Report Type: campaignTarget

Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.

This report can only be returned by an asynchronous request (that is, via the Reports.request() method).

Request excerpt

Send a regular Reports.request() request body, but specify "reportType": "campaignTarget".

{
...
  "reportType": "campaignTarget",
  "columns": [
    {
      "columnName": string,
      "headerText": string,
      "startDate": string,
      "endDate": string
    }
  ],
  "filters": [
    {
      "column": {
        "columnName": string,
      },
      ...
    },
    ...
  ],
...
}

For each column that you want returned or filtered in the report, specify the columnName listed in the table below. You can also optionally specify headerText, startDate, and endDate. Note that some columns cannot be filtered; refer to "Filterable" in the table below.

columnNameDescriptionBehaviorTypeFilterable
status The status of the campaign target: Active, Paused, or Removed. attribute Status Yes
creationTimestamp Timestamp of the campaign target's creation, formatted in ISO 8601. attribute Timestamp Yes
lastModifiedTimestamp Timestamp of the campaign target's most recent modification, formatted in ISO 8601. attribute Timestamp Yes
agency Agency name. attribute String Yes
agencyId DS agency ID. attribute ID Yes
advertiser Advertiser name. attribute String Yes
advertiserId DS advertiser ID. attribute ID Yes
account Engine account name. attribute String Yes
accountId DS engine account ID. attribute ID Yes
accountType Engine account type: Google AdWords, Bing Ads, Yahoo Japan Listing Ads, Yahoo Search Marketing, Yahoo Gemini, Baidu, or Comparison Shopping. attribute Engine type Yes
campaign Campaign name. attribute String Yes
campaignId DS campaign ID. attribute ID Yes
campaignStatus The status of the campaign that contains this item. attribute Status Yes
engineRemarketingList The name of the remarketing list associated with the target. attribute String Yes
engineRemarketingListBidModifier The bid adjustment associated with the target. attribute Number Yes
locationTargetName The name of the location target. attribute String Yes
locationTargetBidModifier The bid adjustment associated with the location target. attribute Number Yes
campaignTargetId The ID DS generated for a campaign target. attribute ID Yes
dfaActions The total number of DFA actions. metric Integer Yes
dfaRevenue Aggregate revenue generated by DFA transactions. metric Money Yes
dfaTransactions The total number of DFA transactions. metric Integer Yes
dfaWeightedActions Weighted sum of DFA actions. metric Number Yes
avgCpc Average cost per click. metric Money Yes
avgCpm Average cost per thousand impressions. metric Money Yes
avgPos Average position. metric Number Yes
clicks Aggregate clicks. metric Integer Yes
cost Aggregate cost paid to engine account(s). metric Money Yes
ctr Average click-through rate. metric Number Yes
impr The total number of impressions. metric Integer Yes
adWordsConversions The data that the advertiser has set up to be reported in the AdWords Conversions column. When an AdWords conversion action is created, the advertiser can choose whether to count those conversions in the Conversions reporting column. metric Number Yes
adWordsConversionValue Aggregate value of AdWords conversions. metric Number Yes
adWordsViewThroughConversions The total number of AdWords view-through conversions. metric Integer Yes
visits The total number of DS visits. metric Integer Yes
date Segments the report by days; each row and its aggregate metrics are split into multiple rows, one for each day. This column returns the date of each row. segment Date Yes
monthStart Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the first day of the month of each row. segment Date Yes
monthEnd Segments the report by months; each row and its aggregate metrics are split into multiple rows, one for each month. This column returns the last day of the month of each row. segment Date Yes
quarterStart Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the first day of the quarter of each row. segment Date Yes
quarterEnd Segments the report by quarters; each row and its aggregate metrics are split into multiple rows, one for each quarter. This column returns the last day of the quarter of each row. segment Date Yes
weekStart Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the first day (Sunday) of each row. segment Date Yes
weekEnd Segments the report by weeks (Sunday to Saturday); each row and its aggregate metrics are split into multiple rows, one for each week. This column returns the last day (Saturday) of each row. segment Date Yes
yearStart Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the first day of the year of each row. segment Date Yes
yearEnd Segments the report by years; each row and its aggregate metrics are split into multiple rows, one for each year. This column returns the last day of the year of each row. segment Date Yes
deviceSegment Segments the report by device; each row and its aggregate metrics are split into multiple rows, up to one for each device segment. This column returns the device segment of each row. segment Device segment Yes
floodlightGroup Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes
floodlightGroupId Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the DS Floodlight group ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment ID Yes
floodlightGroupTag Segments the report by Floodlight groups; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight group. This column returns the Floodlight group tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes
floodlightActivity Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity name of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes
floodlightActivityId Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the DS Floodlight activity ID of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment ID Yes
floodlightActivityTag Segments the report by Floodlight activities; each row and its aggregate metrics are split into multiple rows, up to one for each Floodlight activity. This column returns the Floodlight activity tag of each row. Note that some metrics do not have Floodlight segmented values, such as clicks and visits. segment String Yes

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