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Measuring the End-to-End Value of Your App

Neil Rhodes , Nick Mihailovski , Mike Kwong


We've rethought mobile app analytics from the ground up. If you are a mobile app developer, come see what's new from the land of Google Analytics; Understand how to measure the end-to-end value of your app, and improve its performance to drive usage and retention.

  • About Neil Rhodes


    Neil is Tech Lead for the Google Mobile Analytics SDK team. He joined Google in 2007 and works in the Irvine office. Neil has been doing development for handhelds since 1993.

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  • About Nick Mihailovski


    Nick Mihailovski is a Sr. Developer Programs Engineer at Google and oversees Developer Relations for Google Analytics. He has a passion for bridging the gap between business requirements and technical capabilities and works with enterprise clients to develop innovative measurement solutions.

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  • About Mike Kwong


    Mike is a Software Engineer, and leads the development of the data processing pipelines for processing social ROI and app data in Google Analytics. Prior to Google, he worked on Eclipse based development environments and data modeling tools at IBM. He enjoys volleyball, indoor rock climbing, and Stanford women's basketball games.

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