlsDEPRECATED
ActiveViewImpressionsmetrics.active_view_impressions
CpcBidSourcead_group_criterion.effective_cpc_bid_source
Monthsegments.month
Impressionsmetrics.impressions
UrlCustomParametersad_group_criterion.url_custom_parameters
AdGroupIdad_group.id
AverageCpvmetrics.average_cpv
CampaignStatuscampaign.status
Conversionsmetrics.conversions
CrossDeviceConversionsmetrics.cross_device_conversions
Engagementsmetrics.engagements
VideoQuartile75Ratemetrics.video_quartile_75_rate
AverageCpmmetrics.average_cpm
CustomerDescriptiveNamecustomer.descriptive_name
InteractionTypesmetrics.interaction_event_types
Statusad_group_criterion.status
VideoQuartile100Ratemetrics.video_quartile_100_rate
CpcBidad_group_criterion.effective_cpc_bid_micros
InteractionRatemetrics.interaction_rate
AccountTimeZonecustomer.time_zone
AverageCostmetrics.average_cost
AverageCpemetrics.average_cpe
BiddingStrategyNamebidding_strategy.name
ConversionRatemetrics.conversions_from_interactions_rate
Costmetrics.cost_micros
Quartersegments.quarter

Geo Performance

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AdWords API to Google Ads API field mapping
IsTargetingLocationuser_location_view.targeting_location
MetroCriteriaIdsegments.geo_target_metro
Quartersegments.quarter
AdNetworkType2segments.ad_network_type
ConversionTrackerIdsegments.conversion_action
Datesegments.date
InteractionTypesmetrics.interaction_event_types
AllConversionsmetrics.all_conversions
AveragePositionDEPRECATED
LocationTypegeographic_view.location_type
AdFormatDEPRECATED
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
AverageCpcmetrics.average_cpc
AverageCpvmetrics.average_cpv
CampaignStatuscampaign.status
Weeksegments.week
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCpmmetrics.average_cpm
CostPerAllConversionmetrics.cost_per_all_conversions
MostSpecificCriteriaIdsegments.geo_target_most_specific_location
AverageCostmetrics.average_cost
CampaignIdcampaign.id
CityCriteriaIdsegments.geo_target_city
Clicksmetrics.clicks
ExternalConversionSourcesegments.external_conversion_source
Interactionsmetrics.interactions
VideoViewsmetrics.video_views
AdGroupIdad_group.id
ConversionRatemetrics.conversions_from_interactions_rate
Costmetrics.cost_micros
CostPerConversionmetrics.cost_per_conversion
AccountDescriptiveNamecustomer.descriptive_name
ConversionCategoryNamesegments.conversion_action_category
DayOfWeeksegments.day_of_week
Impressionsmetrics.impressions
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
VideoViewRatemetrics.video_view_rate
Yearsegments.year
CountryCriteriaIdUPCOMING RELEASE
ValuePerAllConversionmetrics.value_per_all_conversions
ValuePerConversionmetrics.value_per_conversion
AdGroupStatusad_group.status
AllConversionValuemetrics.all_conversions_value
CampaignNamecampaign.name
ConversionTypeNamesegments.conversion_action_name
MonthOfYearsegments.month_of_year
AccountCurrencyCodecustomer.currency_code
AccountTimeZonecustomer.time_zone
RegionCriteriaIdsegments.geo_target_region
ViewThroughConversionsmetrics.view_through_conversions
AdGroupNamead_group.name
ConversionValuemetrics.conversions_value
CrossDeviceConversionsmetrics.cross_device_conversions
Devicesegments.device
Conversionsmetrics.conversions
ExternalCustomerIdcustomer.id
InteractionRatemetrics.interaction_rate
Monthsegments.month

Keywordless Query

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AdWords API to Google Ads API field mapping
CustomerDescriptiveNamecustomer.descriptive_name
Line1dynamic_search_ads_search_term_view.headline
ValuePerConversionmetrics.value_per_conversion
AccountTimeZonecustomer.time_zone
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
ConversionCategoryNamesegments.conversion_action_category
Costmetrics.cost_micros
QueryTargetingStatusnull
AverageCpmmetrics.average_cpm
ConversionTypeNamesegments.conversion_action_name
CrossDeviceConversionsmetrics.cross_device_conversions
DomainDEPRECATED
Impressionsmetrics.impressions
AllConversionValuemetrics.all_conversions_value
DayOfWeeksegments.day_of_week
Querydynamic_search_ads_search_term_view.search_term
TitleDEPRECATED
ConversionRatemetrics.conversions_from_interactions_rate
Conversionsmetrics.conversions
Datesegments.date
ExternalCustomerIdcustomer.id
MonthOfYearsegments.month_of_year
Quartersegments.quarter
AllConversionRatemetrics.all_conversions_from_interactions_rate
CampaignIdcampaign.id
ConversionValuemetrics.conversions_value
Ctrmetrics.ctr
ExternalConversionSourcesegments.external_conversion_source
AdGroupStatusad_group.status
Monthsegments.month
ValuePerAllConversionmetrics.value_per_all_conversions
ConversionTrackerIdsegments.conversion_action
CostPerAllConversionmetrics.cost_per_all_conversions
CostPerConversionmetrics.cost_per_conversion
AccountCurrencyCodecustomer.currency_code
AdGroupIdad_group.id
CampaignNamecampaign.name
CategoryPathsDEPRECATED
Clicksmetrics.clicks
CriterionIdsegments.webpage
Urldynamic_search_ads_search_term_view.landing_page
AccountDescriptiveNamecustomer.descriptive_name
AdGroupNamead_group.name
CampaignStatuscampaign.status
Weeksegments.week
Yearsegments.year

Keywords Performance

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AdWords API to Google Ads API field mapping
TopOfPageCpcad_group_criterion.position_estimates.top_of_page_cpc_micros
CpmBidad_group_criterion.effective_cpm_bid_micros
CurrentModelAttributedConversionValuemetrics.current_model_attributed_conversions_value
SystemServingStatusad_group_criterion.system_serving_status
Conversionsmetrics.conversions
ClickAssistedConversionValueDEPRECATED
AccountDescriptiveNamecustomer.descriptive_name
AverageCpcmetrics.average_cpc
ClickAssistedConversionsOverLastClickConversionsDEPRECATED
ConversionValuemetrics.conversions_value
SearchExactMatchImpressionSharemetrics.search_exact_match_impression_share
VideoViewsmetrics.video_views
AverageCostmetrics.average_cost
Idad_group_criterion.criterion_id
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
ExternalCustomerIdcustomer.id
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AllConversionRatemetrics.all_conversions_from_interactions_rate
CurrentModelAttributedConversionsmetrics.current_model_attributed_conversions
GmailForwardsmetrics.gmail_forwards
HistoricalQualityScoremetrics.historical_quality_score
HistoricalSearchPredictedCtrmetrics.historical_search_predicted_ctr
Monthsegments.month
ActiveViewMeasurabilitymetrics.active_view_measurability
ActiveViewImpressionsmetrics.active_view_impressions
ActiveViewViewabilitymetrics.active_view_viewability
CpcBidSourcead_group_criterion.effective_cpc_bid_source
ImpressionAssistedConversionsDEPRECATED
SearchBudgetLostAbsoluteTopImpressionSharemetrics.search_budget_lost_absolute_top_impression_share
ActiveViewCpmmetrics.active_view_cpm
Criteriaad_group_criterion.keyword.text
EstimatedAddClicksAtFirstPositionCpcad_group_criterion.position_estimates.estimated_add_clicks_at_first_position_cpc
ImpressionAssistedConversionValueDEPRECATED
SearchRankLostImpressionSharemetrics.search_rank_lost_impression_share
VideoViewRatemetrics.video_view_rate
BounceRatemetrics.bounce_rate
SearchRankLostTopImpressionSharemetrics.search_rank_lost_top_impression_share
ActiveViewCtrmetrics.active_view_ctr
CreativeQualityScoread_group_criterion.quality_info.creative_quality_score
Interactionsmetrics.interactions
KeywordMatchTypead_group_criterion.keyword.match_type
SearchRankLostAbsoluteTopImpressionSharemetrics.search_rank_lost_absolute_top_impression_share
AverageTimeOnSitemetrics.average_time_on_site
ConversionLagBucketsegments.conversion_lag_bucket
CpcBidad_group_criterion.effective_cpc_bid_micros
GmailSavesmetrics.gmail_saves
SearchBudgetLostTopImpressionSharemetrics.search_budget_lost_top_impression_share
SearchImpressionSharemetrics.search_impression_share
CampaignIdcampaign.id
CostPerAllConversionmetrics.cost_per_all_conversions
CrossDeviceConversionsmetrics.cross_device_conversions
DayOfWeeksegments.day_of_week
LabelsSelect label.name from the resource ad_group_label
AdNetworkType2segments.ad_network_type
Quartersegments.quarter
Weeksegments.week
CampaignStatuscampaign.status
ClickAssistedConversionsDEPRECATED
CostPerCurrentModelAttributedConversionmetrics.cost_per_current_model_attributed_conversion
CriteriaDestinationUrlDEPRECATED
PercentNewVisitorsmetrics.percent_new_visitors
ApprovalStatusad_group_criterion.approval_status
ConversionTypeNamesegments.conversion_action_name
CostPerConversionmetrics.cost_per_conversion
ValuePerConversionmetrics.value_per_conversion
ValuePerCurrentModelAttributedConversionmetrics.value_per_current_model_attributed_conversion
AllConversionValuemetrics.all_conversions_value
Costmetrics.cost_micros
ImpressionAssistedConversionsOverLastClickConversionsDEPRECATED
UrlCustomParametersad_group_criterion.url_custom_parameters
VerticalIdad_group_criterion.topic.topic_constant
BiddingStrategySourceDEPRECATED
FinalUrlSuffixad_group_criterion.final_url_suffix
Slotsegments.slot
Yearsegments.year
BaseCampaignIdcampaign.base_campaign
AveragePositionDEPRECATED
SearchTopImpressionSharemetrics.search_top_impression_share
TopImpressionPercentagemetrics.top_impression_percentage
ViewThroughConversionsmetrics.view_through_conversions
AllConversionsmetrics.all_conversions
AveragePageviewsmetrics.average_page_views
BiddingStrategyTypecampaign.bidding_strategy_type
ConversionCategoryNamesegments.conversion_action_category
FinalUrlsad_group_criterion.final_urls
AccountCurrencyCodecustomer.currency_code
Devicesegments.device
EngagementRatemetrics.engagement_rate
PostClickQualityScoread_group_criterion.quality_info.post_click_quality_score
TrackingUrlTemplatead_group_criterion.tracking_url_template
Datesegments.date
InteractionRatemetrics.interaction_rate
ClickTypesegments.click_type
CampaignNamecampaign.name
FirstPageCpcad_group_criterion.position_estimates.first_page_cpc_micros
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Impressionsmetrics.impressions
SearchPredictedCtrad_group_criterion.quality_info.search_predicted_ctr
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AdGroupNamead_group.name
BiddingStrategyIdcampaign.bidding_strategy
ConversionAdjustmentLagBucketsegments.conversion_or_adjustment_lag_bucket
FinalMobileUrlsad_group_criterion.final_mobile_urls
HistoricalLandingPageQualityScoremetrics.historical_landing_page_quality_score
IsNegativead_group_criterion.negative
ValuePerAllConversionmetrics.value_per_all_conversions
AdGroupIdad_group.id
EstimatedAddCostAtFirstPositionCpcad_group_criterion.position_estimates.estimated_add_cost_at_first_position_cpc
InteractionTypesmetrics.interaction_event_types
LabelIdsSelect label.resource_name from the resource ad_group_label
VideoQuartile100Ratemetrics.video_quartile_100_rate
AverageCpemetrics.average_cpe
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
FirstPositionCpcad_group_criterion.position_estimates.first_position_cpc_micros
HasQualityScoreDEPRECATED
AccountTimeZonecustomer.time_zone
AverageCpvmetrics.average_cpv
ConversionAdjustmentsegments.conversion_adjustment
EnhancedCpcEnabledcampaign.manual_cpc.enhanced_cpc_enabled || campaign.percent_cpc.enhanced_cpc_enabled
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoQuartile75Ratemetrics.video_quartile_75_rate
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
ConversionRatemetrics.conversions_from_interactions_rate
FinalAppUrlsDEPRECATED
HistoricalCreativeQualityScoremetrics.historical_creative_quality_score
Statusad_group_criterion.status
AverageCpmmetrics.average_cpm
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
ConversionTrackerIdsegments.conversion_action
VideoQuartile25Ratemetrics.video_quartile_25_rate
AdGroupStatusad_group.status
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
Engagementsmetrics.engagements
ExternalConversionSourcesegments.external_conversion_source
Clicksmetrics.clicks
BaseAdGroupIdad_group.base_ad_group
QualityScoread_group_criterion.quality_info.quality_score
MonthOfYearsegments.month_of_year

Label

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AdWords API to Google Ads API field mapping
AccountDescriptiveNamecustomer.descriptive_name
AdGroupCreativesCountDEPRECATED
AdGroupCriteriaCountDEPRECATED
LabelIdlabel.id
LabelNamelabel.name
UserListsCountDEPRECATED
AdGroupsCountDEPRECATED
CampaignsCountDEPRECATED
ExternalCustomerIdcustomer.id

Landing Page

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AdWords API to Google Ads API field mapping
AdNetworkType2segments.ad_network_type
ConversionRatemetrics.conversions_from_interactions_rate
Interactionsmetrics.interactions
Engagementsmetrics.engagements
Weeksegments.week
UnexpandedFinalUrlStringlanding_page_view.unexpanded_final_url
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AverageCpmmetrics.average_cpm
CampaignStatuscampaign.status
Impressionsmetrics.impressions
PercentageValidAcceleratedMobilePagesClicksmetrics.valid_accelerated_mobile_pages_clicks_percentage
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
AdGroupNamead_group.name
AverageCostmetrics.average_cost
DayOfWeeksegments.day_of_week
InteractionTypesmetrics.interaction_event_types
PercentageMobileFriendlyClicksmetrics.mobile_friendly_clicks_percentage
ActiveViewCtrmetrics.active_view_ctr
AdvertisingChannelTypecampaign.advertising_channel_type
CrossDeviceConversionsmetrics.cross_device_conversions
Devicesegments.device
ExpandedFinalUrlStringexpanded_landing_page_view.expanded_final_url
ActiveViewImpressionsmetrics.active_view_impressions
Costmetrics.cost_micros
Datesegments.date
SpeedScoremetrics.speed_score
MonthOfYearsegments.month_of_year
CampaignNamecampaign.name
Ctrmetrics.ctr
Monthsegments.month
VideoViewsmetrics.video_views
ActiveViewViewabilitymetrics.active_view_viewability
AllConversionsmetrics.all_conversions
EngagementRatemetrics.engagement_rate
AveragePositionDEPRECATED
Yearsegments.year
ActiveViewMeasurabilitymetrics.active_view_measurability
AverageCpemetrics.average_cpe
AverageCpvmetrics.average_cpv
ConversionValuemetrics.conversions_value
VideoViewRatemetrics.video_view_rate
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AverageCpcmetrics.average_cpc
ActiveViewCpmmetrics.active_view_cpm
ClickTypesegments.click_type
AdGroupIdad_group.id
CampaignIdcampaign.id
Quartersegments.quarter
AdGroupStatusad_group.status
CostPerConversionmetrics.cost_per_conversion
InteractionRatemetrics.interaction_rate
ValuePerConversionmetrics.value_per_conversion
Clicksmetrics.clicks
Conversionsmetrics.conversions
Slotsegments.slot

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AdWords API to Google Ads API field mapping
Clicksmetrics.clicks
QueryMatchTypeDEPRECATED
Yearsegments.year
CampaignIdcampaign.id
CombinedAdsOrganicClicksPerQuerymetrics.combined_clicks_per_query
Quartersegments.quarter
AccountDescriptiveNamecustomer.descriptive_name
DayOfWeeksegments.day_of_week
OrganicAveragePositionDEPRECATED
OrganicQueriesmetrics.organic_queries
Weeksegments.week
AverageCpcmetrics.average_cpc
Datesegments.date
KeywordIdsegments.keyword.ad_group_criterion
Monthsegments.month
OrganicImpressionsmetrics.organic_impressions
OrganicImpressionsPerQuerymetrics.organic_impressions_per_query
SerpTypesegments.search_engine_results_page_type
AccountCurrencyCodecustomer.currency_code
AdGroupStatusad_group.status
CampaignNamecampaign.name
CampaignStatuscampaign.status
OrganicClicksPerQuerymetrics.organic_clicks_per_query
AdGroupNamead_group.name
CombinedAdsOrganicQueriesmetrics.combined_queries
ExternalCustomerIdcustomer.id
KeywordTextMatchingQuerysegments.keyword.info.text
MonthOfYearsegments.month_of_year
OrganicClicksmetrics.organic_clicks
SearchQuerypaid_organic_search_term_view.search_term
AccountTimeZonecustomer.time_zone
AveragePositionDEPRECATED
CombinedAdsOrganicClicksmetrics.combined_clicks
CustomerDescriptiveNamecustomer.descriptive_name
Impressionsmetrics.impressions
AdGroupIdad_group.id
Ctrmetrics.ctr

Parental Status Performance

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AdWords API to Google Ads API field mapping
VideoQuartile25Ratemetrics.video_quartile_25_rate
AccountDescriptiveNamecustomer.descriptive_name
ActiveViewViewabilitymetrics.active_view_viewability
BiddingStrategyNamebidding_strategy resource and its associated fields are only selectable with bidding_strategy and campaign.
ConversionTypeNamesegments.conversion_action_name
Statusad_group_criterion.status
CampaignNamecampaign.name
GmailSecondaryClicksmetrics.gmail_secondary_clicks
Quartersegments.quarter
Weeksegments.week
AverageCpvmetrics.average_cpv
CpcBidSourcead_group_criterion.effective_cpc_bid_source
CrossDeviceConversionsmetrics.cross_device_conversions
GmailForwardsmetrics.gmail_forwards
VideoViewsmetrics.video_views
BaseAdGroupIdad_group.base_ad_group
BiddingStrategyIdcampaign.bidding_strategy
Costmetrics.cost_micros
Datesegments.date
VideoQuartile75Ratemetrics.video_quartile_75_rate
InteractionTypesmetrics.interaction_event_types
Monthsegments.month
UrlCustomParametersad_group_criterion.url_custom_parameters
AdNetworkType2segments.ad_network_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
ClickTypesegments.click_type
ConversionRatemetrics.conversions_from_interactions_rate
Impressionsmetrics.impressions
ValuePerAllConversionmetrics.value_per_all_conversions
AdGroupNamead_group.name
AllConversionsmetrics.all_conversions
CampaignIdcampaign.id
FinalUrlsad_group_criterion.final_urls
GmailSavesmetrics.gmail_saves
AllConversionValuemetrics.all_conversions_value
AverageCostmetrics.average_cost
FinalMobileUrlsad_group_criterion.final_mobile_urls
IsRestrictad_group.targeting_setting.target_restrictions
Clicksmetrics.clicks
Conversionsmetrics.conversions
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
Interactionsmetrics.interactions
TrackingUrlTemplatead_group_criterion.tracking_url_template
AccountCurrencyCodecustomer.currency_code
ActiveViewCtrmetrics.active_view_ctr
ActiveViewMeasurabilitymetrics.active_view_measurability
AdGroupStatusad_group.status
CriteriaDestinationUrlDEPRECATED
Ctrmetrics.ctr
Devicesegments.device
InteractionRatemetrics.interaction_rate
MonthOfYearsegments.month_of_year
VideoQuartile100Ratemetrics.video_quartile_100_rate
ViewThroughConversionsmetrics.view_through_conversions
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
ConversionValuemetrics.conversions_value
CpmBidad_group_criterion.effective_cpm_bid_micros
CpmBidSourcead_group_criterion.effective_cpm_bid_source
FinalAppUrlsDEPRECATED
CpcBidad_group_criterion.effective_cpc_bid_micros
Idad_group_criterion.criterion_id
VideoQuartile50Ratemetrics.video_quartile_50_rate
AdGroupIdad_group.id
AverageCpemetrics.average_cpe
BidModifierUPCOMING RELEASE
ConversionCategoryNamesegments.conversion_action_category
ConversionTrackerIdsegments.conversion_action
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
BaseCampaignIdcampaign.base_campaign
CampaignStatuscampaign.status
ExternalConversionSourcesegments.external_conversion_source
Yearsegments.year
CostPerConversionmetrics.cost_per_conversion
CustomerDescriptiveNamecustomer.descriptive_name
DayOfWeeksegments.day_of_week
AccountTimeZonecustomer.time_zone
ActiveViewCpmmetrics.active_view_cpm
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AverageCpcmetrics.average_cpc
BiddingStrategyTypeUPCOMING RELEASE
IsNegativead_group_criterion.negative
ValuePerConversionmetrics.value_per_conversion
ActiveViewImpressionsmetrics.active_view_impressions
CostPerAllConversionmetrics.cost_per_all_conversions
Criteriaad_group_criterion.parental_status.type
AverageCpmmetrics.average_cpm
ExternalCustomerIdcustomer.id
VideoViewRatemetrics.video_view_rate

Placeholder

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AdWords API to Google Ads API field mapping
AverageCpcmetrics.average_cpc
EngagementRatemetrics.engagement_rate
MonthOfYearsegments.month_of_year
AverageCpmmetrics.average_cpm
CampaignStatuscampaign.status
Conversionsmetrics.conversions
CrossDeviceConversionsmetrics.cross_device_conversions
AdGroupNamead_group.name
AverageCpvmetrics.average_cpv
Datesegments.date
ViewThroughConversionsmetrics.view_through_conversions
AllConversionsmetrics.all_conversions
ConversionRatemetrics.conversions_from_interactions_rate
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCostmetrics.average_cost
Engagementsmetrics.engagements
ValuePerAllConversionmetrics.value_per_all_conversions
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
DayOfWeeksegments.day_of_week
ExternalCustomerIdcustomer.id
AdNetworkType2segments.ad_network_type
CampaignNamecampaign.name
ExtensionPlaceholderTypefeed_placeholder_view.placeholder_type
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
CampaignIdcampaign
Quartersegments.quarter
AllConversionValuemetrics.all_conversions_value
Costmetrics.cost_micros
Devicesegments.device
ExternalConversionSourcesegments.external_conversion_source
CostPerConversionmetrics.cost_per_conversion
ExtensionPlaceholderCreativeIdad_group_ad.resource_name
Monthsegments.month
AdGroupStatusad_group.status
Clicksmetrics.clicks
ConversionTrackerIdsegments.conversion_action
ConversionValuemetrics.conversions_value
VideoViewsmetrics.video_views
Weeksegments.week
ClickTypesegments.click_type
ConversionCategoryNamesegments.conversion_action_category
CostPerAllConversionmetrics.cost_per_all_conversions
Slotsegments.slot
AverageCpemetrics.average_cpe
AveragePositionDEPRECATED
ConversionTypeNamesegments.conversion_action_name
VideoViewRatemetrics.video_view_rate
AdGroupIdad_group.id
Ctrmetrics.ctr
InteractionRatemetrics.interaction_rate
Yearsegments.year
ValuePerConversionmetrics.value_per_conversion
AccountDescriptiveNamecustomer.descriptive_name
Impressionsmetrics.impressions

Placeholder Feed Item

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AdWords API to Google Ads API field mapping
ClickTypesegments.click_type
ConversionRatemetrics.conversions_from_interactions_rate
CriteriaDEPRECATED
Engagementsmetrics.engagements
UrlCustomParametersfeed_item.url_custom_parameters
AdGroupStatusad_group.status
CampaignStatuscampaign.status
Impressionsmetrics.impressions
MonthOfYearsegments.month_of_year
Quartersegments.quarter
AdGroupIdad_group.id
AllConversionsmetrics.all_conversions
ValuePerAllConversionmetrics.value_per_all_conversions
AttributeValuesfeed_item.attribute_values
ExternalConversionSourcesegments.external_conversion_source
KeywordMatchType"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.keyword.match_type"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
KeywordTargetingId"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.feed_item_target_id"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
AllConversionValuemetrics.all_conversions_value
DisapprovalShortNamesSee feed_item.policy_infos for policy information.
FeedIdfeed_item.feed
InteractionTypesmetrics.interaction_event_types
ExternalCustomerIdcustomer.id
IsSelfActionsegments.interaction_on_this_extension
VideoViewRatemetrics.video_view_rate
AccountDescriptiveNamecustomer.descriptive_name
CostPerConversionmetrics.cost_per_conversion
EngagementRatemetrics.engagement_rate
PlaceholderTypesegments.placeholder_type
TargetingCampaignId"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.campaign"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
ValuePerConversionmetrics.value_per_conversion
Weeksegments.week
AdGroupNamead_group.name
AdIdad_group_ad.resource_name
Datesegments.date
KeywordTargetingText"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.keyword.text"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
AverageCpvmetrics.average_cpv
CustomerDescriptiveNamecustomer.descriptive_name
ConversionTrackerIdsegments.conversion_action
DayOfWeekDEPRECATED
DevicePreferencefeed_item_target.device is available with FROM feed_item_target
EndTimefeed_item.end_date_time
Clicksmetrics.clicks
Conversionsmetrics.conversions
CampaignNamecampaign.name
ConversionCategoryNamesegments.conversion_action_category
ConversionTypeNamesegments.conversion_action_name
ValidationDetailsSee feed_item.policy_infos for policy information.
AccountCurrencyCodecustomer.currency_code
AverageCostmetrics.average_cost
Monthsegments.month
AverageCpcmetrics.average_cpc
InteractionRatemetrics.interaction_rate
GeoTargetingRestrictionfeed_item.geo_targeting_restriction
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
ConversionValuemetrics.conversions_value
Interactionsmetrics.interactions
Slotsegments.slot
CampaignIdcampaign.id
Costmetrics.cost_micros
AveragePositionDEPRECATED
Ctrmetrics.ctr
GeoTargetingCriterionId"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.feed_item_target_id"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
VideoViewsmetrics.video_views
Yearsegments.year
AllConversionRatemetrics.all_conversions_from_interactions_rate
AverageCpmmetrics.average_cpm
CrossDeviceConversionsmetrics.cross_device_conversions
FeedItemIdfeed_item.id
KeywordTargetingMatchType"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.keyword.match_type"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
StartTimefeed_item.start_date_time
TargetingAdGroupId"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.ad_group"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
AdNetworkType2segments.ad_network_type
AverageCpemetrics.average_cpe
Devicesegments.device
Scheduling"mkReportConversion: PLACEHOLDER_FEED_ITEM_REPORT -field ""feed_item_target.ad_schedule"" cannot be selected with resource(s) [""feed_item"" ""feed_item_target""]"
Statusfeed_item.status
AccountTimeZonecustomer.time_zone
CostPerAllConversionmetrics.cost_per_all_conversions

Placement Performance

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AdWords API to Google Ads API field mapping
ActiveViewCpmmetrics.active_view_cpm
AverageCpvmetrics.average_cpv
Costmetrics.cost_micros
CpcBidad_group_criterion.effective_cpc_bid_micros
UrlCustomParametersad_group_criterion.url_custom_parameters
VideoQuartile50Ratemetrics.video_quartile_50_rate
ActiveViewMeasurabilitymetrics.active_view_measurability
AdGroupStatusad_group.status
AverageCpcmetrics.average_cpc
BiddingStrategyIdcampaign.bidding_strategy
CampaignIdcampaign.id
ActiveViewImpressionsmetrics.active_view_impressions
ConversionTrackerIdsegments.conversion_action
CpcBidSourcead_group_criterion.effective_cpc_bid_source
Datesegments.date
VideoQuartile75Ratemetrics.video_quartile_75_rate
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
AdGroupNamead_group.name
Conversionsmetrics.conversions
FinalAppUrlsDEPRECATED
Impressionsmetrics.impressions
IsRestrictad_group.targeting_setting.target_restrictions
VideoQuartile25Ratemetrics.video_quartile_25_rate
ValuePerConversionmetrics.value_per_conversion
CampaignNamecampaign.name
CpmBidSourcead_group_criterion.effective_cpm_bid_source
DayOfWeeksegments.day_of_week
FinalUrlsad_group_criterion.final_urls
IsNegativead_group_criterion.negative
Statusad_group_criterion.status
TrackingUrlTemplatead_group_criterion.tracking_url_template
AverageCpemetrics.average_cpe
BaseCampaignIdcampaign.base_campaign
ClickTypesegments.click_type
ConversionTypeNamesegments.conversion_action_name
BiddingStrategyTypebidding_strategy.type
ConversionRatemetrics.all_conversions_from_interactions_rate
CostPerConversionmetrics.cost_per_conversion
Criteriaad_group_criterion.placement.url
FinalMobileUrlsad_group_criterion.final_mobile_urls
Idad_group_criterion.criterion_id
VideoQuartile100Ratemetrics.video_quartile_100_rate
AccountTimeZonecustomer.time_zone
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
AllConversionValuemetrics.all_conversions_value
Quartersegments.quarter
VideoViewRatemetrics.video_view_rate
Yearsegments.year
AccountDescriptiveNamecustomer.currency_code
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
ValuePerAllConversionmetrics.value_per_all_conversions
BidModifierad_group_criterion.bid_modifier
CustomerDescriptiveNamecustomer.descriptive_name
GmailForwardsmetrics.gmail_forwards
ActiveViewViewabilitymetrics.active_view_viewability
Clicksmetrics.clicks
GmailSavesmetrics.gmail_saves
GmailSecondaryClicksmetrics.gmail_secondary_clicks
InteractionTypesmetrics.interaction_event_types
VideoViewsmetrics.video_views
MonthOfYearsegments.month_of_year
ActiveViewCtrmetrics.active_view_ctr
AverageCpmmetrics.average_cpm
BiddingStrategyNamebidding_strategy.name
DisplayNamenull
ExternalConversionSourcesegments.external_conversion_source
ExternalCustomerIdcustomer.id
InteractionRatemetrics.interaction_rate
AdGroupIdad_group.id
AllConversionRatemetrics.all_conversions_from_interactions_rate
BaseAdGroupIdad_group.base_ad_group
CampaignStatuscampaign.status
ConversionCategoryNamesegments.conversion_action_category
CpmBidad_group_criterion.effective_cpm_bid_micros
ViewThroughConversionsmetrics.view_through_conversions
AverageCostmetrics.average_cost
ConversionValuemetrics.conversions_value
CriteriaDestinationUrlDEPRECATED
CrossDeviceConversionsmetrics.cross_device_conversions
Interactionsmetrics.interactions
Monthsegments.month
AccountCurrencyCodecustomer.currency_code
AllConversionsmetrics.all_conversions
CostPerAllConversionmetrics.cost_per_all_conversions
Ctrmetrics.ctr
Devicesegments.device
EngagementRatemetrics.engagement_rate
Engagementsmetrics.engagements
Weeksegments.week

Product Partition

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AdWords API to Google Ads API field mapping
CampaignIdcampaign.id
Conversionsmetrics.conversions
AccountDescriptiveNamecustomer.descriptive_name
BenchmarkCtrmetrics.benchmark_ctr
BiddingStrategyTypecampaign.bidding_strategy_type
AllConversionRatemetrics.all_conversions_from_interactions_rate
BenchmarkAverageMaxCpcmetrics.benchmark_average_max_cpc
CostPerAllConversionmetrics.cost_per_all_conversions
DayOfWeeksegments.day_of_week
Yearsegments.year
AdGroupIdad_group.id
MonthOfYearsegments.month_of_year
UrlCustomParametersad_group_criterion.url_custom_parameters
ConversionTypeNamesegments.conversion_action_name
SearchClickSharemetrics.search_click_share
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
AverageCpmmetrics.average_cpm
Clicksmetrics.clicks
ConversionRatemetrics.conversions_from_interactions_rate
Devicesegments.device
TrackingUrlTemplatead_group_criterion.tracking_url_template
AdNetworkType2segments.ad_network_type
CpcBidad_group_criterion.cpc_bid_micros
Impressionsmetrics.impressions
IsNegativead_group_criterion.negative
AllConversionsmetrics.all_conversions
Ctrmetrics.ctr
ExternalCustomerIdcustomer.id
Idad_group_criterion.criterion_id
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
AdGroupStatusad_group.status
ClickTypesegments.click_type
Weeksegments.week
AverageCpcmetrics.average_cpc
ConversionCategoryNamesegments.conversion_action_category
PartitionTypead_group_criterion.listing_group.type
AllConversionValuemetrics.all_conversions_value
FinalUrlSuffixad_group_criterion.final_url_suffix
Monthsegments.month
Quartersegments.quarter
AdGroupNamead_group.name
ConversionTrackerIdsegments.conversion_action
ConversionValuemetrics.conversions_value
CostPerConversionmetrics.cost_per_conversion
ExternalConversionSourcesegments.external_conversion_source
ValuePerAllConversionmetrics.value_per_all_conversions
CampaignStatuscampaign.status
Costmetrics.cost_micros
CrossDeviceConversionsmetrics.cross_device_conversions
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
ParentCriterionIdad_group_criterion.listing_group.parent_ad_group_criterion
SearchImpressionSharemetrics.search_impression_share
CampaignNamecampaign.name
Datesegments.date
ProductGroupDEPRECATED
CriteriaDestinationUrlDEPRECATED

Search Query Performance

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AdWords API to Google Ads API field mapping
AccountTimeZonecustomer.time_zone
ConversionValuemetrics.conversions_value
ExternalCustomerIdcustomer.id
Impressionsmetrics.impressions
QueryMatchTypeWithVariantsegments.search_term_match_type
AllConversionsmetrics.all_conversions
AverageCpcmetrics.average_cpc
AverageCpemetrics.average_cpe
KeywordTextMatchingQuerysegments.keyword.info.text
VideoQuartile50Ratemetrics.video_quartile_50_rate
AverageCostmetrics.average_cost
Yearsegments.year
AccountDescriptiveNamecustomer.currency_code
Engagementsmetrics.engagements
MonthOfYearsegments.month_of_year
QueryTargetingStatussearch_term_view.status
VideoQuartile75Ratemetrics.video_quartile_75_rate
AllConversionValuemetrics.all_conversions_value
CampaignIdcampaign.id
Weeksegments.week
VideoViewRatemetrics.video_view_rate
AdGroupIdad_group.id
AverageCpmmetrics.average_cpm
ConversionRatemetrics.conversions_from_interactions_rate
CreativeIdad_group_ad.ad.id
CustomerDescriptiveNamecustomer.descriptive_name
Interactionsmetrics.interactions
InteractionTypesmetrics.interaction_event_types
Quartersegments.quarter
AdFormatDEPRECATED
AdGroupStatusad_group.status
Clicksmetrics.clicks
Conversionsmetrics.conversions
Costmetrics.cost_micros
CostPerConversionmetrics.cost_per_conversion
KeywordIdsegments.keyword.ad_group_criterion
VideoQuartile25Ratemetrics.video_quartile_25_rate
ConversionCategoryNamesegments.conversion_action_category
DestinationUrlDEPRECATED
TrackingUrlTemplatead_group_ad.ad.tracking_url_template
VideoViewsmetrics.video_views
AbsoluteTopImpressionPercentagemetrics.absolute_top_impression_percentage
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
Ctrmetrics.ctr
Datesegments.date
ValuePerConversionmetrics.value_per_conversion
AdGroupNamead_group.name
AllConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTypeNamesegments.conversion_action_name
CostPerAllConversionmetrics.cost_per_all_conversions
Monthsegments.month
ViewThroughConversionsmetrics.view_through_conversions
AccountCurrencyCodecustomer.currency_code
CrossDeviceConversionsmetrics.cross_device_conversions
FinalUrlad_group_ad.ad.final_urls
TopImpressionPercentagemetrics.top_impression_percentage
Devicesegments.device
EngagementRatemetrics.engagement_rate
AverageCpvmetrics.average_cpv
CampaignNamecampaign.name
CampaignStatuscampaign.status
DayOfWeeksegments.day_of_week
Querysearch_term_view.search_term
ValuePerAllConversionmetrics.value_per_all_conversions
AdNetworkType2segments.ad_network_type
AveragePositionDEPRECATED
ConversionTrackerIdsegments.conversion_action
ExternalConversionSourcesegments.external_conversion_source
InteractionRatemetrics.interaction_rate
VideoQuartile100Ratemetrics.video_quartile_100_rate

Shared Set Criteria

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AdWords API to Google Ads API field mapping
SharedSetIdshared_set.id
AccountDescriptiveNamecustomer.descriptive_name
Criteria"shared_criterion.keyword.text OR shared_criterion.placement.url etc."
ExternalCustomerIdcustomer.id
Idshared_criterion.criterion_id
KeywordMatchTypeshared_criterion.keyword.match_type

Shopping Performance

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AdWords API to Google Ads API field mapping
ConversionCategoryNamesegments.conversion_action_category
Costmetrics.cost_micros
SearchAbsoluteTopImpressionSharemetrics.search_absolute_top_impression_share
ConversionValuemetrics.conversions_value
Impressionsmetrics.impressions
AccountDescriptiveNamecustomer.descriptive_name
Conversionsmetrics.conversions
CustomAttribute0segments.product_custom_attribute0
ProductTitlesegments.product_title
Yearsegments.year
AggregatorIdsegments.product_aggregator_id
ConversionTypeNamesegments.conversion_action_name
CustomAttribute2segments.product_custom_attribute2
ProductTypeL2segments.product_type_l2
CampaignIdcampaign.id
Channelsegments.product_channel
Quartersegments.quarter
AdGroupIdad_group.id
CampaignStatuscampaign.status
ClickTypesegments.click_type
CustomAttribute4segments.product_custom_attribute4
MerchantIdsegments.product_merchant_id
CategoryL3segments.product_bidding_category_level3
ConversionTrackerIdsegments.conversion_action
CostPerAllConversionmetrics.cost_per_all_conversions
CustomAttribute1segments.product_custom_attribute1
DayOfWeeksegments.day_of_week
LanguageCriteriaIdsegments.product_language
Monthsegments.month
StoreIdsegments.product_store_id
Brandsegments.product_brand
CategoryL5segments.product_bidding_category_level5
ChannelExclusivitysegments.product_channel_exclusivity
ValuePerAllConversionmetrics.value_per_all_conversions
AllConversionsmetrics.all_conversions
CustomAttribute3segments.product_custom_attribute3
Devicesegments.device
ValuePerConversionmetrics.value_per_conversion
CategoryL1segments.product_bidding_category_level1
ExternalCustomerIdcustomer.id
ProductTypeL4segments.product_type_l4
SearchImpressionSharemetrics.search_impression_share
AllConversionValuemetrics.all_conversions_value
CampaignNamecampaign.name
Clicksmetrics.clicks
ConversionRatemetrics.conversions_from_interactions_rate
CostPerConversionmetrics.cost_per_conversion
ProductTypeL3segments.product_type_l3
AdGroupStatusad_group.status
AllConversionRatemetrics.all_conversions_from_interactions_rate
CrossDeviceConversionsmetrics.cross_device_conversions
ExternalConversionSourcesegments.external_conversion_source
OfferIdsegments.product_item_id
CategoryL2segments.product_bidding_category_level2
CountryCriteriaIdsegments.product_country
ProductConditionsegments.product_condition
ProductTypeL5segments.product_type_l5
Weeksegments.week
AdGroupNamead_group.name
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AdNetworkType2segments.ad_network_type
AverageCpcmetrics.average_cpc
CategoryL4segments.product_bidding_category_level4
Ctrmetrics.ctr
Datesegments.date
ProductTypeL1segments.product_type_l1
SearchClickSharemetrics.search_click_share

URL Performance

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AdWords API to Google Ads API field mapping
IsBidOnPathDEPRECATED
VideoViewRatemetrics.video_view_rate
CrossDeviceConversionsmetrics.cross_device_conversions
DisplayNamedetail_placement_view.display_name
CampaignStatuscampaign.status
Urldetail_placement_view.target_url
AdFormatDEPRECATED
AdGroupCriterionStatusDEPRECATED
DayOfWeeksegments.day_of_week
ValuePerAllConversionmetrics.value_per_all_conversions
VideoViewsmetrics.video_views
ViewThroughConversionsmetrics.view_through_conversions
ActiveViewImpressionsmetrics.active_view_impressions
AllConversionsmetrics.all_conversions
IsPathExcludedDEPRECATED
ValuePerConversionmetrics.value_per_conversion
AverageCpcmetrics.average_cpc
AverageCpvmetrics.average_cpv
AverageCpmmetrics.average_cpm
ConversionCategoryNamesegments.conversion_action_category
Impressionsmetrics.impressions
VideoQuartile100Ratemetrics.video_quartile_100_rate
AccountDescriptiveNamecustomer.descriptive_name
AdGroupNamead_group.name
ConversionTypeNamesegments.conversion_action_name
Datesegments.date
EngagementRatemetrics.engagement_rate
ActiveViewMeasurableCostmetrics.active_view_measurable_cost_micros
Clicksmetrics.clicks
ExternalConversionSourcesegments.external_conversion_source
Weeksegments.week
AllConversionRatemetrics.all_conversions_from_interactions_rate
Costmetrics.cost_micros
Monthsegments.month
Quartersegments.quarter
AdGroupIdad_group.id
AverageCostmetrics.average_cost
VideoQuartile25Ratemetrics.video_quartile_25_rate
ActiveViewCtrmetrics.active_view_ctr
ConversionRatemetrics.all_conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
ExternalCustomerIdcustomer.id
Yearsegments.year
ActiveViewCpmmetrics.active_view_cpm
ActiveViewViewabilitymetrics.active_view_viewability
CriteriaParametersDEPRECATED
InteractionTypesmetrics.interaction_event_types
AverageCpemetrics.average_cpe
CostPerAllConversionmetrics.cost_per_all_conversions
Domaindetail_placement_view.group_placement_target_url
InteractionRatemetrics.interaction_rate
AdNetworkType2segments.ad_network_type
Interactionsmetrics.interactions
VideoQuartile75Ratemetrics.video_quartile_75_rate
AccountTimeZonecustomer.time_zone
ActiveViewMeasurabilitymetrics.active_view_measurability
AdGroupStatusad_group.status
ConversionValuemetrics.conversions_value
Devicesegments.device
VideoQuartile50Ratemetrics.video_quartile_50_rate
AccountCurrencyCodecustomer.currency_code
ActiveViewMeasurableImpressionsmetrics.active_view_measurable_impressions
Ctrmetrics.ctr
CustomerDescriptiveNamecustomer.descriptive_name
IsAutoOptimizedDEPRECATED
MonthOfYearsegments.month_of_year
CampaignIdcampaign.id
CampaignNamecampaign.name
Conversionsmetrics.conversions
CostPerConversionmetrics.cost_per_conversion
Engagementsmetrics.engagements
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
AllConversionValuemetrics.all_conversions_value

User Ad Distance

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AdWords API to Google Ads API field mapping
AveragePositionDEPRECATED
CampaignIdcampaign.id
Impressionsmetrics.impressions
ValuePerAllConversionmetrics.value_per_all_conversions
AllConversionsmetrics.all_conversions
ConversionRatemetrics.conversions_from_interactions_rate
ConversionTrackerIdsegments.conversion_action
CustomerDescriptiveNamecustomer.descriptive_name
Clicksmetrics.clicks
ConversionCategoryNamesegments.conversion_action_category
Costmetrics.cost_micros
CostPerAllConversionmetrics.cost_per_all_conversions
Devicesegments.device
Monthsegments.month
AllConversionValuemetrics.all_conversions_value
CampaignNamecampaign.name
CrossDeviceConversionsmetrics.cross_device_conversions
MonthOfYearsegments.month_of_year
AccountDescriptiveNamecustomer.descriptive_name
CampaignStatuscampaign.status
ConversionValuemetrics.conversions_value
Ctrmetrics.ctr
ExternalConversionSourcesegments.external_conversion_source
Yearsegments.year
AllConversionRatemetrics.all_conversions_from_interactions_rate
AdNetworkType2segments.ad_network_type
AverageCpcmetrics.average_cpc
ConversionTypeNamesegments.conversion_action_name
Datesegments.date
AccountCurrencyCodecustomer.currency_code
Conversionsmetrics.conversions
CostPerConversionmetrics.cost_per_conversion
DistanceBucketdistance_view.distance_bucket
ExternalCustomerIdcustomer.id
ValuePerConversionmetrics.value_per_conversion
ViewThroughConversionsmetrics.view_through_conversions
Weeksegments.week
AccountTimeZonecustomer.time_zone
AverageCpmmetrics.average_cpm
DayOfWeeksegments.day_of_week
Quartersegments.quarter
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type

Video Performance

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AdWords API to Google Ads API field mapping
CreativeIdad_group_ad.ad.id
ConversionCategoryNamesegments.conversion_action_category
ConversionTypeNamesegments.conversion_action_name
VideoQuartile75Ratemetrics.video_quartile_75_rate
CrossDeviceConversionsmetrics.cross_device_conversions
DayOfWeeksegments.day_of_week
Devicesegments.device
Quartersegments.quarter
VideoViewRatemetrics.video_view_rate
AccountTimeZonecustomer.time_zone
AdGroupNamead_group.name
Conversionsmetrics.conversions
CampaignIdcampaign.id
Clicksmetrics.clicks
Engagementsmetrics.engagements
VideoQuartile25Ratemetrics.video_quartile_25_rate
Weeksegments.week
AverageCpmmetrics.average_cpm
CampaignNamecampaign.name
ConversionRatemetrics.all_conversions_from_interactions_rate
Datesegments.date
AccountCurrencyCodecustomer.currency_code
AverageCpvmetrics.average_cpv
Ctrmetrics.ctr
ViewThroughConversionsmetrics.view_through_conversions
AllConversionRatemetrics.all_conversions_from_interactions_rate
CampaignStatuscampaign.status
CostPerAllConversionmetrics.cost_per_all_conversions
ExternalConversionSourcesegments.external_conversion_source
VideoTitlevideo.title
AdNetworkType2segments.ad_network_type
ConversionTrackerIdsegments.conversion_action
EngagementRatemetrics.engagement_rate
VideoQuartile50Ratemetrics.video_quartile_50_rate
VideoChannelIdvideo.channel_id
VideoIdvideo.id
VideoQuartile100Ratemetrics.video_quartile_100_rate
Costmetrics.cost_micros
CustomerDescriptiveNamecustomer.descriptive_name
VideoDurationvideo.duration_millis
VideoViewsmetrics.video_views
AccountDescriptiveNamecustomer.descriptive_name
AdGroupStatusad_group.status
AllConversionValuemetrics.all_conversions_value
MonthOfYearsegments.month_of_year
ConversionValuemetrics.conversions_value
CostPerConversionmetrics.cost_per_conversion
ExternalCustomerIdcustomer.id
AdGroupIdad_group.id
AdNetworkType1AdNetworkType1 and AdNetworkType2 have been combined into segments.ad_network_type
CreativeStatusad_group_ad.status
Monthsegments.month
AllConversionsmetrics.all_conversions
ClickTypesegments.click_type
Impressionsmetrics.impressions
ValuePerAllConversionmetrics.value_per_all_conversions
Yearsegments.year