Ad Network: *
Application ID: *	(The final package that is used in your built .apk's manifest, e.g. com.example.application)
Campaign Source: *	(original referrer, e.g. google, citysearch, newsletter4)
Campaign Medium:	(marketing medium, e.g. cpc, banner, email)
Campaign Term:	(paid keywords, e.g. running+shoes)
Campaign Content:	(ad-specific content used to differentiate ads)
Campaign Name:	(product, promotion code, or slogan)