Demand Gen campaigns let you share your brand's story with people across Google's most immersive, visual surfaces: YouTube (including Shorts), Discover and Gmail. This reaches customers across several different touchpoints and leverages Google AI to serve the best creatives to the most relevant potential customers and to optimize bidding across the full funnel, while ensuring advertisers maintain full control on which assets are added to their campaigns.
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Last updated 2024-04-18 UTC.
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