- Product Strategy
Alexandra is a high impact product strategist with a track record of defining, launching and marketing star products. Masterful at crafting product strategies that bridge the gap between business problems and technology. Experience in startups and intrapreneurial environments, in leading Product (VP Product) & Organisational roles (Managing Director).
Alexandra works with: experimenting, prototyping, modelling & user testing, Agile methodologies, deep analytics, sales & leads pipelines, business model canvas, Jobs-to-be-Done methodology, customer behavioural driven decisions (via design thinking, design sprints, behaviour driven development or various). Favours OKRs for People; Metrics driven dashboards & reporting for Execution; X-factor and brand promise for Strategy; Kaizen and Scaling Up for Innovation.
Alexandra hungrily takes on challenges to build products and communities, and continously pushes a little further, as a true ENFJ-T (check her personality profile: https://www.16personalities.com/profiles/b216cabd0a24d). She is mentoring and mentored herself. Firm Believer in People and changing prioritisation to humans and experiences instead of products (aka building products with purpose). She is always guided by her own balanced set of values KIFF (Kaizen - InnSaei - Friendship - Fairness).