Google Ads gives you several ways to
[bid for your ads](https://support.google.com/google-ads/answer/2459326),
depending on what matters most to you and your business. The guides in this
section describe how to configure and manage bidding strategies in the Google Ads API:

- **[Bidding strategy types](https://developers.google.com/google-ads/api/docs/campaigns/bidding/strategy-types):** Explore supported manual and automated bidding strategy types, compatibility with campaign channel types, and required fields.
- **[Portfolio and standard bidding strategies](https://developers.google.com/google-ads/api/docs/campaigns/bidding/assign-strategies):** Create and assign campaign-level (standard) and account-level (portfolio) bidding strategies, and align shared budgets with portfolio strategies.
- **[Cross-account bidding strategies](https://developers.google.com/google-ads/api/docs/campaigns/bidding/cross-account-strategies):** Share portfolio Smart Bidding strategies across client accounts from a manager account.
- **[Set bids](https://developers.google.com/google-ads/api/docs/campaigns/bidding/set-bids):** Configure ad group and criterion-level bids.
- **[Manage bid modifiers](https://developers.google.com/google-ads/api/docs/campaigns/bidding/manage-bid-modifiers):** Adjust bids for specific criteria at the campaign and ad group levels.
- **[Ad group level target overrides](https://developers.google.com/google-ads/api/docs/campaigns/bidding/override-strategies):** Override campaign-level Target CPA, Target ROAS, and Target CPC targets for specific ad groups.
- **[Bidding strategy status](https://developers.google.com/google-ads/api/docs/campaigns/bidding/strategy-status):** Understand campaign and portfolio bidding strategy system statuses and reasons.
- **[Create seasonality adjustments](https://developers.google.com/google-ads/api/docs/campaigns/bidding/seasonality-adjustments):** Inform Smart Bidding of expected conversion rate changes for upcoming events.
- **[Create data exclusions](https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions):** Exclude conversion data from Smart Bidding during tracking outages.