Category ID Parent category ID Category path 93017 0 /Banking & Finance 92601 93017 /Banking & Finance/Avid Investors 93019 93017 /Banking & Finance/Banks In-Person 93018 93017 /Banking & Finance/Banks Online 93048 93017 /Banking & Finance/Credit Card Preferences 93051 93048 /Banking & Finance/Credit Card Preferences/Has Few Credit Cards 93050 93048 /Banking & Finance/Credit Card Preferences/Has Many Credit Cards 93035 93048 /Banking & Finance/Credit Card Preferences/Values Cash Back Offers 93052 93048 /Banking & Finance/Credit Card Preferences/Values Low APRs 93049 93048 /Banking & Finance/Credit Card Preferences/Values Points & Miles 93020 93017 /Banking & Finance/Seeks Investment Advice 93040 0 /Beauty & Wellness 92505 93040 /Beauty & Wellness/Beauty Mavens 93009 93040 /Beauty & Wellness/Frequently Visits Salons 92967 0 /Consumer Moments 92968 92967 /Consumer Moments/Connecting 92969 92967 /Consumer Moments/Creating 92970 92967 /Consumer Moments/Laughing 92971 92967 /Consumer Moments/Learning 92973 92967 /Consumer Moments/Planning 92972 92967 /Consumer Moments/Positivity 92974 92967 /Consumer Moments/Problem-Solving 93001 0 /Consumer Patterns 93002 0 /Food & Dining 93007 93002 /Food & Dining/Coffee Shop Regulars 90800 93002 /Food & Dining/Cooking Enthusiasts 90801 90800 /Food & Dining/Cooking Enthusiasts/30 Minute Chefs 90802 90800 /Food & Dining/Cooking Enthusiasts/Aspiring Chefs 92900 93002 /Food & Dining/Fast Food Cravers 92300 93002 /Food & Dining/Foodies 93003 93002 /Food & Dining/Frequently Dines Out 93033 93003 /Food & Dining/Frequently Dines Out/Diners by Meal 93004 93033 /Food & Dining/Frequently Dines Out/Diners by Meal/Frequently Eats Breakfast Out 93005 93033 /Food & Dining/Frequently Dines Out/Diners by Meal/Frequently Eats Dinner Out 93006 93033 /Food & Dining/Frequently Dines Out/Diners by Meal/Frequently Eats Lunch Out 93022 93003 /Food & Dining/Frequently Dines Out/Diners by Restaurant Type 93032 93022 /Food & Dining/Frequently Dines Out/Diners by Restaurant Type/Frequents Casual Dining Restaurants 93025 93022 /Food & Dining/Frequently Dines Out/Diners by Restaurant Type/Frequents Fast Casual Restaurants 93024 93022 /Food & Dining/Frequently Dines Out/Diners by Restaurant Type/Frequents Fast Food Restaurants 93023 93022 /Food & Dining/Frequently Dines Out/Diners by Restaurant Type/Frequents Fine Dining Restaurants 93021 93002 /Food & Dining/Frequently Orders In 92957 93002 /Food & Dining/Prefers Organic Food 92955 93002 /Food & Dining/Vegetarians & Vegans 92956 92955 /Food & Dining/Vegetarians & Vegans/Vegans 92946 0 /Home & Garden 90700 92946 /Home & Garden/Do-It-Yourselfers 92932 92946 /Home & Garden/Gardening Enthusiasts 92508 92946 /Home & Garden/Home Decor Enthusiasts 94010 0 /Life Events 94029 94010 /Life Events/Becoming an Empty Nester 94030 94029 /Life Events/Becoming an Empty Nester/Last Child Moving Out Soon 94031 94029 /Life Events/Becoming an Empty Nester/Last Child Recently Moved Out 94021 94010 /Life Events/Business Creation 94023 94021 /Life Events/Business Creation/Recently Started a Business 94022 94021 /Life Events/Business Creation/Starting a Business Soon 94001 94010 /Life Events/College Graduation 94004 94001 /Life Events/College Graduation/Graduating Soon 94005 94001 /Life Events/College Graduation/Recently Graduated 94015 94010 /Life Events/Home Renovation 94016 94015 /Life Events/Home Renovation/Recently Renovated Home 94017 94015 /Life Events/Home Renovation/Renovating Home Soon 94024 94010 /Life Events/Job Change 94026 94024 /Life Events/Job Change/Recently Started New Job 94025 94024 /Life Events/Job Change/Starting New Job Soon 94002 94010 /Life Events/Marriage 94006 94002 /Life Events/Marriage/Getting Married Soon 94014 94002 /Life Events/Marriage/Recently Engaged 94007 94002 /Life Events/Marriage/Recently Married 94003 94010 /Life Events/Moving 94008 94003 /Life Events/Moving/Moving Soon 94009 94003 /Life Events/Moving/Recently Moved 94018 94010 /Life Events/New Pet 94027 94018 /Life Events/New Pet/Adding Cat to Household Soon 94028 94018 /Life Events/New Pet/Adding Dog to Household Soon 94020 94018 /Life Events/New Pet/Recently Added Cat to Household 94019 94018 /Life Events/New Pet/Recently Added Dog to Household 94032 94010 /Life Events/Purchasing a Home 94033 94032 /Life Events/Purchasing a Home/Purchasing a Home Soon 94035 94033 /Life Events/Purchasing a Home/Purchasing a Home Soon/Purchasing First Home Soon 94034 94032 /Life Events/Purchasing a Home/Recently Purchased a Home 94036 94034 /Life Events/Purchasing a Home/Recently Purchased a Home/Recently Purchased First Home 94011 94010 /Life Events/Retirement 94013 94011 /Life Events/Retirement/Recently Retired 94012 94011 /Life Events/Retirement/Retiring Soon 92947 0 /Lifestyles & Hobbies 91700 92947 /Lifestyles & Hobbies/Art & Theater Aficionados 92913 92947 /Lifestyles & Hobbies/Business Professionals 92960 92947 /Lifestyles & Hobbies/Charitable Donors & Volunteers 91000 92947 /Lifestyles & Hobbies/Family-Focused 92959 91000 /Lifestyles & Hobbies/Family-Focused/Homeschooling Parents 92504 92947 /Lifestyles & Hobbies/Fashionistas 93008 92947 /Lifestyles & Hobbies/Frequently Attends Live Events 90600 92947 /Lifestyles & Hobbies/Green Living Enthusiasts 92958 92947 /Lifestyles & Hobbies/Mindfulness & Meditation Enthusiasts 92400 92947 /Lifestyles & Hobbies/Nightlife Enthusiasts 90100 92947 /Lifestyles & Hobbies/Outdoor Enthusiasts 92944 90100 /Lifestyles & Hobbies/Outdoor Enthusiasts/Avid Fishers 91100 92947 /Lifestyles & Hobbies/Pet Lovers 91101 91100 /Lifestyles & Hobbies/Pet Lovers/Cat Lovers 91102 91100 /Lifestyles & Hobbies/Pet Lovers/Dog Lovers 90900 92947 /Lifestyles & Hobbies/Shutterbugs 90300 92947 /Lifestyles & Hobbies/Thrill Seekers 93034 0 /Media & Entertainment 92923 93034 /Media & Entertainment/Book Lovers 92914 93034 /Media & Entertainment/Comics & Animation Fans 91600 93034 /Media & Entertainment/Gamers 92904 91600 /Media & Entertainment/Gamers/Action Game Fans 92905 91600 /Media & Entertainment/Gamers/Adventure & Strategy Game Fans 91602 91600 /Media & Entertainment/Gamers/Casual & Social Gamers 92962 91600 /Media & Entertainment/Gamers/Console Gamers 92906 91600 /Media & Entertainment/Gamers/Driving & Racing Game Fans 92963 91600 /Media & Entertainment/Gamers/Esports Fans 92965 91600 /Media & Entertainment/Gamers/Fans of New & Upcoming Video Games 91601 91600 /Media & Entertainment/Gamers/Hardcore Gamers 92961 91600 /Media & Entertainment/Gamers/PC Gamers 92907 91600 /Media & Entertainment/Gamers/Roleplaying Game Fans 92908 91600 /Media & Entertainment/Gamers/Shooter Game Fans 92909 91600 /Media & Entertainment/Gamers/Sports Game Fans 92930 93034 /Media & Entertainment/Light TV Viewers 91800 93034 /Media & Entertainment/Movie Lovers 91801 91800 /Media & Entertainment/Movie Lovers/Action & Adventure Movie Fans 91803 91800 /Media & Entertainment/Movie Lovers/Comedy Movie Fans 92934 91800 /Media & Entertainment/Movie Lovers/Documentary Film Fans 91802 91800 /Media & Entertainment/Movie Lovers/Family Movie Fans 92966 91800 /Media & Entertainment/Movie Lovers/Fans of New & Upcoming Movies 92916 91800 /Media & Entertainment/Movie Lovers/Fans of South Asian Film 93026 91800 /Media & Entertainment/Movie Lovers/Frequent Moviegoers 91804 91800 /Media & Entertainment/Movie Lovers/Horror Movie Fans 92933 91800 /Media & Entertainment/Movie Lovers/Independent Film Fans 91805 91800 /Media & Entertainment/Movie Lovers/Romance & Drama Movie Fans 91806 91800 /Media & Entertainment/Movie Lovers/Sci-Fi & Fantasy Movie Fans 91900 93034 /Media & Entertainment/Music Lovers 91906 91900 /Media & Entertainment/Music Lovers/Blues Fans 91903 91900 /Media & Entertainment/Music Lovers/Classical Music Enthusiasts 91904 91900 /Media & Entertainment/Music Lovers/Country Music Fans 91907 91900 /Media & Entertainment/Music Lovers/Electronic Dance Music Fans 91911 91900 /Media & Entertainment/Music Lovers/Fans of Latin Music 91908 91900 /Media & Entertainment/Music Lovers/Folk & Traditional Music Enthusiasts 91912 91900 /Media & Entertainment/Music Lovers/Indie & Alternative Rock Fans 91905 91900 /Media & Entertainment/Music Lovers/Jazz Enthusiasts 91910 91900 /Media & Entertainment/Music Lovers/Metalheads 91901 91900 /Media & Entertainment/Music Lovers/Pop Music Fans 91909 91900 /Media & Entertainment/Music Lovers/Rap & Hip Hop Fans 91902 91900 /Media & Entertainment/Music Lovers/Rock Music Fans 92915 91900 /Media & Entertainment/Music Lovers/World Music Fans 92800 93034 /Media & Entertainment/TV Lovers 92801 92800 /Media & Entertainment/TV Lovers/Documentary & Nonfiction TV Fans 92803 92800 /Media & Entertainment/TV Lovers/Family Television Fans 92942 92800 /Media & Entertainment/TV Lovers/Food & Cooking TV Show Fans 92804 92800 "/Media & Entertainment/TV Lovers/Game Reality & Talk Show Fans" 92937 92800 /Media & Entertainment/TV Lovers/Home & Real Estate TV Fans 92935 92800 /Media & Entertainment/TV Lovers/Live Sports TV Fans 92805 92800 /Media & Entertainment/TV Lovers/Sci-Fi & Fantasy TV Fans 92806 92800 /Media & Entertainment/TV Lovers/TV Comedy Fans 92802 92800 /Media & Entertainment/TV Lovers/TV Drama Fans 92941 92800 /Media & Entertainment/TV Lovers/TV Western Fans 92936 92800 /Media & Entertainment/TV Lovers/Travel TV Fans 92949 0 /News & Politics 92000 92949 /News & Politics/Avid News Readers 92002 92000 /News & Politics/Avid News Readers/Avid Business News Readers 92005 92000 /News & Politics/Avid News Readers/Avid Local News Readers 92702 92000 /News & Politics/Avid News Readers/Avid Political News Readers 92001 92000 /News & Politics/Avid News Readers/Avid World News Readers 92006 92000 /News & Politics/Avid News Readers/Entertainment News Enthusiasts 92008 92000 /News & Politics/Avid News Readers/Men's Media Fans 92007 92000 /News & Politics/Avid News Readers/Women's Media Fans 92920 92949 /News & Politics/Potential US Voters 92921 92920 /News & Politics/Potential US Voters/Left-Leaning (Potential US Voters) 92922 92920 /News & Politics/Potential US Voters/Right-Leaning (Potential US Voters) 92953 92920 /News & Politics/Potential US Voters/Undecided (Potential US Voters) 92901 0 /Shoppers 93036 92901 /Shoppers/Apparel Buying Habits 93039 93036 /Shoppers/Apparel Buying Habits/Regularly Purchases Children's Apparel 93038 93036 /Shoppers/Apparel Buying Habits/Regularly Purchases Men's Apparel 93037 93036 /Shoppers/Apparel Buying Habits/Regularly Purchases Women's Apparel 92503 92901 /Shoppers/Bargain Hunters 92501 92901 /Shoppers/Luxury Shoppers 92952 92901 /Shoppers/Shoppers by Store Type 93014 92952 /Shoppers/Shoppers by Store Type/Convenience Store Shoppers 93015 92952 /Shoppers/Shoppers by Store Type/Department Store Shoppers 93016 92952 /Shoppers/Shoppers by Store Type/Grocery Shoppers 93011 92952 /Shoppers/Shoppers by Store Type/Superstore Shoppers 93012 93011 /Shoppers/Shoppers by Store Type/Superstore Shoppers/Superstore Shoppers (Offline) 93013 93011 /Shoppers/Shoppers by Store Type/Superstore Shoppers/Superstore Shoppers (Online) 92500 92901 /Shoppers/Shopping Enthusiasts 93010 92901 /Shoppers/Shopping Patterns 92502 92901 /Shoppers/Value Shoppers 92950 0 /Sports & Fitness 90400 92950 /Sports & Fitness/Health & Fitness Buffs 92964 90400 /Sports & Fitness/Health & Fitness Buffs/Weightlifters 92943 90400 /Sports & Fitness/Health & Fitness Buffs/Yoga Lovers 90200 92950 /Sports & Fitness/Sports Fans 90204 90200 /Sports & Fitness/Sports Fans/Baseball Fans 92938 90204 /Sports & Fitness/Sports Fans/Baseball Fans/Recreational Baseball & Softball Players 90202 90200 /Sports & Fitness/Sports Fans/Basketball Fans 92940 90202 /Sports & Fitness/Sports Fans/Basketball Fans/Recreational Basketball Players 90209 90200 /Sports & Fitness/Sports Fans/Boating & Sailing Enthusiasts 92917 90200 /Sports & Fitness/Sports Fans/Cricket Enthusiasts 90217 90200 /Sports & Fitness/Sports Fans/Cycling Enthusiasts 90201 90200 /Sports & Fitness/Sports Fans/Fans of American Football 92919 90200 /Sports & Fitness/Sports Fans/Fans of Australian Football 92902 90200 /Sports & Fitness/Sports Fans/Fight & Wrestling Fans 90206 90200 /Sports & Fitness/Sports Fans/Golf Enthusiasts 90205 90200 /Sports & Fitness/Sports Fans/Hockey Fans 92903 90200 /Sports & Fitness/Sports Fans/Motor Sports Enthusiasts 92954 90200 /Sports & Fitness/Sports Fans/Olympics Fans 90208 90200 /Sports & Fitness/Sports Fans/Racquetball Enthusiasts 92918 90200 /Sports & Fitness/Sports Fans/Rugby Enthusiasts 90216 90200 /Sports & Fitness/Sports Fans/Running Enthusiasts 90218 90200 /Sports & Fitness/Sports Fans/Skiing Enthusiasts 90203 90200 /Sports & Fitness/Sports Fans/Soccer Fans 92939 90203 /Sports & Fitness/Sports Fans/Soccer Fans/Recreational Soccer Players 90212 90200 /Sports & Fitness/Sports Fans/Swimming Enthusiasts 90207 90200 /Sports & Fitness/Sports Fans/Tennis Enthusiasts 90211 90200 /Sports & Fitness/Sports Fans/Water Sports Enthusiasts 90210 90200 /Sports & Fitness/Sports Fans/Winter Sports Enthusiasts 92948 0 /Technology 93053 92948 /Technology/Inactive Social Media Users 92910 92948 /Technology/Mobile Enthusiasts 92911 92948 /Technology/Social Media Enthusiasts 92507 92948 /Technology/Technophiles 92925 92507 /Technology/Technophiles/Audiophiles 92931 92507 /Technology/Technophiles/Cloud Services Power Users 92927 92507 /Technology/Technophiles/High-End Computer Aficionados 92926 92507 /Technology/Technophiles/Home Automation Enthusiasts 92945 0 /Travel 92924 92945 /Travel/Business Travelers 91500 92945 /Travel/Travel Buffs 91504 91500 /Travel/Travel Buffs/Beachbound Travelers 92928 91500 /Travel/Travel Buffs/Cruise Fans 91502 91500 /Travel/Travel Buffs/Family Vacationers 91501 91500 /Travel/Travel Buffs/Luxury Travelers 91505 91500 /Travel/Travel Buffs/Snowbound Travelers 92929 91500 /Travel/Travel Buffs/Timeshare Owners 93028 0 /Vehicles & Transportation 91401 93028 /Vehicles & Transportation/Auto Enthusiasts 91300 91401 /Vehicles & Transportation/Auto Enthusiasts/Motorcycle Enthusiasts 91400 91401 /Vehicles & Transportation/Auto Enthusiasts/Performance & Luxury Vehicle Enthusiasts 92912 91401 /Vehicles & Transportation/Auto Enthusiasts/Truck & SUV Enthusiasts 92951 93028 /Vehicles & Transportation/Transportation Modes 93029 92951 /Vehicles & Transportation/Transportation Modes/Motorists 93030 92951 /Vehicles & Transportation/Transportation Modes/Public Transit Users 93031 92951 /Vehicles & Transportation/Transportation Modes/Taxi Service Users 93041 93028 /Vehicles & Transportation/Vehicle Buying Preferences 93043 93041 /Vehicles & Transportation/Vehicle Buying Preferences/Prioritizes Vehicle Appearance 93045 93041 /Vehicles & Transportation/Vehicle Buying Preferences/Prioritizes Vehicle Fuel Efficiency 93046 93041 /Vehicles & Transportation/Vehicle Buying Preferences/Prioritizes Vehicle Performance 93047 93041 /Vehicles & Transportation/Vehicle Buying Preferences/Prioritizes Vehicle Price 93042 93041 /Vehicles & Transportation/Vehicle Buying Preferences/Prioritizes Vehicle Reliability 93044 93041 /Vehicles & Transportation/Vehicle Buying Preferences/Prioritizes Vehicle Safety 93027 93028 /Vehicles & Transportation/Weekend Road Trippers