Distribution, Monetization, Data Analysis
- Growth Hacking
- Mobile Data Analysis
- Mobile and Web UA
- Tracking systems
- Knowledge Sharing
Saikala is a Lead User Acquisition Expert at the Space Ape Games, an Award Winning Mobile/Social Gaming startup founded in 2012 in London, UK. Space Ape makes hand-crafted, high quality and successful strategy games on mobile built in Unity.
Saikala has an extensive hands-on digital marketing experience in creating successful initiatives for gaming apps cross-platform using social networks and all major mobile advertising channels. She launched her career in gaming with Plumbee, a social casino gaming startup, pushing the game promotion boundaries within User Acquisition, CRM and Business Growth. Followed by building sustainable a User Acquisition function at Miniclip games.
Professional satisfaction for her comes through creating efficiencies and consistently delivering results that exceed expectations, while helping teams learn and contribute to the business’s success.
As well as many parts of product marketing, Saikala can offer a valuable opinion on the games’ User Acquisition strategy and execution, testing, optimisation, bidding systems to help deliver best possible results.