Graham McAllister

Graham McAllister

User Research

Brighton, UK


  • Games User Research
  • UX Strategy
  • User Research Processes for Game Development
  • Playtesting
  • Interaction Design
  • Games User Research Evangelist.


Graham is the Director of Player Research, an award-winning user research and playtesting studio based in Brighton, UK. Player Research help studios deliver world-class games by challenging assumptions, validating design decisions, and providing evidence on the player experience throughout development.

Graham has a PhD in Computer Science (image sequence compression), and previously was a software engineer and academic researching in the field of Human-Computer Interaction at Queen’s University Belfast and University of Sussex.

Graham is a BAFTA Games member and writes a monthly column on user research for