We’re impressed with the Gmail Promotion tab results. After annotating our email with the Redbox logo and rich images of our movie night experience, we saw dramatic increases in open rates, external clicks and conversions from Gmail users.
- Ash Eldifrawi, Chief Marketing and Customer Experience Officer at Redbox
With the new Gmail Promotions tab, Samsung has the opportunity to begin more meaningful conversations with our Galaxy Mobile Owners the moment they open Gmail, creating convenience and an increased visual experience across their consumer journey.
- Jake Ade, Senior Marketing Manager of CRM & Loyalty at Samsung
The new Gmail experience gives us the best chance to transport and inspire our customers before they even open an email.
- Kathleen Horvath, Contact Strategy Manager at Anthropologie
At Ubisoft, we care a lot about the worlds and characters we create, and the Customer Relationship Management team is passionate about how we convey that to our gamers. When Gmail approached us with the new updates to its promotional tab, it was a great opportunity to give our players a glimpse into our cool content and reach new engagement levels with this tool.
- Arch Kumar, Assistant Manager, CRM Integration at Ubisoft