Bus Reservation

Use cases

The following use cases show common examples of how the BusReservation schema is used. Use these examples to ensure that your markup is properly structured.

Basic reservation confirmation

Embed the following markup in your email when you send a reservation confirmation.

The Google app will display the reservation details on the day of the journey and will notify the user of the time to leave to get to the bus stop on time (taking into account the transport mode, traffic etc). If you provide a check-in URL like in the example below, the Google app will display this to the user 24 hours prior to the trip to the user.

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "BusReservation",
  "reservationNumber": "123456",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationStatus": "http://schema.org/ReservationConfirmed",
  "reservationFor": {
    "@type": "BusTrip",
    "busCompany": {
      "@type": "Organization",
      "name": "Bolt NYC"
    },
    "departureBusStop": {
      "@type": "BusStop",
      "name": "Port Authority, NYC"
    },
    "departureTime": "2017-01-04T12:30:00-05:00",
    "arrivalBusStop": {
      "@type": "BusStop",
      "name": "Boston South Station"
    },
    "arrivalTime": "2017-01-04T17:10:00-05:00"
  }
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/BusReservation">
  <meta itemprop="reservationNumber" content="123456"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
    <div itemprop="busCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Bolt NYC"/>
    </div>
    <div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Port Authority, NYC"/>
    </div>
    <meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
    <div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Boston South Station"/>
    </div>
    <meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
  </div>
</div>

Boarding pass and ticket

In addition to a reservation confirmation you may trigger a Confirmation Card boarding pass in a separate email.

Confirmation cards can not only help the user get to the bus stop on time, but also surface the ticket to the user during the journey. For this, some additional fields need to be included in the markup. If there are additional fields required to board passengers, include them in the additionalTicketText field.

For tickets with no reserved seating, these fields are : numSeats, ticketNumber, ticketToken

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "BusReservation",
  "reservationNumber": "123456",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationStatus": "http://schema.org/ReservationConfirmed",
  "reservationFor": {
    "@type": "BusTrip",
    "busCompany": "Bolt NYC",
    "departureBusStop": {
      "@type": "BusStop",
      "name": "Port Authority, NYC"
    },
    "departureTime": "2017-01-04T12:30:00-05:00",
    "arrivalBusStop": {
      "@type": "BusStop",
      "name": "Boston South Station"
    },
    "arrivalTime": "2017-01-04T17:10:00-05:00"
  },
  "reservedTicket": {
    "@type": "Ticket",
    "underName": "John Smith",
    "ticketNumber": "123XYZ",
    "ticketToken": "aztecCode:AB34",
    "additionalTicketText": "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."
  }
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/BusReservation">
  <meta itemprop="reservationNumber" content="123456"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
    <meta itemprop="busCompany" content="Bolt NYC"/>
    <div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Port Authority, NYC"/>
    </div>
    <meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
    <div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Boston South Station"/>
    </div>
    <meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
  </div>
  <div itemprop="reservedTicket" itemscope itemtype="http://schema.org/Ticket">
    <meta itemprop="underName" content="John Smith"/>
    <meta itemprop="ticketNumber" content="123XYZ"/>
    <meta itemprop="ticketToken" content="aztecCode:AB34"/>
    <meta itemprop="additionalTicketText" content="We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."/>
  </div>
</div>

For tickets with reserved seating, these fields are : seatNumber, seatingType, ticketNumber, ticketToken

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "BusReservation",
  "reservationNumber": "123456",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationStatus": "http://schema.org/ReservationConfirmed",
  "reservationFor": {
    "@type": "BusTrip",
    "busCompany": "Bolt NYC",
    "departureBusStop": {
      "@type": "BusStop",
      "name": "Port Authority, NYC"
    },
    "departureTime": "2017-01-04T12:30:00-05:00",
    "arrivalBusStop": {
      "@type": "BusStop",
      "name": "Boston South Station"
    },
    "arrivalTime": "2017-01-04T17:10:00-05:00"
  },
  "reservedTicket": {
    "@type": "Ticket",
    "underName": "John Smith",
    "ticketedSeat": {
      "@type": "Seat",
      "seatNumber": "27B",
      "seatingType": "Coach"
    },
    "ticketNumber": "123XYZ",
    "ticketToken": "aztecCode:AB34",
    "additionalTicketText": "We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."
  }
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/BusReservation">
  <meta itemprop="reservationNumber" content="123456"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
    <meta itemprop="busCompany" content="Bolt NYC"/>
    <div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Port Authority, NYC"/>
    </div>
    <meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
    <div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Boston South Station"/>
    </div>
    <meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
  </div>
  <div itemprop="reservedTicket" itemscope itemtype="http://schema.org/Ticket">
    <meta itemprop="underName" content="John Smith"/>
    <div itemprop="ticketedSeat" itemscope itemtype="http://schema.org/Seat">
      <meta itemprop="seatNumber" content="27B"/>
      <meta itemprop="seatingType" content="Coach"/>
    </div>
    <meta itemprop="ticketNumber" content="123XYZ"/>
    <meta itemprop="ticketToken" content="aztecCode:AB34"/>
    <meta itemprop="additionalTicketText" content="We recommend that you arrive at the station at least 30 minutes prior to your scheduled departure. Allow additional time if you need help with baggage or tickets."/>
  </div>
</div>

Cancellation

You may cancel a reservation by setting reservationStatus to http://schema.org/Cancelled.

If you send an email confirming the cancellation of a ticket to a user, include the following markup. The Google app will not show details for the bus reservation to the user. The markup is largely the same, the only difference is the reservationStatus field. You could also add the modifyReservationUrl which will make it easier for Google to keep track of the reservation.

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "BusReservation",
  "reservationNumber": "123456",
  "underName": {
    "@type": "Person",
    "name": "John Smith"
  },
  "reservationStatus": "http://schema.org/ReservationCancelled",
  "reservationFor": {
    "@type": "BusTrip",
    "busCompany": {
      "@type": "Organization",
      "name": "Bolt NYC"
    },
    "departureBusStop": {
      "@type": "BusStop",
      "name": "Port Authority, NYC"
    },
    "departureTime": "2017-01-04T12:30:00-05:00",
    "arrivalBusStop": {
      "@type": "BusStop",
      "name": "Boston South Station"
    },
    "arrivalTime": "2017-01-04T17:10:00-05:00"
  },
  "modifyReservationUrl": "http://boltbus.com/edit?id=AB3XY2"
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/BusReservation">
  <meta itemprop="reservationNumber" content="123456"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
  </div>
  <link itemprop="reservationStatus" href="http://schema.org/ReservationCancelled"/>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
    <div itemprop="busCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Bolt NYC"/>
    </div>
    <div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Port Authority, NYC"/>
    </div>
    <meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
    <div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Boston South Station"/>
    </div>
    <meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
  </div>
  <link itemprop="modifyReservationUrl" href="http://boltbus.com/edit?id=AB3XY2"/>
</div>

Example with all supported fields

For reference, here is an example with all supported fields populated:

JSON-LD


<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "BusReservation",
  "reservationNumber": "123456",
  "url": "http://boltbus.com/view/123456",
  "underName": {
    "@type": "Person",
    "name": "John Smith",
    "email": "john@mail.com"
  },
  "programMembership": {
    "@type": "ProgramMembership",
    "memberNumber": "12345",
    "program": "STA"
  },
  "bookingAgent": {
    "@type": "Organization",
    "name": "Bolt Bus NYC",
    "url": "http://boltbus.com/"
  },
  "bookingTime": "2013-01-14T13:05:00-05:00",
  "modifiedTime": "2013-03-14T13:05:00-05:00",
  "confirmReservationUrl": "http://boltbus.com/confirm?id=123456",
  "cancelReservationUrl": "http://boltbus.com/cancel?id=123456",
  "modifyReservationUrl": "http://boltbus.com/edit?id=123456",
  "checkinUrl": "http://boltbus.com/checkin?id=AB3XY2",
  "reservationStatus": "http://schema.org/ReservationConfirmed",
  "reservationFor": {
    "@type": "BusTrip",
    "name": "?",
    "busNumber": "63",
    "busName": "Bolt Bus NY:Boston",
    "busCompany": {
      "@type": "Organization",
      "name": "Bolt NYC"
    },
    "departureBusStop": {
      "@type": "BusStop",
      "name": "Port Authority, NYC",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "625 8th Avenue",
        "addressLocality": "New York",
        "addressRegion": "NY",
        "postalCode": "10018",
        "addressCountry": "USA"
      },
      "directions": "Bus terminals are at floors 2-4 of the Port Authority building"
    },
    "departureTime": "2017-01-04T12:30:00-05:00",
    "arrivalBusStop": {
      "@type": "BusStop",
      "name": "Boston South Station",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "Summer St.",
        "addressLocality": "Boston",
        "addressRegion": "MA",
        "postalCode": "02111",
        "addressCountry": "USA"
      },
      "directions": "Bus stops are at thewest side of the train station."
    },
    "arrivalTime": "2017-01-04T17:10:00-05:00"
  },
  "reservedTicket": {
    "@type": "Ticket",
    "ticketNumber": "123XYZ",
    "downloadUrl": "?",
    "printUrl": "?",
    "ticketToken": "qrCode:123456789",
    "additionalTicketText": "?",
    "price": "45.00",
    "priceCurrency": "USD",
    "underName": {
      "@type": "Person",
      "name": "Mary Smith"
    },
    "ticketedSeat": {
      "@type": "Seat",
      "seatingType": "Coach",
      "seatNumber": "27",
      "seatRow": "A"
    }
  }
}
</script>

Microdata


<div itemscope itemtype="http://schema.org/BusReservation">
  <meta itemprop="reservationNumber" content="123456"/>
  <link itemprop="url" href="http://boltbus.com/view/123456"/>
  <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
    <meta itemprop="name" content="John Smith"/>
    <meta itemprop="email" content="john@mail.com"/>
  </div>
  <div itemprop="programMembership" itemscope itemtype="http://schema.org/ProgramMembership">
    <meta itemprop="memberNumber" content="12345"/>
    <meta itemprop="program" content="STA"/>
  </div>
  <div itemprop="bookingAgent" itemscope itemtype="http://schema.org/Organization">
    <meta itemprop="name" content="Bolt Bus NYC"/>
    <link itemprop="url" href="http://boltbus.com/"/>
  </div>
  <meta itemprop="bookingTime" content="2013-01-14T13:05:00-05:00"/>
  <meta itemprop="modifiedTime" content="2013-03-14T13:05:00-05:00"/>
  <link itemprop="confirmReservationUrl" href="http://boltbus.com/confirm?id=123456"/>
  <link itemprop="cancelReservationUrl" href="http://boltbus.com/cancel?id=123456"/>
  <link itemprop="modifyReservationUrl" href="http://boltbus.com/edit?id=123456"/>
  <link itemprop="checkinUrl" href="http://boltbus.com/checkin?id=AB3XY2"/>
  <link itemprop="reservationStatus" href="http://schema.org/ReservationConfirmed"/>
  <div itemprop="reservationFor" itemscope itemtype="http://schema.org/BusTrip">
    <meta itemprop="name" content="?"/>
    <meta itemprop="busNumber" content="63"/>
    <meta itemprop="busName" content="Bolt Bus NY:Boston"/>
    <div itemprop="busCompany" itemscope itemtype="http://schema.org/Organization">
      <meta itemprop="name" content="Bolt NYC"/>
    </div>
    <div itemprop="departureBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Port Authority, NYC"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="625 8th Avenue"/>
        <meta itemprop="addressLocality" content="New York"/>
        <meta itemprop="addressRegion" content="NY"/>
        <meta itemprop="postalCode" content="10018"/>
        <meta itemprop="addressCountry" content="USA"/>
      </div>
      <meta itemprop="directions" content="Bus terminals are at floors 2-4 of the Port Authority building"/>
    </div>
    <meta itemprop="departureTime" content="2017-01-04T12:30:00-05:00"/>
    <div itemprop="arrivalBusStop" itemscope itemtype="http://schema.org/BusStop">
      <meta itemprop="name" content="Boston South Station"/>
      <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
        <meta itemprop="streetAddress" content="Summer St."/>
        <meta itemprop="addressLocality" content="Boston"/>
        <meta itemprop="addressRegion" content="MA"/>
        <meta itemprop="postalCode" content="02111"/>
        <meta itemprop="addressCountry" content="USA"/>
      </div>
      <meta itemprop="directions" content="Bus stops are at thewest side of the train station."/>
    </div>
    <meta itemprop="arrivalTime" content="2017-01-04T17:10:00-05:00"/>
  </div>
  <div itemprop="reservedTicket" itemscope itemtype="http://schema.org/Ticket">
    <meta itemprop="ticketNumber" content="123XYZ"/>
    <meta itemprop="downloadUrl" content="?"/>
    <meta itemprop="printUrl" content="?"/>
    <meta itemprop="ticketToken" content="qrCode:123456789"/>
    <meta itemprop="additionalTicketText" content="?"/>
    <meta itemprop="price" content="45.00"/>
    <meta itemprop="priceCurrency" content="USD"/>
    <div itemprop="underName" itemscope itemtype="http://schema.org/Person">
      <meta itemprop="name" content="Mary Smith"/>
    </div>
    <div itemprop="ticketedSeat" itemscope itemtype="http://schema.org/Seat">
      <meta itemprop="seatingType" content="Coach"/>
      <meta itemprop="seatNumber" content="27"/>
      <meta itemprop="seatRow" content="A"/>
    </div>
  </div>
</div>

Test your markup

You can validate your markup using the Email Markup Tester Tool. Paste in your markup code and click the Validate button to scan the content and receive a report on any errors present.

Specification

Review the details of your email to see if any of these properties apply to your bus reservation. By marking up these additional properties you allow Google to display a much richer desciption of the bus reservation to the user.

Property Type Description
reservationNumber Text (required) The number or id of the reservation.
url URL Web page where reservation can be viewed.
underName Person or Organization (required) The passenger.
underName.name Text (required) Name of the Person.
underName.email Text Email address.
programMembership ProgramMembership Any membership in a frequent flyer, hotel loyalty program, etc. being applied to the reservation.
programMembership.memberNumber Text The identifier of the membership.
programMembership.program Text The name of the program.
bookingAgent Organization or Person Booking agent or agency. Also accepts a string (e.g. "").
bookingAgent.name Text Name of the agent/service.
bookingAgent.url URL Website of the agent/service.
bookingTime DateTime Date the reservation was made.
modifiedTime DateTime (recommended for confirmation cards/Search Answers) Time the reservation was last modified.
confirmReservationUrl URL Web page where reservation can be confirmed.
cancelReservationUrl URL Web page where reservation can be cancelled.
modifyReservationUrl URL (recommended for confirmation cards/Search Answers) Web page where reservation can be modified.
checkinUrl URL Webpage where the passenger can check in.
reservationStatus ReservationStatus (required) Current status of the reservation.
reservationFor BusTrip (required) Information about the bus trip.
reservationFor.name Text Name of the BusTrip.
reservationFor.busNumber Text e.g. 101.
reservationFor.busName Text e.g. Bolt Express.
reservationFor.busCompany Organization (required) e.g. Bolt NYC. Also accepts a string (e.g. "Bolt NYC").
reservationFor.busCompany.name Text (required) Name of the Organization.
reservationFor.departureBusStop BusStop or BusStation (required) Where the bus departs from.
reservationFor.departureBusStop.name Text (required) Name of the BusStop.
reservationFor.departureBusStop.address PostalAddress Address of the departure bus stop / station.
reservationFor.departureBusStop.address.streetAddress Text (recommended for confirmation cards/Search Answers) Street address of departure bus stop / station.
reservationFor.departureBusStop.address.addressLocality Text (recommended for confirmation cards/Search Answers) Locality (e.g. city) of departure bus stop / station.
reservationFor.departureBusStop.address.addressRegion Text (recommended for confirmation cards/Search Answers) Region (e.g. State) of departure bus stop / station.
reservationFor.departureBusStop.address.postalCode Text (recommended for confirmation cards/Search Answers) Postal code of departure bus stop / station.
reservationFor.departureBusStop.address.addressCountry Text or Country (recommended for confirmation cards/Search Answers) Country of departure bus stop / station.
reservationFor.departureBusStop.directions Text Directions to the bus stop.
reservationFor.departureTime DateTime (required) Bus departure time.
reservationFor.arrivalBusStop BusStop or BusStation (required) Where the bus arrives at.
reservationFor.arrivalBusStop.name Text (required) Name of the BusStop.
reservationFor.arrivalBusStop.address PostalAddress Address of the arrival bus stop / station.
reservationFor.arrivalBusStop.address.streetAddress Text (recommended for confirmation cards/Search Answers) Street address of arrival bus stop / station.
reservationFor.arrivalBusStop.address.addressLocality Text (recommended for confirmation cards/Search Answers) Locality (e.g. city) of arrival bus stop / station.
reservationFor.arrivalBusStop.address.addressRegion Text (recommended for confirmation cards/Search Answers) Region (e.g. State) of arrival bus stop / station.
reservationFor.arrivalBusStop.address.postalCode Text (recommended for confirmation cards/Search Answers) Postal code of arrival bus stop / station.
reservationFor.arrivalBusStop.address.addressCountry Text or Country (recommended for confirmation cards/Search Answers) Country of arrival bus stop / station.
reservationFor.arrivalBusStop.directions Text Directions to the bus stop.
reservationFor.arrivalTime DateTime (required) Bus arrival time.
reservedTicket Ticket Ticket information.
reservedTicket.ticketNumber Text The number or id of the ticket.
reservedTicket.downloadUrl URL .
reservedTicket.printUrl URL .
reservedTicket.ticketToken Text or URL If the barcode image is hosted on your site, the value of the field is URL of the image, or a barcode or QR URI, such as "barcode128:AB34" (ISO-15417 barcodes), "qrCode:AB34" (QR codes), "aztecCode:AB34" (Aztec codes), "barcodeEAN:1234" (EAN codes) and "barcodeUPCA:1234" (UPCA codes).
reservedTicket.additionalTicketText Text Additional explanatory text about the ticket.
reservedTicket.price Text Total price of the ticket.
reservedTicket.priceCurrency Text The currency (in 3-letter ISO 4217 format) of the ticket's price.
reservedTicket.underName Person or Organization The Person or Organization the ticket is for.
reservedTicket.underName.name Text Name of the Person.
reservedTicket.ticketedSeat Seat The location of the reserved seat (e.g., 27B). .
reservedTicket.ticketedSeat.seatingType Text The type/class of the seat.
reservedTicket.ticketedSeat.seatNumber Text The location of the reserved seat.
reservedTicket.ticketedSeat.seatRow Text The row location of the reserved seat.

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