Hotel campaigns in the Google Ads API support specialized bidding strategies designed
for hotel advertising, such as Percent CPC (`percent_cpc`), alongside standard
manual and automated bidding options like Manual CPC, Enhanced CPC, and Target
ROAS. You can also adjust bids across travel dimensions such as start day of
week (check-in day), length of booking (length of stay), and advance booking
window.

After becoming familiar with the
[Bidding overview for Hotel ads](https://support.google.com/google-ads/answer/9244120), you can use the Google Ads API to
complete the following tasks:

- [Assign or update a bid strategy](https://developers.google.com/google-ads/api/docs/hotel-ads/bidding/assign-strategies) at the campaign level
- [Set or update bid amounts](https://developers.google.com/google-ads/api/docs/hotel-ads/bidding/set-bids) at the ad group and listing group levels
- [Set bid adjustments (bid modifiers)](https://developers.google.com/google-ads/api/docs/hotel-ads/bidding/create-ad-group-bid-modifier) for travel dimensions