Types of Reports

This section describes the types of reports you can request from DoubleClick Search, along with the columns that you can request for each type of report.

For step-by-step instructions and examples, see Request Reports.

Available report types

account
Reporting data for engine accounts, including:
  • Performance metrics across all of an engine account's campaigns.
  • Configuration attributes for an engine account.
ad
Performance metrics and configuration attributes for ads.
advertiser
Reporting data for advertisers, including:
  • Performance metrics across all of an advertiser's engine accounts and campaigns.
  • Configuration attributes for an advertiser.
adGroup
Performance metrics and configuration attributes for ad groups.
adGroupTarget
Performance metrics for ad group level targets, which include location targets, dynamic ad targets, remarketing list targets, and age/gender targets. Some targets are available only in specific types of engine accounts.
bidStrategy
Performance metrics and configuration attributes for bid strategies.
campaign
Performance metrics and configuration attributes for campaigns.
campaignTarget
Performance metrics for campaign targets, which include location targets (geo-location, proximity, and location extension) and remarketing list targets. Some targets are available only in specific types of engine accounts.
conversion
Raw event data about conversions.
feedItem
Performance metrics and configuration attributes for feed items (for example, sitelink, location, call or app extensions).
floodlightActivity
Configuration attributes for Floodlight activities.
keyword
Performance metrics and configuration attributes for keywords.
negativeAdGroupKeyword
Configuration attributes for negative keywords that have been created at the ad group level.
negativeAdGroupTarget
Configuration attributes for negative targets at the ad group level, which include location targets, dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.
negativeCampaignKeyword
Configuration attributes for negative keywords that have been created at the campaign level.
negativeCampaignTarget
Configuration attributes for negative targets at the campaign level, which include location targets (geo-location, proximity, and location extension), dynamic ad targets, remarketing list targets and age/gender targets. Some targets are available only in specific types of engine accounts.
paidAndOrganic
The paidAndOrganic report shows the search terms that either triggered your ads to appear on Google, triggered Google to display unpaid (organic) search results for your site, or both. The report only returns results if you have already set up the Paid and Organic report for the engine account you are reporting on.
productAdvertised
Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and advertised in a shopping campaign.
productGroup
Performance metrics and configuration attributes for product groups. Product group reports differ from keyword reports in several ways; Learn more.
productLeadAndCrossSell
Performance metrics, configuration attributes, and inventory attributes for products defined in an inventory feed and sold as a result of paid search advertising.
productTarget
Performance metrics and configuration attributes for product targets. Product targets were used by AdWords PLA campaigns to specify which products in a Google Merchant Center account should trigger Product Listing Ads (shopping ads) to appear in related searches on Google. Product targets and PLA campaigns have been replaced by AdWords Shopping campaigns. From DS, you can still request reports for historical metrics that were attributed to your PLA campaigns before the upgrade to Shopping campaigns.
visit
Raw event data about visits. A visit occurs each time a consumer clicks an ad and is redirected to a landing page.

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