Reminder: v201708 will be sunset on August 31, 2018.

type LineItem (v201711)

LineItem is an advertiser's commitment to purchase a specific number of ad impressions, clicks, or time.


Namespace
https://www.google.com/apis/ads/publisher/v201711

Field

LineItemSummary (inherited)

orderId

xsd:long

The ID of the Order to which the LineItem belongs. This attribute is required.

id

xsd:long

Uniquely identifies the LineItem. This attribute is read-only and is assigned by Google when a line item is created.

name

xsd:string

The name of the line item. This attribute is required and has a maximum length of 255 characters.

externalId

xsd:string

An identifier for the LineItem that is meaningful to the publisher. This attribute is optional and has a maximum length of 255 characters.

orderName

xsd:string

The name of the Order. This value is read-only.

startDateTime

DateTime

The date and time on which the LineItem is enabled to begin serving. This attribute is required and must be in the future.

startDateTimeType

StartDateTimeType

Specifies whether to start serving to the LineItem right away, in an hour, etc. This attribute is optional and defaults to StartDateTimeType.USE_START_DATE_TIME.


Enumerations
USE_START_DATE_TIME
Use the value in startDateTime.
IMMEDIATELY
The entity will start serving immediately. startDateTime in the request is ignored and will be set to the current time. Additionally, startDateTimeType will be set to StartDateTimeType.USE_START_DATE_TIME.
ONE_HOUR_FROM_NOW
The entity will start serving one hour from now. startDateTime in the request is ignored and will be set to one hour from the current time. Additionally, startDateTimeType will be set to StartDateTimeType.USE_START_DATE_TIME.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

endDateTime

DateTime

The date and time on which the LineItem will stop serving. This attribute is required unless LineItem.unlimitedEndDateTime is set to true. If specified, it must be after the LineItem.startDateTime. This end date and time does not include auto extension days.

autoExtensionDays

xsd:int

The number of days to allow a line item to deliver past its endDateTime. A maximum of 7 days is allowed. This is a premium feature available for LineItemType.STANDARD line items.

unlimitedEndDateTime

xsd:boolean

Specifies whether or not the LineItem has an end time. This attribute is optional and defaults to false. It can be be set to true for only line items of type LineItemType.SPONSORSHIP, LineItemType.NETWORK, LineItemType.PRICE_PRIORITY and LineItemType.HOUSE.

creativeRotationType

CreativeRotationType

The strategy used for displaying multiple Creative objects that are associated with the LineItem. This attribute is required.


Enumerations
EVEN
Creatives are displayed roughly the same number of times over the duration of the line item.
OPTIMIZED
Creatives are served roughly proportionally to their performance.
MANUAL
Creatives are served roughly proportionally to their weights, set on the LineItemCreativeAssociation.
SEQUENTIAL
Creatives are served exactly in sequential order, aka Storyboarding. Set on the LineItemCreativeAssociation.

deliveryRateType

DeliveryRateType

The strategy for delivering ads over the course of the line item's duration. This attribute is optional and defaults to DeliveryRateType.EVENLY or DeliveryRateType.FRONTLOADED depending on the network's configuration.


Enumerations
EVENLY
Line items are served as evenly as possible across the number of days specified in a line item's LineItem.duration.
FRONTLOADED
Line items are served more aggressively in the beginning of the flight date.
AS_FAST_AS_POSSIBLE
The booked impressions for a line item may be delivered well before the LineItem.endDateTime. Other lower-priority or lower-value line items will be stopped from delivering until this line item meets the number of impressions or clicks it is booked for.

roadblockingType

RoadblockingType

The strategy for serving roadblocked creatives, i.e. instances where multiple creatives must be served together on a single web page. This attribute is optional and defaults to RoadblockingType.ONE_OR_MORE.


Enumerations
ONLY_ONE
Only one creative from a line item can serve at a time.
ONE_OR_MORE
Any number of creatives from a line item can serve together at a time.
AS_MANY_AS_POSSIBLE
As many creatives from a line item as can fit on a page will serve. This could mean anywhere from one to all of a line item's creatives given the size constraints of ad slots on a page.
ALL_ROADBLOCK
All or none of the creatives from a line item will serve. This option will only work if served to a GPT tag using SRA (single request architecture mode).
CREATIVE_SET
A master/companion CreativeSet roadblocking type. A LineItem.creativePlaceholders must be set accordingly.

frequencyCaps

FrequencyCap[]

The set of frequency capping units for this LineItem. This attribute is optional.

lineItemType

LineItemType

Indicates the line item type of a LineItem. This attribute is required. The line item type determines the default priority of the line item. More information can be found on the DFP Help Center.


Enumerations
SPONSORSHIP
The type of LineItem for which a percentage of all the impressions that are being sold are reserved.
STANDARD
The type of LineItem for which a fixed quantity of impressions or clicks are reserved.
NETWORK
The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Users specify the daily percentage of unsold impressions or clicks when creating this line item.
BULK
The type of LineItem for which a fixed quantity of impressions or clicks will be delivered at a priority lower than the LineItemType.STANDARD type.
PRICE_PRIORITY
The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Users specify the fixed quantity of unsold impressions or clicks when creating this line item.
HOUSE
The type of LineItem typically used for ads that promote products and services chosen by the publisher. These usually do not generate revenue and have the lowest delivery priority.
LEGACY_DFP
Represents a legacy LineItem that has been migrated from the DFP system. Such line items cannot be created any more. Also, these line items cannot be activated or resumed.
CLICK_TRACKING
The type of LineItem used for ads that track ads being served externally of DFP, for example an email newsletter. The click through would reference this ad, and the click would be tracked via this ad.
ADSENSE
A LineItem using dynamic allocation backed by AdSense.
AD_EXCHANGE
A LineItem using dynamic allocation backed by the Doubleclick Ad Exchange.
BUMPER
Represents a non-monetizable video LineItem that targets one or more bumper positions, which are short house video messages used by publishers to separate content from ad breaks.
ADMOB
A LineItem using dynamic allocation backed by AdMob.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

priority

xsd:int

The priority for the line item. Valid values range from 1 to 16. This field is optional and defaults to the default priority of the LineItemType.

The following table shows the default, minimum, and maximum priority values are for each line item type:

LineItemType - default priority (minimum priority, maximum priority)
LineItemType.SPONSORSHIP 4 (2, 5)
LineItemType.STANDARD 8 (6, 10)
LineItemType.NETWORK 12 (11, 14)
LineItemType.BULK 12 (11, 14)
LineItemType.PRICE_PRIORITY 12 (11, 14)
LineItemType.HOUSE 16 (15, 16)
LineItemType.CLICK_TRACKING 16 (1, 16)
LineItemType.AD_EXCHANGE 12 (1, 16)
LineItemType.ADSENSE 12 (1, 16)
LineItemType.BUMPER 16 (15, 16)

This field can only be edited by certain networks, otherwise a PermissionError will occur.

costPerUnit

Money

The amount of money to spend per impression or click. This attribute is required for creating a LineItem.

valueCostPerUnit

Money

An amount to help the adserver rank inventory. LineItem.valueCostPerUnit artificially raises the value of inventory over the LineItem.costPerUnit but avoids raising the actual LineItem.costPerUnit. This attribute is optional and defaults to a Money object in the local currency with Money.microAmount 0.

costType

CostType

The method used for billing this LineItem. This attribute is required.


Enumerations
CPA
Cost per action. The LineItem.lineItemType must be one of:
CPC
Cost per click. The LineItem.lineItemType must be one of:
CPD
Cost per day. The LineItem.lineItemType must be one of:
CPM
Cost per mille (cost per thousand impressions). The LineItem.lineItemType must be one of:
VCPM
Cost per thousand Active View viewable impressions. The LineItem.lineItemType must be LineItemType.STANDARD.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

discountType

LineItemDiscountType

The type of discount being applied to a LineItem, either percentage based or absolute. This attribute is optional and defaults to LineItemDiscountType.PERCENTAGE.


Enumerations
ABSOLUTE_VALUE
An absolute value will be discounted from the line item's cost.
PERCENTAGE
A percentage of the cost will be applied as discount for booking the line item.

discount

xsd:double

The number here is either a percentage or an absolute value depending on the LineItemDiscountType. If the LineItemDiscountType is LineItemDiscountType.PERCENTAGE, then only non-fractional values are supported.

contractedUnitsBought

xsd:long

This attribute is only applicable for certain line item types and acts as an "FYI" or note, which does not impact adserving or other backend systems.

For LineItemType.SPONSORSHIP line items, this represents the minimum quantity, which is a lifetime impression volume goal for reporting purposes only.

For LineItemType.STANDARD line items, this represent the contracted quantity, which is the number of units specified in the contract the advertiser has bought for this LineItem. This field is just a "FYI" for traffickers to manually intervene with the LineItem when needed. This attribute is only available for LineItemType.STANDARD line items if you have this feature enabled on your network.

creativePlaceholders

CreativePlaceholder[]

Details about the creatives that are expected to serve through this LineItem. This attribute is required and replaces the creativeSizes attribute.

activityAssociations

LineItemActivityAssociation[]

This attribute is required and meaningful only if the LineItem.costType is CostType.CPA.

environmentType

EnvironmentType

The environment that the LineItem is targeting. The default value is EnvironmentType.BROWSER. If this value is EnvironmentType.VIDEO_PLAYER, then this line item can only target AdUnits that have AdUnitSizes whose environmentType is also VIDEO_PLAYER.


Enumerations
BROWSER
A regular web browser.
VIDEO_PLAYER
Video players.

companionDeliveryOption

CompanionDeliveryOption

The delivery option for companions. Setting this field is only meaningful if the following conditions are met:

  1. The Guaranteed roadblocks feature is enabled on your network.
  2. One of the following is true (both cannot be true, these are mutually exclusive).

This field is optional and defaults to CompanionDeliveryOption.OPTIONAL if the above conditions are met. In all other cases it defaults to CompanionDeliveryOption.UNKNOWN and is not meaningful.


Enumerations
OPTIONAL
Companions are not required to serve a creative set. The creative set can serve to inventory that has zero or more matching companions.
AT_LEAST_ONE
At least one companion must be served in order for the creative set to be used.
ALL
All companions in the set must be served in order for the creative set to be used. This can still serve to inventory that has more companions than can be filled.
UNKNOWN
The delivery type is unknown.

creativePersistenceType

CreativePersistenceType

Specifies options to prevent ads from replacing or appearing with this LineItem.


Enumerations
NOT_PERSISTENT
Not persistent or exclusive.
PERSISTENT_AND_EXCLUDE_NONE
Persistent and does not exclude ads.
PERSISTENT_AND_EXCLUDE_DISPLAY
Persistent and excludes display ads only.
PERSISTENT_AND_EXCLUDE_VIDEO
Persistent and excludes video ads only.
PERSISTENT_AND_EXCLUDE_ALL
Persistent and excludes all other ads.

allowOverbook

xsd:boolean

The flag indicates whether overbooking should be allowed when creating or updating reservations of line item types LineItemType.SPONSORSHIP and LineItemType.STANDARD. When true, operations on this line item will never trigger a ForecastError, which corresponds to an overbook warning in the UI. The default value is false.

skipInventoryCheck

xsd:boolean

The flag indicates whether the inventory check should be skipped when performing an action on this line item. The default value is false.

skipCrossSellingRuleWarningChecks

xsd:boolean

True to skip checks for warnings from rules applied to line items targeting inventory shared by a distributor partner for cross selling when performing an action on this line item. The default is false.

reserveAtCreation

xsd:boolean

The flag indicates whether inventory should be reserved when creating a line item of types LineItemType.SPONSORSHIP and LineItemType.STANDARD in an unapproved Order. The default value is false.

stats

Stats

Contains trafficking statistics for the line item. This attribute is readonly and is populated by Google. This will be null in case there are no statistics for a line item yet.

deliveryIndicator

DeliveryIndicator

Indicates how well the line item has been performing. This attribute is readonly and is populated by Google. This will be null if the delivery indicator information is not available due to one of the following reasons:

  1. The line item is not delivering.
  2. The line item has an unlimited goal or cap.
  3. The line item has a percentage based goal or cap.

deliveryData

DeliveryData

Delivery data provides the number of clicks or impressions delivered for a LineItem in the last 7 days. This attribute is readonly and is populated by Google. This will be null if the delivery data cannot be computed due to one of the following reasons:

  1. The line item is not deliverable.
  2. The line item has completed delivering more than 7 days ago.
  3. The line item has an absolute-based goal. LineItem.deliveryIndicator should be used to track its progress in this case.

budget

Money

The amount of money allocated to the LineItem. This attribute is readonly and is populated by Google. The currency code is readonly.

status

ComputedStatus

The status of the LineItem. This attribute is readonly.


Enumerations
DELIVERY_EXTENDED
The LineItem has past its LineItem.endDateTime with an auto extension, but hasn't met its goal.
DELIVERING
The LineItem has begun serving.
READY
The LineItem has been activated and is ready to serve.
PAUSED
The LineItem has been paused from serving.
INACTIVE
The LineItem is inactive. It is either caused by missing creatives or the network disabling auto-activation.
PAUSED_INVENTORY_RELEASED
The LineItem has been paused and its reserved inventory has been released. The LineItem will not serve.
PENDING_APPROVAL
The LineItem has been submitted for approval.
COMPLETED
The LineItem has completed its run.
DISAPPROVED
The LineItem has been disapproved and is not eligible to serve.
DRAFT
The LineItem is still being drafted.
CANCELED
The LineItem has been canceled and is no longer eligible to serve. This is a legacy status imported from Google Ad Manager orders.

reservationStatus

LineItemSummary.Reservation...

Describes whether or not inventory has been reserved for the LineItem. This attribute is readonly and is assigned by Google.


Enumerations
RESERVED
Indicates that inventory has been reserved for the line item.
UNRESERVED
Indicates that inventory has not been reserved for the line item.

isArchived

xsd:boolean

The archival status of the LineItem. This attribute is readonly.

webPropertyCode

xsd:string

The web property code used for dynamic allocation line items. This web property is only required with line item types LineItemType.AD_EXCHANGE and LineItemType.ADSENSE.

appliedLabels

AppliedLabel[]

The set of labels applied directly to this line item.

effectiveAppliedLabels

AppliedLabel[]

Contains the set of labels inherited from the order that contains this line item and the advertiser that owns the order. If a label has been negated, only the negated label is returned. This field is readonly and is assigned by Google.

disableSameAdvertiserCompetitiveExclusion

xsd:boolean

If a line item has a series of competitive exclusions on it, it could be blocked from serving with line items from the same advertiser. Setting this to true will allow line items from the same advertiser to serve regardless of the other competitive exclusion labels being applied.

lastModifiedByApp

xsd:string

The application that last modified this line item. This attribute is read only and is assigned by Google.

notes

xsd:string

Provides any additional notes that may annotate the LineItem. This attribute is optional and has a maximum length of 65,535 characters.

lastModifiedDateTime

DateTime

The date and time this line item was last modified.

creationDateTime

DateTime

This attribute may be null for line items created before this feature was introduced.

isPrioritizedPreferredDealsEnabled

xsd:boolean

Whether an AdExchange line item has prioritized preferred deals enabled. This attribute is optional and defaults to false.

adExchangeAuctionOpeningPriority

xsd:int

The priority at which an Ad Exchange line item enters the open Ad Exchange auction if the preferred deal fails to transact. This attribute is optional. If prioritized preferred deals are enabled, it defaults to 12. Otherwise, it is ignored.

customFieldValues

  1. BaseCustomFieldValue[]
    1. CustomFieldValue
    2. DropDownCustomFieldValue

The values of the custom fields associated with this line item.

isSetTopBoxEnabled

xsd:boolean

Flag that specifies whether this LineItem is a set-top box enabled line item. Set-top box line items only support the following creative sizes: 1920x1080 and 640x480.

This attribute is read-only after creation.

isMissingCreatives

xsd:boolean

Indicates if a LineItem is missing any creatives for the creativePlaceholders specified.

Creatives can be considered missing for several reasons including:

setTopBoxDisplayInfo

SetTopBoxInfo

Additional information for set-top box enabled line items. This attribute is optional and only meaningful when isSetTopBoxEnabled is true.

programmaticCreativeSource

ProgrammaticCreativeSource

Indicates the ProgrammaticCreativeSource of the programmatic line item. This is a read-only field. Any changes must be made on the ProposalLineItem.


Enumerations
PUBLISHER
Indicates that the programmatic line item is associated with creatives provided by the publisher.
ADVERTISER
Indicates that the programmatic line item is associated with creatives provided by the advertiser.
UNKNOWN
The value returned if the actual value is not exposed by the requested API version.

videoMaxDuration

xsd:long

The max duration of a video creative associated with this LineItem in milliseconds. This attribute is optional, defaults to 0, and only meaningful if this is a video line item.

primaryGoal

Goal

The primary goal that this LineItem is associated with, which is used in its pacing and budgeting.

secondaryGoals

Goal[]

The secondary goals that this LineItem is associated with. It is required and meaningful only if the LineItem.costType is CostType.CPA or if the LineItem.lineItemType is LineItemType.SPONSORSHIP and LineItem.costType is CostType.CPM.

grpSettings

GrpSettings

Contains the information for a line item which has a target GRP demographic.

LineItem

targeting

Targeting

Contains the targeting criteria for the ad campaign. This attribute is required.

creativeTargetings

CreativeTargeting[]

A list of CreativeTargeting objects that can be used to specify creative level targeting for this line item. Creative level targeting is specified in a creative placeholder's CreativePlaceholder.targetingName field by referencing the creative targeting's name. It also needs to be re-specified in the LineItemCreativeAssociation.targetingName field when associating a line item with a creative that fits into that placeholder.

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