Google Ads API is returning to beta status. Please read our blog post for more details.

Create Ad Group and Ad

Whether you are creating an App campaign to drive more app installs, in-app actions or in-app action value, you will need ad groups and ads.

Create ad group and criteria

  1. Create an ad group using AdGroupService. Do not specify a type for the ad group.

  2. (Optional) If the advertising_channel_sub_type of the campaign is APP_CAMPAIGN_FOR_ENGAGEMENT, you can override the default CPA target at the ad group level by setting target_cpa.

  3. If the advertising_channel_sub_type of the campaign is APP_CAMPAIGN_FOR_ENGAGEMENT, you must target a specific audience by adding an AdGroupCriterion. Set the user_list_info field to a UserListInfo, where the user_list contains the resource name of the UserList to target.

    • You cannot override bid settings at the ad group criterion level.
    • You cannot exclude criteria, so ensure that negative is false.

Create ad group ad

For each logical set of assets, including videos, images, and text, add an ad_group_ad with the corresponding ad for the campaign's advertising_channel_sub_type:

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Google Ads API Beta
Google Ads API Beta
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