Marketing and Publicity Guidelines for Google Drive Apps

This article provides guidelines for how you can market and publicize your organization's application and integration with Google Drive.

Marketing and publicity

  • Tell the world about your app and integration. We encourage you to highlight the integration in your organization's marketing communications and, according to the guidelines below, through a press release and by talking to the media.

  • Be clear about the nature of our relationship. Explain how your organization and its employees, constituents or customers will benefit from your app, including how users are able to find and use it.

  • Do not overstate your relationship with Google. Please do not state or imply that we have a relationship beyond the terms in the Google APIs Terms of Service.

  • Do not state or imply that you are an exclusive partner with Google. Do not suggest or imply that you have an exclusive or privileged arrangement with Google that differs from that of any other partner in a program.

  • Do not communicate publicly about launch plans. If we share launch plans with you, such as when new features will be available, do not share this information outside of your organization. As a rule, Google does not pre-announce new products or updates to products.

Press releases and media

  • Press releases are OK. If you want to issue a release, we need to review and approve it. All press releases that reference Google must be submitted for review at least seven (7) business days before the announcement date. Unfortunately, we are unable to approve press releases with less than seven (7) business days notice. To get approval for your press release that references Google, send a copy to press@google.com. Please include information about when you intend to issue the release, how you will distribute it and who will receive it.

  • We cannot participate in joint releases. Because we receive a tremendous number of requests by partners to participate in joint press releases and are unable to accommodate each request, as a rule we don't participate in joint releases. Likewise, we are unable to participate in any joint media outreach.

  • Limit the frequency of press releases. Please do not seek approval of more than one press release every three months.

  • Do not include personal contact information for Google in your release. If you would like to include press contact information for Google, please use press@google.com.

  • Please do not speak on behalf of Google, its representatives or products. We hope you'll get media interest in this announcement, and you're welcome to conduct interviews and provide statements about your organization's specific involvement. However, please do not speak on behalf of Google or speculate about any Google initiatives — we're happy to take any questions from the press that are about Google as a company, Google's strategy, or the ins and outs of a Google product. Simply direct inquiries to press@google.com.

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