Google Ads API is returning to beta status. Please read our blog post for more details.

制作广告

添加加大型文字广告

要在 API 中制作新的广告,最佳方法是使用客户端库的基本操作文件夹中的添加加大型文字广告代码示例。此示例会为您处理所有后台身份验证任务,并帮助您逐步完成制作加大型文字广告所需的设置。

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.basicoperations;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v1.errors.GoogleAdsException;
import com.google.ads.googleads.v1.utils.ResourceNames;
import com.google.ads.googleads.v1.common.ExpandedTextAdInfo;
import com.google.ads.googleads.v1.enums.AdGroupAdStatusEnum.AdGroupAdStatus;
import com.google.ads.googleads.v1.errors.GoogleAdsError;
import com.google.ads.googleads.v1.resources.Ad;
import com.google.ads.googleads.v1.resources.AdGroupAd;
import com.google.ads.googleads.v1.services.AdGroupAdOperation;
import com.google.ads.googleads.v1.services.AdGroupAdServiceClient;
import com.google.ads.googleads.v1.services.MutateAdGroupAdResult;
import com.google.ads.googleads.v1.services.MutateAdGroupAdsResponse;
import com.google.protobuf.StringValue;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.List;

/** Adds expanded text ads to a given ad group. */
public class AddExpandedTextAds {

  /** Number of ads being added / updated in this code example. */
  private static final int NUMBER_OF_ADS_TO_ADD = 5;

  private static class AddExpandedTextAdsParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.AD_GROUP_ID, required = true)
    private Long adGroupId;
  }

  public static void main(String[] args) {
    AddExpandedTextAdsParams params = new AddExpandedTextAdsParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.adGroupId = Long.parseLong("INSERT_AD_GROUP_ID_HERE");
    }

    GoogleAdsClient googleAdsClient;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      return;
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      return;
    }

    try {
      new AddExpandedTextAds().runExample(googleAdsClient, params.customerId, params.adGroupId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param adGroupId the ad group ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {

    String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

    List<AdGroupAdOperation> operations = new ArrayList<>();

    for (int i = 0; i < NUMBER_OF_ADS_TO_ADD; i++) {

      // Creates the expanded text ad info.
      ExpandedTextAdInfo expandedTextAdInfo =
          ExpandedTextAdInfo.newBuilder()
              .setHeadlinePart1(StringValue.of(String.format("Cruise #%d to Mars", i)))
              .setHeadlinePart2(StringValue.of("Best Space Cruise Line"))
              .setDescription(StringValue.of("Buy your tickets now!"))
              .build();

      // Wraps the info in an Ad object.
      Ad ad =
          Ad.newBuilder()
              .setExpandedTextAd(expandedTextAdInfo)
              .addFinalUrls(StringValue.of("http://www.example.com"))
              .build();

      // Builds the final ad group ad representation.
      AdGroupAd adGroupAd =
          AdGroupAd.newBuilder()
              .setAdGroup(StringValue.of(adGroupResourceName))
              .setStatus(AdGroupAdStatus.PAUSED)
              .setAd(ad)
              .build();

      AdGroupAdOperation op = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();
      operations.add(op);
    }

    try (AdGroupAdServiceClient adGroupAdServiceClient =
        googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
      MutateAdGroupAdsResponse response =
          adGroupAdServiceClient.mutateAdGroupAds(Long.toString(customerId), operations);
      for (MutateAdGroupAdResult result : response.getResultsList()) {
        System.out.printf(
            "Expanded text ad created with resource name: %s%n", result.getResourceName());
      }
    }
  }
}

C#

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V1.Common;
using Google.Ads.GoogleAds.V1.Errors;
using Google.Ads.GoogleAds.V1.Resources;
using Google.Ads.GoogleAds.V1.Services;

using System;
using System.Collections.Generic;

using static Google.Ads.GoogleAds.V1.Enums.AdGroupAdStatusEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V1
{
    /// <summary>
    /// This code example adds expanded text ads to a given ad group. To list
    /// ad groups, run GetAdGroups.cs.
    /// </summary>
    public class AddExpandedTextAds : ExampleBase
    {
        /// <summary>
        /// Number of ads being added / updated in this code example.
        /// </summary>
        private const int NUMBER_OF_ADS = 5;

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            AddExpandedTextAds codeExample = new AddExpandedTextAds();

            Console.WriteLine(codeExample.Description);

            //The customer ID for which the call is made.
            long customerId = long.Parse("INSERT_CUSTOMER_ID_HERE");

            //ID of the ad group to which ads are added.
            long adGroupId = long.Parse("INSERT_ADGROUP_ID_HERE");

            codeExample.Run(new GoogleAdsClient(), customerId, adGroupId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description
        {
            get
            {
                return "This code example adds expanded text ads to a given ad group. To list " +
                    "ad groups, run GetAdGroups.cs.";
            }
        }

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The customer ID for which the call is made.</param>
        /// <param name="adGroupId">ID of the ad group to which ads are added.</param>
        public void Run(GoogleAdsClient client, long customerId, long adGroupId)
        {
            // Get the AdGroupAdService.
            AdGroupAdServiceClient adGroupAdService = client.GetService(
                Services.V1.AdGroupAdService);

            List<AdGroupAdOperation> operations = new List<AdGroupAdOperation>();
            for (int i = 0; i < NUMBER_OF_ADS; i++)
            {
                // Create the ad group ad object.
                AdGroupAd adGroupAd = new AdGroupAd
                {
                    AdGroup = ResourceNames.AdGroup(customerId, adGroupId),
                    // Optional: Set the status.
                    Status = AdGroupAdStatus.Paused,
                    Ad = new Ad
                    {
                        FinalUrls = { "http://www.example.com/" + i },
                        ExpandedTextAd = new ExpandedTextAdInfo
                        {
                            Description = "Buy your tickets now!",
                            HeadlinePart1 = "Cruise #" + i.ToString() + " to Mars",
                            HeadlinePart2 = "Best Space Cruise Line",
                            Path1 = "path1",
                            Path2 = "path2"
                        }
                    }
                };

                // Create the operation.
                operations.Add(new AdGroupAdOperation
                {
                    Create = adGroupAd
                });
            }

            try
            {
                // Create the ads.
                MutateAdGroupAdsResponse response = adGroupAdService.MutateAdGroupAds(
                    customerId.ToString(), operations);

                // Display the results.
                foreach (MutateAdGroupAdResult result in response.Results)
                {
                    Console.WriteLine("Expanded text ad created with resource name: {0}",
                        result.ResourceName);
                }
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
            }
        }
    }
}

PHP

<?php
/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\BasicOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\V1\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V1\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V1\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V1\ResourceNames;
use Google\Ads\GoogleAds\V1\Common\ExpandedTextAdInfo;
use Google\Ads\GoogleAds\V1\Enums\AdGroupAdStatusEnum\AdGroupAdStatus;
use Google\Ads\GoogleAds\V1\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V1\Resources\Ad;
use Google\Ads\GoogleAds\V1\Resources\AdGroupAd;
use Google\Ads\GoogleAds\V1\Services\AdGroupAdOperation;
use Google\ApiCore\ApiException;
use Google\Protobuf\StringValue;

/** This example demonstrates how to add expanded text ads to a given ad group. */
class AddExpandedTextAds
{
    const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    const AD_GROUP_ID = 'INSERT_AD_GROUP_ID_HERE';
    // Specify the number of ads to be added in this example.
    const NUMBER_OF_ADS_TO_ADD = 2;

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::AD_GROUP_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::AD_GROUP_ID] ?: self::AD_GROUP_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the client customer ID without hyphens
     * @param int $adGroupId the ad group ID to add a keyword to
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        $customerId,
        $adGroupId
    ) {
        $adGroupResourceName =
            new StringValue(['value' => ResourceNames::forAdGroup($customerId, $adGroupId)]);

        $operations = [];
        for ($i = 0; $i < self::NUMBER_OF_ADS_TO_ADD; $i++) {
            // Creates the expanded text ad info.
            $expandedTextAdInfo = new ExpandedTextAdInfo([
                'headline_part1' => new StringValue(['value' => 'Cruise to Mars #' . uniqid()]),
                'headline_part2' => new StringValue(['value' => 'Best Space Cruise Line']),
                'description' => new StringValue(['value' => 'Buy your tickets now!'])
            ]);

            // Sets the expanded text ad info on an Ad.
            $ad = new Ad([
                'expanded_text_ad' => $expandedTextAdInfo,
                'final_urls' => [new StringValue(['value' => 'http://www.example.com'])]
            ]);

            // Creates an ad group ad to hold the above ad.
            $adGroupAd = new AdGroupAd([
                'ad_group' => $adGroupResourceName,
                'status' => AdGroupAdStatus::PAUSED,
                'ad' => $ad
            ]);

            // Creates an ad group ad operation and add it to the operations array.
            $adGroupAdOperation = new AdGroupAdOperation();
            $adGroupAdOperation->setCreate($adGroupAd);
            $operations[] = $adGroupAdOperation;
        }

        // Issues a mutate request to add the ad group ads.
        $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
        $response = $adGroupAdServiceClient->mutateAdGroupAds($customerId, $operations);

        foreach ($response->getResults() as $addedAdGroupAd) {
            /** @var AdGroupAd $addedAdGroupAd */
            printf(
                "Expanded text ad was created with resource name: '%s'%s",
                $addedAdGroupAd->getResourceName(),
                PHP_EOL
            );
        }
    }
}

AddExpandedTextAds::main();

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example adds an expanded text ad.

To get expanded text ads, run get_expanded_text_ads.py.
"""

from __future__ import absolute_import

import argparse
import six
import sys
import uuid

import google.ads.google_ads.client

def main(client, customer_id, ad_group_id):
    ad_group_ad_service = client.get_service('AdGroupAdService', version='v1')
    ad_group_service = client.get_service('AdGroupService', version='v1')

    # Create ad group ad.
    ad_group_ad_operation = client.get_type('AdGroupAdOperation', version='v1')
    ad_group_ad = ad_group_ad_operation.create
    ad_group_ad.ad_group.value = ad_group_service.ad_group_path(
        customer_id, ad_group_id)
    ad_group_ad.status = client.get_type('AdGroupAdStatusEnum',
                                         version='v1').PAUSED

    # Set expanded text ad info
    final_url = ad_group_ad.ad.final_urls.add()
    final_url.value = 'http://www.example.com'
    ad_group_ad.ad.expanded_text_ad.description.value = 'Buy your tickets now!'
    ad_group_ad.ad.expanded_text_ad.headline_part1.value = (
        'Cruise to Mars %s' % str(uuid.uuid4())[:15])
    ad_group_ad.ad.expanded_text_ad.headline_part2.value = (
        'Best space cruise line')
    ad_group_ad.ad.expanded_text_ad.path1.value = 'all-inclusive'
    ad_group_ad.ad.expanded_text_ad.path2.value = 'deals'

    try:
        ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
            customer_id, [ad_group_ad_operation])
    except google.ads.google_ads.errors.GoogleAdsException as ex:
        print('Request with ID "%s" failed with status "%s" and includes the '
              'following errors:' % (ex.request_id, ex.error.code().name))
        for error in ex.failure.errors:
            print('\tError with message "%s".' % error.message)
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print('\t\tOn field: %s' % field_path_element.field_name)
        sys.exit(1)

    print('Created ad group ad %s.'
          % ad_group_ad_response.results[0].resource_name)

if __name__ == '__main__':
    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    google_ads_client = (google.ads.google_ads.client.GoogleAdsClient
                         .load_from_storage())

    parser = argparse.ArgumentParser(
        description=('Adds an expanded text ad to the specified ad group ID, '
                     'for the given customer ID.'))
    # The following argument(s) should be provided to run the example.
    parser.add_argument('-c', '--customer_id', type=six.text_type,
                        required=True, help='The Google Ads customer ID.')
    parser.add_argument('-a', '--ad_group_id', type=six.text_type,
                        required=True, help='The ad group ID.')
    args = parser.parse_args()

    main(google_ads_client, args.customer_id, args.ad_group_id)

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds an expanded text ad. To get expanded text ads,
# run get_expanded_text_ads.rb.

require 'optparse'
require 'google/ads/google_ads'
require 'date'

def add_expanded_text_ads(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  ad_group_ad_service = client.service(:AdGroupAd)

  # Create an ad group ad.
  ad_group_ad = client.resource(:AdGroupAd)
  ad_group_ad.ad_group = client.wrapper.string(
      client.path.ad_group(customer_id, ad_group_id))
  ad_group_ad.status = client.enum(:AdGroupAdStatus)::PAUSED
  ad_group_ad.ad = client.resource(:Ad)
  ad_group_ad.ad.final_urls << client.wrapper.string('http://www.example.com')

  # Set expanded text ad info
  ad_group_ad.ad.expanded_text_ad = client.resource(:ExpandedTextAdInfo)
  eta = ad_group_ad.ad.expanded_text_ad
  eta.description = client.wrapper.string('Buy your tickets now!')
  eta.headline_part1 = client.wrapper.string(
      sprintf('Cruise to Mars %s',(Time.new.to_f * 100).to_i))
  eta.headline_part2 = client.wrapper.string(
      'Best Space Cruise Line')
  eta.path1 = client.wrapper.string('all-inclusive')
  eta.path2 = client.wrapper.string('deals')

  # Create the operation.
  ad_group_ad_operation = client.operation(:AdGroupAd)
  ad_group_ad_operation['create'] = ad_group_ad

  # Add the ad group ad.
  response = ad_group_ad_service.mutate_ad_group_ads(
      customer_id, [ad_group_ad_operation])

  puts sprintf('Created expanded text ad %s.',
      response.results.first.resource_name)
end

if __FILE__ == $0
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:ad_group_id] = 'INSERT_AD_GROUP_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-A', '--ad-group-id AD-GROUP-ID', String, 'AdGroup ID') do |v|
      options[:ad_group_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    add_expanded_text_ads(options.fetch(:customer_id).tr("-", ""), options[:ad_group_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
  rescue Google::Gax::RetryError => e
    STDERR.printf("Error: '%s'\n\tCause: '%s'\n\tCode: %d\n\tDetails: '%s'\n" \
        "\tRequest-Id: '%s'\n", e.message, e.cause.message, e.cause.code,
                  e.cause.details, e.cause.metadata['request-id'])
  end
end


支持的广告类型

从下面的列表中,选择最符合您需求的广告类型。

类型 搜索网络 展示广告网络 说明
AppAdInfo 应用广告。
AppEngagementAdInfo 通过应用互动广告,您可以撰写旨在鼓励用户在应用中采取特定操作的广告文字,如登记入住、购买或预订机票。
CallOnlyAdInfo 用于来电专用广告系列的广告。
DisplayAdInfo 通用类型的展示广告。展示广告的类型使用 display_upload_product_type 字段进行配置。
DynamicSearchAdInfo 基于网站内容动态生成的搜索广告。只读。使用 ExpandedDynamicSearchAdInfo 可制作新广告。
ExpandedDynamicSearchAdInfo 基于网站内容动态生成的搜索广告。
ExpandedTextAdInfo 新的 Google 文字广告标准,包含三个标题、您的产品或服务的说明、导航路径和生成的显示网址。
GmailAdInfo 用于 Gmail 广告系列的广告。
HotelAdInfo 用于酒店广告系列的广告。
ImageAdInfo 1 包含业务宣传图片的广告。
LegacyResponsiveSearchAdInfo 旧版自适应型展示广告。此类广告在 Google Ads 界面中标记为“自适应广告”。只读。
ProductAdInfo 产品广告(在 Google Ads 界面中称为购物广告),该广告基于购物广告系列关联的 Merchant Center 帐号的商品数据。
ResponsiveDisplayAdInfo 包含一张营销图片、一个短标题、一个长标题、一条广告内容描述以及可选的广告客户名称和徽标。
ResponsiveSearchAdInfo 这是一种支持在文本字段中输入多项素材资源的广告格式。Google Ads 会使用投放时间优化功能为每个请求选择最佳的素材资源和呈现组合。
ShoppingComparionsListingAdInfo 比价购物广告。
ShoppingProductAdInfo 标准购物广告。
ShoppingSmartAdInfo 智能购物广告。
VideoBumperInStreamAdInfo 非常短的不可跳过的插播视频广告。只读。
VideoNonSkippableInStreamAdInfo 时长为 15 秒的不可跳过的插播视频广告。只读。
VideoOutstreamAdInfo 与已启用自动播放功能的 Feed 一起显示的广告,没有声音。只读。
VideoTrueViewInStreamAdInfo 视频播放期间(通常在开始时)显示的广告,会在视频播放几秒后显示跳过按钮。只读。

1 搜索网络中的 ImageAd 只会展示在 Google 搜索网络合作伙伴网站上,而不会展示在 Google 搜索中。